Singapore National Academy

What Singapore National Academy does

Singapore National Academy (SNA) is a K-12 international school operating in Surabaya and Sidoarjo, East Java, Indonesia, under the nonprofit foundation Yayasan Singapore Piaget Akademie as part of the Piaget Group of Schools. Founded in 2004, the school serves students ages 2-18 across three integrated divisions: an Early Learning Centre (PG1-K2) blending Singapore's Nurturing Early Learner program with Montessori methodology, a Primary School (Y1-Y6) following the Singapore Curriculum and preparing students for the iPSLE, and a High School (Y7-Y12) delivering the Cambridge International Curriculum with IGCSE and AS/A Level pathways. The product surface is anchored by the proprietary PIAGET 12-Year Education Journey (P12YEJ), which integrates Project Based Learning, Model United Nations, 20+ Co-Curricular and After-School Activities, immersion programs across partner schools in six countries, the Duke of Edinburgh's Award, a student internship program, and a Student Council. SNA is the only institution in Indonesia officially partnered with Singapore Examinations and Assessment Board (SEAB) to conduct the iPSLE (since 2005) and holds Cambridge International Centre status (since 2009) and College Board SAT Test Centre authorization (since 2013), enabling the school to operate as a credentialing hub for both enrolled and external students.

The school's revenue model is tuition-driven and recurring: annual fees scale from IDR 38 million (Early Learning Centre) to IDR 130 million (Year 12), supplemented by registration fees, uniforms, meals, transportation (IDR 1.35M-1.95M/month), external examination fees, and overseas immersion trips. SNA employs 101-250 staff across two campuses (SNA South at Waru and SNA West at PLA Darmo) and serves a customer base that is B2C-individual-family, including Indonesian and expatriate households plus international students on student visas from over ten countries. Go-to-market is sales-led via direct enrollment outreach, free trial classes, WhatsApp and email inquiry handling, and active social media presence; university placement outcomes (acceptances to UC Berkeley, King's College London, University of Melbourne, Fudan, NTU, and others per QS Rankings 2026) and recent Cambridge Awards 2025 recognition (Top in Indonesia, AS Level IT) function as performance-driven demand signals.

Name

Singapore National Academy

Legal name

Yayasan Singapore Piaget Akademie

Website

https://sna.sch.id

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Singapore National Academy is a K-12 international school in Surabaya, Indonesia, operating under the Piaget Group of Schools. It delivers a Singapore-Cambridge blended curriculum across two campuses, serving families and international students ages 2-18.

Ownership category

akta.pro rank

Product category

Private K-12 International Education

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAJABAG

International/Global Curriculum Schools (IB, Cambridge, etc.)

Education/K–12 / Primary & Secondary Education/Private & Independent K–12 Schools

SECONDARYEDACABAM

Preschool Programs within Private K–12 Schools

Education/Early Childhood Education/Preschools & Pre-K Programs

SECONDARYEDACADAK

International Curriculum Early Learning Academies (e.g., IB Early Years)

Education/Early Childhood Education/Early Learning Academies & Montessori/Reggio/Steiner Programs

SECONDARYEDANABAD

K–12 Standardized Assessments & Benchmark Exams Prep (State tests, MAP, ISEE/SSAT)

Education/Tutoring & Test Preparation/Test Preparation (Standardized & Entrance Exams)

Keywords

• K-12 international school
• Cambridge IGCSE education
• Singapore curriculum
• Early childhood learning
• University preparation counselling

Headquarters

HQ city

Sidoarjo, East Java

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain, Others

Revenue model

1. Tuition Fees: Singapore National Academy generates revenue primarily through annual tuition fees charged to students. Fees vary by grade level, from IDR 38 Million per annum for Early Learning Centre up to IDR 130 Million per annum for Year 12. Additional revenue comes from registration fees, uniforms, textbooks, transportation services, and optional programs.
2. Transportation Services: Optional school bus service for students living in West Surabaya, with one-way transportation at IDR 1,350,000 per month and round-trip at IDR 1,950,000 per month.
3. Ancillary Services: Additional revenue streams include registration fees, uniforms, meals (included for ELC), external examination fees (Checkpoint, IGCSE, AS, A levels), and overseas immersion trips.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Singapore National Academy operates a private K-12 international school in East Java, Indonesia delivering Early Learning Centre (Playgroup to Kindergarten 2), Primary School (Year 1 to Year 6), and High School (Year 7 to Year 12) programmes. The school combines the Singapore Curriculum with the Cambridge International framework, issues globally recognised IGCSE and AS/A Level qualifications, and supplements classroom instruction with the PIAGET 12-Year Education Journey, overseas immersion trips, and university acceptance counselling. Core revenue is generated from annual tuition fees paid by parents enrolling their children.

