Netrisk Group
Netrisk Group operates Hungary's leading online insurance comparison platform (netrisk.hu), aggregating quotes from 22 insurer partners across motor, home, travel, and personal lines for over one million Hungarian retail consumers, earning revenue through broker commissions. The group has expanded into Austria and the Czech Republic via 2021 acquisitions and into banking and telecom comparison through its subsidiary and telenet.hu portal.
- Company typePrivate
- Founded1994
- HeadquartersPécs, Hungary
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Netrisk Group does
Netrisk Group, operating as Netrisk Magyarország Kft., is Hungary's first and longest-running online insurance broker (alkusz), founded in 1994 and headquartered in Budapest. The company operates the netrisk.hu platform, an independent online comparison engine that aggregates quotes from 22 insurance partners (including Aegon, Allianz, Generali, Uniqa, Genertel, K&H, AXA Assistance, Signal Iduna, Union, Posta Biztosító, and Mapfre) across mandatory vehicle liability, casco, travel, home, accident, and unemployment insurance lines. The platform serves Hungarian retail consumers and small businesses free of charge, earning revenue through affiliate commissions paid by the partner insurers for policies bound through the platform.
The company's underlying technology combines an online comparison and brokerage platform with AI-assisted document processing: OpenAI services are used for text extraction and interpretation, Microsoft Azure for cloud storage and character recognition (OCR), and SentiSquare/Geomant for call-center transcription and quality assurance. A mobile app extends policy management, parking payments, and fuel-station lookup into a daily-utility product, and the subsidiary Netrisk Bankkalkulátor Kft. (MNB license H-EN-I-191/2025) layers personal-loan and bank-account comparison onto the same engine. Through 2021 acquisitions (durchblicker.at, Porovnej24.cz, Netfinancie) and the telenet.hu telecommunications comparison portal, Netrisk has expanded into Austria, the Czech Republic, and adjacent verticals.
Netrisk's go-to-market is product-led growth: SEO-optimized calculator pages drive organic demand, with phone-based sales support, content marketing, social media, and a mobile app providing additional engagement channels. The company has served over 1 million returning customers and accumulated 41,859 verified customer ratings across its 30-year operating history. As of the available data, no institutional PE/VC stake beyond TA Associates (2020) and MCI Capital/Accession Capital Partners (2017) is disclosed, and revenue is not publicly reported.
Netrisk Group firmographics
Firmographics- Name
- Netrisk Group
- Legal name
- Netrisk Magyarország Első Online Biztosítási Alkusz Korlátolt Felelősségű Társaság
- Website
- https://netrisk.hu
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Netrisk Group operates Hungary's leading online insurance comparison platform (netrisk.hu), aggregating quotes from 22 insurer partners across motor, home, travel, and personal lines for over one million Hungarian retail consumers, earning revenue through broker commissions. The group has expanded into Austria and the Czech Republic via 2021 acquisitions and into banking and telecom comparison through its subsidiary and telenet.hu portal.
- Ownership category
- akta.pro rank
Netrisk Group industry classification
Industry- Product category
- Online Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Data, Analytics & AI for Insurance (Risk, Pricing, Personalization) (FSAGAGAE)
Keywords
Where Netrisk Group is headquartered
LocationHeadquarters
- HQ city
- Pécs
- HQ country
- Hungary
- HQ region
- Europe
Offices3 records
Markets served
Netrisk Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Insurance Brokerage Commissions: Netrisk acts as an independent insurance broker (alkusz) and earns commissions from insurance companies for policies sold through its platform. All services to customers are free; costs are covered by commissions received from insurer partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free for end customers — commission-based model |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Netrisk Group product offering
Product offeringCore offering
Netrisk Group operates Hungary's leading online insurance and financial services comparison platform (netrisk.hu), functioning as an independent insurance broker (alkusz) licensed by the MNB since 1994. The platform enables consumers to compare and bind insurance contracts (mandatory vehicle liability, CASCO, home, travel, accident, unemployment, health fund) from 22 partner insurers, as well as compare personal loans and bank accounts, all free of charge to customers with revenue earned through commissions from insurer partners.
