SMAI
SMAI is a French B2B specialist in industrial metal racking, mezzanines, modular partitioning, and dynamic storage systems, serving industrial and logistics operators across Western France with custom engineering, installation, maintenance, used-equipment, and rental services.
- Company typePrivate
- Founded2004
- HeadquartersChasseneuil-du-Poitou, France
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What SMAI does
SMAI is a Chasseneuil-du-Poitou (Vienne, France)-based B2B provider of industrial metal racking and storage solutions, operating since December 2004 (some sources state 2005) as part of the Groupe SM3I alongside sister companies SODILEVE (lifting/handling), METALINOX (metalwork and boiler-making), and SODEFI (engineering studies). The product portfolio spans heavy-duty pallet racking (up to 9–20 tonnes for ultra-heavy systems), medium- and light-duty shelving, cantilever systems for long goods, modular industrial mezzanines (2–3 levels, 250–1000 kg/m² load), industrial modular partitioning with up to 57 dB acoustic insulation, dynamic FIFO/LIFO roller racking, pallet drawers for ergonomic high-pallet access, mobile shelving, and complementary accessories (stackable bins, safety equipment). All designs are validated to European standards including NF EN 15635 (rack safety/PRSES), Eurocode 3 (structural), NF EN 14122-3 (guardrails), ISO 12100 (machinery safety), and EIA-310.
The company runs a sales-led go-to-market: technical-commercial representatives perform on-site load studies and quote custom solutions, deliver turnkey installation, and maintain the asset post-sale via preventive maintenance contracts and NF EN 15635 audits. Revenue streams are split across new equipment sales, used-equipment buyback/resale (up to 50% savings), rental for temporary or trial deployments, and recurring maintenance services, all priced on a quote basis rather than through published tiers. Customers are primarily French industrial and logistics operators in the Grand-Ouest region (40 departments), with named enterprise references in aerospace (Safran), electrical equipment (Schneider Electric), automotive (Elringklinger, an auto-parts specialist with 4 km of installed racking), industrial construction (Chantiers Atlantique), material handling (Fenwick), and training (Aftral). FY2023 revenue was approximately 2.6 M EUR delivered by 12–13 employees across ~700 installation projects.
SMAI firmographics
Firmographics- Name
- SMAI
- Legal name
- SMAI
- Website
- https://smai.fr
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SMAI is a French B2B specialist in industrial metal racking, mezzanines, modular partitioning, and dynamic storage systems, serving industrial and logistics operators across Western France with custom engineering, installation, maintenance, used-equipment, and rental services.
- Ownership category
- akta.pro rank
SMAI industry classification
Industry- Product category
- Industrial Storage Solutions
- NAICS
- Industrial Supplies Merchant Wholesalers (423840)
- SIC
- Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540), Wholesale-Industrial Machinery & Equipment (5084)
- akta.pro primary industry
- Warehouse Storage & Racking Systems (Pallet Racking, Shelving, Mezzanines) (IMAHABAD)
Keywords
Where SMAI is headquartered
LocationHeadquarters
- HQ city
- Chasseneuil-du-Poitou
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
SMAI business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- New Racking Equipment Sales: Sale of new industrial metal racking systems including heavy, medium-heavy, and light racking, cantilever systems, and modular platforms. Products designed for durability, heavy loads, and intensive use.
- Used Racking Sales: Sale of pre-owned industrial racking with rigorous quality inspections, offering up to 50% savings versus new equipment. Includes transparent labeling with usage history, age, and condition.
- Racking Rental: Flexible rental solutions for temporary storage needs or testing new systems without long-term commitment. Includes maintenance and professional installation.
- Maintenance Services: Regular maintenance and inspection services for industrial racking, including audits, repairs, and long-term maintenance contracts for racking systems and platforms.
- Installation Services: Professional installation of heavy and semi-heavy racks, custom projects, and turnkey solutions including site assessment, planning, and execution.
- Used Racking Repurchase: Purchase of customers' old racking systems when they upgrade or redesign their storage, enabling asset recovery and circular economy practices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Contact-based pricing for custom storage solutions |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
SMAI product offering
Product offeringCore offering
SMAI manufactures, sells, and installs industrial metal racking and shelving systems for warehouses, workshops, and industrial sites. Its product range spans heavy, medium, and light shelving, cantilever racking, mezzanines/platforms, partitions, pallet drawers, dynamic shelving, and storage bins. The company also offers used racking, short-term rental, and on-site maintenance, inspection, and installation services to industrial customers across Western France.
Product overview
SMAI is a specialized provider of industrial metal shelving and storage solutions operating as part of the SM3I group. The product portfolio centers on a comprehensive range of metal shelving systems (heavy-duty, medium-duty, light-duty, cantilever, and ultra heavy-duty from 9-20 tonnes) complemented by modular industrial platforms/mezzanines that multiply floor space by 2-3x, and industrial modular partitioning walls with acoustic insulation up to 57dB. Key add-on modules include pallet drawers for ergonomic access to high-stored pallets, dynamic shelving systems with gravity-fed rollers for FIFO/LIFO inventory management, and LeanConcept roller rail systems. The offering also encompasses mobile storage, lateral archiving, and a full range of accessories (stackable bins, safety equipment). Services include custom shelving design, professional installation, preventive/corrective maintenance, used equipment buyback (up to 50% savings), and flexible rental options. The company serves industries including automotive parts, woodworking, plumbing, hardware, production, and logistics across Western France.
