Société d'Aménagement De La Plagne

What Société d'Aménagement De La Plagne does

Société d'Aménagement De La Plagne (SAP) operates the La Plagne ski resort in the French Alps (Savoie), managing approximately 225 km of marked pistes, 100+ ski lifts, and 10 interconnected villages and resort areas. The company is a Société Anonyme incorporated in Chambéry and an affiliate of the Compagnie des Alpes group, which provides group-level IT, data, and operational oversight while SAP retains autonomy over customer relationships and on-domain service delivery. SAP serves a diversified B2C customer base — families, first-time skiers, freestyle snowboarders, seniors, organized groups, and non-skiing visitors — through both winter ski operations and a summer mountain program (July 4 – August 29, 2026) that includes the proprietary Aérolive panoramic cable car experience, Mountain Cart, Bike Park, and pedestrian lift access.

The technology stack centers on a ticketing and resort-management platform with customer-facing layers comprising the Paradiski Yuge mobile application (iOS/Android, offering interactive maps, real-time weather and webcam data, online pass purchasing, activity booking, and photo/video storage linked to ski cards), a La Plagne Smile loyalty program, and an e-commerce website hosted on AWS France. Operational infrastructure includes 24/7 automated self-service kiosks across 8 resort locations, 5 staffed point-of-sale points, a 10-camera real-time webcam network, and digital pass-loading onto physical ski cards. SAP holds a portfolio of registered trademarks covering La Plagne, Paradiski, CoolSki, Aérolive, Over the Moon, and La Plagne Smile.

The revenue model is primarily transaction-based on ski passes — ranging from half-day and multi-day tickets to weekly, season, and annual passes covering either La Plagne alone (225 km) or the combined Paradiski domain (425 km with Les Arcs/Peisey-Vallandry via the Vanoise Express link). Additional revenue streams include summer mountain activities, specialty experiences (First Tracks early-access, Colorado Luge sledding, Over the Moon overnight groomer accommodation), group packages (20+ persons), and pedestrian lift passes. Distribution spans physical POS, automated kiosks, the website, and the Paradiski Yuge app, with the loyalty program layering retention mechanics (free delivery, advance promotions, free cancellation, free ski-card replacement) onto the transactional base.

Name

Société d'Aménagement De La Plagne

Legal name

Société d'Aménagement de la station de la Plagne (SAP)

Website

https://skipass-laplagne.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Société d'Aménagement De La Plagne (SAP) operates the La Plagne ski resort in the French Alps, managing 225+ km of pistes, 100+ lifts, and 10 villages within the Paradiski network (425 km), serving families, skiers, and mountain visitors through ski passes, summer activities, and the Paradiski Yuge mobile platform.

Ownership category

akta.pro rank

Product category

Ski Resort Operations

NAICS

Skiing Facilities (71392)

akta.pro primary industry

Integrated Ski & Mountain Resorts (Lift-Served Skiing/Riding) (THAAAJAA)

akta.pro secondary industry

Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB)

Keywords

• Ski resort operations
• Ski lift passes
• Alpine tourism activities
• Mountain recreation services
• Snow sport facilities

Headquarters

HQ city

Mâcot-la-Plagne

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Ski Passes: Core revenue from ski lift passes sold across multiple durations: half-day (4 hours), day tickets, multi-day packages (2-8 days), weekly passes, and season/annual passes. Passes are sold for La Plagne alone or as part of the Paradiski combined ticket covering La Plagne and Les Arcs/Peisey-Vallandry.
2. Summer Activities: Revenue from summer mountain activities including Aérolive (zip-line experience), pedestrian access passes for lifts, mountain cart, and mountain biking (bike park) experiences during the summer operating season from July 4 to August 29, 2026.
3. Group Bookings: Discounted ski pass packages for groups of 20+ people with pre-booking requirements. Group rates are available outside of Christmas and February holiday periods, with single payment processing for the entire group.
4. Specialty Activities: Revenue from specialty winter activities including First Tracks early-morning access, Colorado Luge sledding, and Over the Moon overnight accommodation experience in a groomer vehicle at altitude.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Société d'Aménagement de la station de la Plagne (SAP) operates the La Plagne ski resort in the French Alps, selling ski lift passes for access to 225+ km of pistes (or 425 km combined via the Paradiski network with Les Arcs/Peisey-Vallandry) and offering year-round mountain activities including winter sports, summer hiking, mountain biking, and exclusive experiences.

