SMART Transit

Name

SMART Transit

Legal name

SMART Transit

Website

https://smarttransit.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Public Transit Services

NAICS

Bus and Other Motor Vehicle Transit Systems (485113), Special Needs Transportation (485991)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Public Transit Agencies (Bus, Rail, Metro, Paratransit) (BPAIALAB)

akta.pro secondary industries

Community & Senior Transportation Shuttles (Dial-a-Ride, Non-ADA) (TLAFAJAI), On-Demand Shared Shuttle / Vanpool (Dynamic Routing, Door-to-Door) (TLAFAJAB)

Keywords

• Public transit services
• Fixed route bus service
• Demand responsive transit
• ADA accessible transportation
• Fare-free transit

Headquarters

HQ city

Moscow

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Public Transit Services: Fare-free public transportation services funded through public/governmental sources including city, county, and potentially federal transit subsidies

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

SMART Transit provides fare-free public transportation in Moscow, Idaho through two service lines: scheduled Fixed Route bus service on East and West routes, and Dial-A-Ride, a shared, ADA-accessible demand-responsive ride service requiring advance reservation. Operations cover key destinations including the University of Idaho, Moscow High School, Gritman Medical Center, retail areas, and Moscow Pullman Airport.

Product overview

SMART Transit provides public transportation services in Moscow, Idaho, operating two distinct service types: Fixed Route Service with scheduled East and West bus routes covering major stops throughout the city, and Dial-A-Ride Service offering on-demand shared rides with ADA accessibility. Both services operate Monday-Friday 6:40am-7:00pm and Saturday 8:00am-2:00pm, with fares free of charge.

Differentiator

Problem solved

Functional benefit

Products and services

• Fixed Route Service (East & West Routes) Scheduled fixed-route bus service operating on two designated routes (East/blue and West/green) with stops throughout Moscow, Idaho, serving the Transit Center, College & Deakin, Friendship Square, Moscow High School, Walmart, Gritman Medical Center, and other key destinations. Available fare-free to all riders.

Named customers4 records

Segments3 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core.

• City of MoscowcoreOthersCity of Moscow has representation on the Board of Directors (Vice President Bill B, Treasurer Hailey L, Director Bill B) and likely provides municipal funding and oversight for the transit authority.
• Latah CountycoreOthersLatah County has representation on the Board of Directors (Director Tom L) indicating county-level governmental support and funding for the transit system.
• University of IdahocoreOthersUniversity of Idaho has representation on the Board of Directors through U of I Parking (Director Steve M) and ASUI U of I President, indicating partnership for campus-area transit services.
• Moscow Pullman AirportcoreOthersMoscow Pullman Airport is represented on the Board by President Sam M, indicating transit connection services to the regional airport.
• DAC (Dial-A-Ride Advisory Committee)coreOthersDAC represented by Secretary Hollyanna C, indicating community advisory input for Dial-A-Ride service planning.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Via Transportation: Via operates on-demand shared microtransit services in partnership with public agencies in mid-sized cities. Overlaps with SMART's Dial-A-Ride operating model but at greater scale and with proprietary dynamic routing technology — a relevant emerging-play comparison for the demand-responsive side of the business.
• Spare: Spare provides microtransit software and paratransit dispatch platforms to public transit agencies. Comparable to SMART's Dial-A-Ride operation in service category (on-demand accessible transit) but as a technology vendor rather than an operator.

Direct peers

• Pullman Transit: Pullman Transit operates fixed-route bus service in Pullman, Washington, home to Washington State University — a near-twin university-town transit authority across the state border from SMART Transit. Both serve small college towns with limited footprints and similar ridership bases.
• ITN America: ITN America is a national non-profit network providing community-based transportation for seniors and people with visual impairment. Operates a comparable mission-driven, member-supported ride model with priority service for older adults — closely aligned with SMART's Dial-A-Ride senior priority.
• Mountain Line (Missoula Urban Transportation District): Mountain Line is a small-city fixed-route public transit agency in Missoula, Montana, operating fixed-route buses plus paratransit in a similar Mountain West university-town context. Comparable scale, route structure, and rural/small-urban ridership profile make it a strong operational peer.
• Valley Transit (Nez Perce County): Valley Transit serves Lewiston, Idaho and the surrounding region — a neighboring Idaho public transit agency with a similar small-city fixed-route and demand-response operating model. Both agencies are publicly funded and operate in comparable Idaho rural markets.

Regional players

• Spokane Transit Authority: STA operates fixed-route bus, paratransit, and vanpool services across the Spokane metropolitan region in eastern Washington — a larger-scale regional peer roughly 90 miles from Moscow. Operates with similar demand-response and ADA services but at significantly greater scale.
• Asotin County Transit: Asotin County Transit operates demand-responsive and deviated fixed-route service in Clarkston, Washington and Asotin County — directly adjacent to SMART's service area. Highly comparable rural small-county public transit agency with a similar low-density operating model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/moscow-smart-transit

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SMART Transit