Small Giants Family Office

What Small Giants Family Office does

Small Giants Family Office is a private impact investment family office headquartered in Melbourne, Australia, founded in 2007 by Danny Almagor and Berry Liberman. The firm manages the co-founders' personal wealth and deploys capital across six impact systems — Regenerating Land & Water, Finance, Energy, Circular Economy, Built Environment, and Culture & Consciousness — framed by a Doughnut Economics philosophy and a stated commitment to 100% impact investing as a paradigm shift rather than an asset class. Portfolio companies include Better Packaging Co, Bureo, Pacific Bio, and Great Wrap, alongside wholly-owned subsidiaries (Impact Investment Group, Sentient Impact Group, Beyond Family Office, Beyond Creative, The Sociable Weaver, The Impact Club) and minority holdings in Tom Organic, The School of Life, The Cape, and Pacific Biotechnologies.

The firm operates a community-led go-to-market model rather than a traditional investment-fund distribution channel. Its marketing and client-engagement surface consists of Small Giants Academy (educational courses), Dumbo Feather (a storytelling magazine), Impact Safari (immersive program), and Journey to Impact (impact-investing curriculum), supplemented by extensive podcast appearances and a curated resource library. It became Australia's first B Corporation certified in 2012, and co-founder Danny Almagor holds a portfolio of governance roles including Chair of Impact Investment Group, advisory board at Toniic, and (via CEO Francie Doolan) board positions at RIAA and WWF Australia.

The business model centres on private investment management and advisory services for impact-focused high-net-worth individuals and family offices, with revenue generated through managed-services arrangements and the operating activities of its subsidiary entities. Pricing is not publicly disclosed and is tailored to each client relationship. The firm has a core team of 5–6 staff, is privately held with no external institutional investors, and its leadership includes co-founders, a CEO (Francie Doolan, also a chartered accountant), a Head of Finance & Investments (Jeremy Waanders, formerly of Deloitte), a Chief of Staff, and a Front of House Coordinator. No funding rounds, revenue figures, or AUM are disclosed in the public record.

Name

Small Giants Family Office

Legal name

Small Giants

Website

https://smallgiantsfamilyoffice.com.au

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Small Giants Family Office is a private Melbourne-based impact investment family office founded in 2007 by Danny Almagor and Berry Liberman, deploying capital across six impact systems including energy, circular economy, and regenerative land. It serves impact-focused HNW individuals through integrated investing and philanthropy, supported by educational and storytelling platforms including Small Giants Academy and Dumbo Feather.

Ownership category

akta.pro rank

Product category

Impact Investment Management

NAICS

Corporate, Subsidiary, and Regional Managing Offices (551114), Grantmaking Foundations (813211)

SIC

Investment Advice (6282), Investors, Nec (6799)

akta.pro primary industry

Family Office Investment Platforms & Direct Investing (PE/VC/Co-Invest) (FSAAADAH)

akta.pro secondary industries

Philanthropy, Foundations & Grantmaking Advisory (FSAAADAG), Impact Investing & Social Finance (Funds, CDFIs, Microfinance) (BPAGALAA)

Keywords

• Impact investing services
• Family office management
• Sustainable portfolio management
• Responsible investment advisory
• Impact fund management

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Investment Management and Advisory Services: Small Giants operates as a private impact investment family office managing investments across multiple systems of the Next Economy. They provide investment management services and capital allocation across their portfolio of impact enterprises at various stages from early-stage to mature businesses.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Small Giants is the private impact investment family office of co-founders Danny Almagor and Berry Liberman, deploying 100% of capital toward positive social and environmental outcomes. The firm integrates investing and philanthropy across multiple systems (Regenerating Land & Water, Finance, Energy, Circular Economy, Built Environment, and Culture & Consciousness) using the Doughnut Economics framework. They manage investments across enterprise lifecycle stages and provide related family office services through subsidiaries including Beyond Family Office, Impact Investment Group, and Sentient Impact Group.

Product overview

Small Giants Family Office is a private impact investment family office founded in 2007 by Danny Almagor and Berry Liberman. It operates as a unified family office platform that integrates investing and philanthropy across multiple sectors including Circular Economy, Energy, Finance, Regenerating Land & Water, Built Environment, and Culture & Consciousness. The company supports its portfolio through educational initiatives (Small Giants Academy, Impact Safari, Journey to Impact), media/publication platforms (Dumbo Feather), networks (Impact Club, B Labs Australia/NZ), and direct investments in impact enterprises. Being 100% committed to impact investing, the company views capital as energy for driving positive social and environmental change toward what they call 'The Next Economy.'

