IIFL Securities
IIFL Securities is an Indian capital markets firm offering retail brokerage, mutual fund distribution, investment banking, and wealth management through its IIFL Markets app and indiainfoline.com platform to retail investors, HNIs, and corporate clients across India.
- Company typePrivate
- Founded1995
- HeadquartersAhmedabad, India
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What IIFL Securities does
IIFL Securities (legal entity: IIFL Capital Services Limited, formerly IIFL Securities Ltd) is an Indian capital markets and financial services firm publicly listed on NSE under ticker IIFLSEC and operating under the broader IIFL Group since 1995. The firm delivers retail brokerage, investment banking, mutual fund distribution, portfolio management services, and wealth management to retail investors, high net worth individuals, salaried professionals, and corporate/institutional clients across India through its indiainfoline.com platform and the IIFL Markets mobile application (1.35M+ combined downloads, 4.4/5 rating on Google Play).
The technology stack is a cloud-based brokerage platform with mobile and web front-ends providing equities, derivatives (F&O), commodities, and currency trading across NSE, BSE, MCX, and NCDEX, alongside mutual fund distribution across 5,000+ funds and access to 5,500+ US stocks. Proprietary features include an options strategy builder, algorithmic trading tools, advanced technical charting (Bollinger, MACD, RSI), and the IIFL View research product covering 500+ stocks. The platform is SEBI-registered as stock broker, depository participant, investment advisor, and merchant banker, and holds ISO/IEC 27001:2022 certification.
Revenue is generated across six primary streams: transaction-based brokerage (0.25% delivery, 0.025% intraday/F&O), investment banking mandates as book-running lead manager for IPOs and QIPs, margin trading facility interest income, mutual fund distribution referrals, subscription-based PMS, and managed wealth services. Investment banking has been notably active in 2025-2026 with mandates on the Reliance Jio Platforms IPO ($4B+), Adani Enterprises QIP (Rs 15,000 crore), Zepto ($1.2B target), Bhagwati Products, Crystal Crop Protection, and Gaja Capital pre-IPO placement. Distribution is direct-to-consumer digital plus an authorized partner/reseller network.
IIFL Securities firmographics
Firmographics- Name
- IIFL Securities
- Legal name
- IIFL Capital Services Limited
- Website
- https://indiainfoline.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- IIFL Securities is an Indian capital markets firm offering retail brokerage, mutual fund distribution, investment banking, and wealth management through its IIFL Markets app and indiainfoline.com platform to retail investors, HNIs, and corporate clients across India.
- Ownership category
- akta.pro rank
IIFL Securities industry classification
Industry- Product category
- Retail Brokerage & Investment Services
- NAICS
- Securities and Commodity Contracts Intermediation and Brokerage (5231), Investment Banking and Securities Intermediation (523150), Portfolio Management and Investment Advice (523940)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211), Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Investment Advice (6282)
- akta.pro primary industry
- Equity Capital Introduction & Prime Services (FSACAFAK)
Keywords
Where IIFL Securities is headquartered
LocationHeadquarters
- HQ city
- Ahmedabad
- HQ country
- India
- HQ region
- Asia
Markets served
IIFL Securities business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others
Revenue model
- Brokerage Commission: Transaction-based brokerage fees charged on equity delivery (0.25%), intraday, and F&O trades (0.025%)
- Investment Banking Services: Book-running lead manager for IPOs, QIPs, and other capital market transactions for corporate clients
- Margin Trading Facility (MTF): Leveraged margin trading positions for investors using borrowed funds
- Mutual Fund Distribution: AMFI-registered mutual fund distributor offering 5000+ funds with 0% commission
- Portfolio Management Services (PMS): Custom portfolio management services based on risk appetite
- Wealth Management: Comprehensive wealth management including bonds, NCDs, AIFs, and other investment products
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Equity Delivery Brokerage |
| Transaction based/ take rate | Pay-as-you-go | Intraday and F&O Trades |
| Freemium | Pay-as-you-go | Mutual Fund Investment |
| Subscription | Monthly | Systematic Investment Plan (SIP) |
| Unit Pricing | Pay-as-you-go | Gold Investment |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
IIFL Securities product offering
Product offeringCore offering
IIFL Securities is a SEBI-registered stock broker and merchant banker offering online trading in equities, derivatives, commodities, and currencies through its IIFL Markets mobile app and web platform. It distributes 5,000+ mutual funds, facilitates IPO subscriptions with pre-bidding access, provides Portfolio Management Services (PMS) and Alternative Investment Funds (AIF), and offers wealth management advisory. The company also acts as a book-running lead manager for IPOs and QIPs for corporate clients via its investment banking franchise.
