Smita Investment Services

What Smita Investment Services does

Smita Investment Services is a private, AMFI-registered mutual fund distributor (ARN: 105922, registered October 12, 2015) headquartered in Aurangabad, Maharashtra, India. The firm distributes Regular Plan mutual fund schemes from multiple Asset Management Companies including HDFC, ICICI, Aditya Birla, SBI, Nippon, and UTI, and earns trailing commissions on these client investments at disclosed rates ranging from 0.01% (index funds) to 1.25% (equity-oriented, ELSS, and thematic/sector funds). It does not deal in Direct Plans and explicitly discloses that it earns no commission on them.

The company operates through a 7-branch network across Maharashtra (Aurangabad, Pune, Nashik, Ahmednagar, Latur, Ambejogai, and Dhule), complemented by a website, Android and iOS mobile applications developed on the RedVision platform, and a suite of online financial calculators (SIP/STP/SWP performance, retirement, tax, education, marriage, house, vacation, risk profile, NAV finder). Beyond mutual funds, it distributes life insurance, health insurance, general insurance, fixed deposits and bonds, and offers tax planning, retirement planning, and NRI investment services (repatriable and non-repatriable via NRE/NRO/FCNR accounts). Named leadership includes Directors Swati Joshi and Jayant Gore and Grievance Contact Yogeshwari Ramdasi.

Revenue mechanics are entirely transaction-based: the firm earns trailing commissions from AMCs on client AUM and disclosed commissions on insurance and FD/bond placements. The company is bootstrapped, with no disclosed external funding, M&A activity, or parent company, and reports no revenue, AUM, or headcount figures in the input data.

Name

Smita Investment Services

Legal name

Smita Investment Services

Website

https://smitainvestment.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Smita Investment Services is an AMFI-registered mutual fund distributor (ARN: 105922, since 2015) headquartered in Aurangabad, Maharashtra, distributing Regular Plan mutual funds and insurance products across 7 Maharashtra cities to retail and NRI investors via branches, a website, and mobile apps.

Ownership category

akta.pro rank

Product category

Mutual Fund Distribution

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Managed Accounts & Model Portfolios (SMA/UMA) (FSAAAAAG)

akta.pro secondary industries

Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI), Investment Management Advisory (RIA) (FSAEAAAB)

Keywords

• Mutual fund distribution
• Financial advisory services
• Insurance distribution
• Retirement planning
• NRI investment services

Headquarters

HQ city

Aurangabad

HQ country

India

HQ region

Asia

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Mutual Fund Distribution Commission: The company earns trail commissions from various Asset Management Companies (AMCs) on mutual fund investments made by clients. Commission rates vary by scheme type: Arbitrage Funds (0.05%-0.60%), ELSS Funds (0.50%-1.25%), Equity Oriented Funds (0.50%-1.25%), Aggressive Hybrid Equity Funds (0.50%-1.25%), Fixed Maturity Plans (0.05%-0.50%), Fund of Funds (0.25%-1%), Gilt Funds (0.25%-1%), Hybrid Debt Funds (0.05%-0.75%), Income Funds (0.05%-1%), Index Funds (0.01%-0.75%), Liquid/Ultra Short-Term Funds (0.05%-0.50%), Short-Term Income Funds (0.05%-0.65%), and Thematic/Sector Funds (0.50%-1.25%). They deal in Regular Plans only and earn trailing commission on client investments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Smita Investment Services is an AMFI-registered mutual fund distributor (ARN 105922) that sells and distributes third-party mutual fund schemes from multiple Asset Management Companies to retail investors. Beyond mutual funds, the firm distributes life insurance, health insurance, general insurance, fixed deposits and bonds, and offers tax planning, retirement planning, and NRI-specific investment services across Maharashtra and beyond.

Product overview

Smita Investment Services is an AMFI registered mutual fund distributor (ARN: 105922) offering a comprehensive suite of financial services. The core offerings include mutual fund distribution across multiple asset management companies, life insurance, health insurance, general insurance, fixed deposits and bonds, tax planning, and retirement planning. They serve customers across multiple cities in Maharashtra including Aurangabad, Pune, Nashik, Ahmednagar, Latur, and Ambejogai. The company also provides specialized NRI investment services. As a technology-enabled financial services provider, they offer various online financial calculators for SIP performance, retirement planning, tax planning, and risk profiling. They are a regular plan mutual fund distributor earning trailing commissions from AMC investments.

