Sleep Comfort

What Sleep Comfort does

Sleep Comfort is a Lebanese privately held home furnishings retailer founded in 1948 and headquartered in Karantina, Beirut. The company operates a direct-to-consumer model combining 11 physical retail showrooms spanning Beirut (Karantina, Hamra, Jnah at Centro Mall), Mount Lebanon (Fiyadieh, Jounieh, Zouk Mosbeh), the North (Tripoli, Chehim, Jbeil), the Bekaa (Zahle), and the South (Tyre), with an e-commerce storefront at sleepcomfort.com that ships mattresses and furniture free of charge across Lebanon.

The product portfolio is anchored on mattresses (foam, bonnell spring, pocket spring, memory foam, and the premium Natural Collection including Heritage, Masterpiece, and Parada), and extends into mattress toppers, bedding (pillows, duvets, sheets, protectors), furniture (beds, dressers, wardrobes, dining and living room), outdoor furniture (teak and aluminum collections), home decor, tableware, and office furniture via the 'Makateb' sub-brand. Hospitality customers are addressed through a 'Contract' line, while gift/seasonal demand is captured through Bridal Collection, Comfort Gifts, and Home & Hosting sub-brands. Pricing is unit-based, ranging from sub-$5 bathroom towels to over $5,700 premium mattresses and $7,955+ outdoor sets, with frequent seasonal promotions of up to 50% off.

The revenue model is one-time product sales with no subscription or recurring components, distributed through owned retail and online channels and supported by organic social media (Instagram, Facebook), a WhatsApp sales/support line, and the e-commerce site. No funding rounds, subsidiaries, partnerships, patents, or certifications are disclosed; the company is privately held, family/private ownership is implied, and no revenue, headcount detail, or management roster is publicly available beyond a 6-employee figure and a nationwide contact list.

Name

Sleep Comfort

Legal name

Sleep Comfort

Website

https://sleepcomfort.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

1–10 employees

Short description

Sleep Comfort is a privately held, Lebanon-based home furnishings retailer founded in 1948, operating 11 retail showrooms nationwide plus an e-commerce site selling mattresses, bedding, indoor and outdoor furniture, decor, and a hospitality 'Contract' line to Lebanese consumers.

Ownership category

akta.pro rank

Product category

Home Furniture and Mattress Retail

SIC

Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)

akta.pro secondary industries

Sleep Accessories Retail (Toppers, Pads, Wedges, Blankets, White Noise) (CRAIABAF), Bed Frames, Foundations & Headboards Retail (CRAIABAE)

Keywords

• Mattress retail
• Home furniture
• Outdoor furniture
• Bedding linens
• Home decor

Headquarters

HQ city

Beyrouth

HQ country

Lebanon

HQ region

Middle East

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel

Revenue model

1. Product Sales: One-time product sales of mattresses, furniture, linens, bedding, outdoor furniture, and home decor items. Revenue generated through direct retail and e-commerce transactions with prices ranging from budget to premium segments.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Sleep Comfort is a Lebanese home furnishings retailer selling mattresses, bedroom furniture, linens/bedding, outdoor furniture, and home decor through 11 physical showrooms across Lebanon and an e-commerce website. The product portfolio spans entry-level to premium mattresses (foam, pocket spring, and natural collections), bedroom and dining furniture, teak and aluminum outdoor sets, pillows, mattress toppers, and accessories. Free shipping is offered for mattresses and furniture across Lebanon.

Product overview

Sleep Comfort is a Lebanese e-commerce retailer offering a diverse home furnishings portfolio centered on mattresses and bedroom products, supplemented by furniture, outdoor living, and home decor categories. The core mattress lineup includes foam models (Comfort), pocket spring designs (Daisy, Tediz Pro Lux), and premium natural mattresses (Heritage, Masterpiece) from the Natural Collection. The furniture range spans bedroom sets (Gili Bed), outdoor furniture (Maui Corner, Tarama Set, London Outdoor Set), and seating (Aroha Chair, Piave Outdoor Chair, Alexander Bar Chair). Bedding accessories include pillows (Bean Memory Foam, Cervical, Cool-Luxe Cooling), mattress toppers (Latex, Horsehair), and linens. The company operates physical stores across Lebanon including Karantina, Hamra, Jounieh, and Zahle, offering free shipping for mattresses and furniture.

Differentiator

Problem solved

Functional benefit

Brands

• Makateb: Office furniture and ergonomic seating collection including desks, chairs, safes, and cabinets
• Bridal Collection
• Comfort Gifts
• Home & Hosting
• Contract