Product overview
IIFL Securities (IIFL Capital Services Ltd) operates as a multi-product financial services platform offering online trading and broking services. The core offerings include a proprietary IIFL Markets mobile app and web trading platform enabling equity, derivatives (futures & options), commodities, and currency trading. The platform distributes mutual funds (5,000+ funds), facilitates IPO subscriptions with pre-bidding access, and provides access to international markets through US stocks investment. Wealth management services include Portfolio Management Services (PMS), Alternative Investment Funds (AIF), bonds, and NCDs. The platform also provides a suite of financial calculators (EPF, Home Loan Eligibility, Salary, HRA) and an educational Knowledge Center. All services are integrated through a single Demat account providing access to NSE, BSE, MCX, and NCDEX exchanges.
Differentiator
Problem solved
Functional benefit
Products and services
- IIFL Markets Mobile App Mobile trading application for retail investors providing live market data, equity, currency, and commodity trading, customizable watchlists, advanced technical charting, and access to IPO applications. Rated 4.4 by 13,500+ Google Play users, the highest among Indian broking houses.
- Online Trading Platform Web-based trading platform for retail investors covering equities, futures and options, commodities, currencies, and mutual funds, with research reports and advanced charting tools.
- Demat Account Services Demat and trading account services for retail investors to hold securities electronically, integrated with NSDL and CDSL depositories and providing access to NSE, BSE, MCX, and NCDEX exchanges.
- Mutual Fund Distribution AMFI-registered mutual fund distribution service providing access to 5,000+ mutual funds across equity, debt, balanced, ELSS, and ETF categories, with SIPs starting at Rs 100/month and 0% commission.
- IPO Subscription Service IPO application service providing pre-bidding access to IPOs before public launch, with real-time subscription tracking and research-backed recommendations, accessible via website, mobile app, and WhatsApp.
- Portfolio Management Services (PMS) Discretionary portfolio management service for high net worth individuals offering personalized investment strategies managed by professionals based on individual risk profiles.
- Alternative Investment Funds (AIF) Alternative investment fund distribution and management covering non-conventional investment avenues such as private equity, venture capital, hedge funds, and angel funds, targeted at HNI investors.
- US Stocks Investment International investing platform providing Indian retail investors access to over 5,500 US-listed stocks including Google, Netflix, and Apple, with no minimum investment amount required.
- Wealth Management Comprehensive wealth management service for HNI clients covering bonds, non-convertible debentures, tax planning, and financial advisory.
- Futures & Options Trading Equity derivatives trading service offering futures and options with 0.025% brokerage for intraday and F&O trades, supported by an Options Strategy Builder and advanced technical analysis.
- Commodities & Currencies Trading Trading service covering MCX-listed commodities and currency pairs (USDINR, GBPINR, JPYINR, EURUSD, GBPUSD) with advanced technical analysis tools.
- Investment Banking Services Investment banking service acting as book-running lead manager for IPOs, QIPs, and other capital market transactions for corporate clients. Includes institutional research, syndicate management, and capital-raising advisory.
Quantifiable outcome
- Mobile app rated 4.4 by 13,500+ users - highest among all broking houses in India
- +1 more outcomes
Companies that use IIFL Securities
Customer profileSegments4 records
Ideal customer profiles3 records
IIFL Securities technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
IIFL Securities partnerships and signals
Strategic signalScale indicators5 records
Recent moves4 records
Expansion highlights6 records
IIFL Securities competitors and assessment
Company assessmentDirect peers
- Groww: Fast-growing Indian retail broker and mutual fund distribution platform. Competes head-on with IIFL on demat accounts, equity trading, and zero-commission MF distribution, with a younger-skewing digital-first user base.
