iAgua

What iAgua does

iAgua Conocimiento, SL, founded in Madrid in 2012 by Alejandro Maceira, operates the leading Spanish-language digital media platform dedicated to the water sector. The platform combines a news portal with 16,268+ published articles, a quarterly print and digital iAgua Magazine (now at issue nº56), an open data portal (iAgua Data) covering 1,225 reservoirs, 1,364 dams, and 2,100+ wastewater treatment plants (EDAR), plus weekly hydrological reserve status, and Club iAgua, a professional community of 80+ member entities that includes major Spanish water utilities (Canal de Isabel II, EMASESA, Global Omnium, Aigües de Barcelona, Aqualia) and public administrations such as MITECO. The offering is rounded out by the annual Spain Smart Water Summit in Madrid, a webinar program of 600+ sessions, the Conexión Agua videopodcast co-produced with MITECO, and a weekly newsletter reaching 45,000+ subscribers.

The business monetizes through a diversified media mix: digital advertising (banners, interstitials, special formats), event and webinar sponsorship, Club iAgua annual communication agreements with water utilities and administrations, sponsored editorial content, and magazine subscriptions. Pricing is quote-based with annual billing cadence for agreements and multi-year contracts available for sponsorships. Distribution is multi-channel (6M annual page views, 350K monthly users, 400K+ social followers, 59K LinkedIn followers generating 2.47M impressions and 612K interactions over 12 months), and geographic reach spans Spain (60% of audience) plus Mexico, Peru, Argentina, Colombia, Chile, USA and additional Latin American markets.

The company is privately held, headquartered at Calle López de Hoyos, 190 in Madrid within a coworking space, and staffed by a small editorial-led team that includes the founder/Director, a Partner responsible for commercial and administrative areas, editors-in-chief, web development, art and photography direction, account supervision, and administration. No external funding rounds, parent company, or M&A activity are disclosed. The platform is recognized as the largest professional water community in Spanish and has received awards from Fundación Botín and the Club del Agua Subterránea (Premio Manantial).

Name

iAgua

Legal name

iAgua Conocimiento, SL

Website

https://iagua.es

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

iAgua Conocimiento, SL is a privately-held Spanish-language digital media platform serving the water sector across Spain and Latin America via news, data, a quarterly magazine, events, webinars, and Club iAgua, a professional community of 80+ member entities including major utilities.

Ownership category

akta.pro rank

Product category

Water Sector Media

NAICS

Broadcasting and Content Providers (516), Information (51)

akta.pro primary industry

Data Management, LIMS & Compliance Software (ELN, eDMS, reporting automation) (EUANAJAE)

akta.pro secondary industry

Environmental Data Integration, ETL & Interoperability (APIs, Standards, Data Pipelines) (EUAHAKAB)

Keywords

• Water sector media
• Digital publishing
• Industry events
• Data analytics
• Professional networking

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Advertising & Banners: Digital advertising including banners, interstitials, and special formats with thematic and geographic targeting capabilities.
2. Event Sponsorship: Sponsorship revenue from Spain Smart Water Summit and other sector events, with 200+ sponsors across 600+ webinars.
3. Club iAgua Annual Agreements: Annual communication agreements with 80+ water sector entities (utilities, administrations, companies) for platform access and visibility.
4. Branded Content & Sponsored Articles: Sponsored articles, interviews, and reportages integrated into the platform editorial content.
5. Magazine Subscriptions: Quarterly iAgua Magazine with 2,000 printed copies and 15,000 digital views per edition.
6. Newsletter Sponsorship: Weekly newsletter with 45,000+ subscribers featuring sponsored content opportunities.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels10 records

Core offering

iAgua operates a Spanish-language digital media ecosystem for the water sector, combining an online news portal, a quarterly print and digital magazine (iAgua Magazine), an open data portal covering Spanish water infrastructure (iAgua Data), an annual industry summit (Spain Smart Water Summit), a webinar platform, a weekly email newsletter, a video podcast series (Conexión Agua), and a corporate membership community (Club iAgua) connecting water sector professionals and organizations across Spain and Latin America.

Product overview

iAgua operates as a multi-platform media ecosystem for the water sector in Spain and Latin America, combining a news portal (16,268+ articles), quarterly iAgua Magazine (print and digital), the iAgua Data open data portal (covering 1,225 reservoirs, 1,364 dams, 2,100+ EDARs, and urban water services), Club iAgua professional community (80+ entities), the Spain Smart Water Summit annual conference, webinar platform (600+ sessions), Conexión Agua video podcast series, and a weekly newsletter reaching 45,000+ subscribers. The platform also offers digital advertising and sponsored content services. Key products include the news portal, magazine, data portal with its submodules (reservoirs, dams, EDAR, water services, hydrological reserves), the annual SSWS summit, webinars, newsletters, and a mobile app available on Google Play and App Store.

