AJ Hackett International
AJ Hackett International is a Singapore-incorporated, founder-owned adventure tourism company operating the 'Skypark by AJ Hackett' brand at physical sites in Cairns, Macau, Sentosa, and Normandie, offering commercial bungy jumping and related gravity-defying activities to individual tourists worldwide using proprietary cord and safety technology.
- Company typePrivate
- Founded1986
- HeadquartersQueenstown, New Zealand
- Headcount11–50
- GTM typeB2C
- OfferingServices
What AJ Hackett International does
AJ Hackett International Pte Ltd is a Singapore-incorporated private adventure tourism company founded by AJ Hackett in 1986 that pioneered commercial bungy jumping. Operating globally under the unified 'Skypark by AJ Hackett' brand since 2020, the company runs physical adventure activity sites at premier tourist destinations including Cairns (Australia), Macau Tower (China, 233m world's highest commercial bungy), Sentosa (Singapore), and Normandie (France). The company historically operated additional sites in the USA, Mexico, Bali, and New Zealand before the 1997 amicable split with co-founder Henry van Asch, who retained all New Zealand operations.
The company's core technology consists of proprietary natural latex rubber bungy cords manufactured on-site by certified Jump Masters, the AJ Hackett-developed ankle-tie attachment system enabling head-first jumps, and a cable stabilization system introduced in 1998 for high-structure jumps. AJ Hackett co-developed the AS/NZS 5848 Bungy Code of Practice with New Zealand and Australian governments in 1989, now the recognized international safety standard. The product portfolio extends beyond bungy jumping to include the Minjin Jungle Swing, Skywalk, Tower Climb, Skycube glass viewing platform, Walk the Plank, and Skyjump controlled descent activities, with global distribution partnerships for Skyjump expanding reach.
The business operates a direct-to-consumer model with transaction-fee revenue from per-activity tickets booked in advance through the company website (skyparkglobal.com) and on-site purchases. Activities are priced on a unit basis varying by site and activity type, with weight-matched cord systems for safety consistency. The customer base consists of individual adventure tourists, groups, and accessibility-focused participants across all age ranges. The company is privately held and founder-owned with no disclosed institutional investment or public market presence.
AJ Hackett International firmographics
Firmographics- Name
- AJ Hackett International
- Legal name
- AJ Hackett International Pte Ltd
- Website
- https://skyparkglobal.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AJ Hackett International is a Singapore-incorporated, founder-owned adventure tourism company operating the 'Skypark by AJ Hackett' brand at physical sites in Cairns, Macau, Sentosa, and Normandie, offering commercial bungy jumping and related gravity-defying activities to individual tourists worldwide using proprietary cord and safety technology.
- Ownership category
- akta.pro rank
AJ Hackett International industry classification
Industry- Product category
- Adventure Tourism
- NAICS
- Amusement and Theme Parks (71311), Amusement and Theme Parks (713110), Amusement Parks and Arcades (7131)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Bungee Jumping & Swing/Rappel Experience Operators (THAAAKAK)
- akta.pro secondary industries
- Bungee Jumping Experiences (Bridge, Crane, Platform) (THAAAMAB), Zipline Mega-Jumps & Giant Swing Experiences (Canyon Swing, Rope Swing) (THAAAMAD), Extreme Aerial Adventure Experiences (Heli-assisted Drops, Cliff/Platform Jumps) (THAAAMAH)
Keywords
Where AJ Hackett International is headquartered
LocationHeadquarters
- HQ city
- Queenstown
- HQ country
- New Zealand
- HQ region
- Oceania
Offices11 records
Markets served
AJ Hackett International business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Adventure Activity Tickets: One-time transaction fees for bungee jumping, swings, skywalks, and other adventure activities at physical site locations. Customers pay per activity with weight-based cord matching for optimal experience.
- Spectator/Visitor Revenue: Friends and family can visit sites to watch activities, with potential upsell to participants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Activity-based pricing per jump or experience |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
AJ Hackett International product offering
Product offeringCore offering
AJ Hackett International designs, builds, and operates commercial adventure tourism experiences—primarily bungy jumping, swings, skywalks, tower climbs, plank walks, and controlled-descent jumps—at purpose-built sites in multiple countries. The company manufactures its own bungy cords on-site to match each jumper's weight, and runs all activities under the proprietary AS/NZS 5848 safety code, collecting ticket fees from individual consumers at the point of experience.
Product overview
AJ Hackett International operates Skypark by AJ Hackett, a global adventure tourism brand offering bungy jumping and related vertigo experiences across multiple international locations. The portfolio includes core bungy jumping activities at sites in Cairns (Australia), Macau (China), Sentosa (Singapore), and Normandie (France), along with complementary products like the Giant Jungle Swing (Minjin), Skycube, Walk the Plank, Skywalk/Tower Climb, Skyjump, Scable Zipline, and Viaduc Swing. The company pioneered commercial bungy jumping in 1988 and manufactures its own natural latex rubber bungy cords at each site. The 2020 rebrand unified all locations under the Skypark identity.
Differentiator
Problem solved
Functional benefit
Products and services
- Macau Tower Bungy Jump (233m) A guided 233-meter bungy jump from the Macau Tower, the world's highest commercial bungy, sold to individual tourists and thrill-seekers at the Macau destination.
- Nevis Highwire Bungy A high-wire bungy jump experience at the Nevis site, offered to adventure tourists seeking a high-altitude commercial bungy.
- Minjin Swing A high-altitude swing experience, marketed as part of the company's gravity-defying offering for tourists seeking an alternative to bungy.
- Skycube A glass-cube experience at the top of the Macau Tower lever, providing controlled descent and viewing for visitors who are not jumping.
- Walk the Plank A guided plank-walking experience at the top of the Macau Tower, targeted at visitors who want to confront the height without performing a full jump.