Product overview
Netrisk Group operates Hungary's leading online insurance and financial services comparison ecosystem comprising three primary brands: netrisk.hu (insurance intermediary platform), netriskauto.hu (used car advertising), and telenet.hu (telecommunications comparison). The core netrisk.hu platform offers free consumer-facing insurance calculators and policy purchase capabilities across 22 partner insurers, functioning as an independent insurance broker (alkusz) licensed by the MNB since 1994. The product portfolio spans vehicle insurance (MTPL, Casco, vehicle assistance, registration tax calculators), property insurance (homeowners, condominiums), travel insurance (standard and personalized including ski coverage), personal insurance (accident, unemployment), and financial products (personal loans, bank accounts). A mobile app extends access to policies, parking payments, and document management. The group includes Netrisk Bankkalkulátor Kft. as a subsidiary providing financial intermediary services.
Differentiator
Problem solved
Functional benefit
Brands
- Netrisk applikáció: Mobile application for managing insurance policies, parking services, and accessing insurance certificates.
- Netrisk KGFB-index
- Netrisk bankszámla kalkulátor
Products and services
- Netrisk.hu Online Insurance Brokerage Platform Hungary's leading online insurance and financial services comparison platform enabling consumers to compare and purchase insurance products (mandatory vehicle liability/KGFB, CASCO, home, condo, travel, ski, accident, unemployment, health fund) and banking products (personal loans, bank accounts) from 22 partner insurers and banks. Services are free to customers; Netrisk earns commissions from partner insurers.
- Netrisk Mobile Application Mobile application allowing customers to access their insurance policies, manage documents, pay for parking through integration with Nemzeti Mobilfizetési Zrt., and locate nearby fuel stations. Extends the self-serve digital experience to on-the-go policy management.
- Telenet.hu Telecommunications Comparison Platform Telecommunications services comparison platform enabling users to find available internet, phone, and TV providers at their address. Operated by Netrisk as an extension of its comparison marketplace into telecom services.
- Netrisk Bankkalkulátor Financial Services Comparison Financial services intermediary subsidiary (Netrisk Bankkalkulátor Kft., wholly-owned) operating under MNB license H-EN-I-191/2025 as a multi-agency and mortgage broker. Provides comparison of personal loans (Személyi Kölcsön Kalkulátor) and bank accounts (Bankszámla Kalkulátor / Folyószámla) on the netrisk.hu platform.
Quantifiable outcome
- Thousands of insurance contracts bound daily through the platform
- +2 more outcomes
Companies that use Netrisk Group
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Netrisk Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability3 records
Feature4 records
Netrisk Group partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- AegoncoreInsurance company whose products are offered through Netrisk's comparison platform. One of the 22 insurer partners whose quotes are available on the platform.
- AllianzcoreInsurance company whose products are offered through Netrisk's comparison platform. One of the 22 insurer partners.
- GeneralicoreInsurance company whose products are offered through Netrisk's comparison platform. One of the 22 insurer partners.
- UniqacoreInsurance company whose products are offered through Netrisk's comparison platform. One of the 22 insurer partners.
- GenertelcoreInsurance company whose products are offered through Netrisk's comparison platform. One of the 22 insurer partners.
- K&H (Kandh)coreInsurance company whose products are offered through Netrisk's comparison platform. One of the 22 insurer partners.
- AXA AssistancecoreInsurance company whose products are offered through Netrisk's comparison platform. One of the 22 insurer partners.
- Signal IdunacoreInsurance company whose products are offered through Netrisk's comparison platform. One of the 22 insurer partners.
- UnioncoreInsurance company whose products are offered through Netrisk's comparison platform. One of the 22 insurer partners.
- Posta BiztosítócoreInsurance company whose products are offered through Netrisk's comparison platform. One of the 22 insurer partners.
- MapfrecoreInsurance company whose products are offered through Netrisk's comparison platform. One of the 22 insurer partners.
- Barion Payment Zrt.corePayment service provider enabling secure credit/debit card payments on the Netrisk platform. Operates under MNB supervision as an e-money issuer (license H-EN-I-1064/2013). Supports Mastercard, Visa, Amex, and Maestro cards.
- Microsoft Ireland Operations LimitedcoreCloud infrastructure provider (MS Azure) used for cloud storage and character recognition (OCR) services in the insurance application process.
- OpenAI Ireland LimitedcoreAI service provider for text extraction and text interpretation in the insurance application process, including document scanning functionality.
- Netrisk Bankkalkulátor Kft.coreSubsidiary company (100% owned) of Netrisk Magyarország Kft., operating under MNB license H-EN-I-191/2025 as a multi-agency mortgage and financial services intermediary. Provides banking product comparison (personal loans, bank accounts) on the netrisk.hu platform.
