Skoogs Bränsle AB
Skoogs Bränsle AB is a family-owned fuel distributor and retailer headquartered in Piteå, Sweden, operating 220+ fuel stations from Sundsvall to Kiruna and serving trucking, construction, industrial, agricultural, and private customers across northern Sweden with fuels, AdBlue, lubricants, and EV charging.
- Company typePrivate
- Founded1962
- HeadquartersPiteå, Sweden
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Skoogs Bränsle AB does
Skoogs Bränsle AB is a privately held, family-owned fuel distribution and retail company headquartered in Piteå, Sweden, founded in 1962/63 by Tage Skoog and operating today as part of the Skoogskoncernen (parent: Skoogs Handels AB). The company runs the largest fuel-station network in Norrland — over 220 stations from Sundsvall to Kiruna — supplemented by five retail stores/pickup warehouses (Piteå/Öjebyn, Luleå, Kalix, Gällivare, Kiruna), a fleet of owned tank trucks for bulk delivery, and an in-house AdBlue production plant at Haraholmen. It also holds a co-investment stake in kWatt for EV fast charging and operates two wind turbines at Haraholmen generating ~1.3 million kWh/year.
The core product set spans diesel (MK1, HVO100), gasoline (95, 98, alkylate), heating oil (E10, E32), AdBlue/katalysatorvätska, lubricants (Fuchs, Mobil, OKQ8, Texaco), batteries (Tudor/Exide), industrial and food gases (Air Liquide), LPG (Norbro Energi), chemicals/coolants, fuel tanks and cisterns (MPP equipment), containers, car care, and vehicle lighting. A fuel card (drivmedelskort) with 25 öre/litre discount and 30-day invoicing serves both private individuals and B2B fleets; a May 2026 nationwide cooperation with PS Energi, Fundins, NB Energi, Runes, SDO Energi, and MB Energy extends card acceptance from Helsingborg to Kiruna.
Revenue is generated primarily via transaction-based fuel sales — approximately 130,000 m3 annually at Skoogs Bränsle AB (~2.5 billion SEK turnover) and ~300,000 m3 at group level (~4 billion SEK). Pricing is weekly and indexed to global crude oil spot prices and the USD/SEK rate, with a +15 öre/litre Zone 2 surcharge at remote stations. GTM combines an enterprise field-sales organisation (named reps covering trucking, construction, industrial, agricultural, and property-owner accounts across Norrbotten and Västerbotten) with direct retail sales at stations and stores. Customers include trucking fleets, construction firms, industrial operators (e.g., a dedicated SSAB Luleå diesel/HVO100 station installed November 2025), agricultural businesses, and private motorists.
Skoogs Bränsle AB firmographics
Firmographics- Name
- Skoogs Bränsle AB
- Legal name
- Skoogs Bränsle AB
- Website
- https://skoogsbransle.se
- Company type
- Private
- Founded year
- 1962
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Skoogs Bränsle AB is a family-owned fuel distributor and retailer headquartered in Piteå, Sweden, operating 220+ fuel stations from Sundsvall to Kiruna and serving trucking, construction, industrial, agricultural, and private customers across northern Sweden with fuels, AdBlue, lubricants, and EV charging.
- Ownership category
- akta.pro rank
Skoogs Bränsle AB industry classification
Industry- Product category
- Fuel distribution and retail
- NAICS
- Petroleum Bulk Stations and Terminals (424710), Fuel Dealers (45721)
- SIC
- Wholesale-Petroleum Bulk Stations & Terminals (5171)
- akta.pro primary industry
- Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD)
- akta.pro secondary industries
- Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB), Unbranded/Spot Fuels Distribution (Rack Sales) (EUALAIAC), Alternative Transportation Fuels Retail (EV Charging, Hydrogen, CNG/LNG, Biofuels Blends) (EUALAIAI)
Keywords
Where Skoogs Bränsle AB is headquartered
LocationHeadquarters
- HQ city
- Piteå
- HQ country
- Sweden
- HQ region
- Europe
Offices8 records
Markets served
Skoogs Bränsle AB business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Fuel Sales (Diesel, Gasoline, Heating Oil): Core revenue stream from sale and distribution of diesel (MK1, HVO100), gasoline (95, 98, alkylate), and heating oil (E10, E32/villaolja) across northern Sweden via owned tank trucks and fuel stations. Revenue is transaction-based, driven by volume (m3 sold). Company delivers approximately 130,000 m3 of fuel annually. Total turnover for Skoogs Bränsle is approximately 2.5 billion SEK; the Skoogskoncernen group has combined turnover of approximately 4 billion SEK.
