Safer Merthyr Tydfil

Name

Safer Merthyr Tydfil

Legal name

Safer Merthyr Tydfil

Website

https://smt.org.uk

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Domestic Abuse Support Services

NAICS

Individual and Family Services (6241), Child and Youth Services (624110)

SIC

Services-Social Services (8300)

akta.pro primary industry

Protection, Child Protection & Gender-Based Violence (GBV) Response (BPAGAAAG)

akta.pro secondary industries

Protection Services (GBV, Child Protection, Legal Aid) (BPADADAH), Youth Justice, At-Risk Youth & Violence Prevention Nonprofits (BPAGADAM)

Keywords

• Domestic abuse support
• Victim advocacy services
• Community safety programmes
• Perpetrator intervention
• Youth participation services

Headquarters

HQ city

Merthyr Tydfil

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Grant Funding: SMT operates as a registered charity funded primarily through grants and donations from public bodies, charitable foundations, and corporate donors. Services are free to beneficiaries.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Safer Merthyr Tydfil is a registered charity that provides free, community-based support services for victims and survivors of domestic abuse, children affected by abuse, perpetrators seeking behaviour change, and young people across Wales. Its core offerings span victim advocacy (DART), children's therapeutic support (Comets & Rockets), perpetrator intervention (Driving Change, CLEAR, DRIVE), GP-based identification and referral (IRIS), and youth participation and mental health programmes.

Product overview

Safer Merthyr Tydfil (SMT) operates as a registered charity providing a comprehensive portfolio of domestic abuse and community safety services across Wales. The organisation offers a multi-layered service architecture comprising: victim support services through DART (including IDVA services, recovery programmes like the Domestic Abuse Recovery Toolkit, Freedom Programme, and Own My Life); children and young people's therapeutic services via Comets & Rockets and CREA8; perpetrator intervention programmes including Driving Change, CLEAR, and the DRIVE Project; GP-based identification and referral through IRIS; and youth participation services including the Merthyr Tydfil Borough Wide Youth Forum with Youth Mayor elections and the Academy of Success awards. Additional services address social isolation (Reconnect 50+), LGBT support (Visible Project), youth media training (Up & Coming), mental health (Snakes 'N' Ladders), and community awareness campaigns including White Ribbon and Any Man Can.

Differentiator

Problem solved

Functional benefit

Brands

• DART (Domestic Abuse Resource Team): Provides confidential, practical and emotional support to victims of domestic abuse aged 16+.
• Comets & Rockets
• CREA8
• IRIS
• Driving Change
• CLEAR
• Merthyr Tydfil Borough Wide Youth Forum (MTBWYF)
• Snakes 'N' Ladders – The Other Pandemic

Products and services

• Domestic Abuse Resource Team (DART) Confidential, practical and emotional support service for female and male victims of domestic abuse aged 16+, providing information, advocacy, safety planning, and access to recovery programmes including the Domestic Abuse Recovery Toolkit, Freedom Programme, and Own My Life courses.
• Comets & Rockets Therapeutic support programme for children and young people aged 3-15 who have experienced or witnessed domestic abuse, offering group sessions, weekly 1-1 play therapy, Child Parent Relationship Mentoring, and the Heart to Heart parent-child attachment programme.
• CREA8 / Healthy Relationships Programme Healthy Relationships Sessions delivered at local comprehensive schools and youth centres for males and females, covering domestic abuse awareness, healthy/unhealthy relationships, media influences, gender stereotypes, and the cycle of abuse.
• IRIS (Identification & Referral to Improve Safety) GP-based domestic violence and abuse training, support and referral programme providing clinical enquiry, care pathways, and enhanced referral pathways to specialist domestic violence services for women experiencing abuse from partners, ex-partners, or family members.
• Driving Change Domestic abuse programme for men who recognise they have been violent and/or abusive in relationships, offering assessment sessions, 6-8 one-to-one sessions, minimum 26 weekly group sessions, plus a partner support service.
• CLEAR (Change that Lasts Early Perpetrator Response) Free short awareness-raising course for men wanting healthier relationships, delivered as 6 one-to-one tailored sessions focusing on violence against women awareness, identifying abusive tactics, and tools for healthier relationships.
• Youth Participation Service / Merthyr Tydfil Borough Wide Youth Forum (MTBWYF) Borough-wide youth participation service ensuring young people can influence and shape services affecting them in line with UNCRC rights, including Youth Cabinet meetings, Youth Mayor elections, and youth civic engagement activities.
• Snakes 'N' Ladders – The Other Pandemic 5-year National Lottery funded project aiming to increase mental health, resilience and wellbeing of young people aged 11-25 in Merthyr Tydfil, specifically young person-led with a Youth Advisory Panel guiding the project.
• DRIVE Project Community-based intervention for perpetrators of domestic abuse whose victims are assessed as at high risk of significant harm or fatality, one of three pilot sites across the UK and the only one in Wales.
• Youth Mayor Elections Annual election programme allowing young people aged 11-25 to elect a Deputy Youth Mayor who automatically becomes Youth Mayor the following year, with candidates aged 11-23 eligible to stand.
• Academy of Success: Active Citizen and Participation Awards Annual awards evening celebrating young people's achievements across 11 categories, open to all young people aged 11-25 living in Merthyr Tydfil.
• Visible Project Project providing support, community building, and voice promotion for lesbian, gay, bisexual and transgender communities within Merthyr Tydfil, funded by Big Lottery.
• Up & Coming Project Project recruiting, training and supporting Young Reporters to report on good news stories within the Borough and counteract negative media messages about young people and the area.
• Voices Against Violence Choir Community choir for anyone wanting to sing, open to members aged 10+, with no audition required, started in response to ideas from young people involved in domestic abuse support programmes.
• Mentoring Programme Mentoring programme supporting victims and survivors of domestic abuse through mentors providing low-level additional support within community and group settings.
• Any Man Can Campaign Campaign providing local services and support for male victims of domestic abuse.
• White Ribbon Campaign Campaign promoting men ending violence against women, with Merthyr Tydfil officially granted White Ribbon Town Status on 25th November 2014.

