Smile To Go

What Smile To Go does

Smile To Go is a private, founder-owned dental clinic headquartered at 308 Middleborough Road, Blackburn 3130, Victoria, Australia. The practice was co-founded by Dr Terry Wong and Dr Hing Chin, who trained together and built the clinic around cosmetic dentistry, Fastbraces orthodontics, resin bonding, and general dental services for adults, families, and children in Melbourne's eastern suburbs including Blackburn South, Blackburn North, Box Hill, Nunawading, Forest Hill, and Surrey Hills. The clinic operates a single physical location with a team of approximately 19 staff, including about 5 dentists and 2 oral health therapists, serving patients who book appointments via website, phone, or walk-in.

The clinic's core technology stack combines the CEREC CAD/CAM system for same-day crowns and overlays (completed in approximately two hours), the Fastbraces Turbo orthodontic system (results achievable in as little as 100 days), and Dr Terry Wong's proprietary resin bonding techniques refined over 20+ years. Dr Wong holds Senior Master Provider and Turbo Master Provider certifications for Fastbraces and has lectured internationally on resin bonding and aesthetic dentistry since 2004. Service lines span Fastbraces, resin bonding, porcelain veneers, teeth whitening, smile correction, CEREC same-day crowns, pediatric jaw expansion, general check-ups, and broken tooth repair.

The business operates on a direct-to-consumer professional services revenue model with quote-based pricing (no public price list), Pay-as-you-go billing, and flexible payment plans tailored to patient budgets. Revenue is generated through one-time cosmetic procedures and multi-visit orthodontic treatment plans. The acquisition stack combines a Google Business profile, three branded Instagram handles, a Facebook page, SEO-optimized website content, and an integrated online booking system that lowers friction to first consultation. There is no external investment, parent company, or franchise relationship disclosed.

Name

Smile To Go

Legal name

Smile To Go

Website

https://smiletogo.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Smile To Go is a founder-owned, single-location dental clinic in Blackburn, Melbourne, specializing in Fastbraces orthodontics, resin bonding, porcelain veneers, CEREC same-day crowns, and general dentistry for adults, families, and children across Melbourne's eastern suburbs.

Ownership category

akta.pro rank

Product category

Cosmetic Dentistry Services

NAICS

Offices of Dentists (621210)

SIC

Services-Health Services (8000)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Comprehensive Orthodontic Clinics (HLABABAA), Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC), Aesthetic/Cosmetic Restorative Dentistry (Smile Design) (HLABAFAE), Restorative General Dentistry (Fillings/Crowns/Bridges) (HLABAAAB)

Keywords

• Cosmetic dentistry
• Orthodontic treatment
• General dentistry
• Dental clinic
• Smile correction

Headquarters

HQ city

Blackburn, Victoria

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Dental Services Revenue: Professional dental services including cosmetic procedures, orthodontic treatments, and general dentistry. Revenue is generated through one-time procedures (bonding, veneers, crowns) and treatment plans that may span multiple visits
2. Orthodontic Treatment: Fastbraces orthodontic treatment providing faster results than traditional braces, typically completed in months rather than years

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Smile To Go is a private dental clinic in Blackburn, Melbourne, providing general and cosmetic dentistry services to individual patients. Its core services include Fastbraces orthodontic treatment (including the Turbo system for results in as little as 100 days), resin bonding, porcelain veneers, teeth whitening, smile correction, CEREC same-day crowns, and early jaw expansion treatment for children.