- Lubricants and Chemical Products Sales: Sale of lubricants, antifreeze/coolants (glycol products), brake fluids, AdBlue, cleaning chemicals, and automotive accessories through 5 retail stores and direct sales. Products sourced from Fuchs, Mobil, OKQ8, Texaco, Tudor/Exide, and others. Includes both packaged and bulk sales.
- Fuel Card / Account Revenue: Issuance of fuel cards (drivmedelskort) to businesses and private individuals, providing credit-based purchasing at company stations. Customers receive a discount on list price (25 öre/litre on diesel, gasoline, AdBlue, EV charging) and pay on invoice (30-day terms). New nationwide card network extends acceptance to partner stations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Weekly published list prices for diesel, HVO, gasoline, AdBlue, and EV charging at all stations |
| Transaction based/ take rate | Monthly | Fuel card discount tier — 25 öre/litre discount on diesel, gasoline, AdBlue and EV charging |
| Subscription | Monthly | Fuel card business credit limits — new business customers: 10,000 / 25,000 / 50,000 / 75,000 / 100,000 SEK |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Skoogs Bränsle AB product offering
Product offeringCore offering
Skoogs Bränsle AB distributes transport and heating fuels (diesel, gasoline, heating oil, HVO), AdBlue, LPG, lubricants, chemicals, batteries, and tanks/cisterns through a network of around 220 fuel stations, five retail stores, and direct bulk delivery across northern Sweden. The company also operates an in-house AdBlue production facility at Haraholmen in Piteå and offers a BankID-secured fuel card accepted by both private consumers and commercial fleets.
Product overview
Skoogs Bränsle AB is a family-owned energy company operating in northern Sweden with a comprehensive fuel and energy product portfolio. The offering consists of core fuel products (diesel, gasoline, heating oil, HVO) supplemented by a wide range of supporting products including AdBlue, lubricants, gases/LPG, chemical products, fuel tanks/cisterns, batteries, containers, car care products, and vehicle lighting. The company operates approximately 220 fuel stations from Sundsvall to Kiruna and offers fuel cards (drivmedelskort) as a service for both business and private customers. Through its kWatt co-ownership, the company also provides EV charging infrastructure at about 20 stations. AdBlue is manufactured at the company's own production facility at Haraholmen.
Differentiator
Problem solved
Functional benefit
Products and services
- Diesel and gasoline retail Standard diesel and gasoline sold at the company's network of around 220 fuel stations and via bulk delivery to commercial customers across northern Sweden.
- Heating oil (Eldningsolja) Heating oil for buildings and industrial use, delivered in bulk to property owners, industries, and households in Norrland.
- HVO renewable diesel Hydrotreated Vegetable Oil (HVO) renewable diesel offered at Skoogs Bränsle AB stations and via bulk delivery as a lower-emission diesel substitute.
- AdBlue (own-produced) AdBlue urea solution produced at Skoogs Bränsle AB's own facility at Haraholmen, Piteå, sold at stations and via bulk delivery for trucks and modern diesel vehicles.
- LPG / Gas (Gasol) Liquefied petroleum gas sold for household, agricultural, and industrial use.
- Lubricants (Smörjmedel) Engine and machinery lubricants sold to commercial fleets, farms, and consumers via stations and retail stores.
- Chemical products (Kem) Industrial and automotive chemicals distributed alongside fuels and lubricants.
- Batteries (Batterier) Vehicle and equipment batteries sold via stations and the five retail/pickup stores.
- Tanks and cisterns (Tankar och cisterner) Storage tanks and cisterns for farms, construction sites, properties, and industrial customers.
- Fuel card (Drivmedelskort) BankID-secured fuel card for both private consumers and commercial fleets, providing invoicing, credit, partner discounts, and access to Skoogs Bränsle AB stations and partner locations.
- EV charging (kWatt) Electric vehicle charging provided through Skoogs Bränsle AB's co-investment in the kWatt EV charging network across northern Sweden.
- Retail store products (auto-care, lighting, containers) Car-care products, vehicle lighting, containers, and convenience items sold at the five retail/pickup stores in Piteå, Luleå, Kalix, Gällivare, and Kiruna.