Differentiator
Problem solved
Functional benefit
Brands
- METALINOX: Part of the Groupe SM3I conglomerate alongside SMAI, providing metalworking and boiler-making services
- Sodileve
Products and services
- Heavy shelving / Heavy racking
- Medium shelving / Medium racking
- Light shelving / Light racking
- Cantilever racking
- Industrial platforms / Mezzanines
- Industrial partitions
- Pallet drawer
- Dynamic shelving
- Storage bins
- Used racking
- Racking rental
- Installation, maintenance, and inspection services
Quantifiable outcome
- Up to 50% cost savings with used equipment compared to new
- +3 more outcomes
Companies that use SMAI
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles1 record
SMAI technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
SMAI partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- SODILEVEcoreSODILEVE is part of the SM3I group and provides lifting, elevation, and handling assistance solutions. They complement SMAI's dynamic racking with potence systems and lifting tables for load movement without effort, enhancing productivity while respecting storage zone safety standards.
- METALINOXcoreMETALINOX is part of the SM3I group and handles metal work and fabrication. They provide custom design and manufacturing capabilities for specialized racking solutions and components, including custom pallet drawer prototypes and spiral staircases for industrial platforms.
- SODEFIcoreSODEFI is part of the SM3I group and provides engineering study capabilities. They conduct needs analysis and prototype development for custom storage solutions, enabling SMAI to offer tailored engineering for specialized customer requirements.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
SMAI competitors and assessment
Company assessmentDirect peers
- SSI Schaefer: German-headquartered global supplier of industrial storage and racking systems including pallet racking, shelving, and dynamic/automated solutions. Overlaps directly with SMAI's racking and dynamic racking offerings while also serving as a benchmark for warehouse-integration scale.
- Manorga: French industrial shelving and racking manufacturer with a broad product range (pallet racking, cantilever, mezzanines) competing in the same French B2B market segment as SMAI, especially in Western and Northern France.
- BITO Storage Systems: German manufacturer of shelving, pallet racking, bins, and order-picking solutions with established French distribution. Closely mirrors SMAI's catalog of industrial racking, bins, and ergonomic accessories.
- Groupe Peyrot: French manufacturer/distributor of industrial shelving and storage solutions serving French industrial customers with similar product categories (pallet racking, light/medium racking, accessories) and comparable regional sales model.
- Mecalux: Spanish-founded global manufacturer of metal racking, pallet racking, cantilever, and mezzanines with a strong presence in France. Directly comparable product range and B2B industrial customer base to SMAI, but operating at much larger scale.
Broad incumbents
- Knauf Industries: Large diversified industrial group active in construction and building materials with adjacent storage and partitioning offerings. Comparable at the industrial-partitioning level but not focused on pallet racking.
- TGW Logistics Group: Austrian-headquartered provider of integrated warehouse logistics including racking, automation, and software. Comparable at the storage-system level but operates much more broadly into automated fulfillment than SMAI.
- Dematic: Global supplier of intra-logistics solutions including pallet racking alongside automated storage, conveyors, and WMS. Comparable racking product line but bundled into much larger warehouse-automation projects.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SMAI social profiles
Digital presenceSMAI compliance and trust
Trust signalCompliance5 records
SMAI financial estimates
Financial estimateRevenue estimate
Valuation estimate
SMAI leadership team
Management profileNumber of profiles
SMAI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SMAI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SMAI
What does SMAI do?
SMAI manufactures, sells, and installs industrial metal racking and shelving systems for warehouses, workshops, and industrial sites. Its product range spans heavy, medium, and light shelving, cantilever racking, mezzanines/platforms, partitions, pallet drawers, dynamic shelving, and storage bins. The company also offers used racking, short-term rental, and on-site maintenance, inspection, and installation services to industrial customers across Western France.
Is SMAI a public or private company?
SMAI is a private company. It is classified as corporate owned and is currently operating.
When was SMAI founded?
SMAI was founded in 2004. It employs 11 to 50 people.
Where is SMAI based?
SMAI is headquartered in Chasseneuil-du-Poitou, France, in the Europe region.
How does SMAI make money?
Six revenue lines are on record. New Racking Equipment Sales are the primary driver. The others are used Racking Sales, racking Rental, maintenance Services, installation Services and used Racking Repurchase.
Who are SMAI's main competitors?
Direct peers on record are SSI Schaefer, Manorga, BITO Storage Systems, Groupe Peyrot and Mecalux. Broad incumbents are Knauf Industries, TGW Logistics Group and Dematic.
Does SMAI have an API?
No public API is recorded for SMAI.
What industry is SMAI in?
SMAI's product category is Industrial Storage Solutions. Its primary akta.pro industry code is IMAHABAD, Warehouse Storage & Racking Systems (Pallet Racking, Shelving, Mezzanines). Its NAICS code is 423840 and its SIC code is 2540.