What Smooke does

Smooke is a proprietary vaping brand owned and operated by DYP S.r.l., a privately held Italian limited liability company (Società a responsabilità limitata) headquartered in Settimo Torinese, near Turin, Italy. The company manufactures and sells electronic cigarettes, ready-to-use e-liquids, concentrated aromas in 10ml (mini shot) and 20ml (shot) formats, atomizers, coils, pods, DIY bases (propylene glycol and vegetable glycerin), and related accessories under the "Smooke Another World" brand identity. DYP operates 100% Italian in-house manufacturing of all e-liquids, with stated production capacity exceeding 5,000 pieces per hour, and is authorized by the Italian Monopoli di Stato (State Monopolies) for the online sale of e-cigarette liquids.

Smooke's products are sold exclusively direct-to-consumer through the company's owned e-commerce platform, Dypstore.com, serving individual adult smokers and vaping enthusiasts in Italy. The Dypstore storefront also distributes a broader range of third-party vaping brands and hardware, supporting a one-stop-shop basket across liquids, hardware, DIY supplies, and accessories. Pricing is unit-based, with concentrated aromas ranging from approximately €6.60 to €21.90 and box mods from €39.90 to €59.00; payments are accepted via Visa, Mastercard, American Express, PayPal, and bank transfer, and customer support is provided by phone (011 9968497) and an opt-in email newsletter.

The business is operated by a 23-person team with no external institutional investors, parent company, or public ownership indicated in the source data. The company has no disclosed revenue figures, no funding history, and no management team publicly identified. Its core differentiators — proprietary brand ownership, vertical integration of liquid manufacturing, regulatory authorization, and exclusive direct distribution through a owned e-commerce channel — are primarily defensive, focused on protecting an Italy-only niche position rather than scaling aggressively across geographies or product adjacencies.

Name

Smooke

Legal name

DYP S.r.l.

Website

https://smooke.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Smooke is a proprietary Italian vaping brand owned by DYP S.r.l., manufacturing e-cigarettes, e-liquids, and concentrated aromas for direct-to-consumer sale via Dypstore.com to adult smokers and vaping enthusiasts in Italy.

Ownership category

akta.pro rank

Headquarters

HQ city

Settimo Torinese

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. E-commerce Retail of Vaping Products: Smooke generates revenue through direct-to-consumer online sales of electronic cigarettes, e-liquids, concentrated aromas, and vaping accessories via the Dypstore.com e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Smooke is a proprietary brand owned by DYP S.r.l. that designs, manufactures, and sells electronic cigarettes, e-liquids, concentrated aromas, atomizers, and vaping accessories. Products are produced entirely in-house at the company's facility in Settimo Torinese, Italy, with production capacity exceeding 5,000 pieces per hour. Goods are sold directly to Italian consumers through the Dypstore.com e-commerce platform on a unit-pricing, pay-as-you-go basis.

Product overview

Smooke is a product brand under Dyp Srl, an Italian company specializing in vaping products. The Smooke Another World brand encompasses concentrated aromas in both 10ml (mini shot) and 20ml (shot) formats, designed for DIY e-liquid mixing. The company operates a fully integrated Italian manufacturing operation producing over 5,000 pieces per hour with 100% internal production of all e-liquids. The broader Dypstore.com platform also distributes a comprehensive range of vaping products including ready-to-use liquids, atomizers, hardware kits, DIY bases (propylene glycol and vegetable glycerin), coils, pods, and accessories from both proprietary and third-party brands.

Differentiator

Problem solved

Functional benefit

Brands

• Smooke Another World: Electronic cigarette brand owned by DYP S.r.l., designed to satisfy the tastes and needs of curious smokers safely. Features customizable colors, high performance, infinite flavors, and innovative design.

Products and services

• Smooke Mini Shot (10 ml) 10 ml concentrated aroma product in the Smooke vaping consumable line, sold to Italian consumers via Dypstore.com.
• Smooke Shot (20 ml) 20 ml concentrated aroma product in the Smooke vaping consumable line, sold to Italian consumers via Dypstore.com.
• Smooke Another World (brand / hardware line) Proprietary Smooke brand and customizable vaping hardware product line, positioned under the "Another World" identity, offering varied device formats and flavor profiles for Italian adult consumers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Vaporesso: Manufacturer of vaping devices, tanks, and coils with proprietary brand portfolio distributed globally. Comparable to Smooke's strategy of owning hardware design while selling direct to consumers.
• Voopoo: Vaping hardware brand specializing in high-performance mods and pod systems with proprietary chipsets. Comparable to Smooke's high-performance Another World device positioning and customizable offerings.
• Aspire: Established vaping hardware and e-liquid manufacturer with a wide range of tanks, mods, and proprietary liquids. Direct peer in the multi-product vape brand category.
• Geekvape: Vaping hardware and e-liquid brand offering customizable mods and atomizers with a multi-tier product portfolio. Closely aligned with Smooke's customizable, performance-oriented Another World brand positioning.
• ELFBAR: Disposable and pod-based vaping brand with broad flavor portfolio. Comparable to Smooke in the flavored e-liquid and aroma segments targeted at adult smokers.
• Innokin: Vape device and e-liquid manufacturer with a broad product range covering starter kits, mods, and proprietary e-liquid lines. Comparable to Smooke as a multi-SKU hardware-plus-liquid brand.
• SMOK (Smoktech): Global vaping hardware and e-liquid manufacturer offering e-cigarettes, mods, atomizers, and e-liquids across multiple sub-brands. Directly comparable to Smooke's vertical model of branded hardware and e-liquid production sold through multiple channels.

Broad incumbents

• Vuse (BAT): British American Tobacco's global vaping brand spanning devices, pods, and e-liquids across multiple regulated markets. Broad incumbent competing for the same adult smoker / vaper segment as Smooke.
• JUUL Labs: Major vaping brand (Altria-owned) with regulated market presence and closed-pod systems. A broader incumbent in the nicotine vape category overlapping with Smooke's adult-smoker target segment.
• Ploom / JTI: Japan Tobacco International's heated-tobacco and vape platform competing across European regulated markets. A broader incumbent overlapping with Smooke's tobacco-adjacent vape category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/smooke

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smooke