Differentiator

Problem solved

Functional benefit

Products and services

• Mutual Fund Distribution Distribution of third-party mutual fund schemes from multiple Asset Management Companies to retail investors, conducted under AMFI-registered distributor status (ARN 105922) since October 2015 with validity through October 2027. The offering is targeted at individual investors and NRIs seeking guided access to diversified mutual fund products.
• Life Insurance Distribution Distribution of life insurance products from third-party insurers to individual retail investors, offered alongside the firm's mutual fund and other financial services. Targeted at households and individuals seeking life cover, term plans, and endowment policies.
• Health Insurance Distribution Distribution of health insurance products from third-party insurers to individual and family retail clients. Targeted at households seeking medical coverage and health protection planning.
• General Insurance Distribution Distribution of general insurance products (non-life, non-health) from third-party insurers to individual and small-business clients. Targeted at retail customers needing asset, motor, or other general insurance coverage.
• Fixed Deposits and Bonds Distribution Distribution of fixed deposit and bond products from issuing institutions to individual retail investors. Targeted at conservative investors seeking fixed-income exposure alongside mutual fund investments.
• Tax Planning Services Advisory and structuring support for personal tax planning, typically integrated with the firm's mutual fund, insurance, and fixed-income product recommendations. Targeted at individual taxpayers and households seeking to optimize tax outcomes through financial product selection.
• Retirement Planning Services Advisory and product structuring for retirement-oriented financial planning, combining mutual fund SIPs, NPS, and other long-horizon investment products. Targeted at individual investors and households building long-term retirement corpus.
• NRI Investment Services Dedicated investment and advisory services for Non-Resident Indians, covering mutual fund onboarding, KYC, repatriation considerations, and tax-aware product selection. Targeted at the Indian diaspora investing from abroad.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights5 records

Direct peers

• Zerodha (Coin): India's largest stockbroker, whose Coin platform offers direct mutual fund investing. Directly competes for retail investors' mutual fund investments through a digital-first, low-cost channel that bypasses traditional distributors like Smita.
• 5paisa Capital: Discount broker offering mutual funds alongside stocks, derivatives, and other investment products via digital platform. Comparable as a multi-product retail investment distributor serving similar mass-affluent Indian investors, though primarily online.
• Groww (Nextbillion Technology): India's largest direct mutual fund platform allowing investors to buy Direct Plans with zero commission. Competes for the same retail investor wallet but through a pure-digital, low-cost model rather than Smita's branch-based Regular Plan distribution.
• NJ Wealth: Large pan-India mutual fund distributor with an associate/sub-broker network model. Directly comparable in core business of distributing Regular Plan mutual funds and earning trail commissions from AMCs, with a much larger distribution footprint.
• Prudent Corporate Advisory Services: One of India's largest mutual fund distributors with a multi-branch network across many states, listed on the stock exchanges. Directly comparable as a Regular Plan mutual fund distributor serving retail investors with a hybrid physical+digital model, though at significantly larger scale than Smita.
• Kuvera (Perusal Technologies): Online direct mutual fund platform with goal-based planning tools, comparable in offering mutual fund investment access and financial calculators. Targets the same retail investor segment as Smita but via a Direct Plan, digital-only model.

Others

• MF Utilities (MFU): AMCs' common transaction platform that aggregates mutual fund orders across distributors. Not a competitor but an infrastructure layer Smita's distributors use to process transactions, illustrating the industry plumbing relevant to its operating model.

Broad incumbents

• Anand Rathi Wealth Services: Listed wealth management firm offering mutual fund distribution alongside broader financial planning, portfolio advisory, and family-office services. Comparable in serving HNI/mass-affluent investors with mutual funds and insurance, but with a broader product suite and institutional scale.
• HDFC Securities: Subsidiary of HDFC Bank offering mutual fund distribution, broking, and other investment products to retail investors. Comparable as a multi-channel distributor but with the brand, capital, and parent-bank distribution advantage that Smita lacks.
• IIFL Securities: Large financial services group offering mutual fund distribution, broking, loans, and wealth advisory. Comparable in distributing mutual funds across AMCs to retail investors, but operates at much larger national scale and as part of a broader financial services conglomerate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/smita-investments

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smita Investment Services