Smart Water Magazine 💧

What Smart Water Magazine 💧 does

Smart Water Magazine (legal entity: iAgua Conocimiento, S.L.) is a Madrid-based B2B digital media publication serving the international water sector. Launched in 2016, the company extends a decade of predecessor experience communicating about water in Spanish through the iAgua platform into an English-language international product. The platform delivers curated news, opinion, and analysis on water management topics — including business, technology, infrastructure, climate change, and desalination — through a website, daily and weekly newsletters reaching over 18,000 water professionals, a quarterly print edition (currently at issue No. 30), webinars, and the annual Spain Smart Water Summit event. Audience targets include water utility CEOs, technology company executives, public administration leaders, and investors in the global water industry.

The core offering is a multi-channel content platform combining an editorially curated web portal with a Q&A knowledge base contributed to by over 180 sector experts monthly, opinion blogs authored by more than 1,176 specialists, and the SWM Club community of partner organizations. Underlying capabilities comprise newsletter distribution infrastructure, content management for the print edition, and event/webinar management tooling. The company explicitly differentiates itself through editorial judgment rather than algorithmic aggregation.

Revenue is generated across five streams: digital advertising and banners on the web platform, annual communication agreements with water sector organizations, branded content production, print edition subscriptions, and sponsorship/attendance from events and webinars. Commercial offerings are sold via direct enterprise sales while the website and newsletters are accessed on a self-serve basis. The company is founder-owned and bootstrapped, with no documented external funding rounds, and operates with a core team of approximately six employees identified on the About Us page.

Name

Smart Water Magazine 💧

Legal name

iAgua Conocimiento, S.L.

Website

https://smartwatermagazine.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Smart Water Magazine is a Madrid-based B2B digital media publication serving the global water sector through a news platform, newsletters reaching 18,000+ professionals, a quarterly print edition, webinars, and the Spain Smart Water Summit.

Ownership category

akta.pro rank

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Digital advertising and banners: Banners and digital advertising on the web platform, sold as advertising packages to water sector companies and organizations.
2. Annual communication agreements: Annual contracts with water sector organizations for ongoing communication services and visibility.
3. Branded content: Sponsored editorial content produced for partner organizations and companies in the water sector.
4. Print Edition: Quarterly print publication available for subscription/purchase, featuring in-depth coverage of water sector topics.
5. Events and webinars: Spain Smart Water Summit annual event and webinars organized with partners like Xylem, providing sponsorship and attendance revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Smart Water Magazine is a B2B digital media platform that publishes curated news, opinion, and analysis about the international water sector. It monetizes through digital advertising, annual communication agreements, branded content, a quarterly print edition, and the Spain Smart Water Summit event, serving water utility executives, public administration leaders, technology providers, and investors worldwide.

Product overview

Smart Water Magazine is a digital media platform providing comprehensive coverage of the international water sector. The platform operates as a unified offering comprising an online news portal, weekly newsletters delivered to over 18,000 subscribers, quarterly print editions, a Q&A knowledge base with expert contributors, webinars, and the Spain Smart Water Summit annual event. The SWM Club community connects the publication with leading water sector organizations. The portfolio centers on delivering curated news, analysis, and professional networking for CEOs, utility executives, public administration leaders, and investors in the water industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Smart Water Magazine Online Platform A digital news platform providing daily coverage of the international water sector, featuring news articles, in-depth analysis, and thematic content organized across topics including business, digital, water treatment, climate change, infrastructure, and desalination. It is intended for water sector professionals worldwide.
• SWM Print Edition A quarterly print publication featuring comprehensive thematic coverage of the water sector, with in-depth reporting on topics such as sanitation reframed as resource, market and asset. Distributed to subscribers and at industry events.
• Weekly Newsletter (Waterpeople)
• SWM Club
• Questions & Answers (Q&A Knowledge Base)
• Spain Smart Water Summit
• Webinars

Named customers20 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bloomberg Green: Bloomberg's editorial vertical covering climate, energy, and water issues. Comparable as a high-end business-media outlet publishing water-sector journalism and analysis for executive and investor audiences, though broader in scope.
• Water Environment Federation (WEF): Large international water-quality association operating WEFTEC, publications (Water Environment & Technology), and member services. Comparable as a water-sector information and events provider, though broader in scope and association-driven.
• Aquatech Amsterdam: Major global water technology trade show and exhibition brand. Comparable as a water-sector events platform targeting utilities, vendors, and investors, though primarily event-driven rather than media-driven.

Direct peers

• Global Water Intelligence: Subscription-based research and intelligence service for the international water sector, providing market analysis, news, and reports. Comparable as a paid English-language B2B water media and intelligence platform.
• WaterWorld: Established water industry trade publication covering municipal water and wastewater treatment, with digital and print formats serving utility and engineering audiences. Directly comparable in editorial scope and target readership.
• iAgua: Spanish-language sister publication to Smart Water Magazine operated by the same parent company (iAgua Conocimiento, S.L.). Directly comparable as a water-sector media platform, with shared editorial team and parallel audience.
• Circle of Blue: Independent journalism outlet covering water issues globally with a focus on the freshwater crisis and infrastructure. Comparable as a water-focused editorial brand with newsletter and web distribution, though more journalistic than trade.
• Water Online: Digital B2B media platform covering the water sector with news, articles, and resources targeting utility and municipal professionals. Closely comparable to Smart Water Magazine in format (web + newsletters + contributed content) and audience.
• WaterTech Online: B2B digital publication covering water treatment technology for municipal and industrial audiences. Comparable in editorial coverage of treatment technologies, smart water, and utility operations.
• Water Desalination Report: Long-running publication covering desalination and water reuse markets globally. Comparable as a specialist B2B water-sector media product serving utilities, technology vendors, and investors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/smartwatermag
• YouTubeyoutube.com/channel/UClSzTgPwhb9kN2OD1y4U-mg
• Facebookfacebook.com/swatermagazine
• LinkedInlinkedin.com/company/smart-water-magazine
• Instagraminstagram.com/smartwatermagazine

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart Water Magazine 💧