What SLOT does

SLOT is a Paris-based startup founded in 2021 that develops 'The Digital Layer Browser,' an AR-powered platform designed to transform sightseeing into interactive, character-guided travel experiences. The core product combines interactive maps, curated itineraries, and AR overlays to deliver immersive journeys through historic landmarks, with the company's flagship offering being the Paris 2024 route — a 4.55 km experience covering five Parisian landmarks (Eiffel Tower, Trocadéro, Palais de Tokyo, Grand Palais, and Place du Louvre) narrated by two original characters, Gallique and Cru. The platform is built on a browser-based architecture that avoids app-store friction and supports direct user onboarding through a self-serve web application at web.slotapp.me.

The underlying technology stack combines AR content delivery with a Sanity-backed content management system, enabling structured routes with multiple points of interest, distance tracking, and curated digital content overlaid on physical landmarks. Notable proprietary components include the character-driven narrative framework (Gallique and Cru) and the route-curation methodology tied to specific tourist geographies. The product currently exists only as an alpha-stage release, and no pricing model, monetization mechanism, or revenue model has been publicly disclosed.

SLOT operates a product-led growth motion, targeting individual tourists and travelers seeking more engaging alternatives to traditional static maps or audio guides. The company distributes exclusively through its own web application, with no presence in app stores and no disclosed B2B partnerships, enterprise customers, or marketing channels beyond the company website. With 28 employees and no disclosed funding rounds, SLOT remains an early-stage venture whose commercial viability, customer adoption curve, and path to revenue have yet to be demonstrated.

Name

SLOT

Website

https://slotapp.me

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

SLOT is a Paris-based startup building 'The Digital Layer Browser,' an AR-powered platform delivering interactive, character-guided tours of historic landmarks. Currently in alpha, it targets individual tourists via a self-serve web application, anchored by its Paris 2024 route.

Ownership category

akta.pro rank

Product category

Augmented Reality Travel Application

NAICS

Tour Operators (56152)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Tours, Activities & Experiences Booking Platforms (BPAMAIAJ)

akta.pro secondary industries

Local & City Guide Content Aggregators (MPACAKAJ), POI, Local Listings & Business Directory Platforms (BPAMANAD)

Keywords

• Augmented reality travel
• Interactive city tours
• AR guided tours
• Digital travel experiences
• Landmark navigation app

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Pre-Revenue / Alpha Stage: Product is currently in alpha development stage; no explicit revenue model or monetization strategy has been disclosed publicly.

Go-to-market motion1 record

Distribution channels1 record

Core offering

SLOT develops and operates "The Digital Layer Browser," a mobile and web application that delivers interactive maps, immersive AR-guided journeys, and curated itineraries through historic landmarks and cities. The platform uses AR overlays and character-based guides (Gallique and Cru) to lead users through structured routes such as the Paris 2024 experience, which covers 4.55 km across five landmarks including the Eiffel Tower, Place du Louvre, Grand Palais, Palais de Tokyo, and Trocadéro. The product is currently distributed in alpha stage with a self-serve "Try Alpha now" call-to-action on the company website.

Product overview

SLOT is a single unified product — The Digital Layer Browser — a mobile application platform for interactive travel experiences. The core product delivers unique digital content, interactive modules, and curated itineraries featuring AR-guided journeys through historic landmarks. The Paris 2024 route is a specific interactive experience available within the platform, offering an immersive tour of Paris landmarks with virtual guides.

Differentiator

Problem solved

Functional benefit

Products and services

• SLOT – The Digital Layer Browser A mobile and web application serving as a digital layer browser that delivers interactive maps, immersive journeys, and AR-guided tours through historic landmarks and cities. Targeted at travelers and tourists seeking unique, engaging ways to explore cities through interactive digital content.
• Paris 2024 Interactive Route An interactive AR experience within the SLOT platform featuring characters Gallique and Cru guiding users through five historic Parisian landmarks (Place du Louvre, Grand Palais, Palais de Tokyo, Trocadéro, and Eiffel Tower) covering 4.55 km. Designed for travelers visiting Paris, particularly around the Olympic period, who want an engaging, character-led tour of iconic landmarks.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• Airbnb Experiences: Airbnb Experiences offers host-led and self-guided local activities to Airbnb's traveler base. It is comparable to SLOT because both target travelers seeking differentiated in-destination activities, though Airbnb Experiences relies on human hosts and is part of a much broader accommodations platform.
• Viator: Viator (a Tripadvisor company) is a major marketplace for tours, attractions, and experiences worldwide. It competes for the same tourist wallet SLOT targets — in-destination sightseeing spend — but operates as a broad booking aggregator rather than an AR-native self-guided experience.
• GetYourGuide: GetYourGuide is a leading tours, activities, and experiences booking marketplace with deep global inventory and supplier relationships. It is comparable to SLOT because both serve tourists seeking curated local experiences, although GetYourGuide is a broader transactional OTA versus SLOT's AR-guided self-tour format.
• Klook: Klook is an Asia-Pacific-rooted booking platform for attractions, tours, and local experiences with growing European coverage. It overlaps with SLOT's target market (in-destination tourist spend on curated activities) and competes on convenience and inventory breadth.
• Google Maps Live View: Google Maps' AR walking navigation (Live View) overlays directional arrows and POI information onto the real world via AR. It is comparable as a widely-distributed AR wayfinding/POI overlay for tourists, and represents a structural threat to SLOT if Google expands Live View into curated landmark storytelling.

Emerging players

• Withlocals: Withlocals is a marketplace for private guided tours and small-group experiences run by local hosts, with strong European city coverage including Paris. It competes for the same Paris tourist's itinerary budget that SLOT targets, though it leans host-led rather than self-guided AR.
• Detour (Field Trip / Bose AR): Detour produced cinematic location-aware audio walking tours in cities like Paris and San Francisco before being acquired and wound down by Bose. It is a relevant historical peer showing both the promise and execution risk of building curated AR/audio self-guided city tours at venture scale.

Direct peers

• GPSmyCity: GPSmyCity provides self-guided walking tours via mobile apps with GPS-triggered audio narration and points-of-interest content across many cities. It is the closest direct functional analog to SLOT's AR-guided landmark routes, differing mainly in delivery modality (audio vs. AR characters).
• Rick Steves Audio Europe: Rick Steves Audio Europe offers free self-guided audio walking tours of European historic sites and museums, including Paris landmarks. It targets the same use case as SLOT — independent travelers exploring Paris landmarks at their own pace — but uses audio narration rather than AR character guides.
• VoiceMap: VoiceMap is a marketplace of GPS-triggered audio walking tours created by local guides, available via mobile app. It is highly comparable to SLOT as a self-guided city-tour platform with curated POI-based routes, differing primarily in the audio-only versus AR-character delivery format.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/slotapp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SLOT