Slagelse Camping og Outdoorcenter

What Slagelse Camping og Outdoorcenter does

Slagelse Camping og Outdoorcenter is a privately held Danish specialty retailer headquartered at Karolinevej 2C, 4200 Slagelse, operating a 4,500 m2 indoor showroom — among the largest dedicated camping and outdoor retail floors in Denmark — supported by 35 employees across sales, administration, workshop, and webshop functions. The company sells new and used caravans (campingvogne), motorhomes (autocampere), Isabella Camp-let tent trailers, awnings, family tents, outdoor apparel and footwear, and hunting and fishing equipment, representing a multi-brand portfolio that spans premium European marques (Fendt, Hobby, Bürstner, Kabe, Adria, Benimar, Autostar) and tent/awning brands (Isabella, Outwell, Robens, Kampa, Easy Camp, Ventura, Dometic, Telta).

The business generates revenue through a combination of high-ticket vehicle sales, mid-ticket accessories and outdoor goods, recurring service agreements priced at 249–294 DKK per month, workshop services (gas tests, service, mover installation, insurance damage repair), and short-term rentals of caravans and motorhomes (with a 5,000 DKK deposit and 699 DKK start fee covering 2,000 km). It also operates the campingsalg.dk webshop as an adjunct to the physical store, and holds Q-kontrol F-gas certification that authorizes regulated service work on camping vehicle refrigerant and gas systems. The customer base is consumer-facing, spanning caravan and motorhome buyers, outdoor enthusiasts, hunters, and fishermen.

Recent strategic activity has been mixed: the company launched the Clesana dry-separation toilet (January 2025), is organizing the Teltfestival 2026 customer event and participating in Ferie for Alle 2026, while simultaneously discontinuing its vehicle wash and winter storage service lines. The business is privately held with no parent company and no external funding disclosed.

Name

Slagelse Camping og Outdoorcenter

Legal name

Slagelse Camping & Outdoor Center

Website

https://slagelsecamping.dk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Slagelse Camping og Outdoorcenter is a Danish specialty retailer operating one of Denmark's largest 4,500 m2 camping and outdoor showrooms, selling caravans, motorhomes, tents, awnings, and outdoor gear to consumer customers, with workshop, rental, and recurring service agreement revenue.

Ownership category

akta.pro rank

Product category

Camping and Outdoor Retail

NAICS

Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (532120), Home and Garden Equipment Repair and Maintenance (811411), Travel Trailer and Camper Manufacturing (336214)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Services-Equipment Rental & Leasing, Nec (7359), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro industry

PRIMARYCRAMAMAH

Tents, Shelters & Sleep Systems Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Camping, Hiking & Climbing Retail

SECONDARYCRAMAAAJ

Outdoor Furniture & Shelter Systems (Tents, Tarps, Hammocks) Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Outdoor & Adventure Equipment Retail

Keywords

• Camping retail
• Motorhome sales
• Caravan dealership
• Outdoor equipment
• Vehicle workshop services

Headquarters

HQ city

Slagelse

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Salg af nye og brugte campingvogne: Sale of new and used campingvogne from brands including Fendt, Eriba, Caravelair, Sprite, Hobby, and used units from Bürstner, Kabe, Adria and others. The company also sells new and used autocampere from Benimar, Autostar, Hobby, and Randger.
2. Salg og udlejning af autocampere: Sale and rental of motorhomes/autocampere. Rental is offered for 2-5 persons, maximum 4 weeks per rental, with free mileage for rentals over 14 days. Delivery/collection available.
3. Værksted og serviceydelser: Workshop services including gas test, service, mover mounting, insurance damage repair, and auxiliary equipment installation. Q-kontrol approved for F-gas. Service agreements from 249 kr./month.
4. Fortelte, telte og tilbehør: Sale of Isabella, Ventura, Dometic, Telta fortelte, familietelte from Outwell, Robens, Kampa, Dometic, markiser and accessories. Also outdoor clothing, footwear, hunting and fishing equipment.
5. Vask og pleje af vogn: Professional washing of campingvogne and autocampere, including basic cleaning, rinse wax. Prices from 995 kr. to 1,895 kr. depending on vehicle size.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Slagelse Camping & Outdoor Center retails new and used campingvogne, autocampere, teltvogne, fortelte, familietelte, outdoor clothing, footwear, and hunting/fishing equipment through a 4,500 m2 permanent indoor showroom in Slagelse, Denmark and an e-commerce webshop at campingsalg.dk. The company also provides a Q-kontrol approved workshop offering gas testing, mover mounting, humidity tests, insurance damage repair, vehicle washing, and recurring service agreements, and rents autocampere on a weekly basis for 2-5 persons.

