Surf Life Saving Tasmania

Name

Surf Life Saving Tasmania

Legal name

Surf Life Saving Tasmania

Website

https://slst.asn.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Lifeguard and Water Safety Services

NAICS

Emergency and Other Relief Services (624230)

akta.pro primary industry

Surf Schools & Surf Camps (THAAAKAC)

akta.pro secondary industry

Surf, Kitesurf & Wind Sports Adventures (THAJABAK)

Keywords

• Beach safety education
• Volunteer lifesaving services
• Water rescue training
• Flood rescue services
• Community water safety programs

Headquarters

HQ city

Mornington

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Government Grants and Funding: SLST receives significant funding from the Tasmanian Government through the Department of Communities, Sport and Recreation, as well as support from local councils for specific lifeguard services.
2. Training and Education Services: Fee-for-service training courses including First Aid/CPR, Remote Area First Aid, Wilderness First Aid, Recreational Boat & Jetski Licences, Sea Kayaking courses, Whitewater Rescue courses, and Community Surf Rescue Certificate programs.
3. Community Education Programs: Paid programs including Beyond Beach Wise 3-day program ($150 per participant), and contracted school education services delivered through the Department of Education Swimming and Water Safety Program.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

Surf Life Saving Tasmania is a registered nonprofit charitable organization providing volunteer surf lifesaving patrols, professional lifeguard services, water safety education programs, public training courses (First Aid/CPR, boat and jetski licences), and specialized flood and swift water rescue operations across Tasmania's coastline and inland waterways. The organization operates 365-day emergency response coverage through 15 Surf Life Saving Clubs, 7 Volunteer Marine Rescue Units, and 3 Support Operations Groups, reaching over 50,000 people annually through community awareness programs.

Product overview

Surf Life Saving Tasmania operates as a community safety organization offering a portfolio of water safety education programs, professional lifeguard services, and public training courses. The core offerings include the BeachSafe App for mobile-based safety information, the Beach to Bush program (25+ year legacy primary education initiative), Beach Wise holiday programs for beach safety education, Silver Salties for seniors, Starfish Nippers for inclusive access, and Flood & Swift Water Rescue training through its National Centre of Excellence. Supporting services include lifeguard bookings, First Aid/CPR certification courses, and recreational boating licence training. The programs span from primary school education through adult training, with emphasis on practical water skills and drowning prevention across Tasmania's coastal and inland waterways.

Differentiator

Problem solved

Functional benefit

Brands

• Beach to Bush: Australia's most popular primary aged surf education program reaching over 6,000 Tasmanian students in Grades 1 and 2
• Beach Wise
• Starfish Nippers
• Silver Salties
• Beyond Beach Wise
• Ready, Set, Rescue!

Products and services

• BeachSafe App Mobile application providing beach safety information, location-based patrolled beach finder, real-time safety alerts, and educational content for coastal safety across Tasmania.
• Beach to Bush Australia's most popular primary-aged surf education program delivering aquatic safety presentations to Grades 1 and 2 students, teaching beach and water safety including rips, waves, sun safety, and rescue techniques.
• Beach Wise Free hands-on beach safety program running twice daily during summer holidays, led by qualified SLST lifesaving staff, combining fun activities with essential water safety skills.
• Silver Salties Free beach confidence sessions designed for participants 65 years and older, providing water safety education and social activities at Surf Life Saving Clubs around Tasmania.
• Beyond Beach Wise Three-day intensive beach confidence program ($150 per participant) offering extended water time, progressive skills development, and hands-on surf lifesaving experience.
• Starfish Nippers Inclusive beach program for children and young people with intellectual or physical disabilities, delivered in partnership with Variety – the Children's Charity Tasmania, focusing on social inclusion and beach activity participation.
• Flood and Swift Water Rescue National Centre of Excellence National training center providing specialized flood and swift water rescue skills training to surf lifesavers from around Australia.
• Ready, Set, Rescue! Educational program for Grades 3-6 providing practical beach experience and surf lifesaving skills, supported by the Tasmanian Department of Education Swimming and Water Safety Program.
• Surf Survival High school program blending classroom and beach experiences to teach surf awareness, self-survival techniques, rescue methods, and First Aid, serving as a stepping stone to the Surf Rescue Certificate.
• First Aid in Schools Flexible First Aid and CPR training delivery in secondary schools by qualified trainers, covering common incidents such as asthma, anaphylaxis, bleeding, burns, and snake bites, with VET accredited options available.
• Kangaroo Beach Animated children's TV series (produced by Cheeky Little Media for ABC) featuring junior cadets learning from lifeguard heroes, delivering vital water safety messaging through entertaining storylines, with companion activity books.
• Lifeguard Services Professional lifeguard services provided in partnership with Clarence City Council and Surf Life Saving Clubs, including 7-day-per-week coverage at Clifton Beach during summer holidays and mid-week services at Long Beach.
• Public First Aid/CPR Training Public-accessible First Aid and CPR certification courses including Provide First Aid, Provide CPR, and Provide First Aid in an Education and Care Setting.
• Recreational Boat and Jetski (PWC) Licence Training Licence preparation courses for recreational boat operation and personal watercraft (jetski/PWC), delivered at multiple locations across Tasmania including Mornington, Wynyard, and Launceston.

