Słodki...Słony - Magda Gessler

What Słodki...Słony - Magda Gessler does

Słodki...Słony (legal name: Cukiernia Restauracja Słodki...Słony) is a privately held single-location confectionery and restaurant in central Warsaw, Poland, founded in 2013 and personally branded by celebrity Polish chef and television personality Magda Gessler. The concept was launched as 'Słodki...' (a confectionery-only) and was subsequently rebranded to 'Słodki...Słony' (Sweet...Salty) to reflect the addition of a full-service savory restaurant alongside the original sweet shop. The venue operates at ul. Mokotowska 45, 00-551 Warszawa, with ~10 employees and typical cafe-restaurant hours (Monday 11:00-20:00, Tuesday-Thursday 10:00-20:00, Friday-Sunday 10:00-21:00).

The core product surface is organized into three interconnecting categories: (1) 'ciastka i ciasta' — a deep assortment of traditional Polish pastries and cookies including babeczki, sernik, makowiec, pączki, eklerki, drożdżówki, mazurek, and seasonal items; (2) 'torty' — custom celebration cakes available in small (190 PLN), medium (266-406 PLN) and large (390-580 PLN) sizes with signature flavors (Chałwa-chałwa, Czekoladowo-truskawkowy, Orzechowy z Baileysem, Mascarpone) and seasonal specialties (Alicja, Księżniczka Sisi, Makowiec, Piernikowy, Wielkanocny); (3) a savory restaurant menu — starters, soups (33-38 PLN), salads (53-59 PLN), mains (51-77 PLN) featuring traditional Polish dishes such as botwinka, placki ziemniaczane, cielęcina duszona and kotlety schabowe, plus a curated beverage program including specialty coffee (12-23 PLN), teas (17-19 PLN), fresh juices (26-28 PLN), Polish and international wines (130-150 PLN bottles, 30-33 PLN by the glass), Champagne, beer, vodka and signature cocktails. All items are produced on-site.

The business model is direct-to-consumer retail hospitality with three revenue streams: dine-in restaurant service, walk-in confectionery purchases, and custom torte orders placed at least one day in advance for in-person pickup. Pricing is unit-based with a 10% service charge applied to tables above 100 PLN. The company is privately held with no disclosed investors, parent entity, or funding history; it has no mobile app, no online ordering platform, no API, and no digital marketing infrastructure beyond a static Polish-language website and the celebrity media presence of Magda Gessler. The establishment serves general-public diners, local Warsaw residents and visitors, and customers seeking bespoke celebration cakes.

Name

Słodki...Słony - Magda Gessler

Legal name

Cukiernia Restauracja Słodki...Słony

Website

https://slodkislony.pl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Słodki...Słony is a single-location Polish confectionery and restaurant in central Warsaw founded in 2013 by celebrity chef Magda Gessler, offering handmade traditional pastries, custom celebration tortes, and a full savory menu with wines and specialty coffee to walk-in diners and local residents.

Ownership category

akta.pro rank

Product category

Confectionery and Restaurant

NAICS

Baked Goods Retailers (445291), Confectionery and Nut Retailers (445292), Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810), Sugar & Confectionery Products (2060)

akta.pro industry

PRIMARYTHAFAGAI

Dessert Cafes & Dessert Bars (Sit-Down)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Dessert, Ice Cream & Specialty Sweets Shops

SECONDARYTHAFAFAL

Chocolate & Confectionery Patisseries (Bonbons, Truffles, Macarons)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Bakeries & Patisseries

Keywords

• Polish confectionery
• Traditional bakery
• Custom cakes
• Polish restaurant
• Pastry shop

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Restaurant and Confectionery Sales: Traditional restaurant and confectionery operation selling both savory dishes and baked goods on-site. Customers dine in and purchase pastries, cakes, and tortes directly from the establishment.
2. Custom Cake and Torte Orders: Bespoke cake and torte production with one-day advance notice. Offers seasonal specialties and custom designs in various sizes (small, medium, large) and portions.

Pricing tiers

Distribution channels1 record

Marketing channels1 record

Core offering

Słodki...Słony is a combined confectionery (cukiernia) and restaurant in Warsaw founded by celebrity Polish chef Magda Gessler in 2013. The establishment sells traditional Polish pastries and cookies (ciastka i ciasta), handcrafted custom cakes (torty), a full savory Polish restaurant menu (karta), and a beverage program covering coffee, tea, juices, wines, beers, vodka, and cocktails to walk-in diners and cake-order customers.

