Maverik Center

What Maverik Center does

Maverik Center is a multi-purpose arena and entertainment venue located at 3200 South Decker Lake Drive in West Valley City, Utah, opened on September 22, 1997, and designed by Populous (formerly HOK Sport). The facility offers flexible configurations ranging from a 3,700-seat theater setup to a 12,000-seat main arena, supported by a 17,000 sq ft arena floor, over 10,000 sq ft of meeting/banquet space, four on-site parking lots, and direct access via the UTA TRAX Green Line at Decker Lake Station. The venue gained international recognition for hosting the Ice Hockey Championships at the 2002 Olympic Winter Games.

The venue is managed by Centennial Management Group, INC. and operates a diversified revenue model across six streams: event tickets (sold via Ticketmaster and the on-site box office), annual and single-event luxury suite leasing, food and beverage through Diamond Concessions (90+ points-of-sale), private event catering via Diamond Creations, corporate sponsorship packages, and free parking bundled with tickets. Anchor tenants include the ECHL Utah Grizzlies and NBA G League Salt Lake City Stars, with the events calendar supplemented by touring concerts, comedy, family shows, and national championship bookings (2026 U.S. Synchronized Skating Championships, 2027 U.S. Figure Skating Championships, Big 12 Gymnastics Championships).

Maverik Center serves four identifiable customer segments: general public event attendees across the Wasatch Front and Intermountain West, corporate partners seeking hospitality and brand visibility, event planners/hosts booking private functions, and sports teams requiring a home arena. The company carries 51–100 employees and has been formally certified as a Sensory Inclusive venue through KultureCity, with full ADA accommodations including accessible seating, assisted listening devices, and sign language interpreter services. Distribution is event-driven, primarily via maverikcenter.com, Ticketmaster, social media, and a dedicated direct sales team for suites, catering, and corporate partnerships.

Name

Maverik Center

Legal name

Centennial Management Group, INC.

Website

https://maverikcenter.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Maverik Center is a 12,000-seat multi-purpose arena in West Valley City, Utah, hosting concerts, ECHL hockey, NBA G League basketball, family shows, corporate events, and private functions for the Wasatch Front and Intermountain West markets, operating through ticketing, luxury suites, concessions, catering, and corporate sponsorships.

Ownership category

akta.pro rank

Product category

Sports & Entertainment Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Spectator Sports (7112), Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA)

akta.pro secondary industries

Arenas & Indoor Sports Centers (MPAKAEAB), Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Concession & Stadium / Arena Catering (THAFAIAG)

Keywords

• Live entertainment venue
• Arena event hosting
• Luxury suite rentals
• Sports and concerts
• Event catering services

Headquarters

HQ city

West Valley City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Event Tickets: Revenue from ticket sales for concerts, sporting events, family shows, and comedy acts. Tickets sold via Ticketmaster and the on-site Maverik Center Box Office. Additional box office fees apply to tickets purchased at the box office.
2. Luxury Suite Leasing: Annual suite leases and single-event suite rentals. Annual leases include guaranteed access to 30+ events over 12 months with 16 fixed tickets per event. Single-event suites include 12 private stadium seats and 4 barstool seats.
3. Food & Beverage: Diamond Concessions operates 90+ points-of-sale throughout the venue. Food and beverage sold at concession stands, luxury suites, and through catering orders for private events.
4. Catering & Private Events: Diamond Creations provides exclusive catering for private events including weddings, corporate events, meetings, banquets, and trade shows in spaces such as the Centennial Room, VIP Conference Center, Golden Corridor, and Arena Floor.
5. Parking: Parking is included in event tickets at no extra charge. Four lots (A, B, C, and D) are available on a first-come, first-served basis.
6. Corporate Sponsorships: Corporate partnership packages offering category exclusivity, in-arena signage, I-215 marquee advertising, on-site branding, concourse displays, and VIP hospitality.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Maverik Center is a multi-purpose arena and entertainment venue in West Valley City, Utah that hosts live sporting events (Utah Grizzlies ECHL hockey, Salt Lake City Stars NBA G League), concerts, family shows, and comedy acts. It generates revenue through ticket sales (via Ticketmaster and on-site box office), luxury suite leasing and rentals, food and beverage concessions (Diamond Concessions, 90+ points-of-sale), exclusive catering services (Diamond Creations) for private and corporate events, and corporate sponsorship packages. The venue accommodates 3,700 to 12,000 guests across flexible configurations and offers over 25,000 sq ft of meeting and banquet space.