Quantifiable outcome
- Approx. 2.5 billion SEK turnover (Skoogs Bränsle); ~4 billion SEK group turnover
- +4 more outcomes
Companies that use Skoogs Bränsle AB
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Skoogs Bränsle AB technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Skoogs Bränsle AB partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, minor and flagship.
- Skelleftebränslen ABcoreSkelleftebränslen AB is a sister company within the Skoogskoncernen. Together, Skoogs Bränsle and Skelleftebränslen operate shared tank stations, sales offices, and stores from Sundsvall to Riksgränsen, covering the full northern Sweden corridor. Both companies participate in the joint nationwide fuel card network. This is an intra-group operational partnership forming the core of Skoogs Bränsle's geographic presence.
- kWattcoreSkoogs Bränsle co-invests in kWatt, a company building northern Sweden's largest EV charging network. kWatt is establishing fast chargers at ~20 Skoogs fuel stations, with plans for 10 new fast chargers per year across the region. The Byske station (May 2026) is the latest addition. Skoogs fuel cards with RFID functionality enable EV charging access at kWatt stations. The partnership brings EV charging capability to Skoogs stations without requiring Skoogs to build its own charging infrastructure.
- Utterströms Åkeri ABminorSkoogs Bränsle acquired Utterströms Åkeri AB, resulting in a new fuel station in Arjeplog (April 2026). The acquisition expands Skoogs Bränsle's station network in Norrland.
- PS Energi ABflagshipRegional fuel and energy company in southern Sweden. Part of the MB Energy group. Partner in the nationwide fuel card network allowing Skoogs card holders to fuel at PS Energi stations and PS Energi card holders to fuel at Skoogs stations across Sweden.
- NB Energi ABflagshipRegional energy and fuel company based in Västerås and Sala, serving Mälardalen, Bergslagen, southern Dalarna, and Uppland. Part of MB Energy group. Partner in nationwide fuel card network enabling cross-network fuel card usage.
- Fundins ABflagshipSmall family-owned fuel company. Part of MB Energy group. Partner in nationwide fuel card network enabling cross-network fuel card usage.
- Runes ABflagshipFamily-owned fuel company in its third generation, founded 1955. Part of MB Energy group. Located in southern/central Sweden. Partner in nationwide fuel card network.
- SDO Energi ABflagshipStockholm-based local energy and fuel company since 2006. Preem-certified with own warehouse in Bromma. Delivers diesel, heating oil, gasoline, and lubricants. Part of MB Energy group. Partner in nationwide fuel card network.
- MB Energy Last Mile GmbH / MB Energy Holding GmbH & Co. KGcoreMB Energy is a leading independent integrated energy company operating in transport, heat, and industrial sectors. MB Energy partially owns/shares ownership in PS Energi, Runes AB, NB Energi, Fundins Olja & SDO Energi — the Swedish fuel card network partners of Skoogs Bränsle. MB Energy Last Mile GmbH represents the marketing business unit of the MB Energy group.
- Svea EkonomiminorSvea Ekonomi provides leasing options for stationary cisterns purchased from Skoogs Bränsle. Customers can lease rather than buy cisterns, offering flexible financing for fuel storage infrastructure.
- Norbro EnergiminorNorbro Energi supplies gas/LPG (gasol) to Skoogs Bränsle's retail stores. Products range from small camping bottles to large industrial LPG packages.
Scale indicators7 records
Recent moves12 records
Expansion highlights6 records
Skoogs Bränsle AB competitors and assessment
Company assessmentBroad incumbents
- Circle K Sverige: Major international fuel and convenience retailer with a national Swedish station network (acquired Statoil sites). Competes with Skoogs on retail fuel pricing, EV charging, loyalty programs, and fleet card offerings, though at significantly larger scale and broader geographic coverage.
- Preem AB: Sweden's largest fuel company operating refineries and a national branded station network. While much larger and refinery-integrated, Preem competes with Skoogs on HVO100, diesel, gasoline, and fuel cards at the wholesale and retail level across northern Sweden.
- St1 Sverige AB: Nordic fuel retailer and renewable diesel producer operating branded stations across Sweden, including former Shell sites. Comparable to Skoogs in HVO100 and renewable fuel positioning, with a national footprint and renewable diesel production at a far larger scale.
