Ski+Velo-Center SVC AG
Ski+Velo-Center SVC AG is a privately held Swiss specialty retailer selling bicycles and winter-sports equipment across four Bern-canton locations and an e-commerce storefront, serving cycling and skiing enthusiasts with hardware sales, workshop services, rentals, and community-led events.
- Company typePrivate
- Founded-
- HeadquartersGivisiez, Switzerland
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Ski+Velo-Center SVC AG does
Ski+Velo-Center SVC AG is a privately held Swiss specialty retailer of bicycles and winter-sports equipment, operated through the legal entity Trophy Schweiz AG (Aktiengesellschaft) headquartered in Givisiez, Switzerland. Founded in 1979, the company serves cycling and winter-sports enthusiasts across the Canton of Bern through an omnichannel model consisting of four physical retail locations (Niederwangen as the main branch, Bern city center, Ittigen, and Belp — the latter closing August 2026) and a Magento-based e-commerce storefront at ski-velo-center.ch. The product catalog spans mountain bikes, e-mountain bikes, road bikes (Rennvelo), gravel bikes, e-city bikes, fitness bikes, children's bikes, and city bikes, alongside ski equipment, snowboards, cross-country gear, and clothing/accessories. The company carries premium and exclusive brands including Scott, Specialized, FLYER, Amflow, Atomic, Salomon, Rossignol, and Fischer.
The business generates revenue through four primary streams: (1) hardware sales of bicycles and winter-sports equipment, (2) professional workshop services for both bike and ski maintenance, (3) a 20% commission on second-hand bicycles sold through the annual Velobörse bike exchange event in Niederwangen, and (4) bundled event products such as the CHF 690 Ski Test Weekend in Zermatt. Value-added services include individualized bootfitting with sole forming and shell adjustment, online workshop appointment booking, equipment rental, and a charitable donation channel for unsold bikes via Velafrica. Pricing is unit-based across all hardware categories, with e-bikes priced between CHF 3,000 and CHF 10,000+ and serviced via Mastercard, Visa, EC card, and PostFinance.
The go-to-market combines direct-to-consumer retail with a community-led, event-driven growth model. The company maintains named community groups (Bärn E-Bikers, Bärn Bio Bikers, Ladies only, SVC Road-Ride, SVC Gravel-Ride, Langlauf-Treff), a Strava club, and recurring organized rides and test events. Marketing channels include the website, monthly email newsletter, Facebook, and Instagram. The workforce of approximately 35-40 employees (per staff listings) holds EFZ-certified mechanic and federal retail diplomas, with at least one Swiss Cycling-certified guide. The company is led by Geschäftsführer (CEO) Simon Keller, with branch managers in each location. Ownership is private, with no disclosed institutional investors or external shareholders.
Ski+Velo-Center SVC AG firmographics
Firmographics- Name
- Ski+Velo-Center SVC AG
- Legal name
- Trophy Schweiz AG
- Website
- https://ski-velo-center.ch
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ski+Velo-Center SVC AG is a privately held Swiss specialty retailer selling bicycles and winter-sports equipment across four Bern-canton locations and an e-commerce storefront, serving cycling and skiing enthusiasts with hardware sales, workshop services, rentals, and community-led events.
- Ownership category
- akta.pro rank
Ski+Velo-Center SVC AG industry classification
Industry- Product category
- Specialty Sports Retail
- NAICS
- All Other Miscellaneous Retailers (45999)
- akta.pro primary industry
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
- akta.pro secondary industries
- Ski & Snowboard Service & Repair Shops (Tuning, Mounting, Boot Fitting) (CRAMAJAF), Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA), Nordic / Cross-Country Ski Retail (Skis, Boots, Bindings, Poles, Wax) (CRAMAJAG)
Keywords
Where Ski+Velo-Center SVC AG is headquartered
LocationHeadquarters
- HQ city
- Givisiez
- HQ country
- Switzerland
- HQ region
- Europe
Offices5 records
Markets served
Ski+Velo-Center SVC AG business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Bicycle Sales: Retail sales of new bicycles including mountain bikes, e-mountain bikes, road bikes, gravel bikes, city bikes, e-bikes, fitness bikes, and children's bikes. Sells premium brands including SCOTT, Specialized, FLYER, Amflow, Asfalt, Diamant, MTB Cycletech, Rondo.