Quantifiable outcome

• More than 100 children supported annually through Comets & Rockets project
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, minor and strategic.

• Voluntary Action Merthyr Tydfil (VAMT)coreStrategic or Co-development Partner · 1 January 2026VAMT facilitates the Third Sector Leaders' Forum and worked with SMT on the voluntary sector awareness film 'Because We Weren't There'.
• Merthyr Valleys HomesminorStrategic or Co-development Partner · 1 January 2026Produced the voluntary sector awareness film 'Because We Weren't There' on behalf of the sector.
• Merthyr Tydfil County Borough CouncilcoreStrategic or Co-development PartnerSMT partners with the council on Youth Participation Service, VAWDASV initiatives, and various community safety programmes. Council is a key commissioning partner.
• Rhondda Cynon Taf County Borough CouncilcoreStrategic or Co-development PartnerPartnership in Cwm Taf Morgannwg region for VAWDASV strategy and domestic abuse services.
• Bridgend County Borough CouncilcoreStrategic or Co-development PartnerPartnership in Cwm Taf Morgannwg region for VAWDASV strategy and domestic abuse services.
• Soroptimist International Wales SouthstrategicStrategic or Co-development PartnerLed the development of Domestic Abuse Information Leaflets in partnership with specialist services, survivor voices, and community organisations.
• Cwm Taf Morgannwg University Health BoardcoreStrategic or Co-development PartnerFunding partner for IRIS programme and co-funder of various domestic abuse services. Health board provides strategic alignment for VAWDASV delivery.
• Women's Aid RCTcoreStrategic or Co-development PartnerIRIS collaboration between primary care and third sector organisations specialising in Domestic Abuse. Partner in the Cwm Taf region specialist DVA services.
• Barnardo's CymrustrategicStrategic or Co-development PartnerProject partner in Snakes 'N' Ladders - The Other Pandemic youth mental health initiative.
• WCVA (Wales Council for Voluntary Action)strategicStrategic or Co-development PartnerRuns Gofod 3, the largest conference for voluntary sector organisations in Wales. Film about voluntary sector was broadcast at conference opening.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Victim Support: UK-wide charity providing emotional and practical support to all crime victims, including domestic abuse; broader scope than SMT but overlapping victim-advocacy services and referral pathways.
• NSPCC: Major UK children's charity running services for children affected by abuse; comparable in scale and child-protection focus to SMT's Comets & Rockets and CREA8 programmes.

Direct peers

• Women's Aid Federation of England: Umbrella federation for local domestic abuse services across England; comparable as a sector coordinator and service-delivery peer to SMT's DART and Comets & Rockets offerings.
• Refuge: UK's largest specialist domestic abuse charity providing refuges, advocacy, and recovery programmes; directly comparable in service scope to SMT's DART and IRIS work.
• Respect: UK charity running the Respect Phoneline and accrediting perpetrator intervention programmes; SMT's Driving Change, CLEAR, and DRIVE offerings operate in the same perpetrator-intervention space.
• Welsh Women's Aid: National federation for domestic abuse specialist services in Wales; SMT delivers many of the same victim-survivor and refuge-linked services within the Cwm Taf Morgannwg region and is a member/peer organisation within the Welsh Women's Aid ecosystem.
• Barnardo's Cymru: Major UK children's charity with a Wales arm delivering therapeutic services for children affected by abuse; comparable to SMT's Comets & Rockets and an active SMT project partner on Snakes 'N' Ladders.
• Calan Domestic Violence Services: Welsh charity providing refuge, outreach, and recovery programmes for victims of domestic abuse across South and West Wales; comparable service portfolio and commissioning model to SMT's DART.
• Hafan Cymru: Welsh charity delivering domestic abuse and sexual violence services, including supported housing and perpetrator programmes; comparable regional peer operating across Wales with similar VAWDASV focus.

Emerging players

• Mind Cymru: Mental health charity with a Wales arm; relevant peer for SMT's Snakes 'N' Ladders youth mental health project and broader youth emotional-wellbeing programmes.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MTYouthforum
• Instagraminstagram.com/mtyouthforum
• LinkedInlinkedin.com/company/safer-merthyr-tydfil

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safer Merthyr Tydfil