SLD Lighting

What SLD Lighting does

SLD Lighting, doing business as TS Stage Lighting, is a privately held direct-to-consumer e-commerce distributor of professional stage lighting, effects, rigging, and audio equipment, operating the Shopify-based storefront tsstage.com from a New Jersey area-code phone contact ((201) 373-2700). The company does not manufacture; it resells third-party brands — Chauvet Professional, ADJ, Global Truss, ProX, and EarTec among others — across an extensive catalog spanning ellipsoidals, PAR cans, Fresnels, followspots, LED uplights, battery-powered and outdoor IP-rated fixtures, DJ/effects lighting (strobes, lasers, fog, moving heads), motors and turntables, DMX control and dimming systems, gobos and color gels, truss and stands, theatrical accessories, and complementary sound equipment (wireless mics, PA speakers, mixers).

The business model is purely transactional retail: one-time unit sales priced individually on the website, with featured items ranging roughly $365 to $1,400, free shipping on thousands of items, oversized items quoted on a truck-freight basis, and payment via major credit cards, PayPal, and Venmo. There is no disclosed subscription, rental, services, or installation revenue stream; no app, API, or platform offering; and no proprietary technology or AI capability. Marketing is limited to organic social (Facebook, Twitter) and SEO-driven discovery through the storefront's category structure, with no paid acquisition signals in the source data.

Customers are fragmented SMB and individual buyers across three primary verticals: schools, theaters, and houses of worship; visual merchandising, exhibit, and architectural lighting buyers; and nightclubs, DJs, and mobile entertainers. No named enterprise or anchor accounts, no parent company, no funding history, no leadership bios, no patents, no awards, and no M&A activity are disclosed in the source material.

Name

SLD Lighting

Legal name

TS Stage Lighting

Website

https://sldlighting.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

SLD Lighting (DBA TS Stage Lighting) is a privately held, New Jersey-based e-commerce distributor reselling professional stage lighting, effects, rigging, and audio equipment from brands such as Chauvet, ADJ, Global Truss, and ProX to schools, theaters, houses of worship, nightclubs, DJs, and visual merchandising buyers via tsstage.com.

Ownership category

akta.pro rank

Product category

Stage Lighting Equipment

NAICS

Electronics and Appliance Retailers (4492)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Commercial & Industrial Lighting Retail (High Bay, Troffers, Warehouse) (CRAIAHAG)

akta.pro secondary industries

Smart Lighting & Controls Retail (Smart Switches, Dimmers, Hubs) (CRAIAHAF), Architectural/Recessed & Track Lighting Retail (CRAIAHAH), Outdoor & Landscape Lighting Retail (Path, Flood, Security, Deck) (CRAIAHAC)

Keywords

• Stage lighting equipment
• Theatrical lighting fixtures
• DMX control systems
• DJ lighting effects
• Truss and rigging

Headquarters

HQ city

Not specified

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Lighting Equipment Sales: One-time product sales of stage lighting fixtures including ellipsoidals, PAR cans, Fresnels, followspots, border/wash lights, cyclorama lights, LED uplights, battery-powered lights, and display lighting products.
2. Effect Lights & DJ Equipment: Sales of DJ lights, blacklights, strobes, lasers, curtain lights, blinders, fog machines, tube/tape lights, mirror balls, and intelligent lights/moving heads.
3. Motors & Turntables: Sales of display turntables, ceiling turners, battery turntables, wall mount motors, variable speed turntables, and heavy-duty turntables for visual merchandising and display applications.
4. Control & Dimming Systems: Sales of dimming controllers, intelligent controllers, remote controllers, dimmer/relay packs, architectural dimming, wireless DMX, DMX cables, DMX splitters, chasers, switchboxes, power distribution, and data distribution equipment.
5. Gobos, Filters & Gels: Sales of gobo patterns (steel, glass, custom, wedding), color gels, filters, LED filters, correction filters, frost/diffusion filters, and color glass filters.
6. Truss & Stands: Sales of box truss, triangle truss, circular truss, ladder truss, decorative truss, portable stages, light stands, mounting equipment, and studio/dance flooring.
7. Theatrical Supplies & Accessories: Sales of sandbags, sockets, connectors, safety cables, clamps, pattern holders, barndoors, color frames, lenses, tape, batteries, cases, power cables, pipe & drape, and bases.
8. Sound Equipment: Sales of wireless microphone systems, microphones, PA speakers, PA systems, mixers, subwoofers, microphone stands, speaker stands, intercom/walkie talkie systems, and cables.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

