Skupina Klik.cz

What Skupina Klik.cz does

Skupina Klik.cz is a Prague-headquartered financial product comparison platform group, founded in 2008, that operates a portfolio of consumer-facing comparison portals across the Czech Republic and Slovakia. In the Czech Republic the group runs the flagship Klik.cz alongside specialized portals including ePojisteni.cz (insurance), Srovnejto.cz, Porovnej24.cz, and Tarifomat.cz; in Slovakia it operates Superpoistenie.sk, Netfinancie.sk, Klik.sk, and Porovnajto.sk. The platforms span insurance, energy, telecommunications, banking, and other financial services, and the business serves roughly 410,000 clients annually with comparison and lead-generation services.

The company monetizes primarily through affiliate and commission revenue from approximately 40+ product providers. It holds licensing from the Czech National Bank (ČNB) as a regulated insurance distribution intermediary, which is a meaningful regulatory milestone for an insurance comparison operator in the Czech market. Skupina Klik.cz operates as the Czech and Slovak arm of the broader Netrisk Group, which spans six Central European countries (Czech Republic, Slovakia, Austria, Hungary, Poland, Lithuania).

The group has built proprietary tooling around its core comparison engine, most notably the Click Index — an in-house quality rating system that evaluates product providers (for example, AXA Partners received the 2026 Klik Index award in travel insurance). Leadership is centered on CEO Martin Kožár, with a functional team including Director of Product & Data Karel Šultes, Head of Energy & Telecom Miren Memiševič, and PR Manager Vladimíra Kolaříková. The organization employs 147 people and pursues a multi-brand, multi-vertical acquisition strategy within Central European comparison markets.

Name

Skupina Klik.cz

Legal name

Klik.cz & ePojisteni.cz s.r.o.

Website

https://skupinaklik.cz

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Skupina Klik.cz is a Prague-based financial product comparison platform group operating portals such as Klik.cz, ePojisteni.cz, Srovnejto.cz, and Tarifomat.cz in the Czech Republic and Slovakia, generating affiliate revenue from 40+ providers and serving 410,000 clients annually as part of Netrisk Group.

Ownership category

akta.pro rank

Product category

Insurance and Financial Product Comparison

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Carriers, Nec (6399)

akta.pro primary industry

Commercial General Liability (CGL) (FSAJADAA)

Keywords

• Insurance comparison
• Financial product brokerage
• Price comparison platform
• Energy tariff comparison
• Online insurance broker

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Commission from financial institutions: The company acts as an independent intermediary/broker licensed by the Czech National Bank. It earns commissions from insurance companies and financial institutions when customers purchase products through its comparison portals. The company states it is motivated to find the most suitable product for the client regardless of which brand is ultimately selected.

Go-to-market motion1 record

Distribution channels10 records

Marketing channels5 records

Core offering

Skupina Klik.cz operates a multi-brand online comparison and brokerage platform licensed by the Czech National Bank, aggregating offerings from 40+ insurance, lending and energy providers. Consumers in the Czech Republic and Slovakia can compare and arrange mandatory motor liability, comprehensive auto, home, travel and life insurance, consumer loans, mortgages, and electricity and gas tariffs through the group's branded portals. The group acts as an objective, ČNB-licensed intermediary earning commission when customers purchase products through its comparison engines.

Product overview

SkupinaKlik.cz is a financial and insurance product comparison group operating a multi-brand portfolio across the Czech Republic and Slovakia. In the Czech Republic it operates Klik.cz, ePojisteni.cz, Srovnejto.cz, Porovnej24.cz, and Tarifomat.cz (energy/telecom). In Slovakia it operates Superpoistenie.sk, Netfinancie.sk, Klik.sk, and Porovnajto.sk. The group acts as an independent broker under Czech insurance distribution law and energy regulations, offering comparison and brokerage services for mandatory liability insurance (povinné ručení), comprehensive auto insurance, travel insurance, property insurance, life insurance, loans, mortgages, and energy tariffs. The portfolio is unified by the group's parent Netrisk Group and shared methodology (e.g., Klik Index quality rating). The operator entity is Klik.cz & ePojisteni.cz s.r.o., licensed by the Czech National Bank (ČNB).