Product overview

Maverik Center is a multi-purpose arena and entertainment venue offering event hosting services, ticketing, food and beverage, catering, and venue rental. The venue operates as a unified offering combining the physical arena space with supporting services: ticket sales via Ticketmaster, food and beverage through Diamond Concessions, catering via Diamond Creations, and luxury suite rentals. The venue hosts Utah Grizzlies professional hockey games, concerts, family shows, and corporate events across various configurable spaces. A notable add-on is the KultureCity sensory inclusive certification program.

Differentiator

Problem solved

Functional benefit

Brands

• Canyon View Credit Union Stage at Maverik Center: Stage configuration for concerts, family shows, and graduations - announced in early 2026 partnership with Canyon View Credit Union
• Centennial Room
• VIP Conference Center
• Golden Corridor
• Bear Cave Restaurant
• Nancy Best Terrace

Products and services

• Maverik Center Arena Venue Multi-purpose arena venue in West Valley City, Utah hosting sporting events (Utah Grizzlies ECHL hockey, Salt Lake City Stars NBA G League), concerts, family shows, comedy acts, corporate events, and private functions. Capacity ranges from 3,700 (theater configuration) to 12,000 (main arena) with a 17,000 sq ft arena floor and over 25,000 sq ft of meeting and banquet space.
• Box Office Ticketing Services On-site ticket sales and will call services located on the 2nd floor Grand Lobby (southwest entrance). Box Office opens at 2:00 PM on event days and accepts major credit/debit cards. Additional fees apply to tickets purchased at the box office.
• Luxury Suite Leasing and Rentals Annual luxury suite leases including guaranteed access to 30+ events over 12 months with 16 fixed tickets per event, premium seating, dedicated account rep, VIP parking, and private entrance. Also offers Single Event Suite Rentals (12 stadium seats + 4 barstool seats, refrigerator/sink, 36-inch TV with Comcast cable) and Group Party Suites (26-70 guest capacity) for Utah Grizzlies games and most events/concerts.
• Meetings and Banquets Event Spaces Over 25,000 sq ft of meeting and banquet space including the Centennial Room (2,800 sq ft, 4th floor with Wasatch Mountain views), VIP Conference Center (6 separate rooms divided by retractable walls), Golden Corridor, Arena Floor, Bear Cave Restaurant, and Parking Lot. Accommodates events from 15 to 1,500 guests including weddings, corporate events, banquets, trade shows, and receptions.
• Diamond Concessions Food and Beverage Food and beverage concession operations with more than 90 points-of-sale offering burgers, tacos, pizza, nachos, ice cream, beer, soda, and specialty items. Includes branded outlets such as Salt City Grille, El Flamingo, Pizza Den, Center Ice Creamery, Crafty Pete's, Snack Shack, and Maverik Stand. Operated by Diamond Concessions as the exclusive concessionaire.
• Diamond Creations Catering Exclusive catering partner for Maverik Center providing event catering and suite catering services. Creates custom menus for corporate events, fundraisers, trade shows, weddings, and private events in spaces such as the Centennial Room, VIP Conference Center, Golden Corridor, and Arena Floor. Menu prices subject to 21% service charge and sales tax.
• Concert and Live Music Events Concert and live music event hosting at the venue, featuring past performers including Elton John, Neil Diamond, Benson Boone, Carrie Underwood, Justin Bieber, Tool, and Linkin Park. Features the Canyon View Credit Union Stage for stage configuration events.
• Family Shows and Entertainment Family-oriented entertainment events including Sesame Street Live, The Wiggles, Bob the Builder, Dragon Tales Live, Hot Wheels Monster Trucks, Holiday Festival on Ice, and WWE Smackdown Live.
• Utah Grizzlies Hockey Games Professional hockey games featuring the Utah Grizzlies (ECHL), the venue's primary home team. Regular season games against opponents including Idaho Steelheads, Jacksonville Icemen, Allen Americans, Atlanta Gladiators, Kansas City Mavericks, Greenville Swamp Rabbits, Bloomington Bison, Tahoe Knight Monsters, Tulsa Oilers, Wichita Thunder, and Rapid City Rush. Approximately 35+ home games per season.
• KultureCity Sensory Inclusive Program Sensory inclusive certified venue partnership with KultureCity offering sensory bags with noise canceling headphones, fidget tools, verbal cue cards, and weighted lap pads available at Guest Services. Quiet areas designated in First Aid room (Section 105) and Nancy Best Terrace (Section 109) for guests with sensory sensitivities.

