Smart Ticket

What Smart Ticket does

Smart Ticket is a web-based event ticketing platform headquartered in San Salvador, El Salvador, serving the LATAM region with a primary focus on El Salvador. The company operates a two-sided marketplace that connects event organizers with ticket buyers, providing self-serve registration for promoters and a consumer-facing portal for event discovery and purchase across six categories: concerts, arts, sports, family events, Frontline Events, and congresses. Its technology stack is built on Azure Blob Storage infrastructure and supports multi-date and multi-venue event management, seat-map selection, phased pricing tiers, and social login via Apple and Google OAuth. Customer support is delivered through WhatsApp, consistent with LATAM consumer communication norms.

The platform's commercial model is transaction-based: Smart Ticket charges booking fees (recargos) on top of ticket face value, earning a take rate per ticket sold. Tickets are priced between $9 USD (scholarship/Becas units) and $90 USD (premium tiers), with Meet & Greet packages at $50-$75 and VIP access at higher price points. Early Bird, Phase 1, and General presale pricing structures support dynamic revenue optimization per event. Marquee enterprise events on the platform include Romeo Santos & Prince Royce, Soda Stereo Ecos, L-Gante, the 21K San Salvador 2026 (sold out), and the Festival Internacional de Ballet Alcira Alonso FIBAA 2026. Go-to-market is product-led growth (PLG) with a self-serve organizer registration flow and direct-to-consumer web access for attendees.

The business is small-scale (12 employees, founded 2015), with no disclosed funding rounds, no management team publicly listed, no mobile app, no public API, and no disclosed partnerships. The company does business as 'Smart Ticket LATAM' and explicitly positions for cross-border LATAM expansion, though current operations remain El Salvador-centric.

Name

Smart Ticket

Website

https://smartticket.fun

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Smart Ticket is a web-based event ticketing platform headquartered in San Salvador, El Salvador, serving event organizers and attendees across LATAM (primarily El Salvador) with self-serve listing, multi-venue seat selection, phased pricing, and transaction-fee revenue on tickets to concerts, sports, theater, and other live events.

Ownership category

akta.pro rank

Product category

Online Event Ticketing

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)

akta.pro secondary industries

Ticketing Platforms & Primary Ticketing (MPAIAFAD), Live Event Ticketing (Concerts, Festivals, Comedy) (HSACALAA), Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL), Ticketing Platforms (Paid Events, Seat Maps, Access Control) (THAHAFAC)

Keywords

• Event ticketing platform
• Online ticket sales
• Event management software
• Digital ticketing system
• Live event marketplace

Headquarters

HQ city

San Salvador

HQ country

El Salvador

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Ticket Sales Transaction Fees: Platform charges booking fees (recargos) on top of ticket face value. Event organizers pay a fee to list and sell tickets through the platform. Revenue is transaction-based, earned per ticket sold.
2. Event Organizer Services: Provides ticketing infrastructure for event organizers who register to sell tickets on the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Smart Ticket operates a web-based event ticketing platform serving El Salvador and broader LATAM. It enables consumers to discover, browse, and purchase tickets to concerts, sports, theater, ballet, family, and congress events, while providing event organizers with a self-service portal to register, publish events, and manage ticket sales with multi-venue, multi-date, and tiered pricing support.

Product overview

Smart Ticket is a unified ticketing platform operating across the LATAM region. The core product is the Smart Ticket Platform, which serves both ticket buyers seeking events and organizers wanting to sell tickets. The platform includes an Organizer Platform module that enables event creators to publish and manage their events independently. The system supports multiple event categories including concerts (Conciertos), arts (Artes), sports (Deportes), family events (Familiar), Frontline Events, and congresses (Congresos).

Differentiator

Problem solved

Functional benefit

Products and services

• Smart Ticket Platform

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Regional players

• TuBoleta: Colombia's leading ticketing platform serving concerts, sports, and theater with phased pricing and multi-venue support. Comparable product feature set and Spanish-language market focus; a benchmark for Smart Ticket's potential Andean expansion.
• Passline: Argentina-based primary ticketing platform dominant in Buenos Aires and expanding across Southern Cone. Closest Spanish-language regional peer; competes for the same type of promoter relationships Smart Ticket is building in El Salvador.
• BoletoMovil: Mexican ticketing platform with established presence across Mexico and parts of Central America including El Salvador. Direct regional competitor with similar promoter self-service model and Spanish-first UX.

Direct peers

• See Tickets: International primary ticketing platform used by promoters for concerts, festivals, and theater. Comparable in serving mid-size venues and tours with seat mapping and tiered pricing; benchmarks Smart Ticket's addressable promoter segment.
• Eventbrite: Global self-serve ticketing platform serving event organizers and attendees. Directly comparable in PLG distribution, organizer self-registration, phased pricing, and broad multi-vertical event support — the primary global benchmark for Smart Ticket's model.
• Dice: Music-focused ticketing platform prioritizing live concerts and phased pricing for fans. Comparable in serving concert-goers with tiered pricing and mobile-first UX, though geographically concentrated in UK/EU/US rather than LATAM.

Broad incumbents

• Eventim: European-headquartered ticketing and live entertainment group with growing LATAM presence. Comparable in serving both B2C ticket buyers and B2B promoters with phased pricing, seat maps, and multi-venue support.
• Ticketmaster: Largest global primary ticketing platform with deep promoter relationships and artist routing contracts. Competes with Smart Ticket for marquee Latin music acts like Romeo Santos and Soda Stereo, but operates at vastly larger scale across many verticals.

Emerging players

• Tixr: Modern primary ticketing platform focused on live music, festivals, and immersive events with phased pricing and organizer self-service. Comparable PLG-style go-to-market targeting independent promoters in the same niche.
• Fever: Experience-discovery and ticketing platform that has expanded aggressively across LATAM and Spain. Comparable in targeting urban consumers for concerts, theater, and immersive experiences; represents a credible new-entrant threat to Smart Ticket's organizer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/smartticket-latam

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart Ticket