Differentiator

Problem solved

Functional benefit

Brands

• Klik index: Insurance quality rating index introduced by Klik.cz to help customers evaluate insurance products beyond just price, considering coverage scope, insurance limits, assistance services, customer service quality, and client experiences

Products and services

• Klik.cz

Quantifiable outcome

• 410,000 clients served annually across all products and brands
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Four partnerships are on record, tiered core.

• AXA PartnerscoreStrategic or Co-development Partner · 3 June 2026AXA Partners was recognized as the winner of the 2026 Klik Index in the travel insurance category for its PREMIUM product and its Cesta autem and Cesta letadlem variants. The product achieved the highest overall score due to its broad coverage of risks, quality assistance services, and high customer service ratings. Aleš Kahovec, Retail Business Director of AXA Partners CEE, noted appreciation for the award and emphasized that customers value quality coverage alongside fast and reliable service.
• Netrisk GroupcoreStrategic or Co-development PartnerParent company of Skupina Klik.cz. Netrisk Group is an international comparison platform group operating in 6 countries: Czech Republic, Slovakia, Austria, Hungary, Poland, and Lithuania. The group develops and operates comparison portals across these markets, with Skupina Klik.cz representing its Czech and Slovak operations.
• Key financial institutions on Czech marketcoreStrategic or Co-development PartnerThe company holds exclusive partnerships with all key financial institutions operating in the Czech Republic. These partnerships enable the company to offer the most advantageous solutions for customers when arranging mandatory liability insurance, comprehensive insurance, home and property insurance, travel insurance, life insurance, loans, mortgages, and energy products.
• Insurance providers (40+)coreChannel Partner/ Reseller/ DistributorThe company works with over 40 insurance and financial providers enabling comparison across motor, home, travel, life insurance as well as loans, mortgages and energy. The company acts as an independent intermediary licensed by ČNB.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Check24: Germany's largest multi-vertical comparison platform covering insurance, energy, banking, telecom, travel, and more. Comparable as a regional heavyweight in CEE-adjacent market with the same product-led growth, multi-brand, and affiliate commission model.
• Compare the Market: Major UK insurance comparison site (motor, home, life, travel, energy) backed by a large insurer group. Direct functional analogue of Klik.cz's insurance/energy aggregator, differentiated by deeper marketing spend and brand ownership.
• MoneySupermarket Group: UK-listed incumbent in financial/insurance/energy comparison with multi-vertical marketplace (insurance, money, energy, travel). Larger and broader portfolio than Skupina Klik.cz, but operates on the same affiliate-revenue comparison model targeting the same consumer use cases.

Regional players

• Srovnani.cz: Czech financial comparison portal operating in the same Czech market as Skupina Klik.cz, covering banking, mortgages, and consumer finance products. Direct domestic competitor for the loans/mortgages vertical adjacent to Klik.cz's insurance core.

Direct peers

• Verivox: German comparison portal specializing in energy and telecom, with adjacent insurance verticals. Directly comparable to Tarifomat.cz's energy comparison business and to Skupina Klik.cz's broader insurance-plus-energy stack.
• GoCompare: UK insurance and financial product comparison marketplace earning affiliate commissions from insurers and providers. Highly comparable: aggregator model, multiple product verticals (motor, home, energy, finance), strong SEO-led acquisition.
• Netrisk Group: Parent group of Skupina Klik.cz, operating insurance/financial comparison portals in 6 CEE countries (CZ, SK, AT, HU, PL, LT). Closest peer — same business model, same commission revenue, same ČNB-equivalent regulatory framework across markets.
• LeLynx.fr: French insurance comparison aggregator operated by Covéa, offering motor, home, health and life insurance comparison. Closest Western European functional analogue of Klik.cz's core insurance brokerage flow.
• Tarifcheck.de: German insurance comparison site focused on motor, home, legal protection, and life insurance. Functional peer of ePojisteni.cz / Srovnejto.cz — same aggregator mechanic, same multi-vertical insurance comparison experience.
• Assurland: French insurance price comparison platform covering motor, home, health and life insurance. Comparable aggregator model, comparable commission-based revenue, and comparable consumer-facing insurance brokerage licensing requirements.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/skupinaklikcz

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skupina Klik.cz