slijterij

What slijterij does

Slijterij Vonk B.V. is an independent Dutch liquor retailer ("slijterij") operating a physical storefront in Zaandam, Netherlands, alongside an e-commerce webshop. The company sells wines, beers, whiskies, spirits, rums, and specialty beverages across multiple categories, including Asian specialties (sake, mirin, soju), Spanish specialties, and Zaanse regional products, as well as adjacent lines such as non-alcoholic drinks, glassware, gift packages, and event rental services. Self-described as one of the larger independent liquor stores in the Netherlands, it serves Dutch consumers directly through its Zaandam store and ships internationally via PostNL and DHL Express.

Name

slijterij

Legal name

Slijterij Vonk B.V.

Website

https://slijterijvonk.nl

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Slijterij Vonk B.V. is an independent Dutch liquor retailer operating a Zaandam storefront and a Lightspeed-powered webshop, selling wines, beers, whiskies, spirits, rums, and specialty beverages to Dutch consumers and international customers via PostNL and DHL Express.

Ownership category

akta.pro rank

Headquarters

HQ city

Zaandam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Retail Sales - Physical Store: Direct retail sales of wines, beers, spirits, and specialty drinks through the physical storefront in Zaandam, Netherlands. Customers can browse and purchase products in person with immediate availability.
2. E-commerce Sales: Online retail sales through the company's webshop with domestic (Netherlands) and international shipping capabilities. Orders are processed and shipped via PostNL with insurance coverage.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Slijterij Vonk is an independent Dutch liquor retailer that sells wines, beers, whiskies, spirits, rums, and regional specialty beverages (Asian, Spanish, Zaanse) through a physical storefront in Zaandam and a nationwide e-commerce webshop. The offering is supplemented by gift packages, Christmas packages, glassware, and event equipment rental. Orders are processed with same-day shipping via PostNL (Netherlands/Europe) or DHL Express (worldwide).

Product overview

Slijterij Vonk is an independent Dutch liquor retailer operating both an e-commerce platform and physical store in Zaandam. The offering is organized as a multi-category portfolio rather than a unified software product. Core product categories include Wine (with subcategories for Champagne, reds, whites, rosés, Port, and sparkling wines), Beer (including specialty styles like Geuze, IPA, Stout, and Tripel), Whisky (Scotch, American, Japanese, Taiwanese, and Dutch varieties), Spirits (Gin, Cognac, Tequila, Vodka, Jenever), and Rum. The store also carries specialty sections for Asian products (Sake, Mirin, Shoyu, Soju), Spanish specialties, and Zaanse regional specialties. Additional offerings include non-alcoholic beverages, gift packages, glassware, equipment rental, and seasonal Christmas packages. The Planteray Rum brand represents a notable sub-brand featuring premium single cask and vintage collection rums sourced from multiple Caribbean countries. The company provides shipping via PostNL and DHL, in-store pickup, and uses NIX18 for age verification compliance.