Product overview

Smile To Go is a dental clinic in Blackburn, Melbourne offering a comprehensive range of cosmetic and general dental services. The practice specializes in Fastbraces orthodontic treatment (with Turbo Master Provider status), resin bonding, porcelain veneers, teeth whitening, and smile correction procedures. The clinic also offers same-day crown services using CEREC technology, and early intervention orthodontic treatment for children through jaw expansion. The service portfolio is unified under one clinic practice with no modular product architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Fastbraces Orthodontic treatment system that straightens teeth faster than traditional braces using technology that moves roots and crowns simultaneously, with results achievable in as little as 100 days with the Turbo system. For adult and child patients seeking rapid teeth straightening.
• Resin Bonding Cosmetic dental procedure using tooth-coloured composite resin applied, shaped, and polished in a single visit to repair chips, gaps, discolouration, and minor misalignment. For patients seeking minimally invasive smile enhancements.
• Porcelain Veneers Custom-made thin laboratory porcelain shells bonded to the front of teeth to improve appearance by hiding imperfections, resistant to staining. For patients seeking durable aesthetic smile improvements.
• Teeth Whitening Professional teeth whitening treatment to brighten and whiten teeth safely, including in-office treatments and take-home options. For patients seeking to address tooth discolouration and staining.
• Smile Correction Comprehensive treatment for correcting crooked, gapped, or misaligned teeth to achieve an improved smile aesthetic. For patients with multiple cosmetic dental concerns.
• One Visit Crown (CEREC) Same-day dental crown procedure using CEREC CAD/CAM technology allowing overlays and crowns to be completed in approximately two hours, eliminating the need for temporary restorations and multiple visits. For patients needing restorative crowns.
• Jaw Expansion Treatment Orthodontic treatment for children aged 6-9 using custom-designed removable expansion plates worn during the day and night to expand the jaw and create room for adult teeth, preventing future crowding and crooked teeth. For parents seeking early orthodontic intervention.
• General Check Up Routine dental examination and cleaning services for maintaining oral health. For patients seeking ongoing preventive dental care.
• Broken Tooth Repair Treatment for repairing damaged, chipped, or cracked teeth using various methods including bonding and crowns. For patients with dental trauma or damage.

Quantifiable outcome

• Treatment ranges from weeks to months with results as fast as 100 days with Fastbraces Turbo system
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• Melbourne UniversityminorStrategic or Co-development PartnerDr Terry Wong lectures at Melbourne University on resin bonding techniques and aesthetic dentistry, sharing expertise with dental students
• Major Dental CompaniesminorStrategic or Co-development PartnerDr Terry Wong works with major dental companies on education and technique development in aesthetic dentistry

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• About Smiles: Multi-clinic Australian dental group with a strong cosmetic and orthodontic service offering including Fastbraces and same-day crown technology; comparable in service portfolio and target patient demographic to Smile To Go.
• Dental Boutique: Australian cosmetic-focused dental practice group offering veneers, orthodontics, and smile makeover services with multi-site presence; directly comparable to Smile To Go in service mix and premium cosmetic positioning, but at a larger scale.
• Dentist & Co: Australian boutique dental group focused on cosmetic and general dentistry with multiple Melbourne-area locations; comparable to Smile To Go in premium cosmetic positioning and Fastbraces/cosmetic service mix.
• Appoline Dental: Independent Australian dental practice group focused on cosmetic and family dentistry with multiple clinics; comparable to Smile To Go in service mix targeting middle-to-premium cosmetic patients in suburban catchments.

Broad incumbents

• National Dental Care: Australian dental group with multi-site clinics offering general dentistry, cosmetic procedures, and orthodontics; operates as a corporate-backed platform comparable in service scope to Smile To Go but with expansion capital.
• 1300SMILES: ASX-listed Australian dental group with practices across multiple states offering general, cosmetic, and orthodontic services; comparable as a scaled dental platform but with broader geographic footprint and corporate structure.
• Pacific Smiles Group: ASX-listed Australian dental chain operating ~100 clinics across the eastern seaboard; broader incumbent offering general and cosmetic dentistry at scale with significantly larger marketing budget and geographic reach than Smile To Go.
• Maven Dental: Major Australian dental group with 100+ practices across the country, offering comprehensive general and specialty services; comparable in service breadth but at materially larger scale and corporate backing versus the founder-owned Smile To Go.
• Bupa Dental: Large Australian dental chain owned by Bupa, operating dozens of clinics nationally with general, cosmetic, and orthodontic services; represents scale competition with insurance-aligned patient acquisition Smile To Go cannot match.

Others

• Dentsply Sirona: Global dental equipment and technology manufacturer, including the CEREC same-day crown platform that Smile To Go uses; not a competitor but the underlying technology supplier whose product strategy directly affects Smile To Go's differentiation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/terrywong.smiletogo
• Instagraminstagram.com/smiletogomelb
• LinkedInlinkedin.com/company/smile-to-go

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smile To Go