Products and services

• Comfort Mattress A classic foam mattress designed for affordable support with a firm feel, foam support core, simple comfort layer, and anti-bacterial and anti-dust mite properties. Targeted at value-oriented individual consumers.
• Daisy Mattress A pocket spring mattress inspired by hotel mattresses, designed for contouring comfort, pressure relief around hips and shoulders, foam comfort layer, and pocket spring motion isolation for couples. Prices range from $427 to $854.
• Tediz Pro Lux Mattress Medium-to-soft pocket spring mattress featuring independent coil movement, removable breathable zipped cover, and high-quality hand-knitted fabric for motion isolation.
• Parada Mattress A mattress available in multiple sizes (90x195cm to 180x195cm) priced from $147.41 to $292.60.
• Monaco Mattress A medium-firm mattress sold in multiple sizes with a buy-one-get-one promotional offer, priced from $189.14 to $380.51.
• Masterpiece Mattress A premium natural mattress from the Natural Collection priced at $4,705.01, part of a handmade comfort line inspired by nature.
• Heritage Mattress A premium natural mattress from the Natural Collection with handmade comfort inspired by nature, priced from $2,741.70 to $5,720.94.
• Aroha Chair An outdoor teak wood chair with an elegant, handcrafted finish, available in ivory white or charcoal taupe. Compact 40x47x87 cm dimensions.
• Piave Outdoor Chair A teak wooden outdoor chair with slatted back and seat, measuring 47x43x83 cm, designed with weatherproof durability.
• Maui Corner Outdoor Set A 6-piece outdoor furniture set including two three-seater sofas, a corner seater, a middle seater, an armchair, and a double rotation table in an L-shaped configuration.
• Tarama Outdoor Set An outdoor living set from the Pallisad Collection including a 2-seater sofa (82x215x60 cm), two armchairs (82x85x60 cm), and a center table (120x70x40 cm), crafted from 100% teak wood with customizable fabric options.
• London Outdoor Set A modular outdoor lounge set including a two-seater sofa (175x75x68 cm), two armchairs (75x76x68 cm), and a center table (110x33x60 cm). Features aluminum frame with 220-gram polyester fabric upholstery and teak wood tabletop.
• Alexander Bar Chair A modern aluminum bar stool with water-resistant fabric upholstery, available in white with grey fabric or black with grey fabric, featuring cushioned seat and backrest.
• Nola Outdoor Two Seater Set A 4-piece outdoor set with two one-seater sofas, a two-seater sofa, and a coffee table, featuring greige fabric upholstery and teak wood with weather-resistant construction.
• Prim Round Dining Table Set A round outdoor dining table crafted from solid teak wood with 140 cm diameter and 75 cm height, bundled with 5 foldable teak wood chairs for easy storage. Set priced at $1,582.10.
• Gili Bed A bedroom bed made from beech wood with a dark walnut finish, available in 120x195cm, 160x195cm, and 180x195cm sizes with customizable wood color. Mattresses sold separately.
• Bean Memory Foam Pillow A memory foam pillow priced at $50.95 (originally $59.94), currently offered with a 15% discount.
• Cervical Pillow An ergonomic pillow designed for neck support, priced at $26.81 (originally $38.30), offered with a 30% discount.
• Cool-Luxe Jacquard Cooling Pillow

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Regional players

• The One: Middle East-based affordable home furnishings retailer with showrooms across the GCC and wider region. Comparable in mid-market furniture positioning and multi-category home assortment, though focused on Gulf geographies.
• Pan Emirates: UAE-based value-positioned home and furniture retailer with showrooms across the Gulf. Comparable in category breadth (bedroom, dining, living, outdoor) and budget-to-mid price positioning, though it serves GCC rather than Levant markets.
• Homes r Us: Home and furniture retailer operating in the Middle East (including Lebanon-adjacent markets) with broad assortments in furniture, bedding, and homeware. Comparable multi-category format and value positioning to Sleep Comfort.
• Home Centre: Middle East home furnishings retailer (part of Landmark Group) operating multi-category stores across the GCC and broader region. Comparable to Sleep Comfort in product breadth (furniture, bedding, decor) but with much larger regional scale and a different geographic footprint.

Broad incumbents

• IKEA: Global home furnishings giant with stores and e-commerce across the Middle East including a planned/operational presence in the Levant. Overlaps with Sleep Comfort across mattresses, bedroom, dining, living, and outdoor categories, though with a vastly broader catalog and supply-chain advantage.
• Pottery Barn: Williams-Sonoma-owned home furnishings retailer offering furniture, bedding, and decor with an international e-commerce footprint. Comparable in premium home furnishings positioning and bedroom/outdoor assortment, though it does not maintain showrooms in Lebanon.
• Restoration Hardware (RH): US-listed luxury home furnishings brand with galleries, catalogs, and a wide product range including premium mattresses. Overlaps with Sleep Comfort's premium Natural Collection positioning (Heritage, Masterpiece), though at materially higher price points and global scale.

Direct peers

• Casper: Pioneer DTC mattress brand with mattress, bedding, and sleep accessory products sold online and through retail partners. Overlaps with Sleep Comfort's mattress and pillow categories, though Casper has no comparable physical store network in the Levant.
• Emma Sleep: Global DTC mattress brand selling premium foam/pocket-spring mattresses directly online with growing retail presence. Directly comparable to Sleep Comfort's mattress category in product type and price positioning, but competes primarily via e-commerce rather than physical stores.
• Purple: US-based mattress and sleep accessories brand using proprietary grid technology, selling direct-to-consumer and through retailers. Comparable in premium mattress positioning and pillow/accessory adjacencies, though with no Lebanon retail presence.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sleepcomfort

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sleep Comfort