- Skywalk and Tower Climb A guided exterior walk and climb of the Macau Tower, offered as a less adrenaline-intensive alternative to the company's jumping activities.
- Skyjump A controlled-descent jump experience, offered as an alternative to free-fall bungy for visitors at the company's destination sites.
- Scable Zipline A zipline experience offered to adventure tourists at the company's destination sites as a non-bungy option.
- Viaduc Swing A high-altitude swing experience branded as Viaduc, marketed as part of the company's gravity-defying portfolio.
Quantifiable outcome
- 4 million successful jumps with perfect safety record
- +2 more outcomes
Companies that use AJ Hackett International
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles1 record
AJ Hackett International technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
AJ Hackett International partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SkyjumpcoreAJ Hackett International formed global distribution partnerships with Skyjump, a controlled descent machine specifically designed for tall towers. This partnership expands the range of high-adrenaline activities available at AJ Hackett locations worldwide.
Scale indicators6 records
Recent moves8 records
Expansion highlights5 records
AJ Hackett International competitors and assessment
Company assessmentDirect peers
- Go Ape: UK and US operator of aerial adventure courses, zip lines, and high-ropes. Comparable as a multi-site, family-friendly extreme experience brand targeting tourists and group bookings.
- Taupo Bungy: New Zealand-based commercial bungy operator at Waikato River, offering 43m bungy and the 'Touch the Water' extreme jump. Directly comparable activity, customer base, and geography to AJ Hackett's original NZ operations.
- Kawarau Gorge (Henry van Asch / Kawarau Bungy Centre): Operates AJ Hackett's original Queenstown bungy sites (Kawarau Bridge, Ledge, Nevis Highwire, Auckland Harbour Bridge) retained after the 1997 amicable split. Closest direct competitor — same founder DNA, same activity set, same global audience.
- Zip World: UK-based operator of ziplines, high-ropes and gravity-based experiences (e.g., Velocity at Penrhyn Quarry). Comparable as a multi-site adventure experience brand in the same thrill-leisure category.
- WildPlay Element Parks: Operates aerial adventure and zipline parks across Canada (including Victoria and Nanaimo). Direct peer in the operational gravity/aerial experience category with similar target customer.
- Europabrücke Bungee (Bungy Europe / Adrenalin Cowboy): Operates bungee jumps from Austria's Europabrücke bridge. Comparable as a long-established European bridge-based commercial bungy operator serving international tourists.
- Verzasca Dam Bungee Jump (007 Bungy): Swiss commercial bungee operation off the 220m Verzasca Dam, made famous by GoldenEye. Comparable as an iconic, location-driven extreme experience with strong global tourist appeal.
- Bloukrans Bridge Bungy: Operates the world's highest commercial bridge bungy at 216m on South Africa's Bloukrans Bridge via Face Adrenalin. Direct peer in destination bungee tourism with similar operational model.
Emerging players
- iFly (indoor skydiving): Global indoor skydiving chain offering vertical-wind-tunnel thrill experiences. Adjacent to AJ Hackett in the adrenaline-experience category but emerging and indoor/site-flexible, not outdoor gravity.
- Skydive Dubai: Premium tandem skydiving operator in Dubai serving global tourists. Comparable as an iconic destination thrill experience, particularly adjacent to AJ Hackett's Macau/Sentosa markets, but in skydiving rather than bungy.
Market position
Strengths5 records
Weaknesses5 records
Key risks6 records
Key highlights6 records
Customer concentration
AJ Hackett International social profiles
Digital presenceAJ Hackett International compliance and trust
Trust signalCompliance1 record
AJ Hackett International financial estimates
Financial estimateRevenue estimate
Valuation estimate
AJ Hackett International leadership team
Management profileNumber of profiles
Profiles1 record
AJ Hackett International subsidiaries and ownership
Company hierarchySubsidiaries5 records
AJ Hackett International funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AJ Hackett International M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AJ Hackett International
What does AJ Hackett International do?
AJ Hackett International designs, builds, and operates commercial adventure tourism experiences—primarily bungy jumping, swings, skywalks, tower climbs, plank walks, and controlled-descent jumps—at purpose-built sites in multiple countries. The company manufactures its own bungy cords on-site to match each jumper's weight, and runs all activities under the proprietary AS/NZS 5848 safety code, collecting ticket fees from individual consumers at the point of experience.
Is AJ Hackett International a public or private company?
AJ Hackett International is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AJ Hackett International founded?
AJ Hackett International was founded in 1986. It employs 11 to 50 people.
Where is AJ Hackett International based?
AJ Hackett International is headquartered in Queenstown, New Zealand, in the Oceania region.
How does AJ Hackett International make money?
Two revenue lines are on record. Adventure Activity Tickets are the primary driver. The others are spectator/Visitor Revenue.
Who are AJ Hackett International's main competitors?
Direct peers on record are Go Ape, Taupo Bungy, Kawarau Gorge (Henry van Asch / Kawarau Bungy Centre), Zip World, WildPlay Element Parks, Europabrücke Bungee (Bungy Europe / Adrenalin Cowboy), Verzasca Dam Bungee Jump (007 Bungy) and Bloukrans Bridge Bungy. Emerging players are iFly (indoor skydiving) and Skydive Dubai.
Does AJ Hackett International have an API?
No public API is recorded for AJ Hackett International.
What industry is AJ Hackett International in?
AJ Hackett International's product category is Adventure Tourism. Its primary akta.pro industry code is THAAAKAK, Bungee Jumping & Swing/Rappel Experience Operators, with a secondary code of THAAAMAB, Bungee Jumping Experiences (Bridge, Crane, Platform). Its NAICS code is 71311 and its SIC code is 7900.