hjem.dk
- Company typePrivate
- Founded2005
- HeadquartersSilkeborg, Denmark
- Headcount11–50
- GTM typeB2C
- OfferingServices
hjem.dk firmographics
Firmographics- Name
- hjem.dk
- Legal name
- WWW.HJEM.DK ApS
- Website
- https://hjem.dk
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
hjem.dk industry classification
Industry- Product category
- Home Interior Retail
- NAICS
- Furniture and Home Furnishings Retailers (4491), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Home Furnishings Retailers (44912)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Home, Furniture & Decor DTC (CRAFACAE)
Keywords
Where hjem.dk is headquartered
LocationHeadquarters
- HQ city
- Silkeborg
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
hjem.dk business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Direct e-commerce retail revenue from selling home interior, kitchenware, tableware, lamps, lifestyle products, and children's items. The company operates as an online marketplace featuring over 40,000 designs from various Danish and international brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product purchases |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
hjem.dk product offering
Product offeringCore offering
hjem.dk is a Danish direct-to-consumer online retailer (WWW.HJEM.DK ApS) selling home interior products, lamps and lighting, kitchen equipment, tableware, lifestyle items, children's products, and gifts. The platform aggregates over 40,000 designs from Danish and international brands such as Georg Jensen, Le Creuset, Stelton, Bloomingville, Kay Bojesen, and Nordlux, offering consolidated one-stop shopping for Scandinavian-style home goods.
Product overview
Hjem.dk is a Danish e-commerce platform for home goods, interior design, and lifestyle products, operating as a multi-brand marketplace that aggregates over 40,000 designs from Danish and international brands. The platform offers a unified shopping experience across seven main product categories: Boliginteriør (home interiors including furniture, décor, storage, textiles, and electronics), Lamper (lighting with indoor, outdoor, smart, decorative, and LED categories), Køkken (kitchen equipment including cookware, knives, machines, and baking tools), Borddækning (tableware including plates, glasses, cutlery, and serving items), Livsstil (lifestyle products including personal care, wellness, and home fragrances), Børn (children's products including toys, tableware, and baby equipment), and Gaver/Kataloger (gifts and seasonal catalogs). The platform features an extensive portfolio of brand partners including Andersen Furniture, Audo Copenhagen, Bloomingville, Eva Solo, Georg Jensen, House Doctor, Hübsch, Kay Bojesen, Le Creuset, Stelton, Umage, Zone Denmark, Nordlux, Iittala, OYOY, Kähler, Lyngby Porcelæn, and Uyuni Lighting. Additional services include gift wrapping, same-day shipping for orders before 2 PM, 365-day returns, and Danish customer service. The company is headquartered in Silkeborg, Denmark, and holds e-mærket certification for trusted e-commerce.
Differentiator
Problem solved
Functional benefit
Products and services
- Boliginteriør (Home Interior)
Companies that use hjem.dk
Customer profileSegments1 record
Ideal customer profiles1 record
hjem.dk technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
hjem.dk partnerships and signals
Strategic signalScale indicators3 records
Recent moves1 record
Expansion highlights4 records
hjem.dk competitors and assessment
Company assessmentBroad incumbents
- IKEA: Global Swedish home furnishings giant with major e-commerce operations in all of hjem.dk's served markets - broad incumbent competing with hjem.dk in furniture, lighting, kitchenware, and home decor with vastly greater scale, though more mass-market positioned.
- Amazon EU: Dominant general online marketplace with a massive and growing home goods assortment in Germany and Netherlands - broad incumbent competing for online home goods market share in markets where hjem.dk is attempting to expand.
- Wayfair: Major global online home goods marketplace with operations across Europe - broad incumbent competing directly with hjem.dk in furniture and home furnishings e-commerce through scale-driven assortment and logistics.
- JYSK: Danish-owned Scandinavian home furnishings retail chain with strong physical and online presence across Europe - broad incumbent overlapping with hjem.dk across home goods, bedding, lighting, and outdoor categories at scale hjem.dk cannot match.
Direct peers
- Nordic Nest: Swedish online retailer of premium Nordic and Scandinavian design brands - directly comparable to hjem.dk's curated multi-brand marketplace model with overlapping brand portfolio (Iittala, Stelton, etc.) and similar Scandinavian-design value proposition.
- Einrichten Design: German online retailer focused on premium Scandinavian and European furniture and home design brands - directly comparable to hjem.dk's curated, design-oriented e-commerce model serving German-speaking consumers.
- Søstrene Grene: Danish home and lifestyle retail chain with physical stores across Europe and growing e-commerce - competes with hjem.dk in Danish home accessories, gifts, and lifestyle segments with overlapping value-pricing positioning.
- Royal Design: Swedish premium home design e-commerce retailer offering Scandinavian and international designer brands - directly overlaps with hjem.dk's value proposition, target audience, and multi-brand curation strategy across the Nordics.
- Connox: German online design retailer offering premium Scandinavian and European furniture, lighting, and home accessories - directly competes with hjem.dk for design-conscious consumers across DACH with a similarly curated multi-brand assortment.
Regional players
- Illums Bolighus: Danish premium home and lifestyle retail institution - regionally plays in overlapping categories of Scandinavian design and premium home goods but primarily physical, and offers indirect competition in the Danish premium market hjem.dk serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
hjem.dk social profiles
Digital presencehjem.dk compliance and trust
Trust signalCompliance5 records
hjem.dk financial estimates
Financial estimateRevenue estimate
Valuation estimate
hjem.dk leadership team
Management profileNumber of profiles
hjem.dk funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
hjem.dk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about hjem.dk
What does hjem.dk do?
hjem.dk is a Danish direct-to-consumer online retailer (WWW.HJEM.DK ApS) selling home interior products, lamps and lighting, kitchen equipment, tableware, lifestyle items, children's products, and gifts. The platform aggregates over 40,000 designs from Danish and international brands such as Georg Jensen, Le Creuset, Stelton, Bloomingville, Kay Bojesen, and Nordlux, offering consolidated one-stop shopping for Scandinavian-style home goods.
Is hjem.dk a public or private company?
hjem.dk is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was hjem.dk founded?
hjem.dk was founded in 2005. It employs 11 to 50 people.
Where is hjem.dk based?
hjem.dk is headquartered in Silkeborg, Denmark, in the Europe region.
How does hjem.dk make money?
One revenue line is on record: product Sales.
Who are hjem.dk's main competitors?
Broad incumbents on record are IKEA, Amazon EU, Wayfair and JYSK. Direct peers are Nordic Nest, Einrichten Design, Søstrene Grene, Royal Design and Connox. Illums Bolighus is listed as a regional player.
Does hjem.dk have an API?
No public API is recorded for hjem.dk.
What industry is hjem.dk in?
hjem.dk's product category is Home Interior Retail. Its primary akta.pro industry code is CRAFACAE, Home, Furniture & Decor DTC. Its NAICS code is 4491 and its SIC code is 5700.