Product overview

Slagelse Camping og Outdoorcenter is a comprehensive camping and outdoor retail business operating a 4,500 m2 indoor showroom in Slagelse, Denmark. The company offers a unified platform of products and services centered around camping and outdoor activities. Core product categories include: camping wagons (Fendt, Hobby, Eriba, Caravelair, Sprite), motorhomes (Benimar, Autostar, Hobby, Randger), Isabella Camp-let tent trailers, and awnings (Isabella, Ventura, Dometic, Telta). These are complemented by family tents (Outwell, Robens, Kampa), outdoor clothing and equipment, footwear, and hunting/fishing gear. Service offerings include a full workshop with gas testing, mover installation, insurance damage repair, vehicle washing, and service agreements. The company also offers motorhome rental for those wanting to try the lifestyle before purchasing. The business emphasizes quality German and European brands while providing comprehensive after-sales service through their Q-kontrol certified workshop.

Differentiator

Problem solved

Functional benefit

Products and services

• Campingvogne (Fendt, Hobby, Eriba, Caravelair, Sprite) New and used camping wagons from brands including Fendt (premium German quality, Apero, Bianco, Tendenza models), Hobby (Ontour, De Luxe, Excellent, Prestige, Maxia, Beachy), Eriba (retro Touring, Feeling, Nova Light), Caravelair and Sprite. Sold to Danish camping households via the Slagelse showroom.
• Autocampere (Benimar, Autostar, Hobby, Randger) New and used motorhomes from Benimar (Spanish, Ford/Fiat motors, 40+ year history), Autostar (French, luxury 40+ year heritage), Hobby (German, largest brand in Europe, 50+ years), and Randger. Available in classic, fully integrated, and campervan configurations for individual consumers.
• Isabella Camp-let teltvogne Isabella tent trailers including Earth, Passion, and North (formerly Concorde/Dream) models. Lightweight at 250kg, aerodynamic, with or without brakes. Optional kitchens available in Basic, Basic+, All Round, and Deluxe configurations. Targeted at campers seeking lighter towing options.
• Fortelte (Isabella, Ventura, Dometic, Telta) Awnings including Isabella (traditional and Villa winter-proof models), Ventura (lighter alternative), Dometic (air awnings Rally Air, Club Air, Ace Air series), and Telta (Pure, Life, Scenic, Lounge). Isabella Villa offers year-round awnings with modular construction for fastliggere.
• Familietelte (Outwell, Kampa, Robens, Easy Camp) Family tents from Outwell (Smart Air, Air Comfort, Air Polyester, Premium, DeLuxe collections), Robens (Lodge, Voyager, Seeker, Klondike, Boulder), Easy Camp (Hidra, Leka Twin), and Kampa. Sold to Danish families and outdoor enthusiasts.
• Outdoor beklædning og udstyr Outdoor clothing and equipment from brands including Fjällräven, Pinewood, Aclima, Deerhunter, and equipment from Tranga, Jetoil, Stanley, Light My Fire, Victorinox, Sea To Summit, Robens, Outwell, Trek'n eat, Led Lenser, Gerber, Leatherman, and Zippo.
• Fodtøj (Teva, Sorel, Hanwag, Columbia, etc.) Footwear for leisure, hiking, trekking, and hunting from brands including Teva, Sorel, Hanwag, Columbia, Gateway, Endurance, Whistler, and Cruz. Sold to outdoor enthusiasts and hunters.
• Jagt og fiskeri udstyr Hunting and fishing equipment and clothing, including current promotional pricing of 70% off fishing equipment, 40% off hunting clothing, and 30-50% off hunting equipment. Targeted at Danish hunters and fishermen.
• Værksted og serviceydelser Workshop services including gas tests, service, mounting of extra equipment (Go2, Enduro Premium, Truma XT movers), humidity tests, large and small service, winter storage preparation, and Q-kontrol F-gas certification. Offered to owners of all camping vehicle brands.
• Udlejning af autocampere Motorhome rental for 2-5 persons, maximum 4 weeks per rental. Weekly rental Friday-Friday in high/mid season; extended weekends in low season. Includes 2,000 km (free km for rentals over 14 days), free additional driver over 25, free parking during holiday. Minimum age 25 with 2 years license; deposit 5,000 kr.; start fee 699 kr.
• Udlejning af campingvogne Rental of campingvogne for customers wanting to try camping before buying or for short-term holiday use, with pickup and return at Karolinevej 2C, Slagelse.
• Serviceaftale (Basisaftale og Aksel) Monthly service agreements with fixed monthly invoicing. Basisaftale from 294 kr./month and Aksel from 249 kr./month (includes base service). Optional add-ons include large service, moisture test, vehicle wash, mover inspection, and pickup/delivery.
• Skadecenter (insurance damage repair) Damage center repairing all brands of campingvogne and autocampere. Customer reports damage to their insurance company, then brings vehicle in for assessment and repair.
• Clesana Toilet (water-free toilet product) Water-free toilet product launched in January 2025. Connects to 12V, weighs 15 kg, replaces existing cassette toilets, with welded disposal bags. Sold as an accessory upgrade for camping vehicle owners.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Nordjysk Camping (Camping Nord): Northern Danish camping retailer with showroom, workshop, and rental of camping vehicles and motorhomes. Directly comparable in scale, product mix, and service orientation within the same national market.
• CampNord: Danish camping retailer operating multiple locations selling caravans, motorhomes, and outdoor equipment with workshop services. Comparable as a multi-location Danish camping dealer with similar brand portfolio and service offering.
• Camping & Fritid: Danish multi-brand camping retailer selling caravans, motorhomes, awnings, tents and accessories with workshop services. Directly comparable as a domestic competitor offering the same product mix (sales, service, accessories) across Denmark.