- Ski and Snowboard Equipment Sales: Sales of ski equipment, snowboards, cross-country skiing gear, and associated clothing and accessories. Brands include Atomic, Elan, Fischer, Goodboards, Head, K2, KV+, Madshus, Neversummer, Nitro, Nordica, Rossignol, Salomon, XO.
- Workshop and Service: Bicycle and ski workshop services including repairs, maintenance, and adjustments. Online workshop appointment booking available.
- Bike Exchange Commission: Used bicycle sales at organized bike exchange events with 20% commission fee on sold bikes. Commission-based model for second-hand bicycles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | E-bike products from CHF 3,000 to over CHF 10,000 |
| Unit Pricing | Multi-year contract | Ski Test Weekend Zermatt package at CHF 690 |
| Transaction based/ take rate | Pay-as-you-go | Used bike sale commission at 20% |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Ski+Velo-Center SVC AG product offering
Product offeringCore offering
Ski+Velo-Center SVC AG is a multi-branch Swiss specialty retailer selling bicycles (mountain bikes, e-mountain bikes, road bikes, gravel bikes, e-city bikes, fitness bikes, children's bikes, and city bikes) and winter sports equipment (skis, snowboards, cross-country skiing gear, clothing, and accessories) from premium brands such as SCOTT, Specialized, FLYER, Atomic, Salomon, and Rossignol. The company complements retail with professional bike and ski workshop services, individualized ski boot fitting, equipment rentals, organized community events, and an annual used-bike exchange with 20% commission. It operates four physical stores in the Bern canton (Niederwangen, Bern, Ittigen, Belp) plus an online e-commerce platform, targeting individual consumers in the Bern region of Switzerland.
Product overview
Ski+Velo-Center SVC AG is a Swiss retail company operating as a specialized bicycle and ski dealer with a multi-location presence in the Bern region (Niederwangen, Bern, Ittigen, and previously Belp). The company operates as a single unified retail operation rather than a software platform, offering a comprehensive product portfolio spanning multiple cycling and winter sports categories. The core product offering includes bicycles across categories: mountain bikes (including e-MTB), road bikes (Rennvelo), gravel bikes, e-city bikes, fitness bikes, children's bikes, and city bikes. Winter sports products include ski equipment, snowboards, and cross-country skiing gear, along with clothing and accessories. The company supplements its retail operations with value-added services including professional bike repair workshops, custom ski boot fitting (Bootfitting), equipment rentals, and organized events such as the Test Weekend Zermatt and regular bike exchanges (Velobörse). The company carries major brands including Scott, Specialized, FLYER, Amflow, and others for cycling, and Atomic, Salomon, Rossignol, Fischer, and others for skiing.
Differentiator
Problem solved
Functional benefit
Products and services
- Mountain Bikes
- E-Mountain Bikes
- Road Bikes (Rennvelo)
- E-City Bikes
- Gravel Bikes
- Fitness Bikes
- Children's Bikes
- City Bikes
- Ski Equipment
- Cross-Country Skiing Equipment
- Snowboard Equipment
- Sports Clothing and Accessories
- Bike Workshop and Service
- Ski Bootfitting
- Equipment Rental
- Test Weekend Zermatt
- Bike Exchange (Velobörse)
Quantifiable outcome
- Community groups driving customer loyalty and engagement
Companies that use Ski+Velo-Center SVC AG
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles4 records
Ski+Velo-Center SVC AG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Ski+Velo-Center SVC AG partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- PedalmondocorePartnership to offer high-quality touring bikes for rent. Pedalmondo provides innovative and flexible rental packages. SVC handles maintenance and upkeep of the touring bikes, providing added value to shared customers. Customers who discover touring cycling through Pedalmondo can purchase bikes at SVC.
- VelafricaminorCharitable partnership for sustainable mobility. Unsold but functional bikes from SVC's bike exchange are donated to Velafrica, which transports them to Africa (e.g., Malawi). Works with local organization GEMS (Green Economies Made Simple) to distribute bikes, providing mobility to communities in need.