SLD Lighting operates a direct-to-consumer e-commerce storefront (tsstage.com) that retails professional stage lighting fixtures, LED lighting, effect and DJ lighting, display turntables and motors, DMX control and dimming systems, gobos and color filters, structural trussing and stands, theatrical accessories, and complementary audio equipment. Products are sourced from major professional brands including Chauvet Professional, ADJ, Global Truss, ProX, and EarTec, and are sold at individually listed unit prices with self-serve online checkout.

Product overview

SLD Lighting operates as a comprehensive stage lighting and audio equipment distributor, offering an extensive portfolio of professional lighting, control systems, rigging equipment, and sound solutions. The product lineup is organized into distinct categories including Stage Lighting (ellipsoidals, par cans, Fresnels, followspots, wash lights, cyclorama lights), LED Lighting (LED par cans, uplights, moving heads), Effect Lights (DJ lights, blacklights, strobes, lasers, fog machines, mirror balls, intelligent lights/moving heads), Display Lighting (gobo projectors, pin spots, uplighting, track lighting), Control & Dimming (controllers, dimmers, wireless DMX, power/data distribution), Gobos & Filters (steel/glass gobos, color gels, LED filters), Truss & Stands (Global Truss and ProX box/truss systems, portable stages, stands), Motors & Turntables (display turntables, ceiling turners, variable speed turntables), Theatrical Supplies (accessories, pipe & drape), Sound Equipment (wireless microphones, PA systems, speakers), Battery Powered Lighting (portable cordless fixtures), and pre-configured Packages. Featured products include BoltX Box Truss segments, EarTec UltraLite communication headsets, Chauvet Professional Ovation E-910FC ellipsoidals, and ADJ Encore LP12IP outdoor pars. The company sells directly to schools, theaters, houses of worship, night clubs, DJs, and visual merchandising/exhibit professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Stage Lighting

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights4 records

Direct peers

• 4Wall Entertainment: Entertainment lighting vendor offering both sales and rental across theatrical, concert, and event production. Comparable given shared focus on professional stage lighting fixtures and truss/rigging.
• Full Compass Systems: Long-established pro audio, lighting, and musical instrument retailer with broad catalog of fixtures, controls, and truss. Closest direct competitor given overlapping SKUs, customer base, and dealer-style model.
• ProSound and Stage Lighting: Independent online retailer specializing in stage lighting, DJ effects, and sound equipment. Comparable as a similarly sized multi-category e-commerce specialist with overlapping audience.
• Barbizon Lighting: Specialty theatrical and entertainment lighting distributor serving film, TV, theater, and worship markets. Comparable as a specialist channel partner with deep project-based customer relationships.
• Stage Spot: Online theatrical lighting retailer with similar curated catalog of fixtures, dimming, and accessories. Comparable as a small e-commerce-native specialist targeting schools, theaters, and houses of worship.

Broad incumbents

• Amazon: Mass-market online retailer carrying pro and prosumer stage lighting from Chauvet, ADJ, and others. Comparable as the dominant price-discovering channel that structurally pressures margins for specialty resellers.
• Sweetwater: Major music gear retailer with a sizable pro lighting and stage equipment category. Comparable as an online-first retailer serving musicians, schools, and worship buyers with adjacent sound + lighting bundles.
• Chauvet Professional: One of TS Stage Lighting's key stocked brands and a major manufacturer of pro lighting fixtures. Comparable because it sells direct, exerting competitive and structural pressure on TS Stage Lighting's resale economics.
• B&H Photo Video: Large multi-category electronics and pro AV retailer carrying extensive stage, studio, and theatrical lighting lines. Comparable as a competing e-commerce destination for the same professional and SMB buyer.
• ADJ Products: Lighting and effects manufacturer whose Encore LP12IP fixture is featured on TS Stage Lighting's site. Comparable as a manufacturer-direct competitor also reaching the DJ/club and small-venue end of the market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/tsstagelight
• Facebookfacebook.com/tsstage
• LinkedInlinkedin.com/company/sld-lighting

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SLD Lighting