- Kotak Securities: Bank-affiliated broker-dealer offering retail trading, derivatives, and investment banking. Direct competitor on stock broking and IPO mandates (e.g., co-managing Bhagwati Products IPO with IIFL).
- ICICI Securities: Listed Indian securities firm offering retail brokerage (ICICIDirect), investment banking, and institutional research. Overlaps with IIFL across both retail broking and IB mandates—including co-managing Bhagwati Products' IPO—making it a direct full-stack competitor.
- Upstox: Tech-focused Indian retail broker offering low-cost equity and F&O trading plus MF distribution. Direct competitor to IIFL's low-cost online platform strategy.
- Zerodha: India's largest retail stockbroker by active clients with a discount-brokerage model. Direct competitor to IIFL Securities across online equity, F&O, and mutual fund distribution, with a comparable mobile-first product (Kite) and aggressive pricing.
- HDFC Securities: Bank-affiliated Indian broker with retail trading, demat, and IB operations. Matches IIFL's breadth across brokerage and investment banking and competes for the same retail/HNI segments with parent-bank distribution advantages.
- 5paisa: Discount Indian broker targeting retail traders with low-cost equity, F&O, and MF offerings. Competes with IIFL on price-sensitive retail segments and mobile trading UX.
- Sharekhan: Established Indian full-service broker with retail trading, equity research, and wealth advisory. Overlaps with IIFL's HNI/retail research-driven model and product breadth.
- Angel One: Listed Indian retail broker with mobile-first trading and discount-style pricing. Competes directly with IIFL Markets on active retail traders and mutual fund distribution.
- Motilal Oswal Financial Services: Full-service Indian broker with retail trading, wealth management, and investment banking. Directly comparable to IIFL on book-running mandates (e.g., co-managing Crystal Crop and Rentomojo IPOs) and on retail/HNI advisory.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
IIFL Securities social profiles
Digital presenceIIFL Securities financial estimates
Financial estimateRevenue estimate
Valuation estimate
IIFL Securities leadership team
Management profileNumber of profiles
Profiles3 records
IIFL Securities funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IIFL Securities M&A and investment
M&A and investmentM&A
Investments3 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IIFL Securities
What does IIFL Securities do?
IIFL Securities is a SEBI-registered stock broker and merchant banker offering online trading in equities, derivatives, commodities, and currencies through its IIFL Markets mobile app and web platform. It distributes 5,000+ mutual funds, facilitates IPO subscriptions with pre-bidding access, provides Portfolio Management Services (PMS) and Alternative Investment Funds (AIF), and offers wealth management advisory. The company also acts as a book-running lead manager for IPOs and QIPs for corporate clients via its investment banking franchise.
Is IIFL Securities a public or private company?
IIFL Securities is a private company. It is classified as public and is currently operating.
When was IIFL Securities founded?
IIFL Securities was founded in 1995. It employs 5,001 to 10,000 people.
Where is IIFL Securities based?
IIFL Securities is headquartered in Ahmedabad, India, in the Asia region.
How does IIFL Securities make money?
Six revenue lines are on record. Brokerage Commission is the primary driver. The others are investment Banking Services, margin Trading Facility (MTF), mutual Fund Distribution, portfolio Management Services (PMS) and wealth Management.
Who are IIFL Securities's main competitors?
Direct peers on record are Groww, Kotak Securities, ICICI Securities, Upstox, Zerodha, HDFC Securities, 5paisa, Sharekhan, Angel One and Motilal Oswal Financial Services.
Does IIFL Securities have an API?
No public API is recorded for IIFL Securities.
What industry is IIFL Securities in?
IIFL Securities's product category is Retail Brokerage & Investment Services. Its primary akta.pro industry code is FSACAFAK, Equity Capital Introduction & Prime Services. Its NAICS code is 5231 and its SIC code is 6211.