Skicentrum
Skicentrum (Skis.cz s.r.o.) is a Prague-based ski rental and service company operating five city branches, serving families and recreational skiers with no-deposit short-term and full-season equipment rentals, professional servicing, and a second-hand equipment marketplace.
- Company typePrivate
- Founded2013
- HeadquartersPrague (Černý Most), Czechia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Skicentrum does
Skicentrum (legal entity Skis.cz s.r.o., DBA Skis.cz) is a Prague-based ski rental, service, and equipment retailer founded in 2013 by Jakub Staněk. The company operates five physical branches across the city — Černý Most, Stodůlky (Jeremi Sport), Horní Počernice, Bohnice (JM Sport), and Letná (Letná Bike) — and sells directly to consumers with no third-party resellers or franchisees. Its core offering is short-term and full-season rental of alpine skis, snowboards, cross-country skis, and skialp/touring equipment, with a fleet of more than 4,000 complete sets, supplemented by professional servicing (edge grinding, base tuning, waxing) on Reichmann SF-4 RACE and Sigma SBI machines and binding diagnostics via Speedtronic units.
The business also runs a Testcentrum for premium models (Head Worldcup Rebels, Supershape, ZAI, Bogner B-light) and a Bazar second-hand equipment marketplace, creating an integrated rent-try-buy funnel. The technology stack is intentionally lightweight and off-the-shelf: the Shoptet e-commerce platform for the online storefront (rezervace.skis.cz) and Mates rental management software from Chillidata s.r.o. for operations. There are no proprietary ML or AI components; differentiation rests on service expertise imported from Les 3 Vallées (Courchevel) and the depth of the in-branch fitting, hygiene, and binding-adjustment process.
Revenue is generated from three primary streams: (1) ski and snowboard rentals — short-term (no-deposit, free cancellation, 6-12 days at one price) and full-season (calendar year, mid-season exchanges); (2) professional servicing and repairs; and (3) used and new equipment sales through the Bazar marketplace and Testcentrum-driven conversions. Pricing is in Czech Koruna. Customer segments are predominantly families with children, recreational skiers, and budget-conscious buyers using the rent-to-own buy-back program, with secondary segments in ski touring enthusiasts and advanced skiers testing premium equipment. The owner has reportedly brought Alpine-level know-how to Prague, and the company has scaled from approximately 300 pairs of skis in 2013 to 4,000+ complete sets, with three new branches added since 2022.
Skicentrum firmographics
Firmographics- Name
- Skicentrum
- Legal name
- Skis.cz s.r.o.
- Website
- https://skis.cz
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Skicentrum (Skis.cz s.r.o.) is a Prague-based ski rental and service company operating five city branches, serving families and recreational skiers with no-deposit short-term and full-season equipment rentals, professional servicing, and a second-hand equipment marketplace.
- Ownership category
- akta.pro rank
Skicentrum industry classification
Industry- Product category
- Ski Equipment Rental Services
- NAICS
- Recreational Goods Rental (532284), General Rental Centers (53231)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Ski & Snowboard Rental & Demo Shops (CRAMAJAE)
- akta.pro secondary industries
- Ski & Snowboard Service & Repair Shops (Tuning, Mounting, Boot Fitting) (CRAMAJAF), Nordic / Cross-Country Ski Retail (Skis, Boots, Bindings, Poles, Wax) (CRAMAJAG)
Keywords
Where Skicentrum is headquartered
LocationHeadquarters
- HQ city
- Prague (Černý Most)
- HQ country
- Czechia
- HQ region
- Europe
Offices5 records
Markets served
Skicentrum business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Ski and Snowboard Rentals: Core revenue from renting skis, snowboards, cross-country skis, and skialp equipment. Offers short-term rentals (1+ days) and full-season rentals (up to one calendar year). Short-term rentals without deposits are a key differentiator.