Quantifiable outcome

• 16 lives lost along Tasmanian coast (12 attributed to drowning)
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Tasmanian Government (Communities, Sport and Recreation)coreStrategic or Co-development PartnerGovernment funding and support for surf lifesaving services, flood rescue capabilities, and community water safety programs across Tasmania.
• TasPortscoreStrategic or Co-development PartnerTasPorts provides leadership scholarship opportunities for emerging volunteer leaders within Surf Life Saving Tasmania.
• Clarence City CouncilcoreStrategic or Co-development PartnerPartnership for weekday lifeguard service at Clifton Beach, providing 7-day-a-week lifesaving service during school summer holidays.
• Variety - the Children's Charity TasmaniacoreStrategic or Co-development PartnerPartnership for Starfish Nippers program supporting children with intellectual, physical disabilities and additional needs to participate in beach activities.
• DHL AustraliacoreGTM or Marketing PartnerNational partner providing sponsorship and the DHL Volunteer of the Year award recognizing outstanding surf lifesaving volunteers.
• Isuzu UTEminorGTM or Marketing PartnerNational partner supporting Surf Life Saving Australia through partnership marketing and branding.
• QantasminorGTM or Marketing PartnerNational partner supporting Surf Life Saving Australia through partnership marketing.
• WestpacminorGTM or Marketing PartnerNational partner supporting Surf Life Saving Australia through banking and financial partnership.
• Surf Life Saving AustraliacoreStrategic or Co-development PartnerNational governing body providing organizational support, training frameworks, insurance programs, and national coordination for surf lifesaving activities.
• Marine and Safety Tasmania (MAST)minorStrategic or Co-development PartnerCollaboration on boat safety campaigns and waterway safety education targeting amateur boat owners.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Surf Life Saving Western Australia: Western Australian state branch operating beach patrols and water safety education. Direct peer running the same national SLS model with comparable reliance on government funding and volunteer labor.
• Surf Life Saving Victoria: Victorian state branch providing surf patrols, lifeguard services, and aquatic education. Direct peer with similar volunteer-driven, government-funded structure and education program portfolio.
• Surf Life Saving Queensland: Queensland state branch delivering volunteer patrols, lifeguard services, and community education. Direct peer operating the same SLS Australia state-organisational model with comparable revenue mix (government grants, training, partnerships).
• Volunteer Marine Rescue (Tasmania units): Volunteer Marine Rescue Units (7 in Tasmania) operate under SLST supporting Tasmania Police with off-shore search and rescue. Insiders as direct peers; comparable volunteer rescue model for marine incidents.
• Surf Life Saving Northern Territory: Northern Territory state branch of Surf Life Saving Australia. Direct peer running the same volunteer patrol, education, and training model in a smaller jurisdiction.
• Surf Life Saving NSW: State branch of Surf Life Saving Australia operating surf patrols, lifeguard services, and education programs across New South Wales. Direct peer delivering the same beach safety, training, and emergency response model in a different geography.
• Australian Lifeguard Service: Professional lifeguard service provider operating paid lifeguard services at beaches across Australia. Comparable as a contract lifeguard service provider with similar government-council contract model and beach safety focus.

Regional players

• Marine and Safety Tasmania: Tasmanian state agency responsible for marine and waterway safety, recreational boating regulation, and safety education. Regional peer sharing the Tasmania geography and collaborating with SLST on boat safety campaigns.

Broad incumbents

• Royal Life Saving Society Australia: National water safety organization focused on drowning prevention, swim education, and lifeguard training. Comparable in mission (water safety, training, education) but broader in scope (inland waterways, swimming pools) and overlaps with SLST's training programs.
• Surf Life Saving Australia: National federation and parent organization of SLST. Comparable as the umbrella body coordinating state branches, training frameworks, and the BeachSafe app, governing the same volunteer lifesaver model across Australia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/surflifesavingtasmania
• LinkedInlinkedin.com/company/surf-life-saving-tasmania

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Surf Life Saving Tasmania