Smile in Style Orthodontics, Periodontics & Dental Implants

Name

Smile in Style Orthodontics, Periodontics & Dental Implants

Legal name

Smile In Style PLLC

Website

https://smileinstyle.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Specialty Dental Services

NAICS

Offices of Dentists (621210)

akta.pro primary industry

Adult Orthodontics (HLABABAC)

akta.pro secondary industries

Aesthetic Periodontal Procedures (Gummy Smile/Gingivoplasty) (HLABACAK), Sleep & Airway Orthodontics (OSA Appliances/Expansion) (HLABABAI), Restorative General Dentistry (Fillings/Crowns/Bridges) (HLABAAAB)

Keywords

• Orthodontic services
• Periodontal treatment
• Dental implant placement
• Clear aligner therapy
• Oral surgery services

Headquarters

HQ city

Cedar Park, Texas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Specialty Dental Services (Orthodontics): Orthodontic treatments including braces (metal and ceramic), clear aligners (Angel Aligner, Spark, Invisalign), Phase I early treatment, retainers, mouthguards, nightguards, and sleep apnea oral appliances. Revenue is generated through upfront treatment fees, monthly payment plans, and insurance reimbursement. Priced as one-time treatment costs with 0% interest in-office financing available.
2. Specialty Dental Services (Periodontics & Implants): Periodontal treatments (scaling and root planing, gum grafting, crown lengthening, bone grafting, sinus lifts) and dental implants (single tooth, All-on-4). Revenue generated as one-time procedural fees with third-party financing through CareCredit and Cherry, as well as insurance reimbursement.
3. Oral Surgery: Tooth extractions, wisdom tooth removal, and related surgical procedures performed in-office. Sedation dentistry available. One-time procedural fees.
4. Cosmetic Dentistry: Teeth whitening and smile makeover services. One-time treatment fees, some of which are offered as complimentary add-ons for insured orthodontic patients.
5. In-Office Financing (0% Interest): The practice offers 0% interest in-office financing for orthodontic treatment over the treatment duration after a required down payment. This is an internal financing arrangement that converts a one-time service fee into an installment revenue stream.
6. Third-Party Financing (CareCredit & Cherry): Patients are directed to external financing partners (CareCredit and Cherry) for installment payment plans, which generate referral/transaction fees for the practice indirectly by enabling more patients to afford treatment.
7. Dental Insurance: The practice is in-network with a wide range of dental insurers including Delta Dental, Cigna, Aetna, Blue Cross Blue Shield, Humana, United Healthcare, Guardian, MetLife, and others. Revenue flows through insurance claim reimbursement.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Smile in Style is a dual-specialty dental practice in Cedar Park, TX delivering orthodontic care (braces, clear aligners, early Phase I treatment, retainers, nightguards, sleep apnea appliances), periodontal treatment (gum grafting, bone grafting, sinus lifts, scaling and root planing, gum contouring), dental implant placement (single tooth and All-on-4), oral surgery (extractions, wisdom tooth removal), cosmetic dentistry, sedation dentistry, emergency dentistry, and sleep apnea oral appliance therapy under one roof by a single dual-certified specialist, supported by 3D CBCT imaging, AI-powered intraoral scanning, and in-office 3D printing.

Product overview

Smile in Style is a dual-specialty dental practice offering a comprehensive range of dental services centered around two core specialties: Orthodontics (braces, clear aligners, early treatment) and Periodontics (gum disease treatment, dental implants). The practice provides complete oral healthcare including oral surgery, cosmetic dentistry (teeth whitening, smile makeovers), sedation dentistry, emergency dental care, sleep apnea treatment, and custom dental appliances (retainers, nightguards, mouthguards). Dr. Azi serves as the sole provider, offering in-house 3D printing for custom appliances, AI-powered intraoral scanning for digital diagnostics, and advanced 3D imaging (CBCT, panoramic, cephalometric X-rays) for comprehensive treatment planning. The practice accepts insurance from multiple providers and offers financing through CareCredit and Cherry.