- Equipment Sales (Bazar/Second-hand marketplace): Sale of second-hand and new ski equipment through the Bazar (marketplace) section of the website. Includes used skis, boots, and helmets at discounted prices.
- Professional Service and Repairs: Ski and snowboard servicing including stone grinding, edge sharpening, base structuring, and binding adjustment. Servicing is done on professional equipment including Reichmann SF-4 RACE and Sigma SBI machines.
- Test Center Rentals: Short-term rental of premium and VIP ski models (Head Worldcup Rebels, Supershape series, ZAI, Bogner B-light) for testing purposes. Equipment cannot be rented for the full season.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Test Center rental - premium ski models |
| Subscription | Multi-year contract | Full-season rental |
| Unit Pricing | Pay-as-you-go | Used equipment sales (Bazar) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Skicentrum product offering
Product offeringCore offering
Skicentrum (Skis.cz) is a Prague-based ski and snowboard rental company operating five retail branches across the city. It rents alpine skis, snowboards, cross-country skis, and ski-touring equipment on both short-term (no-deposit) and full-season bases, accompanied by professional servicing (stone grinding, edge sharpening, base structuring, waxing) and a Testcenter program that lets customers try premium Head, ZAI, and Bogner models before purchase. The Bazar section sells second-hand and certified pre-owned ski equipment.
Product overview
Skicentrum (Skis.cz) is a Prague-based ski rental company operating since 2014, offering a comprehensive winter sports equipment portfolio. The core offering consists of ski and snowboard rental services (půjčovna), professional equipment servicing using Reichmann SF-4 RACE and Sigma SBI machines, a ski test center (Testcentrum) for trying new models, and a second-hand equipment marketplace (bazar). The company rents alpine skis, snowboards, cross-country skis, and ski touring (skialp) equipment in various categories including men's, women's, and children's sizes, along with ski boots and helmets. Brands stocked include Atomic, Head, Rossignol, Salomon, Elan, Völkl, Kastle, Nordica, Lange, Dalbello, and ZAI. The company operates five Prague locations: Černý Most, Stodůlky (Jeremi), Horní Počernice, Bohnice, and Letná.
Differentiator
Problem solved
Functional benefit
Brands
- SKICENTRA SKIS.CZ: Ski rental and service chain operated by Skis.cz s.r.o.
Products and services
- Půjčovna lyží (Ski Rental)
- Servis lyží (Ski Service)
- Testcentrum Skis.cz (Ski Test Center)
- Bazar (Second-hand Equipment Sales)
- Online reservation system (rezervace.skis.cz)
Quantifiable outcome
- More than 4,000 complete sets of equipment available for rental (up from ~300 pairs in 2013)
- +3 more outcomes
Companies that use Skicentrum
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Skicentrum technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Skicentrum partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- JEREMI SPORT (Jeremiášova 2581/2)coreSkicentrum opened a branch in September 2025 within the JEREMI SPORT multifunctional sports center in Prague 13 - Stodůlky. The partnership provides Skicentrum with retail space in a sports facility environment, while JEREMI SPORT gains a complementary winter sports equipment rental service. The location is near metro Lužiny and offers easy access for customers. Note: Expres surcharge service is not available at this branch.
- Letná BikeminorSkicentrum began operating a winter sports branch at the Letná Bike location starting in 2025. Letná Bike operates as a bicycle service and rental shop during summer months, and partners with Skicentrum for winter season operations. Located at Čechova 122/6, Prague 7.
- JM Sport Bohnice (OC Odra)coreSkicentrum established a branch in partnership with JM Sport Bohnice in 2022, operating within the OC Odra shopping center in Prague 8. The partnership provides access to JM Sport's established retail presence and customer base. After the winter season, the branch transitions to bicycle service and rental operations.
Scale indicators4 records
Recent moves11 records
Expansion highlights5 records
Skicentrum competitors and assessment
Company assessmentBroad incumbents
- Sportisimo: Largest Czech sporting goods retailer with nationwide footprint. Comparable to Skicentrum as a ski equipment channel in the same geography, but operates as a broad multi-category retailer rather than a ski-rental specialist.
