Smoke Rise Farm

What Smoke Rise Farm does

Smoke Rise Farm is a pet aftercare services business operating a pet cemetery and cremation facility in Azle, Texas, approximately 30 miles northwest of Fort Worth. Founded in 1982, the company serves pet owners across the Fort Worth Metroplex — including Fort Worth, Arlington, Azle, Hurst, and Weatherford — through private cremation, communal cremation, and private burial services, supplemented by an extensive catalog of memorial products (wood, bronze, marble, biodegradable, and poly-resin urns; caskets sized from 20 to 52 inches; granite markers and slant markers; pendant urns, paw bracelets, and heart pendants; clay paw prints; and engraved brass nameplates).

The company's core operational technology is a manual but tightly controlled metal-tag and toe-tag identification system: each pet is tagged by the originating veterinary clinic, retagged by Smoke Rise Farm's driver at pickup, and tracked through the cremation process until cremains are sealed, matched to the toe tag, and delivered against signature. A cold-storage facility preserves pets when service is delayed, and the original 5-acre cemetery land is held by Smoke Rise Farm Inc. Pet Memorial Trust.

The business is privately held under legal entity Maitland Company LLC, has 5 employees, and operates with no disclosed external funding or institutional ownership. Revenue is generated transactionally through one-time service fees (private cremation with a complimentary urn included) and memorial product sales, with pricing starting at approximately $70 for base services. Customer acquisition is dominated by referrals from long-standing veterinary clinic partnerships across the metroplex, supplemented by phone orders and a basic informational website; the company explicitly does not rely on paid marketing channels.

Name

Smoke Rise Farm

Legal name

Maitland Company LLC

Website

https://smokerisefarmpetcemetery.net

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Short description

Smoke Rise Farm is a family-owned pet cemetery and cremation service in Azle, Texas, serving the Fort Worth Metroplex since 1982 with private and communal cremation, burials, urns, and memorial products sourced primarily through veterinary clinic referrals.

Ownership category

akta.pro rank

Product category

Pet Aftercare Services

NAICS

Cemeteries and Crematories (81222), Pet Care (except Veterinary) Services (81291), Pet and Pet Supplies Retailers (459910)

akta.pro industry

PRIMARYCRALAIAH

Gift, Novelty & Souvenir Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Pet Services (Grooming, Training, Daycare)

Keywords

• Pet cremation services
• Pet burial services
• Pet memorial products
• Pet urns and caskets
• Pet aftercare

Headquarters

HQ city

Azle

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Pet Cremation Services: Individual/Separated private cremation for dogs, cats, and small animals with guaranteed pet identification throughout the process. Communal cremation option at lower price point with ashes buried in common grave.
2. Pet Burial Services: Private plots in cemetery in Azle, TX with grave markers, caskets, and memorials. Perpetual care trust fund available for donation.
3. Urns and Memorial Products: Sale of urns (wood, metal, marble, biodegradable), caskets, grave markers, memorial plaques, jewelry pendants, and clay paw prints. Includes complimentary urn with private cremation.
4. Caskets and Markers: Sale of caskets in various sizes (20" to 52") for different pet weights and granite markers in multiple styles (small, large, slant).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Smoke Rise Farm provides pet aftercare services including private (separated) cremation, communal cremation, and private pet burial at its cemetery in Azle, Texas. The company also sells a broad line of memorial products such as urns (wood, bronze, marble, biodegradable), caskets, granite grave markers, memorial jewelry, and clay paw prints. Pet pickup and delivery from veterinary clinics or homes is offered alongside the core cremation and burial services.

Product overview

Smoke Rise Farm is a pet memorial services company offering a comprehensive portfolio of pet death care products and services, including core services (Private Pet Cremation, Communal Cremation, and Pet Burial), complimentary urns with private cremation, and an extensive range of optional urns (wood, bronze, marble, biodegradable, jewelry-style), caskets, grave markers, memorial products (pendant urns, paw bracelets, heart pendants), and personalization services (engraving, clay paw prints). The company operates a pet cemetery in Azle, Texas and has served the Fort Worth Metroplex for over 44 years.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Pet Cremation (Separated) Individual cremation service for dogs, cats, and small animals with metal-tag and toe-tag identification throughout the process; returns 95-98% of pet remains sealed in a Ziploc bag with signed delivery. Includes one complimentary urn.
• Communal Cremation Lower-cost cremation where multiple pets are cremated together in the same chamber without separation; pet ashes are buried in a common numbered grave at the cemetery.
• Private Pet Burial Private plots in a serene, secure cemetery in Azle, Texas with options for grave markers, caskets, and memorials; owners may attend burials by appointment and visit gravesites 7 days a week during daylight hours.
• Pet Pickup and Delivery

Quantifiable outcome

• 95-98% of pet remains returned with private cremation
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Fort Worth Metroplex Veterinary ClinicscoreChannel Partner/ Reseller/ DistributorOver 44-year partnerships with veterinary clinics throughout the Fort Worth Metroplex including Fort Worth, Arlington, Azle, Hurst, Weatherford and surrounding communities. Clinics refer pet owners for cremation and burial services, and coordinate pet pickup and delivery.

Scale indicators3 records

Recent moves5 records

Expansion highlights2 records

Regional players

• Agape Pet Services: Independent pet cremation and aftercare operator with similar service mix. Comparable on memorial product offerings and vet clinic referral motion.
• Gateway Pet Cemetery & Crematory: Regional pet cemetery and cremation operator in a different U.S. metro. Closest direct comparable to Smoke Rise Farm in service mix (cremation, burial, memorials) and single-site regional model.
• Pet Haven Cemetery & Crematory: Texas-area pet cemetery and cremation provider. Tighter geographic overlap with Smoke Rise Farm than the national peers and adjacent service offerings.
• Rainbow Bridge Pet Cemetery & Crematory: Long-established regional pet cemetery and cremation provider offering similar services—private cremation, communal cremation, burial, and memorial products. Direct service-line peer in a different metro.
• Pet Loss Center: Regional pet cremation and aftercare provider with comparable service offerings. Directly competes on cremation services and memorial products but in a different geographic market.
• Faithful Friends Pet Cremation & Cemetery: Regional pet cremation and cemetery business serving a similar role in its local market. Overlapping service lines (private cremation, burial, urns) and similar single-site model.

Emerging players

• Lap of Love Veterinary Hospice: Mobile veterinary hospice and in-home euthanasia provider that increasingly handles aftercare arrangements. Comparable as a pet death-care intermediary, though differentiated by its in-home service model and national franchise footprint rather than a brick-and-mortar cemetery.

Others

• Banfield Pet Hospital: National veterinary hospital chain with a portion of patients referred to afterlife care each year. Comparable as a potential vet clinic partner and proxy for the broader vet referral channel that drives Smoke Rise Farm's demand.
• Urns Northwest / Memorials.com: Large online retailer of cremation urns, jewelry, and memorial products. Comparable only on the merchandise component of Smoke Rise Farm's business; a substitute channel for pet owners buying urns independently.

Broad incumbents

• Pet Cremation Services (PCS): One of the largest U.S. pet cremation and aftercare operators with national logistics and a central processing facility. Comparable on core cremation offering, but operates at much larger scale with multi-region pickup networks rather than a single owned cemetery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/smoke-rise-farm

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smoke Rise Farm