Sleepwell Foundation

What Sleepwell Foundation does

Sleepwell Foundation is a non-profit Corporate Social Responsibility initiative of Sheela Foam Ltd, the manufacturer of Sleepwell mattresses, established in 2021 and headquartered in Noida, India. Operating through three pillars—Awareness, Action, and Advocacy—the foundation runs free emotional wellness programs (in-person workshops, film series, teacher training, BBCS counselling-skills training) for children, youth, educators, and marginalized groups, and operates the Skill Development Centre (SDC) Khurja in Bulandshahr, Uttar Pradesh, which delivers vocational courses in paramedical, fashion design, hospitality, software development, beautician training, and armed forces preparation (Col. Gautam Academy). Its film series—Baatein Dil Ki (5 seasons), Zindagi with Richa (9 seasons), Being Smart, NAVRAS, and RAAAT—have reportedly reached over 555 million people across India through YouTube, Facebook, and Instagram.

The foundation has no proprietary technology platform; operations rely on standard learning management, Addmen OMR-based assessment, and ERP admissions systems, with program delivery executed directly by trainers and partner institutions. The revenue model is non-commercial: all programs are provided free of cost to beneficiaries, funded entirely through Sheela Foam Ltd's CSR allocations, with no disclosed financial statements, external investors, or commercial revenue streams. GTM is community-led, leveraging direct relationships with 100+ schools, ITIs, colleges, hospitals, and government bodies (Tihar Jail, Delhi Police, Noida International Airport), supplemented by mass-reach film content and social media. The foundation has reported 1,05,725 direct beneficiaries and partnerships with specialist mental health organizations (Sanjivini Society, Children First) and academic/industry partners (DPMI, NIIT Foundation, MasterG, PNB RSETI, Felix Hospital, GIMS, STA O).

Name

Sleepwell Foundation

Legal name

Sleepwell Foundation

Website

https://sleepwellfoundation.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Sleepwell Foundation is a non-profit CSR initiative of Sheela Foam Ltd that delivers free emotional wellness workshops, film-based awareness content, and vocational skill development programs (via SDC Khurja) to children, educators, rural youth, and marginalized communities across India.

Ownership category

akta.pro rank

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. CSR / Foundation Funding: Sleepwell Foundation is the CSR arm of Sheela Foam Ltd (manufacturer of Sleepwell mattresses). It operates entirely as a nonprofit initiative funded through corporate social responsibility allocations from Sheela Foam Ltd. No commercial revenue generation is described; all programs are free for beneficiaries.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Sleepwell Foundation is the CSR arm of Sheela Foam Ltd, operating free emotional wellness workshops, vocational skill development courses, and mass-media film series for social change across India. It runs the Skill Development Centre (SDC) Khurja for rural youth and delivers on-ground programs at schools, ITIs, colleges, government institutions, and corporate offices. All programs are offered free of cost to beneficiaries and funded entirely through Sheela Foam's corporate social responsibility allocations.

Product overview

Sleepwell Foundation is a non-profit social impact organization operating as a single unified initiative focused on driving transformative change through three pillars: Awareness, Action, and Advocacy. The organization offers a portfolio of interconnected programs comprising Emotional Wellness services (workshops, film series, counselling skills training, and wellness conclaves) and Skill Development initiatives (vocational training at SDC Khurja, armed forces preparation, and ProSKILL workshops). Key products include the Baatein Dil Ki and Zindagi with Richa film series distributed via social media platforms, the SDC Khurja vocational training center offering courses in paramedical, fashion design, hospitality, and software development, the Col. Gautam Academy for armed forces preparation, and various workshop programs for schools, ITIs, and corporate clients. The offerings function as an integrated ecosystem where emotional wellness workshops feed into community counselling capacity, while skill development programs provide employment pathways, all amplified through mass media campaigns.

