Smart Living

What Smart Living does

Smart Living BV is a privately held Belgian specialist in high-end residential electrical installations and home automation, headquartered in Hasselt (Limburg) and operating across all five Flemish provinces plus Brussels. The company exclusively targets the premium segment — exclusive villas, high-end new builds, and sensitive renovations — and positions itself as a single point of contact that designs, installs, programs, and commissions complete technical installations that meet AREI (Belgian electrical code) inspection requirements. Its core technology stack combines certified KNX (wired, manufacturer-independent home automation rated for 25+ years) with Home Assistant as an open-source intelligent control layer running on dedicated local servers (HA Yellow/Green), integrating more than 2,500 supported brands without cloud dependency or subscription fees. Around this backbone, Smart Living bundles architectural lighting design (Prado, Wever & Ducré, Moon via DALI/KNX dimming), professional UniFi networking and security, multiroom audio (Sonos, Denon HEOS, Bluesound), home cinema, EV charging with dynamic load balancing, and smart energy management spanning solar, batteries, and dynamic tariffs.

The business model is project-based professional services revenue: free, non-binding advisory consultations convert into bespoke quotes, with milestone billing (30% at order, 15% per phase, balance at commissioning) and 7-day invoice terms. Go-to-market is sales-led and field-driven — no resellers or retail channels — combining direct homeowner engagement, a formalized building-professional partnership program (general contractors, developers, architects, interior designers), and portfolio/word-of-mouth marketing via the website, LinkedIn, and Instagram. Recurring reference customers include OSCAR-V, Segers Architecten, Bespoke Homes, RES Interieurarchitecten, Droika Design, and Wendy Verstrepen (MONOLITH); a hospitality engagement at Casello Schilde hints at modest vertical diversification. The firm operates with approximately 20 employees, holds no disclosed external funding, and is structured as a private limited company under Belgian law.

Name

Smart Living

Legal name

Smart Living BV

Website

https://smart-living.be

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Smart Living BV is a Belgian specialist integrator of high-end residential electrical installations and KNX-based home automation, serving exclusive villa owners, architects, and general contractors across Flanders and Brussels with locally controlled smart home systems.

Ownership category

akta.pro rank

Product category

Home Automation Installation Services

NAICS

Interior Design Services (541410)

SIC

Electrical Work (1731), Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

Whole-Home Automation System Design & Programming (HSAHADAA)

akta.pro secondary industries

Home Automation Hub/Platform Integration for Electrical & HVAC (e.g., HomeKit/Google/Alexa) (HSAOANAI), Smart Lighting & Electrical (Bulbs, Switches, Outlets, Panels) (HSAPAQAC), Residential Electrical Installation & New Construction Wiring (HSAOADAA), Smart Lighting & Shading Systems (HSAPAPAC)

Keywords

• KNX home automation
• Residential electrical installation
• Architectural lighting design
• Smart energy management
• Home Assistant integration

Headquarters

HQ city

Hasselt

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Electrical Installation Services: Complete electrical installations for exclusive residential properties including new builds and renovations. Services range from basic electrical work to complex KNX home automation systems. Revenue is project-based with payment terms of 30% at order, 15% per phase during work, and balance at commissioning.
2. Smart Home System Integration: Integration and programming of home automation systems including KNX programming (ETS), Home Assistant setup, and integration with various smart home platforms. Often bundled with electrical installations as part of total solutions.
3. Architectural Lighting Solutions: Custom lighting plans and installation of premium architectural lighting (Prado, Wever & Ducré, Moon). Includes scene programming and integration with KNX/DALI control systems.
4. Energy Management Systems: Installation of smart energy systems including solar panel integration, home batteries, EV chargers, and intelligent load balancing systems. Often combined with electrical installations.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Smart Living designs, installs, and programs high-end residential electrical systems and integrated home automation for exclusive villas and premium renovations in Flanders and Brussels. The offering centers on AREI-compliant electrical installations combined with certified KNX domotica programmed in-house using ETS, layered with Home Assistant for unified control, and extended with architectural lighting (Prado, Wever & Ducré, Moon), multiroom audio, home cinema, smart energy management with solar/battery/EV integration, UniFi networking, security, and climate control — all delivered as a turnkey project with a single point of contact from consultation through commissioning.

Product overview

Smart Living is a Belgian high-end electrical and home automation company that provides comprehensive smart home solutions for exclusive residential properties. Their core offering combines professional electrical installation (AREI-compliant) with integrated home automation systems, primarily built on KNX as the wired backbone and Home Assistant as the intelligent control platform. The product portfolio spans smart home automation, architectural lighting (Prado, Wever & Ducré, Moon), multiroom audio (Sonos, Denon HEOS, Bluesound), home cinema, EV charging solutions (Wallbox, Alfen, Tesla), professional UniFi networking, energy management with solar/battery integration, motorized sun shading, security cameras, HVAC integration, and climate control. All systems are unified through Home Assistant for intuitive control via apps, wall panels, or voice assistants (Siri, Google, Alexa). The company positions itself as a design-forward integrator that hides technical complexity behind elegant interfaces.