Quantifiable outcome

• Over 90 points-of-sale for food and beverage guaranteeing fast and courteous service
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• Canyon View Credit UnionflagshipGTM or Marketing Partner · 1 January 2026Beginning of 2026, Maverik Center announced a new partnership with Canyon View Credit Union for all stage configuration events. The Canyon View Credit Union Stage at Maverik Center is now the home of world-class concerts, award-winning family shows, school graduations, and more. This represents a significant naming/presenting partnership for concert and event programming.
• Coca-ColacoreGTM or Marketing PartnerCoca-Cola is featured as a sponsor and partner on the Maverik Center website, displayed alongside other partner logos. Coca-Cola products are sold throughout the venue's concession stands.
• Maverik (convenience store chain)coreGTM or Marketing PartnerMaverik is the naming sponsor of the Maverik Center. The convenience store chain's branding is prominently featured on the venue. Their logo appears on the website alongside other partner logos.
• TicketmastercoreChannel Partner/ Reseller/ DistributorTicketmaster is the primary ticketing platform for all Maverik Center events. The Maverik Center Box Office also sells tickets directly. Only maverikcenter.com and TicketMaster.com sell authentic, valid tickets.
• Diamond Creations (Catering & Concessions)coreChannel Partner/ Reseller/ DistributorDiamond Creations is the exclusive catering and concessions partner of Maverik Center. Diamond Concessions operates 90+ points-of-sale throughout the venue, serving millions of patrons. Diamond Creations also handles private event catering and suite catering. Contact: 801-988-2000.
• Centennial Management Group, Inc.coreStrategic or Co-development PartnerMaverik Center is managed by Centennial Management Group, Inc., a company committed to providing high-quality management services to arenas, amphitheaters, stadiums, and convention centers nationwide. Key management personnel include Jeff Davis (General Manager), Randy Mayne (Assistant General Manager), and others.
• KultureCityminorStrategic or Co-development PartnerMaverik Center is a Sensory Inclusive Certified venue through a partnership with KultureCity. This initiative provides sensory bags with noise canceling headphones, fidget tools, verbal cue cards, and weighted lap pads, along with designated quiet areas for guests with sensory sensitivities.
• Utah Transit Authority (UTA)minorStrategic or Co-development PartnerUTA's TRAX Green Line provides transit service to Decker Lake Station (adjacent to Maverik Center), enabling public transportation access for event attendees. 100% of UTA's fixed route bus services are wheelchair accessible.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Regional players

• ExtraMile Arena: Boise, Idaho's ~12,000-seat arena operated by OVG, located in another Intermountain West secondary market. Comparable size, demographics, and event mix (hockey, concerts, family shows), though in a different geography.
• Angel of the Winds Arena: ~8,000-seat arena in Everett, WA hosting the Everett Silvertips (WHL) and a similar concert/family-show calendar. Comparable mid-size secondary-market arena with multi-tenant and event-hosting model.
• Spokane Arena: ~12,000-seat publicly-owned arena in Spokane, WA. Highly comparable mid-size secondary-market arena with a similar mix of touring concerts, sporting events, and family entertainment in the Intermountain/Pacific Northwest.
• Mechanics Bank Arena: ~10,000-seat arena in Bakersfield, CA hosting the Condors (AHL). Similar mid-capacity secondary-market arena with sports-tenant + concerts + family-shows programming in the Western U.S.

Direct peers

• Gas South Arena: ~13,000-seat multi-purpose arena in Duluth, GA (suburban Atlanta). Closely comparable mid-market, mid-size arena with a similar mix of hockey, concerts, family shows, and meetings/banquets business.
• Delta Center: Salt Lake City's primary ~18,000-seat multi-purpose arena (home of the Utah Jazz). It is the most direct in-market competitor for concert tours, premium hospitality, and event bookings in the same Salt Lake Valley catchment Maverik Center serves.
• Acrisure Arena: ~11,000-seat arena in Greater Palm Springs/Coachella Valley, opened 2022 as home of the Coachella Valley Firebirds (AHL). Comparable new-generation mid-size arena competing for similar touring acts in a secondary Western U.S. market.

Broad incumbents

• Paycom Center: ~18,000-seat NBA arena in Oklahoma City (Oklahoma City Thunder). Comparable multi-purpose arena operator at a larger scale, competing for the same touring acts in a similar secondary-major-market profile.
• Climate Pledge Arena: ~17,000-seat Seattle arena (Seattle Kraken). Newer, premium-positioned multi-purpose arena that competes with Maverik Center for top Western U.S. concert tours and showcases modern amenities guests now expect from mid-size venues.
• Ball Arena: ~20,000-seat Denver arena (Colorado Avalanche, Denver Nuggets). Larger incumbent arena in a neighboring Western U.S. market competing for premier concert tours and major sporting events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/maverik_center
• Facebookfacebook.com/MaverikCenter
• LinkedInlinkedin.com/company/maverik-center
• Instagraminstagram.com/maverik_center/?hl=en

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maverik Center