Differentiator

Problem solved

Functional benefit

Brands

• Col. Gautam Academy for Armed Forces: Training program for Agniveer, SSC GD, UP Police, BSF and other paramilitary/government service examinations.
• Baatein Dil Ki
• Zindagi with Richa
• Being Smart
• ProSKILL Series
• BBCS (Barefoot Basic Counselling Skills)
• MasterG Fashion Designing
• Act Clean
• Navras
• Raahat

Products and services

• Emotional Wellness Workshops Free educational workshops for children, youth, and teachers focusing on emotional awareness, stress management, mental health, gender sensitization, and resilience through interactive on-ground sessions.
• Skill Development Workshops (ProSKILL Series) Free training programs for youth from unskilled workers to supervisors covering business skills, communication, leadership, computer training, and entrepreneurship development.
• Skill Development Centre Khurja (SDC Khurja) Free vocational training center in Khurja, Uttar Pradesh providing industry-relevant courses including paramedical, fashion design, hospitality, software development, and armed forces preparation for rural youth.
• Col. Gautam Academy for Armed Forces Free intensive training program preparing youth for armed forces careers including Agniveer, UP Police, BSF, SSC GD, and Sainik School admissions through rigorous physical and academic coaching.
• Baatein Dil Ki (Film Series) Multi-season film series promoting emotional wellness through short films addressing mental health, resilience, counselling skills, relationships, and youth emotional challenges, distributed free via YouTube and social media.
• Zindagi with Richa (Film Series) Inspirational film series featuring real-life stories of change-makers and ordinary people achieving extraordinary goals, distributed free across YouTube, Facebook, and Instagram reaching millions across India.
• Being Smart (Film Series) Free educational infotainment film series for adolescent boys and girls addressing examination stress, bullying, and everyday challenges faced by school-going children.
• Act Clean Free hygiene and environmental cleanliness awareness program conducted at schools, ITIs, and communities promoting sanitation, waste management, and healthy practices.
• Barefoot Basic Counselling Skills (BBCS) Free train-the-trainer series creating community-level counselors through workshops equipping participants with basic mental health and emotional support skills.
• Teachers Training Workshops Free professional development programs empowering school and college teachers with counselling skills, classroom management, and emotional wellness awareness for enhanced educational outcomes.
• Navras (Mass Outreach Campaign) Free mass outreach awareness campaign using digital media to promote emotional wellness and inspire behaviour change in lower socio-economic communities.

Quantifiable outcome

• Over 555 million people reached across India through film series content
• +8 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered core, major, supporting and minor.