Differentiator

Problem solved

Functional benefit

Products and services

• Orthodontics
• Clear Aligners (Angel Aligner) Transparent, removable aligner trays made from biocompatible multi-layer material using digital 3D scanning and AI-powered planning; patients switch trays every 1–2 weeks to gradually straighten teeth and correct bite issues.
• Invisalign Clear aligner orthodontic treatment using removable, comfortable clear trays that straighten teeth in an average of 12–24 months, nearly invisible with no metal wires or brackets.
• Dental Implants Titanium dental implant posts surgically placed into the jawbone to replace missing tooth roots, topped with custom dental crowns; includes single tooth, multiple, and All-on-4 full-arch solutions.
• Single Tooth Dental Implants Complete tooth replacement consisting of titanium implant post, abutment, and custom dental crown, replacing both root and crown without affecting adjacent healthy teeth.
• All-on-4 Dental Implants Full-arch dental restoration using four strategically placed implants (two upright at front, two angled at back) to support a complete fixed prosthesis, providing a permanent, non-removable alternative to dentures.
• Periodontics Gum disease treatment and periodontal care including scaling and root planing, laser gum therapy, periodontal maintenance cleanings, and surgical treatments for advanced periodontitis.
• Gum Grafting and Soft Tissue Grafts Soft tissue grafting procedures to cover exposed roots and restore receded gum lines using connective tissue grafting technique to rebuild healthy gum tissue.
• Gum Contouring and Crown Lengthening Cosmetic and restorative gum procedures: gum contouring reshapes gumlines to correct gummy smiles; crown lengthening exposes more tooth structure for crown placement.
• Bone Grafting and Sinus Lift Procedures Bone regeneration procedures including socket grafting, ridge augmentation, guided bone regeneration, and sinus lifts to rebuild jawbone density for dental implant support.
• Oral Surgery Surgical dental procedures including tooth extractions (simple and surgical) and wisdom tooth removal, performed with advanced imaging and sedation options.
• Tooth Extractions Simple extractions for visible teeth and surgical extractions for teeth broken below gumline, using digital X-rays and advanced imaging for precise planning.
• Wisdom Tooth Removal Surgical wisdom tooth extraction for impacted, crowded, or problematic third molars, including diagnostic imaging and sedation options.
• Cosmetic Dentistry Smile enhancement services including professional teeth whitening, smile makeovers combining multiple treatments, and gum contouring for aesthetic improvements.
• Teeth Whitening Professional in-office teeth whitening using professional-strength whitening gel for fast, noticeable results, removing stains from coffee, tea, wine, tobacco, and age-related discoloration.
• Smile Makeover Customized combination of cosmetic and restorative treatments designed to address multiple smile concerns, including evaluation of gum health, bite alignment, and facial features.
• Sedation Dentistry Oral conscious sedation using prescription medication to help anxious patients relax during dental procedures; patients remain conscious but deeply relaxed with minimal memory of treatment.
• Emergency Dentistry Same-day emergency dental care for severe toothaches, knocked-out teeth, broken/cracked teeth, dental abscesses, lost fillings or crowns, and soft tissue injuries, with Saturday hours.
• Sleep Apnea Treatment Custom oral appliance therapy for obstructive sleep apnea that positions the lower jaw forward to keep airways open during sleep, offering an alternative to CPAP machines.
• Custom Dental Appliances In-office 3D printed custom appliances including retainers (removable and fixed), sports mouthguards, and nightguards for bruxism, made from digital scans with same-day turnaround available.
• Phase I Early Orthodontic Treatment Interceptive orthodontic treatment for children ages 7–10 with developing jaw and bite issues, using appliances like palatal expanders and space maintainers to guide jaw development.

Quantifiable outcome

• Rated 4.9 stars across 340+ Google reviews
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core.