- Decathlon: Global sporting goods retailer with a Czech e-commerce and store presence. Comparable as a ski equipment channel but competes on price across all sports categories rather than specializing in premium ski rental and Alpine-grade servicing.
- Hervis: Austrian/Czech sporting goods chain with multiple Prague locations. Comparable as a ski equipment sales and rental channel in Prague, but offers a much broader sporting goods assortment rather than specializing in ski rental and service.
- Intersport: Global sporting goods retailer operating in Czech Republic with branded stores. Comparable to Skicentrum as a ski equipment retail channel in Prague but lacks the dedicated ski-rental-plus-service specialist model.
- SPORT 2000: European sporting goods retailer with Czech ski-shop partners. Comparable as a ski retail and rental peer in the Czech market, but operates through a franchise/partner network rather than owned branches like Skicentrum.
Direct peers
- Skisport.cz: Czech online ski equipment retailer. Comparable to Skicentrum's Bazar and online sales channels, but operates purely as a retailer rather than as a rental-plus-service operator.
- AlpenRent (Czech ski rental): Mountainside ski rental operator serving Czech skiers. Comparable to Skicentrum as a direct ski rental peer competing for the same Czech customers, but located at resorts rather than in Prague.
- SkiMax: Czech ski equipment retailer with both online and physical presence. Comparable to Skicentrum as a ski equipment peer in the Czech market, overlapping in brand selection and customer base.
- SkiTour: Czech specialist in ski touring and outdoor equipment. Comparable to Skicentrum's skialp/ski touring rental and service offerings, though specialized in touring rather than full alpine ski rental.
Others
- Head (sports brand): Premium ski equipment brand whose skis (Worldcup Rebels, Supershape) Skicentrum features in its Test Center. Relevant as a brand partnership peer, not a direct competitor; supply-side relationship relevant to Skicentrum's premium positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Skicentrum social profiles
Digital presenceSkicentrum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Skicentrum leadership team
Management profileNumber of profiles
Profiles1 record
Skicentrum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Skicentrum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Skicentrum
What does Skicentrum do?
Skicentrum (Skis.cz) is a Prague-based ski and snowboard rental company operating five retail branches across the city. It rents alpine skis, snowboards, cross-country skis, and ski-touring equipment on both short-term (no-deposit) and full-season bases, accompanied by professional servicing (stone grinding, edge sharpening, base structuring, waxing) and a Testcenter program that lets customers try premium Head, ZAI, and Bogner models before purchase. The Bazar section sells second-hand and certified pre-owned ski equipment.
Is Skicentrum a public or private company?
Skicentrum is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Skicentrum founded?
Skicentrum was founded in 2013. It employs 1 to 10 people.
Where is Skicentrum based?
Skicentrum is headquartered in Prague (Černý Most), Czechia, in the Europe region.
How does Skicentrum make money?
Four revenue lines are on record. Ski and Snowboard Rentals are the primary driver. The others are equipment Sales (Bazar/Second-hand marketplace), professional Service and Repairs and test Center Rentals.
Who are Skicentrum's main competitors?
Broad incumbents on record are Sportisimo, Decathlon, Hervis, Intersport and SPORT 2000. Direct peers are Skisport.cz, AlpenRent (Czech ski rental), SkiMax and SkiTour. Head (sports brand) is listed as an others.
Does Skicentrum have an API?
No public API is recorded for Skicentrum.
What industry is Skicentrum in?
Skicentrum's product category is Ski Equipment Rental Services. Its primary akta.pro industry code is CRAMAJAE, Ski & Snowboard Rental & Demo Shops, with a secondary code of CRAMAJAF, Ski & Snowboard Service & Repair Shops (Tuning, Mounting, Boot Fitting). Its NAICS code is 532284 and its SIC code is 7997.