Salt Lake City Stars
The Salt Lake City Stars are the NBA G League developmental affiliate of the Utah Jazz, operating a professional basketball franchise at the Maverik Center in Salt Lake City that sells tickets, group experiences, merchandise, and community programs to local sports fans.
- Company typePrivate
- Founded-
- HeadquartersSalt Lake City, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Salt Lake City Stars does
The Salt Lake City Stars are the official NBA G League developmental affiliate of the Utah Jazz, operating as a privately held professional basketball franchise based in Salt Lake City, Utah. Founded in 2016 with a 34-person staff, the team plays home games at the Maverik Center and serves a dual function: providing a competitive playing environment for NBA-caliber prospects and two-way players developing within the Jazz organization, and delivering live entertainment to basketball fans in the Salt Lake City market. The Stars' commercial activity centers on single-game ticket sales (via Ticketmaster), group and corporate hospitality packages, official merchandise sold through the shared NBA G League online store, and community engagement through the Buster Bear mascot program.
The team's underlying technology footprint is minimal and undifferentiated: a league-provided digital platform infrastructure hosted under the gleague.nba.com domain, with no proprietary APIs, integrations, or AI-driven systems disclosed. Distribution relies on Ticketmaster for ticketing, the NBA G League e-commerce store for merchandise, and the Maverik Center arena for the live game-day experience. Marketing and fan engagement are conducted through owned social channels (Instagram, Facebook, X under @slcstars), an email newsletter, and the official team website.
The business model is consumer-facing and event-anchored, monetizing gate receipts, in-arena hospitality, merchandise, and corporate sponsorships. No pricing is publicly disclosed, no enterprise or B2B revenue concentration is evident, and no financial metrics (revenue, attendance, sponsorship breakdown) are available in the source material. The Stars' economics are structurally tied to the NBA G League league structure and to the Utah Jazz parent organization, which both governs the franchise relationship and shapes the talent pipeline that defines the team's core product.
Salt Lake City Stars firmographics
Firmographics- Name
- Salt Lake City Stars
- Legal name
- Salt Lake City Stars
- Website
- https://slcstars.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Salt Lake City Stars are the NBA G League developmental affiliate of the Utah Jazz, operating a professional basketball franchise at the Maverik Center in Salt Lake City that sells tickets, group experiences, merchandise, and community programs to local sports fans.
- Ownership category
- akta.pro rank
Salt Lake City Stars industry classification
Industry- Product category
- Professional Sports Entertainment
- NAICS
- Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Basketball Leagues (MPAKAAAD)
- akta.pro secondary industry
- Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)
Keywords
Where Salt Lake City Stars is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Salt Lake City Stars business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Distribution channels3 records
Marketing channels5 records
Salt Lake City Stars product offering
Product offeringCore offering
The Salt Lake City Stars operate as the NBA G League developmental basketball team affiliated with the Utah Jazz, playing home games at the Maverik Center in Salt Lake City, Utah. The team sells single-game tickets and group ticket experiences through Ticketmaster, distributes official team merchandise (apparel, accessories, collectibles) via the NBA G League online store, and operates community engagement programs such as the Buster Bear mascot appearances. Together, these offerings form a unified live sports entertainment service for basketball fans and local community audiences.
Product overview
Salt Lake City Stars is a G League basketball team affiliated with the Utah Jazz. The organization offers single game tickets and group experiences for game attendance, official merchandise through the G League Store, and community programs including mascot appearances. These offerings form a unified entertainment service centered around basketball game events and community engagement.
Differentiator
Problem solved
Functional benefit
Products and services
- Single Game Tickets Individual game admission tickets to Salt Lake City Stars home games at the Maverik Center, sold through the Ticketmaster platform for individual consumers and sports fans.
- Group Experiences Group ticket packages and hospitality experiences for teams, corporate groups, and private events at Salt Lake City Stars home games.
- Stars Merchandise Official Salt Lake City Stars team merchandise including apparel, accessories, and collectibles distributed through the NBA G League online store.
- Buster Bear Mascot Program Community outreach program featuring the team mascot Buster Bear for events, appearances, and fan engagement activities in the Salt Lake City area.
Companies that use Salt Lake City Stars
Customer profileSegments1 record
Ideal customer profiles2 records
Salt Lake City Stars technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Salt Lake City Stars partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Utah JazzcoreOfficial NBA G League affiliate of the Utah Jazz. The Stars serve as the developmental team for Jazz players and prospects, providing playing time and development opportunities for NBA-caliber talent.
