Old Mill Golf Course

What Old Mill Golf Course does

Old Mill Golf Course is a public municipal 18-hole regulation golf facility located in Holladay, Utah, operated by Salt Lake County Parks & Recreation as one of six courses in the county's network (alongside Meadow Brook, Mick Riley, Mountain View, Riverbend, and South Mountain). The course serves Salt Lake Valley residents and visitors through direct-to-consumer tee-time bookings made via phone (385-468-4653) or online reservations, with walk-up play also accommodated. The facility is staffed by PGA-certified professionals and offers private and group golf lessons covering swing, short game, and putting analysis; an adaptive golf program with ParaGolfer mobility chairs for disabled golfers; a pro shop; gift cards; and a junior golf program hosted on a dedicated Salt Lake County Junior Golf website.

The course's primary infrastructure technology is a central smart irrigation system that calculates precise water application based on real-time environmental factors (wind, temperature, evaporation). Across the broader Salt Lake County Golf network, this is paired with secondary water sourcing (on-site wells, the Jordan River, local canals) to preserve culinary water for residents and has supported a ~25% reduction in irrigated turf since 2006 by converting non-playing areas to native, non-irrigated landscapes.

The business model is municipal and transactional: revenue is generated per round from green fees, per-session from professional lessons, per-unit from pro shop retail sales, and per-unit from gift cards. Pricing is pay-as-you-go and is not publicly listed online. Tee-time bookings and cancellations are phone-based, while general inquiries can be directed through county website channels. The customer segments are horizontal: general public golfers (primary), junior golfers, and golfers with disabilities. As a government entity, Old Mill has no external investors and operates within Salt Lake County's public parks budget rather than under market-driven growth or return-of-capital mandates.

Name

Old Mill Golf Course

Legal name

Salt Lake County

Website

https://slcountygolf.com

Company type

Public

Operating status

Operating

Headcount range

1–10 employees

Short description

Old Mill Golf Course is a public municipal regulation golf course in Holladay, Utah, operated by Salt Lake County Parks & Recreation as one of six county-run courses, serving Salt Lake Valley residents and visitors through phone and online tee-time bookings, PGA-certified lessons, adaptive golf, and junior programs.

Ownership category

akta.pro rank

Product category

Public Golf Course

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYMPAKAEAD

Golf Courses & Golf Facilities

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

SECONDARYIMAIAIAH

Athletic Field & Golf Course Groundskeeping

Industrials, Manufacturing & Construction/Industrial Services & Facility Operations/Landscaping, Groundskeeping & Snow Removal

SECONDARYBPABADAC

Turf Management (Sports Fields, Golf Courses)

Business & Public Services/Facilities Management & Building Services/Landscaping & Grounds Maintenance

Keywords

• Public municipal golf
• Golf instruction services
• Adaptive golf programs
• Junior golf development
• Regulation golf courses

Headquarters

HQ city

Holladay

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain

Revenue model

1. Green Fees and Tee Time Revenue: Revenue generated from public tee time bookings and green fees for golf rounds at the regulation course.
2. Golf Lessons: Private and group golf lessons provided by skilled PGA-certified staff, offering swing analysis, short game, and putting instruction.
3. Pro Shop Sales: Golf equipment, apparel, and accessories available for purchase at the facility.
4. Gift Cards and Junior Golf Programs: Gift cards and specialized junior golf programs for youth development.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Old Mill Golf Course is a public municipal regulation golf course in Holladay, Utah, operated by Salt Lake County Parks & Recreation as one of six county courses. The core offering is green-fee golf play and tee-time access, supplemented by PGA-certified private and group golf lessons, adaptive golf accommodations (ParaGolfer chairs), and a junior golf program with gift cards. Course maintenance is delivered by UGCSA-certified superintendents using a central smart irrigation system and secondary water sources.

Product overview

Old Mill Golf Course is part of Salt Lake County Parks & Recreation's network of six regulation golf courses. The offering consists of the core golfing product (Old Mill Golf Course in Holladay, plus five sister courses: Meadow Brook, Mick Riley, Mountain View, Riverbend, and South Mountain), supplemented by golf lessons (private and group), adaptive golf with ParaGolfer chairs, junior golf programs, and golf gift cards. Each course is managed by PGA-certified professionals and offers tee-time bookings.

Differentiator

Problem solved

Functional benefit

Products and services

• Old Mill Golf Course (Regulation Golf Play) Public municipal regulation golf course in Holladay, Utah, offering green-fee play and tee-time access for residents and visitors, managed by PGA-certified professionals.
• Golf Lessons (Private and Group) Private and group golf lessons provided by PGA-certified staff, including complete analysis of swing, short game, and putting, available to individual golfers at the facility.
• Adaptive Golf (ParaGolfer Program) Adaptive golf service providing ParaGolfer mobility chairs for golfers with physical disabilities, available at select Salt Lake County courses with advance phone reservation.
• Junior Golf Program Youth-focused golf program designed for junior players, supported through the Salt Lake County Junior Golf website with gift cards available for purchase.
• Golf Gift Cards Gift cards redeemable for golf-related purchases at Salt Lake County golf facilities, sold through the Salt Lake County Junior Golf dedicated website.

Quantifiable outcome

• 25% reduction in irrigated turf since 2006
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Rose Park Golf Course: Public municipal golf course operated by Salt Lake City; direct competitor to Old Mill in the same metro with similar pricing tier and customer base.
• Meadow Brook Golf Course: Sister Salt Lake County Golf course in Taylorsville offering regulation public play, lessons, and adaptive golf with ParaGolfer chairs. Directly comparable in operating model, pricing tier, and customer base to Old Mill.
• Mick Riley Golf Course: Sister Salt Lake County Golf course in Murray; same regulation public format, PGA-certified management, and adaptive ParaGolfer program. Effectively interchangeable with Old Mill from a customer's perspective.
• Bonneville Golf Course: Public municipal golf course operated by Salt Lake City Parks & Recreation. Direct competitor in the same metro market, offering affordable regulation play to overlapping customer segments.
• Mountain View Golf Course: Sister Salt Lake County Golf course in West Jordan, regulation public, PGA-certified staff, and adaptive equipment. Same operating model, pricing tier, and SLCo network benefits as Old Mill.
• South Mountain Golf Course: Sister Salt Lake County Golf course in Draper; regulation public play with PGA-certified management and shared network benefits. Most comparable course to Old Mill by operating model.
• Riverbend Golf Course: Sister Salt Lake County Golf course in Riverton; regulation public play with PGA-certified management and shared SLCo services. Directly comparable operating model and customer base.
• Glendale Golf Course: Public municipal golf course in Salt Lake City. Comparable public-format offering, similar price point, and overlapping regional customer base to Old Mill.

Broad incumbents

• KemperSports: Third-party management company operating public, private, and resort golf courses across the U.S. Comparable at the operational layer — same industry (golf facility operations) but operates as a private management firm rather than a county-owned municipal facility.
• American Golf: One of the largest operators of public and private golf courses in the U.S. Comparable in the public-course operating model and customer segments, but at a multi-course national scale rather than a single municipal facility.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/slcoparksandrec
• LinkedInlinkedin.com/company/old-mill-golf-course
• Instagraminstagram.com/slcoparksandrec

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Old Mill Golf Course