- MB Energy Holding GmbH & Co. KG: Leading independent integrated energy company operating in transport, heat and industrial sectors across Europe. MB Energy is the parent group of several Skoogs fuel card network partners (PS Energi, Fundins, NB Energi, Runes, SDO Energi), making it both a strategic partner and an indirect peer in regional fuel distribution.
- OKQ8 Sverige AB: Swedish fuel retailer with a broad national station network and lubricants/chemicals offering (Skoogs sources lubricants from OKQ8). Direct overlap in retail fuel sales, lubricants and card-based fleet services, though operating at much larger scale and national geography.
Emerging players
- Tanka Sverige: Digital fuel card and payment platform in Sweden that aggregates acceptance across multiple station networks. Comparable to Skoogs' fuel card business in serving B2B fleets with cashless payment and reporting, though Tanka is a card-aggregator rather than an asset-heavy operator.
- kWatt AB: Skoogs' EV charging joint venture partner building northern Sweden's largest EV charging network with ~20 Skoogs stations and 10 new fast chargers per year. Directly comparable through the JV relationship and through being a regional EV charging infrastructure operator with a focused Norrland footprint.
Direct peers
- Skelleftebränslen AB: Sister company within Skoogskoncernen operating shared tank stations, sales offices and stores from Sundsvall to Riksgränsen. Together with Skoogs Bränsle forms the core station network across northern Sweden, with both participating in the nationwide fuel card cooperation — the most directly comparable operating peer.
- NB Energi AB: Regional energy and fuel company based in Västerås and Sala, serving Mälardalen, Bergslagen, southern Dalarna and Uppland. Direct peer as a regional fuel distributor participating in the same nationwide fuel card network with comparable bulk delivery and retail station model in its territory.
- PS Energi AB: Regional fuel and energy company in southern Sweden and part of the MB Energy group; direct partner in Skoogs' nationwide fuel card network enabling cross-network card acceptance. Operates a comparable fuel retail and bulk delivery model in its geography, with similar fleet and SMB customer focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Skoogs Bränsle AB social profiles
Digital presenceSkoogs Bränsle AB financial estimates
Financial estimateRevenue estimate
Valuation estimate
Skoogs Bränsle AB leadership team
Management profileNumber of profiles
Profiles1 record
Skoogs Bränsle AB subsidiaries and ownership
Company hierarchySubsidiaries2 records
Skoogs Bränsle AB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Skoogs Bränsle AB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Skoogs Bränsle AB
What does Skoogs Bränsle AB do?
Skoogs Bränsle AB distributes transport and heating fuels (diesel, gasoline, heating oil, HVO), AdBlue, LPG, lubricants, chemicals, batteries, and tanks/cisterns through a network of around 220 fuel stations, five retail stores, and direct bulk delivery across northern Sweden. The company also operates an in-house AdBlue production facility at Haraholmen in Piteå and offers a BankID-secured fuel card accepted by both private consumers and commercial fleets.
Is Skoogs Bränsle AB a public or private company?
Skoogs Bränsle AB is a private company. It is classified as family owned and is currently operating.
When was Skoogs Bränsle AB founded?
Skoogs Bränsle AB was founded in 1962. It employs 11 to 50 people.
Where is Skoogs Bränsle AB based?
Skoogs Bränsle AB is headquartered in Piteå, Sweden, in the Europe region.
How does Skoogs Bränsle AB make money?
Three revenue lines are on record. Fuel Sales (Diesel, Gasoline, Heating Oil) is the primary driver. The others are lubricants and Chemical Products Sales and fuel Card / Account Revenue.
Who are Skoogs Bränsle AB's main competitors?
Broad incumbents on record are Circle K Sverige, Preem AB, St1 Sverige AB, MB Energy Holding GmbH & Co. KG and OKQ8 Sverige AB. Emerging players are Tanka Sverige and kWatt AB. Direct peers are Skelleftebränslen AB, NB Energi AB and PS Energi AB.
Does Skoogs Bränsle AB have an API?
No public API is recorded for Skoogs Bränsle AB.
What industry is Skoogs Bränsle AB in?
Skoogs Bränsle AB's product category is Fuel distribution and retail. Its primary akta.pro industry code is EUALAIAD, Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery), with a secondary code of EUALAIAB, Branded Fuels Wholesaling & Jobber Distribution. Its NAICS code is 424710 and its SIC code is 5171.