Product overview

Société d'Aménagement de la Plagne (SAP) operates the La Plagne ski resort as an integrated platform offering ski passes and mountain activities. The product portfolio centers on ski pass products (La Plagne: 225km of pistes; Paradiski combined pass: 425km including Les Arcs/Peisey-Vallandry), supported by the Paradiski Yuge mobile app for pass management and real-time resort information. Summer activities include Aérolive panoramic cable car, Mountain Cart, Bike Park/VTT, and hiking trails. Winter offerings expand with beginner CoolSki zones, fun slopes (Funslope, Buffalo Park), snowpark (Riders Nation), timed slalom, sledding (Colorado Luge), early-access First Tracks, and the unique Over The Moon overnight groomer accommodation. Additional services include La Plagne Smile loyalty program, automated vending machines, point-of-sale locations, and relaxation areas (Lounge Roche de Mio, La Pause).

Differentiator

Problem solved

Functional benefit

Brands

• La Plagne Smile: Loyalty program offering advantages such as free delivery, free cancellation, and special promotions for ski pass purchases.
• Paradiski Yuge
• CoolSki
• Paradiski

Products and services

• Forfaits de Ski - La Plagne

Quantifiable outcome

• 18 dedicated beginner zones with 5 CoolSki circuits
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Compagnie des AlpescoreStrategic or Co-development PartnerSAP is an affiliated company within the Compagnie des Alpes group (parent company). Compagnie des Alpes handles IT systems, data processing supervision, and group-level operations. SAP maintains autonomous responsibility for customer relationships, marketing, and services on the La Plagne ski domain.
• Local Tourism OfficesminorGTM or Marketing PartnerSAP partners with local tourism offices for newsletter communications and destination marketing activities. Visitor data is shared with tourism partners for sending communications about station activities, though data is not further shared or exploited by these partners.
• AWS FrancecoreTechnology or IntegrationAmazon Web Services France serves as the web hosting provider for skipass-laplagne.com website and associated digital services. Located at 52 rue du Port, 92000 Nanterre, France.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Vail Resorts: The largest global ski resort operator (US-listed, ~40 resorts including Vail, Beaver Creek, Park City, Whistler Blackcomb). Operates an integrated mountain resort business with season passes, ski school, and lodging — the global benchmark for capital-efficient, multi-resort ski operations against which La Plagne's standalone scale is measured.
• Compagnie des Alpes: Parent group and largest French mountain resort operator, running multiple integrated ski domains (Les 2 Alpes, Tignes, Chamonix Mont-Blanc) plus theme parks. Direct operator of SAP's IT infrastructure and the broader portfolio against which La Plagne's standalone economics are benchmarked.

Direct peers

• Val Thorens (SETAM): France's highest ski resort and part of the 3 Vallées — the world's largest linked ski domain. Operates a directly comparable integrated resort business with multi-day passes, themed ski zones, and a strong British/European customer mix.
• Avoriaz (SAD): Pedestrian-only French Alps resort in the Portes du Soleil domain with strong family and beginner positioning that mirrors La Plagne's CoolSki segment. Operates the same integrated lift-pass, ski school, and themed activity model for a similar mid-market European clientele.
• Courchevel (Courchevel Tourisme / SATVAC): Premium Savoyard ski resort (part of 3 Vallées) with a higher-end brand positioning but identical integrated resort economics — lift passes, multi-village layout, themed zones, and year-round mountain activities. Comparable customer overlap with La Plagne's premium segments.
• Méribel Alpina (Méribel ski area): Premium Savoyard ski resort within the 3 Vallées, sharing the same broader French Alps customer base as La Plagne. Comparable integrated business model with multi-village layout, lift passes, themed activities, and similar altitude and family-friendly positioning.
• Les 2 Alpes (SATA): Large French glacier ski resort also operated by a Compagnie des Alpes subsidiary (SATA). Direct peer in the corporate parent portfolio, with an almost identical lift-pass, freestyle park, and beginner zone product mix targeting overlapping European customer segments.
• Tignes (Société des Téléphériques de la Grande Motte): Major French Alps ski resort in the Savoie region with comparable altitude range, glacier skiing, and summer operations. Competes directly for European family and intermediate skier segments with a similar lift-pass and activity revenue model.
• Les Arcs / Peisey-Vallandry (ADS - Arcs Domaine Skiable): The Paradiski partner domain, physically linked to La Plagne via the Vanoise Express cable car and sharing the combined 425 km ski pass. Operated by ADS, a Compagnie des Alpes subsidiary, with near-identical business model (lift passes, themed zones, year-round activities) serving the same customer base.

Regional players

• Zermatt Bergbahnen (Zermatt Matterhorn): Iconic Swiss Alpine ski resort offering year-round glacier skiing with an integrated lift-pass and themed activity model similar to La Plagne. Comparable scale and premium positioning, but serves a different (Swiss/international) catchment and does not compete directly for the French family segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/societe-d'amenagement-de-la-station-de-la-plagne

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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