Pet Biometrics

What Pet Biometrics does

Pet Biometrics Corp., a Delaware-incorporated U.S. operating entity and division of South Korea-based Petnow Inc., provides an AI-powered biometric identification platform for pets that uses smartphone cameras to capture and match unique biological markers — noseprints for dogs and facial landmarks for cats — via cloud-based deep learning models. The platform claims 98.97% Rank-1 accuracy on dog noseprint identification, validated by peer-reviewed IEEE Access publications (2021 and 2024) covering a unified cross-species framework, and is delivered as both a consumer-facing workflow and an infrastructure layer accessible via RESTful APIs, iOS/Android mobile SDKs, webhooks, and a sandbox environment.

The commercial offering is structured as seven vertical-specific solutions — government and municipal licensing, animal shelters, veterinary clinics, pet insurance, airlines and transportation, hospitality, and commercial pet services — bundled on top of the same biometric matching engine and exposed through the Platform API for system integrators and enterprise developers. Revenue mechanics combine SaaS platform subscriptions, usage-based API access, and professional services for integration and pilot deployments, with sales-led enterprise motion, an API-first developer channel, and a partnership tier routed through the parent Petnow ecosystem and the Google for Startups Accelerator. The platform reports 500K+ pets identified globally and active deployment across 19+ countries through the Petnow network, and is recognized with the CES 2022 Best of Innovation award, Purina Unleashed, Orange Network API Hackathon, NYU AIIA, and consecutive MWC Featured Technology designations (2023–2026).

Name

Pet Biometrics

Legal name

Pet Biometrics Corp.

Website

https://petbiometrics.ai

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Pet Biometrics Corp. provides an AI-driven biometric identification platform that uses smartphone-based noseprint and facial recognition to verify pet identity, delivering vertical-specific solutions to government agencies, shelters, veterinary clinics, insurers, airlines, hospitality providers, and commercial pet services.

Ownership category

akta.pro rank

Product category

Pet Biometric Identification Software

NAICS

Veterinary Services (541940)

SIC

Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Animal Identification & Tracking Devices (Microchips, RFID, Tags, Scanners) (HLAMAFAL)

akta.pro secondary industries

Pet Care & Consumer Tracking IoT (Feeders, Pet Doors, GPS Trackers) (HSAPAQAL), Remote Monitoring & Connected Pet Care (Wearables, IoT, Chronic Care Programs) (HLAMAGAL)

Keywords

• Pet biometric identification
• Animal identity verification
• Noseprint recognition software
• Pet licensing platform
• Veterinary patient identification

Headquarters

HQ city

Newark

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription: Subscription-based access to pet biometric identification platform. Includes biometric enrollment, identity matching, verification portals for partners/vets/owners, and agency integration capabilities. Government pilot programs suggest enterprise contract structure.
2. API Access & Usage: API-first model with RESTful endpoints for biometric identity verification. Mobile SDK integration for iOS and Android. Pay-per-API-call or tiered API access model for enterprise and government clients.
3. Professional Services: Integration and implementation support for enterprise and government deployments. Pilot program support and phased deployment services mentioned in government solutions page.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Pet Biometrics provides an AI-powered biometric identification platform that creates a unified digital identity for pets using noseprint recognition for dogs and facial landmark recognition for cats, captured via standard smartphone cameras. The platform is delivered through sector-specific solutions for government licensing, shelter operations, veterinary clinics, insurance, airlines, hospitality, and commercial pet services, and is accessible via RESTful APIs and mobile SDKs for enterprise and government integration.