• Sanjivini Society for Mental HealthcoreStrategic or Co-development PartnerSleepwell Foundation partnered with Sanjivini Society for Mental Health to produce 'Baatein Dil Ki' Season 1, a 13-film series on building emotional resilience. Sanjivini's experienced counselors provided expertise in understanding mental health issues, particularly for the underprivileged, to help cope with difficult situations in the post-COVID world.
• Children First – Child & Adolescent Mental Health CentrecoreStrategic or Co-development PartnerSleepwell Foundation collaborated with 'Children First', India's foremost Child & Adolescent Mental Health Centre led by Dr. Amit Sen, Senior Child & Adolescent Psychiatrist, for Season 5 of 'Baatein Dil Ki' focused on the emotional world of young minds. The collaboration also extended to the 'RAAAT' film series (8 films) providing online therapy for underprivileged youth aged 18-25 during the COVID-19 lockdown.
• Vivekananda Institute of Professional Studies (VIPS), New DelhicoreStrategic or Co-development PartnerAn MoU was signed between Sleepwell Foundation and VIPS for a series of 10 workshops covering various aspects of emotional wellness for the benefit of VIPS students. Ms. Amita Dev, DG VIPS, and Ms. Parveen Gautam of Sleepwell Foundation signed the MoU.
• MAPP (Mrs. Shalini Beriwal)coreStrategic or Co-development PartnerSDC Khurja signed an MoU with MAPP to launch a Gift Packaging Course focused on creative packaging skills and enhanced employability opportunities. Ms. Shalini Beriwal, Founder of MAPP, visited SDC Khurja on 30 April 2026 to inspire staff and students. MAPP conducted on-campus training sessions on potli and gift box making.
• PNB RSETI (Punjab National Bank – Rupee Skills Entrepreneurship Training Institute)coreStrategic or Co-development PartnerSDC Khurja entered a strategic collaboration with PNB RSETI to introduce certified training in Tailoring and Garment Construction, along with credit linkage benefits to enhance trainees' skills and entrepreneurial opportunities. Mr. Mithilesh Singh, Director of PNB RSETI Bulandshahr, regularly visited SDC Khurja for program reviews and EDP sessions.
• Felix Hospital, Greater NoidacoreStrategic or Co-development PartnerSDC Khurja signed an MoU with Felix Hospital to provide internship opportunities for eight trainees from the Paramedical course. Dr. Pankaj Mathur, Sr. GM of Felix Welfare Foundation, visited SDC Khurja to discuss placement opportunities. Multiple SDC trainees were recruited including Anjali Rohilla as staff at Felix Hospital.
• STA O (Software Company, Khurja)coreChannel Partner/ Reseller/ DistributorSTA O, a leading global software company based in Khurja, selected SDC Khurja software development trainees for internship and project work including the Bihar Digitalisation Project. Seven trainees were selected as interns and later five were hired as Call Centre Executives for STA O's on-campus facility.
• Noida International Airport, JewarmajorStrategic or Co-development PartnerSleepwell Foundation and Noida International Airport, Jewar partnered to provide FREE Skill Development Programs at SDC Khurja for youth from the R&R colony in Jewar. Free bus service is also provided. With Jewar Airport operational, SDC Khurja is accelerating its Hotel Management Course with collaboration for mentorship and placements. Col. Ajesh Verma, Head of Security at Noida International Airport, met with CSR Head to explore further collaboration for unemployed youth.
• DPMI (Delhi Paramedical & Management Institute)coreStrategic or Co-development PartnerSDC Khurja partnered with DPMI to offer UGC-affiliated B.Voc courses in MLT (Medical Lab Technology) and OTT (Operation Theatre Technology). DPMI conducts semester-end exams, Viva Voce assessments, and provides academic oversight for paramedical programs at SDC Khurja. Dr. Aruna, Principal DPMI, announced the launch of these courses.
• NIIT FoundationsupportingTechnology or IntegrationNIIT Foundation partnered with SDC Khurja for Tally Prime certification exams and trainer capacity building. SDC staff attended NIIT-sponsored Tally Refresher ToT program and NIIT-NReach Portal Orientation Programme. Joint impact workshop held to review course outcomes and strengthen collaboration.
• IIMPACT (Project for Girls' Education)supportingStrategic or Co-development PartnerSleepwell Foundation partnered with IIMPACT to enhance skill development opportunities for girls. A joint zoom meeting explored ways to strengthen skill-based training for women. Preparation of Girls' Hostel at SDC Khurja was underway for girls from Lakhimpur Kheri under Project IIMPACT.
• AKP Degree College, KhurjacoreChannel Partner/ Reseller/ DistributorSDC Khurja signed a second consecutive year MoU with AKP Degree College for vocational training as per NEP 2020 mandate. New batches from AKP College started Basic Clinical Skill Training, Fashion Design, and CCAB courses at SDC Khurja. Managing Trustee Ms. Namita Gautam was Guest of Honour at AKP's Convocation-cum-Annual Day.
• MasterG (Fashion Design)supportingTechnology or IntegrationMasterG provides the curriculum and certification for the Fashion Designing Course at SDC Khurja. Trainees receive MasterG certification upon completion. The program includes market visits to Delhi's traditional markets for fabric sourcing experience. Alumni like Ms. Gayatri Jolly have been felicitated as MasterG alumni.
• THDC (Tehri Hydro Development Corporation)supportingStrategic or Co-development PartnerTHDC delegation visited SDC Khurja with 75 students to discuss collaboration to connect trainees from THDC's catchment areas with SDC's training programs. CSR Head also visited THDC Dasahra to discuss CSR activity expansion.
• Lakme Salon / Ms. Indu SinghsupportingTechnology or IntegrationMs. Indu Singh, a Lakme Salon Expert, conducted RICA waxing and facial demonstrations at SDC Khurja, providing trainees with advanced professional beauty techniques and industry-standard skills. Beautician course also benefits from Mr. Sachin's expert hairstyling sessions.
• Smt. Sheela Gautam Inter College, VeerpurasupportingChannel Partner/ Reseller/ DistributorSDC Khurja's Core Group collaborates with Smt. Sheela Gautam Inter College on academic standards, digital infrastructure, IT literacy, and PMeVIDYA implementation. SDC conducted digital literacy training for teachers and installed biometric attendance system at the school.
• DAV BulandshahrsupportingChannel Partner/ Reseller/ DistributorSDC Khurja signed a MoA with DAV Bulandshahr to renew NEP 2020 Skill Courses for 4th-semester students. Trainers from SDC also conduct skill courses in IT and Financial Literacy at DAV PG College, Bulandshahr.
• GIMS (Government Institute of Medical Sciences), Greater NoidasupportingStrategic or Co-development PartnerCSR Head of SDC Khurja met Brig. Rakesh Gupta of GIMS to discuss hospital-ready training, internships, and placement opportunities for paramedical trainees. SDC Khurja's paramedical trainees undergo internships at GIMS as part of their course requirements.
• DiagnomitrasupportingStrategic or Co-development PartnerDiagnomitra conducted a placement drive at SDC Khurja for DMLT trainees, connecting talent with top healthcare opportunities. Over 40 DMLT trainees participated. CEO Ms. Vandana Jain was felicitated for her leadership in creating career opportunities for SDC trainees.
• Merry Health ServicessupportingTechnology or IntegrationSDC Khurja, in collaboration with Felix Welfare Foundation and Merry Health Services, organized workshops to enhance emergency medical skills for trainees and ambulance drivers.
• RMPSSU (Rajashri Prasad Medical College University)minorStrategic or Co-development PartnerCSR Head of SDC Khurja met RMPSSU Vice Chancellor Prof. N.B. Singh to deliver Convocation 2025 invitation, with the VC expressing interest in a MoA for joint Skill and Capacity Building initiatives.