Scale indicators1 record
Recent moves7 records
Expansion highlights4 records
Ski+Velo-Center SVC AG competitors and assessment
Company assessmentBroad incumbents
- SportXX: Migros-owned sporting goods chain with wide Swiss footprint covering bikes, ski, and outdoor; overlaps with SVC on multi-category retail but at significantly larger scale and lower specialization.
- Decathlon Switzerland: Global sporting goods big-box operating in Switzerland across cycling, ski, and outdoor categories; competes with SVC on price-sensitive SKUs and broad assortment but lacks SVC's local bootfitting/community depth.
- Ochsner Sport: National Swiss sporting goods chain owned by Ochsner + Co., offering ski, bike, and outdoor equipment with strong winter sports assortment; comparable multi-category retail concept but broader and less cycling-specialized.
Regional players
- Transa Backpacking & Travel: Swiss specialty outdoor and travel retailer with curated premium assortment including apparel and gear; comparable in premium positioning and Swiss specialty retail approach, but focused more on outdoor/backpacking than cycling and ski hardware.
Others
- Bergzeit: DACH-region online specialty retailer for outdoor, ski, and cycling gear; competes for Swiss online shoppers in the same premium bike and ski categories SVC carries, though without the physical store and service advantage.
- Stöckli Bikes: Premium Swiss bike manufacturer with brand-owned retail in Switzerland; adjacent rather than directly competing, but competes for the same premium Swiss cyclist customer and overlaps on bike categories SVC stocks.
Direct peers
- Bike World: Swiss bike shop chain carrying premium road, MTB, and e-bike brands with in-house workshop service; directly comparable assortment, service mix, and Swiss specialty retail positioning.
- Veloplus: Switzerland's largest bike retailer with broad multi-brand assortment (including Specialized and premium MTBs) and strong e-commerce; directly comparable to SVC's bike retail and workshop model across a wider Swiss footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Ski+Velo-Center SVC AG social profiles
Digital presenceSki+Velo-Center SVC AG financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ski+Velo-Center SVC AG leadership team
Management profileNumber of profiles
Profiles10 records
Ski+Velo-Center SVC AG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ski+Velo-Center SVC AG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ski+Velo-Center SVC AG
What does Ski+Velo-Center SVC AG do?
Ski+Velo-Center SVC AG is a multi-branch Swiss specialty retailer selling bicycles (mountain bikes, e-mountain bikes, road bikes, gravel bikes, e-city bikes, fitness bikes, children's bikes, and city bikes) and winter sports equipment (skis, snowboards, cross-country skiing gear, clothing, and accessories) from premium brands such as SCOTT, Specialized, FLYER, Atomic, Salomon, and Rossignol. The company complements retail with professional bike and ski workshop services, individualized ski boot fitting, equipment rentals, organized community events, and an annual used-bike exchange with 20% commission. It operates four physical stores in the Bern canton (Niederwangen, Bern, Ittigen, Belp) plus an online e-commerce platform, targeting individual consumers in the Bern region of Switzerland.
Is Ski+Velo-Center SVC AG a public or private company?
Ski+Velo-Center SVC AG is a private company. It is classified as unknown and is currently operating.
When was Ski+Velo-Center SVC AG founded?
Ski+Velo-Center SVC AG was founded in -1. It employs 1 to 10 people.
Where is Ski+Velo-Center SVC AG based?
Ski+Velo-Center SVC AG is headquartered in Givisiez, Switzerland, in the Europe region.
How does Ski+Velo-Center SVC AG make money?
Four revenue lines are on record. Bicycle Sales are the primary driver. The others are ski and Snowboard Equipment Sales, workshop and Service and bike Exchange Commission.
Who are Ski+Velo-Center SVC AG's main competitors?
Broad incumbents on record are SportXX, Decathlon Switzerland and Ochsner Sport. Transa Backpacking & Travel is listed as a regional player. Others are Bergzeit and Stöckli Bikes. Direct peers are Bike World and Veloplus.
Does Ski+Velo-Center SVC AG have an API?
No public API is recorded for Ski+Velo-Center SVC AG.
What industry is Ski+Velo-Center SVC AG in?
Ski+Velo-Center SVC AG's product category is Specialty Sports Retail. Its primary akta.pro industry code is CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories), with a secondary code of CRAMAJAF, Ski & Snowboard Service & Repair Shops (Tuning, Mounting, Boot Fitting). Its NAICS code is 45999.