- TicketmastercorePrimary ticketing partner for single game tickets and group experiences. Tickets sold through Ticketmaster platform at ticketmaster.com/artist/2283757
- Maverik CentercoreHome arena venue for Salt Lake City Stars home games. Located in Salt Lake City, Utah. Arena map and directory available on team website.
Recent moves4 records
Salt Lake City Stars competitors and assessment
Company assessmentDirect peers
- Oklahoma City Blue: NBA G League affiliate of the Oklahoma City Thunder. Direct comparable as another single-market NBA developmental team selling tickets, merch, and sponsorships in a shared NBA-parent structure.
- Maine Celtics: NBA G League affiliate of the Boston Celtics. Comparable as a regional G League team with the same product offering (tickets, group experiences, merchandise) operating as an NBA-affiliated developmental franchise.
- Santa Cruz Warriors: NBA G League affiliate of the Golden State Warriors. Directly comparable NBA developmental team with the same ticketing, sponsorship, and merchandise revenue streams in a parent-affiliate model.
- Austin Spurs: NBA G League affiliate of the San Antonio Spurs, listed alongside Salt Lake City Stars in the official G League directory. Operates the same business model: ticket sales, group experiences, merchandise, and community programming as an NBA developmental team.
- Grand Rapids Gold: NBA G League affiliate of the Denver Nuggets. Comparable operating model—tickets via third-party platforms, merchandise through G League store, community programs—within an NBA parent-affiliate structure.
- Cleveland Charge: NBA G League affiliate of the Cleveland Cavaliers. Direct peer running the same G League playbook: home arena schedule, roster development, group tickets, and official team merchandise.
- Sioux Falls Skyforce: NBA G League affiliate of the Miami Heat. Operates with identical NBA G League infrastructure (Ticketmaster, G League Store, mascot/community programs) as a comparable affiliate team.
- Raptors 905: NBA G League affiliate of the Toronto Raptors. Comparable as a non-U.S. NBA G League team operating the same parent-affiliate model with the same product set and Ticketmaster/G League Store distribution.
- Westchester Knicks: NBA G League affiliate of the New York Knicks. Direct comparable as another NBA-affiliated developmental team running the standard G League ticket, merchandise, and community operations.
Broad incumbents
- Utah Jazz: Parent NBA franchise of the Salt Lake City Stars. Most directly connected entity: shares the same Salt Lake City market, brand family, and developmental mandate, but operates at NBA scale with substantially larger revenues, roster, and sponsorship portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Salt Lake City Stars social profiles
Digital presenceSalt Lake City Stars financial estimates
Financial estimateRevenue estimate
Valuation estimate
Salt Lake City Stars leadership team
Management profileNumber of profiles
Salt Lake City Stars funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Salt Lake City Stars M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Salt Lake City Stars
What does Salt Lake City Stars do?
The Salt Lake City Stars operate as the NBA G League developmental basketball team affiliated with the Utah Jazz, playing home games at the Maverik Center in Salt Lake City, Utah. The team sells single-game tickets and group ticket experiences through Ticketmaster, distributes official team merchandise (apparel, accessories, collectibles) via the NBA G League online store, and operates community engagement programs such as the Buster Bear mascot appearances. Together, these offerings form a unified live sports entertainment service for basketball fans and local community audiences.
Is Salt Lake City Stars a public or private company?
Salt Lake City Stars is a private company. It is classified as corporate owned and is currently operating.
When was Salt Lake City Stars founded?
Salt Lake City Stars was founded in -1. It employs 11 to 50 people.
Where is Salt Lake City Stars based?
Salt Lake City Stars is headquartered in Salt Lake City, United States, in the North America region.
Who are Salt Lake City Stars's main competitors?
Direct peers on record are Oklahoma City Blue, Maine Celtics, Santa Cruz Warriors, Austin Spurs, Grand Rapids Gold, Cleveland Charge, Sioux Falls Skyforce, Raptors 905 and Westchester Knicks. Utah Jazz is listed as a broad incumbent.
Does Salt Lake City Stars have an API?
No public API is recorded for Salt Lake City Stars.
What industry is Salt Lake City Stars in?
Salt Lake City Stars's product category is Professional Sports Entertainment. Its primary akta.pro industry code is MPAKAAAD, Basketball Leagues, with a secondary code of MPAKAKAK, Sports Fundraising & Development Services (Foundations, NIL Collectives Support). Its NAICS code is 71121 and its SIC code is 7990.