Differentiator

Problem solved

Functional benefit

Products and services

• KNX Domotica Installation Certified KNX partner programming delivered as a wired home automation backbone for villas, premium apartments, and exclusive renovations. Includes lighting, climate, and shading control, with on-site commissioning and ETS-based configuration.

Quantifiable outcome

• KNX installations designed to remain functional and expandable for 25+ years
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration54 records

AI capability13 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core.

• KNX AssociationcoreTechnology or IntegrationSmart Living is a certified KNX partner. KNX serves as the wired backbone for their home automation installations, providing reliable, manufacturer-independent building automation that functions for 25+ years. KNX programming is done in-house using ETS software.
• Home Assistant (Nabu Casa)coreTechnology or IntegrationHome Assistant serves as the primary smart home platform layered above KNX. Smart Living installs dedicated HA servers and configures automations, dashboards, and integrations. They are proficient in local, privacy-first smart home deployments.
• ApplecoreTechnology or IntegrationFull integration with Apple HomeKit ecosystem. Smart Living uses Home Assistant as a bridge to bring all devices (KNX, UniFi, Sonos, Daikin, Tesla) into Apple Home app for control via iPhone, iPad, Apple Watch, and Siri.
• Ubiquiti (UniFi)coreTechnology or IntegrationUniFi is used as the standard networking infrastructure. Smart Living designs and installs complete UniFi networks including access points, cameras, doorbells, and network security, managed from a single elegant app.
• Prado VerlichtingcoreTechnology or IntegrationPrado is the Belgian reference brand for architectural lighting. Smart Living specializes in installing Prado spots, linear profiles, and ambiance lighting that seamlessly integrate with architecture. They design complete lighting plans in collaboration with architects.
• Wever & DucrécoreTechnology or IntegrationBelgian design brand for iconic lighting from sleek spots to statement pendants. Smart Living is an official installer, combining W&D with Prado and Moon for complete architectural lighting solutions.
• NikocoreTechnology or IntegrationNiko Intense switches and Niko Home Control used as design switches and home automation controllers. Smart Living integrates Niko products seamlessly into interiors, especially for their clean, minimalist aesthetic.
• SonoscoreTechnology or IntegrationSonos multi-room audio systems integrated into smart home installations. Smart Living installs Sonos Amp with Sonance speakers and integrates audio control into KNX scenes and Home Assistant.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Gira: German manufacturer of premium switches and KNX home automation with a European installer network. Targets the same design-conscious, premium residential projects as Smart Living with comparable KNX wiring infrastructure.
• Crestron: US-headquartered luxury home automation incumbent with global certified dealer network. Targets the same high-end residential integrators as Smart Living with overlapping KNX-style wired control, lighting, AV, and shading solutions at the premium end of the market.
• Control4: Established US smart home automation platform with a global dealer/installer network serving premium residential. Competes for the same whole-home automation projects as Smart Living, though more reliant on cloud and proprietary ecosystem.
• Jung: German premium switch and KNX home automation manufacturer with certified integrator network. Smart Living lists Jung among its switch/material partners and competes with Jung-affiliated installers in the premium Belgian residential segment.
• Schneider Electric Wiser: Schneider Electric's residential smart home and energy management platform. Overlaps with Smart Living on energy management, EV charging, and home automation in residential projects across Europe, though Schneider operates as a much broader incumbent.
• Legrand: Global electrical and digital building infrastructure group offering residential smart home (with Netatmo) and wiring devices. Competes with Smart Living on the electrical contracting and connected home layer for premium Belgian residential projects.
• ABB-free@home: ABB's residential smart home platform with installer program across Europe. Competes with Smart Living on KNX-based home automation installations in premium Belgian residential, leveraging ABB's brand recognition and broader product portfolio.

Direct peers

• Basalte: Belgian premium smart home brand (sentido switches, core, Ellie touch panels) with a tight certified installer network in Flanders and beyond. Competes head-to-head with Smart Living for architect-specified, design-led premium residential projects.
• Loxone: Austrian smart home manufacturer with a certified partner/installer network across Europe including Belgium. Like Smart Living, Loxone offers whole-home automation including lighting, shading, climate, energy, and security — direct overlap in target customer (premium residential) and integrator business model.
• Niko Home Control: Belgian home automation brand (switches, touchscreens, controllers) that Smart Living integrates. Niko runs its own certified installer program in Belgium, competing directly for the same premium residential and architect-led project flow that Smart Living serves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/smart-living-be
• Instagraminstagram.com/instagram.domotica

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart Living