Product overview

Pet Biometrics offers a unified AI-powered biometric identification platform with smartphone-based noseprint recognition for dogs and facial recognition for cats. The core Pet Biometrics Platform enables 99% accurate identity verification using standard cameras without specialized hardware. Sector-specific solutions include Government Pet Licensing & Registration, Shelter Operations, Veterinary Clinic Integration, Insurance Verification, Airlines & Transportation, Hospitality & Accommodations, and Commercial Pet Services — all powered by the same biometric engine and accessible via a Platform API with iOS/Android SDKs for enterprise and government system integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Pet Biometrics Platform AI-powered biometric identification platform for pets using noseprint (dogs) and facial recognition (cats) via smartphone cameras. Provides unified digital identity for mobile verification, licensing, and compliant workflows with 99% accuracy validated by peer-reviewed research. Designed for enterprise, government, and institutional buyers.
• Government Pet Licensing & Registration Biometric identity infrastructure for government pet licensing, animal control field verification, and municipal compliance monitoring with real-time dashboards and interoperability with existing shelter-vet-city systems. Targets municipal and government agencies.
• Shelter Operations Biometric intake scanning with automated owner-match alerts, duplicate detection, return-to-owner optimization, and inter-shelter identity synchronization for animal welfare organizations. Targets animal shelters and rescue networks.
• Veterinary Clinic Integration Persistent patient identity across clinics with EHR/PMS interoperability layer, cross-clinic medical history synchronization, and seamless referral transfer documentation for veterinary practices. Targets veterinary clinics and multi-clinic hospital networks.
• Insurance Verification Biometric-verified policy enrollment and claims processing with fraud detection, cross-insurer duplicate prevention, and identity-verified medical records for pet insurance companies. Targets pet insurance providers.
• Airlines & Transportation Pet travel identity verification integrated with departure control systems (DCS/APIS) and Customs/Border Protection for digital health certificates, cabin/cargo check-in, and international compliance workflows. Targets airlines and transportation providers.
• Hospitality & Accommodations Pet-friendly check-in solutions for hotels, resorts, and vacation rentals with automated breed/size verification, behavior tracking, damage accountability logs, and cross-property guest recognition. Targets hospitality and accommodation businesses.
• Commercial Pet Services Identity verification for daycare, boarding, grooming, and training with biometric check-in/out, unified service history, authorized release verification, and loyalty integration for pet service businesses. Targets commercial pet service operators.
• Platform API & SDK RESTful APIs and Mobile SDKs (iOS Swift, Android Kotlin, React Native wrapper) enabling developers to integrate biometric identity verification, pet registration, and data synchronization into existing enterprise and government systems. OAuth 2.0 authentication, OpenAPI 3.0 spec, sandbox environment, sub-100ms response time, 99.9% uptime SLA.

Quantifiable outcome

• 99% identification accuracy validated by peer-reviewed IEEE Access research
• +4 more outcomes

Segments7 records

Ideal customer profiles8 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature7 records

Partnerships

One partnership is on record.

• Petnow Inc.coreStrategic or Co-development PartnerPet Biometrics is the U.S. division of Petnow Inc., built on Petnow's award-winning biometric AI technology. Petnow's platform is active across 19+ countries and serves as the underlying technology foundation. Pet Biometrics leverages this global deployment infrastructure and research foundation to deliver pet identity infrastructure tailored for public-sector and enterprise use cases in the U.S. market.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Whistle (Mars Petcare): Smart collar and pet health/activity tracker owned by Mars Petcare. Overlaps with Pet Biometrics on the connected-pet identity and monitoring category and competes for the same enterprise (vet, insurance) integration mindshare.
• Tractive: Leading GPS pet tracker brand with subscription-based hardware wearables. Comparable to Pet Biometrics as a subscription-driven pet identity/location platform, though using GPS hardware rather than AI biometrics.
• SureFlap (Sure Petcare): Established pet technology company offering microchip-reading pet doors, feeders, and health monitors. Compares to Pet Biometrics as an incumbent in the pet identification category, though using RFID/microchip rather than biometric AI.

Others

• Petivity (Nestlé Purina): AI-driven pet health monitoring platform leveraging smart sensors for behavioral insights. Adjacent peer in the AI-for-pet-identity/insights space, sharing enterprise distribution to vets and insurers and winning the Purina Unleashed Innovation Award that Pet Biometrics also claims.

Emerging players

• PiP My Pet: Pet facial recognition and identification app that lets owners scan and identify their dogs and cats via smartphone camera. Overlaps with Pet Biometrics' species-specific image-based identity approach but targets consumer rather than enterprise/government channels.
• Pawscout: Digital pet ID and lost-pet network using QR-coded tags and a community app. Overlaps with Pet Biometrics in offering persistent digital pet identity and recovery, though without biometric verification.

Direct peers

• 24Petwatch: Pet microchip registry and pet ID tag provider serving shelters, veterinarians, and pet owners across North America. Comparable as the entrenched microchip-based identity infrastructure against which biometric alternatives must compete.
• Finding Rover: Facial recognition platform for lost and shelter pets, using image-based matching to reunite owners with found animals. Directly comparable to Pet Biometrics on the biometric-identification-for-shelters use case and similar computer-vision approach.
• Petnow Inc. Parent company of Pet Biometrics and the original developer of the dog noseprint and cat facial biometric AI platform. Most directly comparable on technology, accuracy benchmarks, and target use cases, with Pet Biometrics serving as the U.S. distribution arm.
• AKC Reunite: One of the largest U.S. pet microchip registries and recovery services, deeply embedded with shelters and veterinarians. Directly comparable to Pet Biometrics' shelter and government licensing workflows as the incumbent identity database Pet Biometrics aims to augment or replace.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pet-biometrics

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pet Biometrics