Scale indicators12 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Pratham Education Foundation: One of India's largest education-focused NGOs operating learning programs at scale across schools and communities. Highly comparable as a private nonprofit delivering free educational and life-skills programs nationally, though Pratham's primary focus is foundational literacy rather than the emotional wellness + vocational training mix Sleepwell runs.
• Smile Foundation: Indian CSR-driven nonprofit operating Mission Education and livelihood programs for underprivileged children and youth. Comparable as a multi-vertical (education + livelihoods) CSR-funded nonprofit reaching millions through partnerships, though with broader geographic and thematic footprint than Sleepwell.
• Akanksha Foundation: Indian nonprofit running schools and after-school programs for underserved children with focus on holistic development including life skills and teacher training. Comparable on the school-network-delivery and teacher-training dimensions that complement Sleepwell's emotional wellness workshops.
• Sangath: Goa-based mental health NGO delivering child and adolescent mental health interventions, training, and research across India. Most direct emotional wellness peer — Sleepwell partnered with similar organizations (Children First) on Baatein Dil Ki, suggesting comparable evidence-based mental health program design at scale.
• Magic Bus Foundation: India-based nonprofit providing livelihood and life-skills training to underprivileged youth, including sports-based mentoring and employability programs. Compares closely on youth-segment focus, life-skill curriculum, and employment outcomes, though Magic Bus uses sport as a delivery channel whereas Sleepwell uses workshops and films.

Broad incumbents

• Tata STRIVE: Tata Group's CSR-led skill development initiative providing vocational training to underprivileged youth across India. Operates at larger scale than SDC Khurja with similar placement-driven models; directly comparable on the skill-development-and-placement axis, but does not focus on emotional wellness.
• National Skill Development Corporation (NSDC): Government-backed apex body coordinating India's skilling ecosystem under the Skill India mission, partnering with private training providers like SDC Khurja. Comparable as the dominant national skill-development umbrella against which smaller private skill centers operate.

Emerging players

• The MINDS Foundation: Nonprofit delivering mental health education and counselling services in underserved Indian communities. Directly comparable on the community mental health awareness and counselling skills training axis (akin to Sleepwell's BBCS), though at smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sleepwellfoundation
• LinkedInlinkedin.com/company/sleepwell-foundation-2001

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Sleepwell Foundation