What Smalhans as does

Smalhans as is a privately held neighborhood restaurant operating under the Friends Hospitality Group from a single location at Ullevålsveien 43 in Oslo's St. Hanshaugen neighborhood, founded in 2012. The restaurant serves local residents and Oslo diners with a multi-concept menu centered on sharing-style dining: a daily single-dish "Dagens Husmann" concept based on seasonal Nordic and international husmannskost, two evening tasting menus (the eight-course Krøsus at 825 NOK and the five-course Smalhans at 675 NOK per person), a three-course "Kjøkkens 3-retters" option, weekend brunch (Krøsus Brunsj), and a three-course summer menu. A private dining room called Leiligheten seats 12-20 guests for groups and events, and a dedicated takeaway portal at smalhans.rshosting.no extends the daily concept off-premise. An extensive natural wine program with organic and biodynamic producers, curated pairings (740 NOK and 545 NOK), and an emphasis on zero-additive wines differentiates the beverage offering.

The business runs on a direct-to-consumer model with no intermediaries in the dining room; table reservations are handled through DinnerBooking.com and the website is built on Squarespace CMS. Customer segments are explicitly horizontal: primary local residents seeking casual-but-quality neighborhood dining, secondary groups booking private events, and tertiary solo diners and small families using the takeaway service. Pricing is unit-based per cover with wine and event add-ons, and gift cards are sold through the parent group's friendsgroup.no platform. The restaurant holds a Michelin Bib Gourmand recognition originally awarded in 2015 and renewed through 2026, positioning it in the "good food at moderate price" tier of the Oslo market. Headcount is reported at 7, with kitchen led by Mads Ekrheim and operations led by Rikard Gunnarsson; the restaurant is privately held under Friends Hospitality Group with no disclosed funding rounds, M&A activity, or external investors.

Name

Smalhans as

Legal name

Smalhans as

Website

https://smalhans.no

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Smalhans as is a single-location neighborhood restaurant in Oslo's St. Hanshaugen district, founded in 2012 and Michelin Bib Gourmand-recognized since 2015, serving local residents via tasting menus, daily Husmann dishes, brunch, private dining, and takeaway.

Ownership category

akta.pro rank

Product category

Casual Fine Dining Restaurant

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (7225)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Chef’s Table & Tasting Menu Restaurants (THAFACAG)

akta.pro secondary industries

All-Day Dining Restaurants (THAFACAJ), Fine Dining Restaurants (THAFACAA)

Keywords

• Restaurant dining services
• Tasting menu experiences
• Natural wine program
• Private dining events
• Takeaway meal service

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Dine-in restaurant service: Full-service dinner restaurant with multiple tasting menu concepts (Krøsus and Smalhans menus), offering 5-8 course sharing-style meals. Revenue generated from food sales during evening service (18:00-21:30).
2. Takeaway service (Dagens Husmann): Daily rotating single dish concept served during lunch/afternoon hours. Customers order via online portal and pick up food. Provides recurring daily transactions from local neighborhood customers.
3. Private event bookings: Leiligheten private dining room available for parties, meetings, and events. Minimum 8 persons required. Revenue from group dining reservations and wine packages.
4. Gift cards: Gift cards sold through Friends Hospitality Group platform, driving prepaid revenue from gift recipients who visit the restaurant.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Smalhans as is a neighborhood restaurant in Oslo serving sharing-style meals across multiple dining concepts: the Dagens Husmann (daily rotating single dish), Krøsus Menu (8-course tasting), Smalhans Menu (5-course tasting), Kjøkkens 3-retters (3-course dinner), Krøsus Brunsj (weekend brunch), and Leiligheten private dining room. The restaurant also offers takeaway service via an online ordering portal and a curated natural wine program with wine pairing packages. Founded in 2012, it has held a Michelin Bib Gourmand designation since 2015.