- Telenet.huminorTelecommunications comparison portal operated by Netrisk, allowing comparison of internet, phone, and TV services by address. Extends Netrisk's comparison model to telecom.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Netrisk Group competitors and assessment
Company assessmentRegional players
- Rastreator: Leading Spanish online insurance comparison platform (part of RVU group). Comparable to Netrisk as a multi-carrier insurance broker serving a single national consumer market, though operating in a different geography.
- LeLynx.fr: Leading French insurance comparison platform owned by Covéa. Operates the same online multi-carrier brokerage model as Netrisk, but serves the French consumer market rather than Hungary/CEE.
- GoCompare (GoCo Group): UK-based insurance and financial services comparison website. Comparable to Netrisk as a consumer-facing multi-carrier comparison and acquisition funnel, though operating in a more mature UK market.
- Pr comparación (Spain) / SegurGuru: Spanish digital insurance broker and comparison platform. Comparable to Netrisk's online aggregator model focused on the Iberian market, offering direct policy purchase alongside comparison.
Direct peers
- durchblicker.at: Austrian online insurance and financial services comparison platform acquired by Netrisk Group in December 2021. Operates the same comparison-brokerage business model as Netrisk in the Austrian market, making it the closest direct peer.
- Porovnej24.cz: Czech Republic online insurance and finance comparison platform acquired by Netrisk Group in April 2021. Directly comparable to Netrisk as a multi-carrier insurance aggregator targeting Czech consumers.
- Telenet.hu: Hungarian telecommunications comparison portal operated as a Netrisk sub-brand. Directly comparable as a sister Netrisk asset applying the same comparison-brokerage model to the telecom vertical within Hungary.
Broad incumbents
- Check24: Germany's leading meta-comparison platform for insurance, banking, energy, travel, and telecom. Comparable to Netrisk in business model (commission-based online comparison across multiple providers) but at significantly greater scale and category breadth.
- Verivox: Germany's largest independent consumer comparison portal covering insurance, energy, telecom, and banking. Comparable to Netrisk as a multi-product online broker/aggregator, but operating at much larger scale across a broader category set.
Emerging players
- BankBazaar: Indian financial product comparison platform for credit cards, loans, and insurance. Comparable to Netrisk's expansion into banking products via Netrisk Bankkalkulátor, though operating in an emerging market with a different regulatory backdrop.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Netrisk Group social profiles
Digital presenceNetrisk Group compliance and trust
Trust signalCompliance5 records
Netrisk Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Netrisk Group leadership team
Management profileNumber of profiles
Profiles4 records
Netrisk Group subsidiaries and ownership
Company hierarchySubsidiaries1 record
Netrisk Group funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Netrisk Group M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Netrisk Group
What does Netrisk Group do?
Netrisk Group operates Hungary's leading online insurance and financial services comparison platform (netrisk.hu), functioning as an independent insurance broker (alkusz) licensed by the MNB since 1994. The platform enables consumers to compare and bind insurance contracts (mandatory vehicle liability, CASCO, home, travel, accident, unemployment, health fund) from 22 partner insurers, as well as compare personal loans and bank accounts, all free of charge to customers with revenue earned through commissions from insurer partners.
Is Netrisk Group a public or private company?
Netrisk Group is a private company. It is classified as private equity controlled and is currently operating.
When was Netrisk Group founded?
Netrisk Group was founded in 1994. It employs 51 to 100 people.
Where is Netrisk Group based?
Netrisk Group is headquartered in Pécs, Hungary, in the Europe region.
How does Netrisk Group make money?
One revenue line is on record: insurance Brokerage Commissions.
Who are Netrisk Group's main competitors?
Regional players on record are Rastreator, LeLynx.fr, GoCompare (GoCo Group) and Pr comparación (Spain) / SegurGuru. Direct peers are durchblicker.at, Porovnej24.cz and Telenet.hu. Broad incumbents are Check24 and Verivox. BankBazaar is listed as an emerging player.
Does Netrisk Group have an API?
No public API is recorded for Netrisk Group.
What industry is Netrisk Group in?
Netrisk Group's product category is Online Insurance Brokerage. Its primary akta.pro industry code is FSAGAGAE, Data, Analytics & AI for Insurance (Risk, Pricing, Personalization). Its NAICS code is 524210 and its SIC code is 6411.