Product overview

Słodki...Słony is a combined confectionery and restaurant founded by celebrity Polish chef Magda Gessler, located in Warsaw. The establishment offers three interconnected product lines: a confectionery (cukiernia) providing ciastka i ciasta (cookies and pastries) plus torty (custom cakes); a savory restaurant menu (menu na słono) serving traditional Polish cuisine from appetizers to main courses; and a comprehensive beverages program (wina, alkohole, napoje) featuring wines, spirits, cocktails, and specialty coffees. The confectionery accepts custom cake orders with one-day advance notice, while the restaurant's sweet menu complements the main dining experience with cakes from the display counter.

Differentiator

Problem solved

Functional benefit

Products and services

• Ciastka i Ciasta (Cookies and Pastries) In-house selection of traditional Polish pastries and cookies sold at the confectionery counter, including babeczki (cupcakes), drożdżówki (yeast pastries), eklerki (eclairs), serniki (cheesecake), makowce (poppy seed cakes), faworki, and seasonal items such as pączki, jagodzianki, and fruit-based pastries. Aimed at walk-in customers and dine-in guests at the Warsaw confectionery-restaurant.
• Torty (Cakes) Custom cakes available in small, medium, large and per-portion formats, including signature flavors such as Chałwa-chałwa, Czekoladowo-truskawkowy (Chocolate-Strawberry), Orzechowy z Baileysem (Nut with Baileys), Mascarpone, and seasonal torty such as Księżniczka Sisi, Makowy (Poppy Seed), Piernikowy (Gingerbread) for Christmas, and Wielkanocny (Easter). Orders require one-day advance notice and pickup in person. Targeted at customers ordering celebration cakes for personal events.
• Menu na Słono (Savory Restaurant Menu) Restaurant savory menu featuring traditional Polish cuisine, including starters (przystawki) such as potato pancakes with salmon and caviar, soups (zupy) including domowa pomidorowa and chłodnik, salads (sałaty) including Sałata Nicejska and Sałata Caesar, and main courses such as cielęcina duszona (braised veal), kotlety schabowe, and seasonal dishes with chanterelles. Served dine-in to walk-in guests and visitors at the Warsaw location.
• Wina, Alkohole, Napoje (Wines, Alcohols, Beverages) Beverage program covering hot drinks (espresso, cappuccino, flat white, tonics), teas (Assam, Darjeeling, Earl Grey, green and flavored varieties), cold drinks and juices, non-alcoholic wines (F'ALKO Sparkling), Champagne and sparkling wines (Bollinger Special, Montelvini), white and red wines (Riff Pinot Grigio, Chardonnay, Chianti Colli Senesi, Carmenere), beers (Cieszyński, Żywiec), vodka (Finlandia), and cocktails (Aperol Spritz, Hugo Spritz). Served to dine-in customers at the Warsaw establishment.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Regional players

• Café Bristol (Hotel Bristol): Premium hotel restaurant and patisserie in central Warsaw serving traditional Polish cuisine and desserts in an elegant setting. Comparable as a same-city, same-occasion competitor for premium dining, afternoon tea, and celebration cake demand, though anchored to a hotel rather than a standalone confectionery-restaurant.

Others

• Magda Gessler — Restauracja U Fukiera: Another Warsaw restaurant operated under the same Magda Gessler brand and culinary direction. Listed as a thematically-related peer rather than direct competitor because it shares the founder/brand, but operates as a separate venue under the same celebrity umbrella.

Direct peers

• A. Blikle: A historic Warsaw confectionery (founded 1869) operating a sit-down cukiernia with traditional pastries, cakes, and light meals. Directly comparable to Słodki...Słony as a premium, tradition-rooted Polish patisserie-restaurant serving central Warsaw's discretionary dining and gift-occasion demand.
• Cukiernia Z. Kawiarni Karpiński: A long-established Warsaw confectionery producing traditional Polish pastries, cakes, and torty alongside café service. Comparable as a heritage central-Warsaw patisserie competing for the same premium occasion-driven and walk-in confectionery demand.
• E. Wedel (Lotte Wedel Pijalnie): Iconic Polish chocolate brand with Pijalnie (drinking rooms) — café/confectionery venues combining retail chocolate with sit-down dessert and beverage service. Comparable to Słodki...Słony in the sit-down confectionery-café format and premium gifting occasion focus.

Broad incumbents

• Wedel Pijalnie Czekolady: The branded café chain operated by E. Wedel offering sit-down chocolate-based desserts, beverages, and confectionery retail. Comparable in sit-down dessert-café format and premium occasion positioning, though broader and more standardized in menu and visual identity.

Market position

Strengths1 record

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/s%C5%82odki-s%C5%82ony

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Słodki...Słony - Magda Gessler