Differentiator

Problem solved

Functional benefit

Brands

• Small Giants Academy: Educational initiative providing courses in progressive business, investing, and leadership, transitioned to non-profit during COVID-19
• Dumbo Feather

Products and services

• Impact Investment Management Services Integrated investment management and capital allocation services deploying capital across philanthropy, early-stage equity, growth debt/equity, and mature income-generating investments for impact-focused HNW individuals and family offices.
• Beyond Family Office Wholly-owned subsidiary of Small Giants providing family office services to clients, supporting portfolio management and wealth structuring activities alongside the parent firm.
• Impact Investment Group Wholly-owned subsidiary of Small Giants offering impact investment services, including vehicles such as the K5 Property Trust and Northumberland Development Trust, chaired by co-founder Danny Almagor.
• Sentient Impact Group Wholly-owned subsidiary of Small Giants providing impact investment services, recently created by Danny Almagor as part of the evolution of the Small Giants family of organizations.

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• ToniiccoreOthersToniic is a global network of impact investors. Danny Almagor serves on Toniic's advisory board. Small Giants participates in Toniic's network activities and knowledge sharing around impact investing.
• Responsible Investment Association Australasia (RIAA)coreOthersRIAA is the industry body for responsible and ethical investment in Australia and New Zealand. Francie Doolan serves on RIAA's Board and People, Nominations and Remuneration Committee.
• WWF AustraliacoreOthersFrancie Doolan serves as a Governor at WWF Australia, connecting Small Giants with major environmental conservation organization.
• Impact Investment GroupcoreStrategic or Co-development PartnerDanny Almagor is co-founder and Chair of Impact Investment Group, a related impact investment firm. Small Giants has invested in Impact Investment Group vehicles including the K5 Property Trust and Northumberland Development Trust.
• Small Giants AcademycoreStrategic or Co-development PartnerSmall Giants Academy is a non-profit entity created during COVID-19 that houses educational programming and storytelling platforms (including Dumbo Feather, Impact Safari, Journey to Impact). Berry Liberman serves as creative director.
• Sentient Impact GroupminorStrategic or Co-development PartnerDanny Almagor recently created Sentient Impact Group, a new impact investment firm, as part of the evolution of Small Giants family of organizations.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Toniic: Global network and membership community of impact investors (HNW individuals, family offices, foundations) actively deploying capital for impact. Small Giants co-founder Danny Almagor sits on Toniic's advisory board; comparable mission of mobilizing private wealth for systems change and similar community-led GTM.
• The ImPact: Global family office alliance and platform for impact-investing families. Comparable as a community-led organization mobilizing HNW family wealth for impact, with similar thought-leadership and education-led GTM.
• RSF Social Finance: US-based impact-focused financial services organization providing investing, lending, and philanthropic services to values-aligned individuals and institutions. Comparable as a mission-driven family-office-adjacent platform integrating investing with philanthropy, though larger and more institutionalized.
• Encourage Capital: Impact investment firm focused on mobilizing private capital toward measurable social and environmental outcomes across sectors like ocean health and financial inclusion. Comparable mission and systems-change orientation, with greater institutional funding capacity.
• Sonen Capital: Impact investment advisory firm serving foundations, family offices, and HNW individuals with values-aligned portfolio construction. Comparable as a fee-based advisor integrating mission and returns, with a similar family-office client base.
• Imprint Capital: Impact investment advisory firm (acquired by Goldman Sachs) serving foundations and family offices seeking values-aligned portfolios. Comparable as a specialized impact allocator targeting the same HNW/foundation segment with similar Doughnut-Economics-adjacent frameworks.
• Impact Investment Group: Australian impact investment firm chaired by Small Giants co-founder Danny Almagor and operating funds such as K5 Property Trust and Northumberland Development Trust. Highly comparable given shared leadership, shared Australian footprint, and shared focus on systems-change investing across the same six impact verticals.
• Capricorn Investment Group: Large-scale mission-aligned investment manager deploying capital across public and private markets for measurable environmental and social returns. Comparable as a sophisticated impact allocator pursuing systems-change outcomes, though at meaningfully greater scale.

Regional players

• Pollination: Australian-headquartered climate and sustainability advisory and investment firm. Comparable as a values-aligned Australian capital and advisory platform, but focused more narrowly on climate transition rather than full multi-system impact.

Emerging players

• Natural Capital Investment Fund: Impact investment vehicle deploying private capital into regenerative land, water, and natural systems. Comparable given Small Giants' "Regenerating Land & Water" vertical and broader systems-change investing approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/small-giants-family-office

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Small Giants Family Office