Differentiator

Problem solved

Functional benefit

Brands

• Spain Smart Water Summit (SSWS): Annual summit event for water sector leaders, utilities, administrations, and technology companies to discuss the future of water management.
• iAgua Magazine
• Conexión Agua
• Club iAgua
• iAgua Data

Products and services

• iAgua News Portal Daily online news publication covering the water sector in Spain and Latin America, providing editorial coverage of utilities, regulations, technology, and infrastructure for water professionals.
• iAgua Magazine Quarterly print and digital magazine covering in-depth analysis, interviews, and features on the water sector for industry professionals and corporate subscribers.
• iAgua Data Open data portal aggregating publicly sourced water infrastructure data and visualization modules covering Spanish reservoirs, dams, wastewater treatment plants (EDAR), water services, and hydrological reserves for industry analysis and reference.
• Club iAgua Annual membership program for water sector entities and organizations providing participation in the largest aggregated Spanish-language water professional community, with access to networking, visibility, and platform participation.
• Spain Smart Water Summit Annual in-person industry summit convening water sector utilities, technology providers, consultancies, and public administrations for networking, content sessions, and corporate sponsorship opportunities.
• iAgua Webinars Webinar platform delivering sponsored and editorial webinar content on water sector topics to the Spanish-speaking professional audience, sold as sponsored sessions to corporate clients.
• iAgua Newsletter Weekly email newsletter delivering curated water sector news and updates to professional subscribers, supported by sponsorship placements.
• Conexión Agua Video podcast series featuring interviews and conversations with water sector professionals and leaders, distributed digitally across iAgua's platforms.
• iAgua App Mobile application for iOS and Android providing access to iAgua's news, water infrastructure data, and editorial content for water sector professionals on mobile devices.
• Digital Advertising Sold advertising placements across iAgua's digital properties including website, newsletter, mobile app, and event platforms to water sector advertisers and brands.
• Sponsored Content

Quantifiable outcome

• 3M+ unique readers per year
• +6 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Ministerio para la Transición Ecológica y el Reto Demográfico (MITECO)coreStrategic or Co-development PartnerMITECO co-produces the Conexión Agua videopodcast with iAgua, featuring 12 episodes with water sector professionals discussing topics including the Tagus basin, electronic water registry, and European wastewater framework. This partnership positions iAgua as the government's chosen media partner for water sector dialogue.
• Club iAgua Members (80+ entities)coreGTM or Marketing Partner80+ water sector entities (utilities, administrations, companies) participate in Club iAgua under annual communication agreements. Members include Canal de Isabel II, EMASESA, Global Omnium, Aigües de Barcelona, and regional water companies. Members gain visibility and access to iAgua's audience of water sector professionals.
• Spain Smart Water Summit 2026 SponsorscoreGTM or Marketing Partner200+ sponsors have participated in iAgua's webinars and events, including KISTERS (Bronze sponsor), Vodafone IoT (Silver sponsor), and other water sector technology providers. Sponsors gain lead generation and brand positioning opportunities.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Greentech Media / Wood Mackenzie: B2B media and research platform for clean energy and climate technology sectors, now part of Wood Mackenzie. Comparable online-media-plus-events-plus-research subscription model in sustainability verticals adjacent to water.
• Utility Dive: Industry Dive B2B media brand covering utilities (electric, gas, water) across the US with news, newsletters and events. Overlaps with iAgua's utility audience but operates at a broader utility-sector level with English-language focus and significantly larger scale.

Direct peers

• Global Water Intelligence (GWI): Established UK-based water-sector intelligence firm publishing reports, newsletters and hosting events covering the global water industry. Directly comparable to iAgua's intelligence/events/community model in water, with the key difference being GWI's focus on English-language markets and institutional research.
• Ambientum: Spanish-language environmental media portal covering water, waste, energy and sustainability with news, technical articles and directories. Comparable editorial model to iAgua within the Spanish market, though with broader environmental scope.
• Water Online: B2B digital media site for the water treatment industry, with editorial content, webinars, and vendor lead generation. Closely aligned with iAgua's webinar-and-sponsored-content flywheel targeting utility and technology-provider audiences.
• WaterWorld: Long-standing B2B trade media brand covering municipal and industrial water treatment in North America, with digital news, magazines and events. Mirrors iAgua's vertical-news-plus-events model aimed at utility and engineering decision-makers.
• Smart Water Magazine (smartwatermagazine.com): IoT- and digital-water-focused media brand serving the international smart-water industry. Comparable to iAgua's Smart Water Magazine sub-brand and its broader digital-transformation coverage around metering, sensors and remote monitoring.

Emerging players

• Renewable Energy World: B2B media site for renewable energy with digital content, webinars and conferences. Operates a comparable B2B sponsor-and-webinar-driven revenue model in a sector adjacent to water utilities and infrastructure.
• Smart Cities Dive: Industry Dive B2B media brand covering smart-city infrastructure, including water, energy and transport verticals. Comparable B2B digital-media-plus-events model, with adjacency to iAgua's smart-water themes (IoT, AI, digital twins, cybersecurity).

Regional players

• Interempresas: Leading Spanish-language B2B media group operating vertical portals (including water/aquaculture and environment) with magazines, newsletters and events. Closest Iberian peer to iAgua in B2B media structure, though multi-vertical rather than water-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/iAgua
• YouTubeyoutube.com/user/iaguaTV
• Facebookfacebook.com/iagua.es
• LinkedInlinkedin.com/company/iagua
• Instagraminstagram.com/iagua_es

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iAgua