• Align Technology (Invisalign)coreTechnology or IntegrationOfficial certified provider of Invisalign clear aligner treatment. The practice offers Invisalign as one of its primary orthodontic treatment options alongside Angel Aligner and Spark clear aligner systems.
• Spark Clear Aligner SystemcoreTechnology or IntegrationAuthorized provider of Spark clear aligner system — an alternative clear aligner technology offered alongside Angel Aligner and Invisalign.
• Angel AlignercoreTechnology or IntegrationThe practice uses the Angel Aligner system for clear aligner orthodontic treatment. Angel Aligner is a clear aligner technology backed by more than 20 years of research and clinical development, featuring biocompatible multi-layer material.
• Delta DentalcoreChannel Partner/ Reseller/ DistributorIn-network dental insurance provider. Delta Dental is one of over 16 major insurers the practice participates with, enabling patient access through employer-sponsored dental benefit plans.
• CignacoreChannel Partner/ Reseller/ DistributorIn-network dental insurance provider. Smile in Style is in-network with Cigna and accepts and files claims on behalf of patients.
• AetnacoreChannel Partner/ Reseller/ DistributorIn-network dental insurance provider. Smile in Style is in-network with Aetna.
• Blue Cross Blue ShieldcoreChannel Partner/ Reseller/ DistributorIn-network dental insurance provider. Smile in Style accepts Blue Cross Blue Shield insurance and files claims on behalf of patients.
• HumanacoreChannel Partner/ Reseller/ DistributorIn-network dental insurance provider accepted at Smile in Style.
• United HealthcarecoreChannel Partner/ Reseller/ DistributorIn-network dental insurance provider accepted at Smile in Style.
• GuardiancoreChannel Partner/ Reseller/ DistributorIn-network dental insurance provider accepted at Smile in Style.
• MetLifecoreChannel Partner/ Reseller/ DistributorIn-network dental insurance provider accepted at Smile in Style.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Tend: Tech-forward multi-location dental group offering general and specialty services with a focus on patient experience and digital workflows. Comparable to Smile in Style in its emphasis on modern technology, in-office digital capabilities, and premium patient experience, though Tend operates at multi-location DSO scale.

Broad incumbents

• Great Expressions Dental Centers: Multi-location DSO offering general and specialty dental services including orthodontics, periodontics, and implants. Comparable as a specialty-capable DSO competitor; represents the kind of scaled specialty operator Smile in Style competes with for insured patient volumes.
• Pacific Dental Services: Major DSO supporting hundreds of dental practices with general and specialty services including implants and ortho. Comparable as a multi-site specialty-enabled dental support organization; represents the type of scaled competitor and potential partner Smile in Style faces in the Texas market.
• Heartland Dental: Largest US DSO supporting hundreds of doctor-owned practices with general and specialty dental services. Comparable as a DSO-supported specialty dental care provider; Smile in Style would be a candidate for similar affiliation or could face Heartland-supported competition locally.
• Aspen Dental: One of the largest US DSOs with hundreds of locations offering general dentistry, specialty services (including implants and ortho via partners), and denture/implant focus. Comparable as a multi-site specialty-enabled dental brand, though at vastly larger scale and with broader service breadth.
• Smile Brands: DSO supporting multiple dental brands (including specialty brands like ClearChoice affiliation) across hundreds of locations. Comparable as a scaled multi-specialty dental operator and a relevant benchmark for what a multi-location rollup could look like versus Smile in Style's single-site model.
• Western Dental: Large DSO offering general, specialty (including ortho and implants), and cosmetic dental services with broad insurance participation. Comparable in its in-network insurance strategy and multi-specialty service mix, and a relevant scaled competitor in the Texas/Sun Belt market.

Direct peers

• ClearChoice Dental Implant Centers: Network of specialty dental implant centers focused on full-arch implant solutions (All-on-4 and similar). Directly comparable to Smile in Style's dental implant and All-on-4 offerings, representing the scaled specialty competitor Smile in Style competes with on higher-ticket implant cases.
• Affordable Dentures & Implants: Multi-site specialty dental brand focused on dentures, extractions, and dental implants at accessible price points. Comparable to Smile in Style's implant service line and its emphasis on transparent pricing (e.g., the $2,999 Smile Complete package), though at broader geographic scale.

Others

• MB2 Dental Solutions: Dental practice management company partnering with hundreds of independent doctor-owned practices. Comparable as the type of partner Smile in Style might affiliate with to scale beyond the single Cedar Park location without losing clinical autonomy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=100080151535680
• Instagraminstagram.com/smileinstyleorthoperio
• LinkedInlinkedin.com/company/smile-in-style

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smile in Style Orthodontics, Periodontics & Dental Implants