Others

• Fendt-Caravan: German premium caravan manufacturer whose Fendt brand is one of the anchor brands in Slagelse Camping's portfolio. Comparable as a strategic brand partner with significant influence on Slagelse's premium positioning.
• Isabella A/S: Danish manufacturer of premium caravan awnings (Isabella brand) and Camp-let tent trailers sold at Slagelse Camping. Comparable as a domestic supplier-partner whose product line anchors Slagelse's awnings/tent trailer business.
• Benimar: Spanish motorhome manufacturer sold through Slagelse Camping. Comparable as a key motorhome supplier-partner whose brand performance directly affects Slagelse's motorhome category revenue.
• Hobby Wohnwagenwerk: German manufacturer of caravans and motorhomes sold through Slagelse Camping. Comparable as a key brand partner whose product strategy and dealer network dynamics directly affect Slagelse's inventory and margins.

Broad incumbents

• Knaus Tabbert: Major European caravan and motorhome manufacturer/retail group with brands including Knaus, Tabbert, T.E.C., and Weinsberg. Comparable as an industry incumbent whose products flow through dealers like Slagelse Camping.
• Obelink: Largest camping superstore in Europe (Netherlands) with multi-category outdoor, tent, and caravan accessory retail plus rental. Comparable as a broad incumbent that combines physical showroom scale with accessory retail at significantly larger scale.

Regional players

• D&D Camping: Dutch multi-brand caravan and motorhome dealer with showroom, workshop and parts. Comparable in business model (retail + service) but operating in a different geography, useful for European regional benchmarking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/slagelse-camping-og-outdoorcenter

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Slagelse Camping og Outdoorcenter