SK magic Malaysia

What SK magic Malaysia does

SK magic Malaysia is the Malaysian e-commerce retail operation of the SK magic brand, established in 2018 and headquartered in Kuala Lumpur, Federal Territory of Kuala Lumpur. The company sells consumer home appliances — consistent with SK magic's known product portfolio of water purifiers, air purifiers, and related household appliances — to Malaysian consumers through an owned direct-to-consumer online storefront at skmagic.com.my. Its target buyer profile encompasses individual consumers and SMB buyers in Malaysia, with the entire operation confined to a single domestic market (Malaysia).

Name

SK magic Malaysia

Legal name

SK magic Malaysia Online Shop

Website

https://skmagic.com.my

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

SK magic Malaysia is a Kuala Lumpur-based e-commerce retailer, established in 2018, that distributes SK magic consumer home appliances to Malaysian consumers via its direct-to-consumer online storefront at skmagic.com.my.

Ownership category

akta.pro rank

Product category

Consumer Electronics

NAICS

Electronics and Appliance Retailers (4492), Electronics and Appliance Retailers (44921)

SIC

Retail-Nonstore Retailers (5960), Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Off-Price Small Appliances & Home Electronics Retail (CRAEACAH)

Keywords

• Home water purifiers
• Home air purifiers
• Consumer electronics retail
• E-commerce appliances
• Water filtration systems

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Distribution channels1 record

Core offering

SK magic Malaysia operates an e-commerce online shop at skmagic.com.my that sells the company's branded home appliance products directly to Malaysian consumers. The operation is a domestic single-country retail distribution channel for the SK magic brand, headquartered in Kuala Lumpur with approximately 258 employees.

Product overview

SK magic Malaysia operates an e-commerce online shop at skmagic.com.my. No specific product names, categories, or product portfolio details are available in the provided source data.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights2 records

Direct peers

• Coway Malaysia: Malaysian arm of Korean home appliance specialist Coway, focused on water purifiers, air purifiers, and bidets sold primarily through a rental/subscription model. Most directly comparable peer to SK magic Malaysia given shared Korean heritage, similar product portfolio, and identical rental-led GTM motion.
• Cuckoo Malaysia: Malaysian subsidiary of Korean home appliance brand Cuckoo Homesys, selling water purifiers, air purifiers, and kitchen appliances via rental and direct-sale models. Closely comparable to SK magic Malaysia in product mix, Korean-brand positioning, and Malaysian market focus.

Broad incumbents

• Samsung Malaysia Electronics: Malaysian subsidiary of Samsung, a global consumer electronics leader with a broad appliance portfolio (air purifiers, refrigerators, washing machines) and strong brand presence. Comparable as a premium-positioned, multi-category home appliance competitor.
• Panasonic Malaysia: Malaysian subsidiary of Japanese electronics leader Panasonic, selling a wide range of home appliances including air purifiers, washing machines, and kitchen equipment. Comparable as a broad incumbent competing for the same Malaysian appliance consumer wallet.
• Sharp Electronics Malaysia: Malaysian arm of Japanese consumer electronics giant Sharp, offering a broad portfolio of home appliances (air purifiers, refrigerators, washing machines) through retail and online channels. Comparable as a multi-category home appliance competitor with established Malaysian presence.
• Dyson Malaysia: Malaysian arm of Dyson, the premium British home appliance brand specializing in air purifiers, fans, and hair care products. Comparable as a premium-positioned competitor in the air purifier category that overlaps directly with SK magic's likely product line.
• LG Electronics Malaysia: Malaysian arm of Korean electronics giant LG, offering home appliances (air purifiers, refrigerators, washing machines, TVs) under a premium Korean-brand positioning. Highly comparable to SK magic Malaysia given shared Korean heritage and overlapping product categories.

Regional players

• Senheng Electric (KL) Sdn Bhd: One of Malaysia's largest consumer electronics and home appliance retail chains with both physical stores and online presence. Comparable as a multi-brand Malaysian appliance retailer competing for the same consumer purchases, though broader in scope than SK magic's likely niche focus.
• Harvey Norman Malaysia: Malaysian arm of the Australian/NZ big-box electronics and furniture retailer, offering home appliances across premium and mid-tier brands. Comparable as a multi-brand retail competitor for home appliance purchases in the Malaysian market.

Emerging players

• Xiaomi Malaysia: Malaysian arm of Chinese consumer electronics brand Xiaomi, selling affordable air purifiers, water purifiers, and smart home devices primarily through online channels. Comparable as an online-led, value-positioned competitor in overlapping appliance categories (air purifiers, water purifiers).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/sk-magic-malaysia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SK magic Malaysia