Product overview

Smalhans is a neighborhood restaurant offering multiple dining concepts throughout the day. The core offerings include Dagens Husmann (daily single dish inspired by traditional Norwegian cuisine), the Krøsus Menu (full 8-course tasting experience), Smalhans Menu (shorter 5-course option), and Kjøkkens 3-retters (three-course dinner). Weekend brunch is served as Krøsus Brunsj. Private dining is available through Leiligheten. Take-away service enables customers to order dishes for home pickup. The restaurant also features an extensive natural wine selection with curated wine packages. All offerings center on sharing-style dining experiences, with the philosophy of utilizing quality produce at the right price.

Differentiator

Problem solved

Functional benefit

Products and services

• Dagens Husmann A single daily dish inspired by traditional Norwegian 'husmannskost' from around the world, based on seasonal ingredients. Served as sharing plates during lunch/afternoon hours to individuals, small families, and colleagues.
• Krøsus Menu Full tasting menu consisting of all dishes on the evening menu, 9 small dishes served as an 8-course meal. Available for dinner service at 825 NOK per person.
• Smalhans Menu Shorter tasting menu with 6 small dishes served as a 5-course meal. Available for dinner service at 675 NOK per person as an alternative to the full Krøsus menu.
• Kjøkkens 3-retters Three-course dinner menu option available during evening service as an alternative to the tasting menus, featuring dishes prepared by the kitchen.
• Krøsus Brunsj Weekend brunch concept served on Saturday and Sunday. Features a three-course menu with dishes served on sharing plates, including sparkling wine options.
• Leiligheten (The Apartment) Private Dining Private dining room furnished with second-hand furniture, accommodating 12-14 guests ideally (maximum 20). Equipped with TV, record player with LPs, and Wi-Fi. Available for meetings, family dinners, and events. Minimum 8 persons required.
• Take-away Service Take-away food ordering service allowing customers to order Dagens Husmann dishes and other offerings for pickup. Orders placed through dedicated portal (smalhans.rshosting.no) with customer-selected pickup times.
• Gift Cards Gift cards available for purchase through Friends Hospitality Group, parent company. Can be redeemed at Smalhans restaurant for dining experiences.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• Friends Hospitality GroupcoreOthersFriends Hospitality Group is the parent company operating Smalhans. The group manages Smalhans as part of their portfolio of hospitality venues, handles gift card sales through friendsgroup.no, provides booking infrastructure, and oversees corporate policies including privacy and legal guidelines. Smalhans is listed as one of their restaurant locations.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hjem: Oslo neighborhood restaurant concept with a Nordic-inspired menu and wine focus. Comparable in size, casual-yet-quality positioning, and target customer of Oslo locals seeking an elevated but accessible dining experience.
• Restaurant Kontrast: Michelin-starred Oslo restaurant in the same neighborhood dining and tasting menu category as Smalhans, with a focus on seasonal Nordic cuisine. Highly comparable in service model, menu philosophy, and Oslo customer base.
• Brutus: Oslo natural-wine-focused restaurant and bar. Directly comparable on the natural wine program and casual sharing-style menu, serving a similar Oslo clientele interested in low-intervention wines and seasonal small plates.
• Kolonihaven: Oslo neighborhood restaurant with a seasonal, sharing-oriented menu. Comparable in scale, casual neighborhood dining approach, and emphasis on quality ingredients, serving a similar St. Hanshaugen-adjacent Oslo clientele.

Broad incumbents

• Statholdergaarden: Long-established Michelin-recognized Oslo restaurant offering a refined tasting and à la carte experience. Comparable as a Michelin-decorated Oslo independent, but with a more formal, higher-check-average positioning.
• Maaemo: Three-Michelin-star Oslo restaurant serving a Nordic tasting menu. Comparable as a Michelin-recognized, chef-driven Oslo dining concept, but at a much higher price tier and broader global recognition, making it an aspirational incumbent rather than a direct competitor.

Regional players

• Sentralen: Oslo food and culture venue with on-site dining offerings. Comparable only partly — overlaps in operating geography and demographic, but Sentralen operates as a multi-use venue rather than a focused neighborhood restaurant concept.

Emerging players

• Plah: Small, independent Oslo restaurant with a focused, chef-driven menu. Comparable as a small-team, chef-led concept serving Oslo diners seeking quality in a neighborhood setting, though positioned around a different cuisine.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/smalhans-as

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smalhans as