Smith's Lawyers

Name

Smith's Lawyers

Legal name

Smith's Lawyers

Website

https://smithslawyers.com.au

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Personal Injury Law

NAICS

Offices of Lawyers (541110), Offices of Lawyers (54111), Legal Services (5411)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

akta.pro secondary industries

Litigation Support & Expert Witness Services (BPAHALAG), Professional Liability (Errors & Omissions) (FSAJADAB)

Keywords

• Personal injury law
• Workers compensation claims
• Motor vehicle accident claims
• TPD superannuation claims
• Public liability claims

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Legal fees (contingency): The firm operates exclusively on a 'No Win, No Fee, No Catch' basis. Legal fees are only charged when a case is successfully settled. The firm covers all disbursements (out-of-pocket expenses such as medical report fees, court fees, and the other side's legal costs if the case goes to court) throughout the case, ensuring clients face no upfront costs or unexpected fees if the claim is unsuccessful. The firm's revenue is derived entirely from successful case outcomes.
2. Compensation-based legal fees: Revenue is generated when compensation is successfully recovered for clients. The firm does not charge upfront fees, monthly retainers, or per-consultation fees. Payment is contingent on a successful settlement or judgment.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Smith's Lawyers is a Queensland personal injury law firm that represents individuals in compensation claims arising from workplace injuries, motor vehicle accidents, public place incidents, institutional abuse, and total and permanent disability through superannuation insurance. The firm delivers legal representation on a contingency basis under its 'No Win, No Fee, No Catch®' promise, meaning clients pay no fees or disbursements upfront and owe nothing if the case is unsuccessful, with fees deducted only from successful settlements or judgments.

Product overview

Smith's Lawyers is a Queensland-based personal injury law firm offering a unified suite of compensation law services. The core offerings include Workers Compensation Claims (WorkCover and common law), Motor Vehicle/Road Accident Claims (CTP), Public Place Liability Claims, Institutional Abuse Claims, and TPD (Total & Permanent Disability) Insurance Claims. These services are supported by the firm's proprietary 'No Win, No Fee, No Catch®' promise and a free 2-minute claim check tool. The firm operates across Queensland with offices in Brisbane, Gold Coast, Sunshine Coast, and regional centres.

Differentiator

Problem solved

Functional benefit

Products and services

• Compensation Law Services Personal injury compensation law services covering workplace injuries, motor vehicle accidents, public place injuries, and institutional abuse claims for Queenslanders seeking damages for injuries caused by someone else's negligence.
• Workers Compensation Claims WorkCover statutory claims on a no-fault basis and common law claims for workplace injuries, covering medical expenses, lost wages, and lump sum compensation for permanent impairment. For Queensland workers injured on the job.
• Motor Vehicle / Road Accident Claims Compensation claims for injuries sustained in car, motorcycle, truck, and other road accidents under Queensland's CTP insurance scheme, covering medical costs, lost income, pain and suffering, and ongoing care needs.
• Public Place Liability Claims Claims for injuries sustained in public spaces (shopping centres, parks, footpaths, sports venues) due to the negligence of property owners or occupiers under the Personal Injuries Proceedings Act 2002.
• Institutional Abuse Claims Legal representation for victims of institutional abuse seeking compensation through civil claims.
• TPD (Total & Permanent Disability) Insurance Claims Claims for Total and Permanent Disability insurance through superannuation when clients are unable to work due to medical conditions or injuries, including income protection claims and appeals of rejected superannuation insurance claims.

Quantifiable outcome

• 94% of clients happily refer the firm's services to friends and family
• +1 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• Queensland Law SocietyminorOthersSmith's Lawyers and its team members are members of the Queensland Law Society, the professional body for solicitors in Queensland. Membership is a standard professional affiliation for practicing law firms in Queensland.
• Gold Coast District Law AssociationminorOthersSmith's Lawyers and its team are members of the Gold Coast District Law Association, the professional body for legal practitioners on the Gold Coast. Membership supports the firm's local presence and professional standing in the Gold Coast legal community.
• Australian Lawyers AllianceminorOthersSmith's Lawyers is a member of the Australian Lawyers Alliance, a national association of plaintiff lawyers and personal injury specialists. Membership connects the firm to a broader network of personal injury law practitioners across Australia.
• SCLA (Sunshine Coast Law Association)minorOthersSmith's Lawyers is a member of the SCLA (Sunshine Coast Law Association), the professional body for legal practitioners on the Sunshine Coast. Membership supports professional standing and local networking in the Sunshine Coast region.
• Corey Parker / QRL (Queensland Rugby League)minorOthersGreg Smith and Smith's Lawyers are the main sponsor of the Smith's Lawyers Corey 9's Rugby event, a CrossFit Rugby League event for kids in Queensland, run by QRL legend Corey Parker. The sponsorship runs through 2026 and serves as a community engagement and brand awareness initiative.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Shine Lawyers: National Australian plaintiff firm with a strong personal injury and compensation practice, including workers' comp, motor vehicle accidents, and TPD claims. Direct competitor on the same core offerings and contingency-fee model as Smith's Lawyers.
• LHD Lawyers: Australian plaintiff law firm with a focus on motor vehicle, workers' compensation, and public liability claims. Direct peer competing on the same contingency-based personal injury claims model, with overlapping marketing and SEO competition for Queensland leads.
• Maurice Blackburn: Australia's largest plaintiff-only law firm with a major personal injury practice spanning workers' compensation, CTP, TPD, and public liability. Directly comparable to Smith's Lawyers across almost every PI vertical, but operates nationally with significantly greater scale and resources.
• Carter Capner Law: Queensland-headquartered plaintiff firm specializing in personal injury, workers' compensation, and motor vehicle accident claims. Highly comparable on geography (Queensland), service mix, and contingency-based offering — competing directly for the same Brisbane/Gold Coast claimant pool.
• Law Partners: Australian plaintiff firm operating on a contingency-fee basis across personal injury, motor vehicle, and workplace claims. Directly comparable business model and service lines, and a meaningful competitor in the same online lead-acquisition channels for PI claimants.
• Slater and Gordon: Listed Australian plaintiff law firm with a deep personal injury practice (workplace injuries, road accidents, public liability). Direct peer with comparable service lines and a similar contingency-based commercial model, though operating at materially larger scale.

Regional players

• Bennett & Philp Lawyers: Brisbane-based full-service law firm with a personal injury practice alongside commercial and family law. Comparable on Queensland geography and partial PI offering, but broader practice mix reduces focus intensity relative to Smith's Lawyers.
• Gilshenan & Luton Lawyers: Queensland plaintiff law firm with expertise in personal injury, CTP, and institutional abuse claims. Comparable on Queensland geography and personal injury focus, particularly relevant as both firms compete in the institutional abuse niche.

Others

• Allianz Australia (CTP): One of the major CTP insurers operating in Queensland against whom Smith's Lawyers regularly negotiates claims. Not a competitor but a key defendant-side counterparty whose legal tactics, reserves, and settlement behaviour materially affect Smith's Lawyers' case outcomes and revenue.
• WorkCover Queensland: Queensland's statutory workers' compensation insurer and a key counterparty in every workers' comp claim Smith's Lawyers runs. Not a direct competitor but a critical ecosystem participant whose policy and scheme decisions directly shape the firm's case pipeline and economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SmithsLawyers
• LinkedInlinkedin.com/company/smith's-lawyers
• Instagraminstagram.com/smithslawyersqld/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smith's Lawyers