Differentiator

Problem solved

Functional benefit

Products and services

• Wine (Wijn) Wide selection of wines including Champagne, red, white, rosé, dessert wines, Port, Sangria, Franciacorta, Dutch wines, orange wines (Oranjewijn), mead (Mede), and sparkling wines, sold to Dutch consumers via the physical store and e-commerce webshop.
• Beer (Bier) Extensive beer selection including Ale, Geuze, Quadrupel, Barley Wine, dog beer (Hondenbier), Sour, Blond, IPA, Stout, Bokbier, Kriek, Tripel, Dubbel, Porter, and Weizen, sold to Dutch consumers.
• Whisky Diverse whisky collection featuring American whiskey, Dutch whisky, blended whisky, Scotch whisky, Irish whiskey, Taiwanese whisky, and Japanese whisky, including special offers, sold to Dutch consumers.
• Spirits (Sterke drank) Spirits including Gin, Armagnac, Jenever (Dutch gin), Tequila, Brandy, Liqueur, Vodka, Cognac, Mezcal, Grappa, Raki, Sambuca, and Moonshine, sold to Dutch consumers.
• Rum Dedicated rum category featuring Plantation/Planteray rums from various Caribbean origins including Barbados, Jamaica, Trinidad, Guyana, Panama, Guatemala, Australia, and Mauritius, including single cask and vintage editions, sold to Dutch consumers.
• Asian Specialties (Aziatische Specialiteiten) Asian specialty beverages including Mirin, Shoyu (soy sauces), Sake, and Soju, sold to Dutch consumers seeking regional Asian alcoholic and culinary beverages.
• Spanish Specialties (Spaanse Specialiteiten) Spanish specialty products including Spanish wines and traditional Spanish beverages, sold to Dutch consumers.
• Zaanse Specialties (Zaanse Specialiteiten) Local Zaan region specialty products featuring traditional Dutch regional alcoholic and culinary specialties, sold to Dutch consumers.
• Non-alcoholic Drinks (Alcoholvrije drank) Non-alcoholic beverages including syrups and alcohol-free drinks, sold to Dutch consumers seeking alternatives to alcoholic options.
• Gift Packages (Cadeaupakket) Pre-curated gift packages and gift sets of alcoholic beverages suitable for various occasions, sold to Dutch consumers and gift purchasers.
• Christmas Packages (Kerstpakketten) Curated seasonal Christmas gift packages and holiday gift sets of alcoholic beverages, sold to Dutch consumers and corporate gifting buyers.
• Glassware (Glazen) Glassware including wine glasses, beer glasses, whisky glasses, and specialty drinking vessels sold alongside the alcoholic beverage assortment.
• Equipment Rental (Verhuur) Rental services for glasses and event equipment, suitable for parties, gatherings, and events, offered to Dutch consumers and event hosts.
• Planteray Rum brand range Authorized retailer assortment of Planteray (formerly Plantation) Rum products including 3 Stars Silver, Original Dark, Sealander, Single Cask editions from Trinidad, Panama, Guyana, Guatemala, Australia, and Barbados, plus Vintage Collection bottles, ranging from €19.95 to €159.95.
• Maison Virginie Chardonnay White wine from Maison Virginie with light gold color, citrus and passion fruit notes, juicy with good acidity and fruity finish with fresh pineapple, sold as part of the wine assortment.
• Maison Virginie Ma Cuvée Rosé Sparkling light pink rosé with aromas of raspberries, strawberries, and peach; fresh-sweet and juicy with a sweet-sour balance, sold as part of the wine assortment.
• Planteray Rum 3 Stars Silver Blend of rums from Barbados, Jamaica, and Trinidad, where Barbados provides refinement with balanced mouthfeel, Jamaica provides structure and rustic edge, and Trinidad adds classic elegance, sold as part of the Planteray Rum range.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

One partnership is on record.

• Planteray RumcoreChannel Partner/ Reseller/ DistributorSlijterij Vonk is an authorized retailer and distributor of Planteray Rum products. The store offers an extensive range of Planteray rums including the 3 Stars Silver, Original Dark, Sealander, Single Cask editions (Trinidad, Panama, Guyana, Guatemala, Australia, Barbados), and Vintage Collection bottles. Products range from €19.95 to €159.95.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mitra: Largest Dutch liquor store franchise network with hundreds of independent franchisee locations plus online sales. Competes head-to-head with Vonk in the Dutch neighborhood slijterij segment with comparable multi-category assortment.
• Drankdozijn: Dutch online liquor retailer offering beer, wine, and spirits with case discounts and nationwide delivery. Competes with Vonk's e-commerce channel on price, breadth, and Dutch shipping convenience.
• The Whisky Exchange: UK online specialist for premium whisky and rare spirits with global shipping and physical showroom. Direct comparable to Vonk's deep whisky category, curation approach, and content-led merchandising.
• Dirck III: Mid-size Dutch specialty liquor store chain with multi-location physical stores and online webshop focused on premium wines, whiskies, and spirits. Directly comparable to Vonk in assortment depth and independent retailer positioning.
• Wijnvoordeel: Leading Dutch online wine retailer with subscription-based and bulk-buying models. Direct online competitor to Vonk's e-commerce channel with overlapping wine-focused assortment.
• Gall & Gall: Netherlands' largest liquor retail chain (part of Ahold Delhaize), with both physical stores and a comprehensive e-commerce platform selling wine, beer, and spirits. Direct competitor to Slijterij Vonk across virtually all product categories and customer segments.
• Master of Malt: UK-based online specialist retailer for premium whisky, rum, gin, and other spirits with worldwide shipping. Comparable to Vonk in specialty spirits depth, curated tasting notes, and international direct-to-consumer model.
• Grapedistrict: Dutch online wine and specialty beverage retailer with curated selections and direct-to-consumer shipping. Closely comparable to Vonk in independent e-commerce positioning and breadth of premium offerings.

Broad incumbents

• Total Wine & More: Largest US independent specialty retailer of wine, beer, and spirits with 200+ superstores and online sales. Comparable to Vonk in multi-category breadth but at materially larger scale and offline footprint.
• Albert Heijn: Dutch market-leading supermarket chain (part of Ahold Delhaize) with significant wine, beer, and spirits assortment across hundreds of stores plus online sales. Adjacent competitor that captures mainstream and convenience purchases away from independent slijterijen.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SlijterijVonkZaandam
• LinkedInlinkedin.com/company/slijterij

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about slijterij