Product overview

Singapore National Academy operates as a K-12 international school in Surabaya, Indonesia, offering three integrated educational programs: Early Learning Centre (PG1-K2) blending Singapore Curriculum with Montessori approach, Primary School (Y1-Y6) following Singapore Curriculum with iPSLE preparation, and High School (Y7-Y12) delivering Cambridge International Curriculum with IGCSE and AS/A Level pathways. The school supplements its academic offerings with the PIAGET 12-Year Education Journey holistic program, Immersion Programs to partner schools in six countries, Learning Journeys, The Duke of Edinburgh's Award, and Student Internship Program. Additional support services include University Acceptance Counseling, SAT and HSK Test Centres. The institution functions as a unified school system rather than a modular platform, with all programs serving the comprehensive educational mission of nurturing students from ages 2 to 18.

Differentiator

Problem solved

Functional benefit

Products and services

• Early Learning Centre (ELC) Early childhood education programme for children aged 2 to 5 (Playgroup 1 to Kindergarten 2) combining Singapore Curriculum with world-standard Montessori methodology in a child-centred environment.
• Primary School Programme Primary education programme for students aged 6 to 12 (Years 1-6) following the Singapore Curriculum and preparing students for the international iPSLE examination.
• High School Programme Secondary education programme for students aged 12 to 18 (Years 7-12) delivering Cambridge International Curriculum with IGCSE and AS/A Level examination pathways.
• PIAGET 12-Year Education Journey (P12YEJ) Holistic integrative education programme spanning 12 years that combines academic and non-academic offerings to support holistic child development from early years through high school graduation.
• Immersion Programme Overseas cultural exchange programme allowing primary and high school students to spend between one week and one month at partner schools in Singapore, China, Australia, Germany, France, and Japan.
• The Duke of Edinburgh's Award International youth achievement award programme covering volunteering, physical, skills, and adventurous journey sections at Bronze, Silver, and Gold levels.
• Student Internship Programme Career preparation programme offering students hands-on corporate work experience to develop real-life professional skills through placements with partner businesses.
• Co-Curricular Activities (CCA) and After School Activities (ASA) More than 20 extracurricular activities spanning sports and non-sports options, designed to develop 21st century skills including Critical Thinking, Communication, Collaboration, and Creativity.
• University Acceptance Counselling Personalised university application guidance and career counselling for high school students, covering university research, personal statement preparation, application processing, and SAT/IELTS preparation.
• Authorised SAT Test Centre College Board authorised SAT examination centre operating at SNA's Main Campus, open to SNA students and external candidates.
• HSK Test Centre Authorised Hanyu Shuiping Kaoshi (HSK) international Chinese language proficiency test centre for students interested in studying in China.
• School Transportation Service Optional school bus service for students living in West Surabaya, with monthly one-way and round-trip options priced at IDR 1,350,000 and IDR 1,950,000 respectively.

Quantifiable outcome

• Top in Indonesia in AS Level Information Technology - Cambridge Awards 2025
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Cambridge International EducationcoreStrategic or Co-development Partner · 1 January 2009SNA was appointed as a Cambridge International Centre in 2009, becoming an authorized Cambridge International School. This enables SNA to deliver Cambridge IGCSE and AS/A Level curriculum and examinations, with qualifications recognized by universities worldwide.
• Singapore Examinations and Assessment Board (SEAB)coreStrategic or Co-development Partner · 1 January 2005SNA was designated as the Official Partner of Singapore Examinations and Assessment Board in 2005. This partnership enables SNA to conduct the official iPSLE (International Primary School Leaving Examination) in Indonesia, making SNA the only school in Indonesia partnered with SEAB for this purpose.
• College BoardcoreStrategic or Co-development PartnerSNA has held certification as an authorized SAT Test Centre by the College Board since 2013. This allows SNA students and students from other schools to take SAT examinations at SNA's Main Campus.
• Duke of Edinburgh's AwardminorStrategic or Co-development PartnerSNA offers The Duke of Edinburgh's Award program, the world's leading youth achievement award, with all three levels (Bronze, Silver, Gold) available for student participation.
• Beijing Institute of TechnologyminorStrategic or Co-development PartnerPartner school for SNA's immersion program, enabling students to spend between a week to a month at partner institutions in China for cultural exchange and educational exposure.
• Tianjin UniversityminorStrategic or Co-development PartnerPartner school for SNA's immersion program, providing opportunity for students to experience education and culture at this Chinese university.
• Partner Schools in Singapore, Australia, Germany, France, and JapanminorStrategic or Co-development PartnerSNA immersion program partners with schools in Singapore, Australia, Germany, France, and Japan, offering students from Primary to High School the opportunity to spend between a week to a month at partner institutions for cultural immersion and educational exchange.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Surabaya Intercultural School (SIS): An established K-12 international school located in Surabaya, Indonesia, serving expatriate and Indonesian families with internationally recognized curricula. Directly comparable to SNA in target market, geography, and K-12 international positioning.
• British School Jakarta: A leading K-12 international school in Jakarta offering globally recognized curricula to a mixed Indonesian-expatriate student body. Comparable in business model (premium K-12 international school) and target market (upper-middle-class and expatriate families in Indonesia) to SNA.
• Jakarta Intercultural School (JIS): A long-established K-12 international school in Jakarta serving Indonesian and expatriate students with internationally accredited curricula. Comparable to SNA in operating model, premium positioning, and Indonesia-based international K-12 delivery.
• ACG School Jakarta: An international K-12 school in Indonesia delivering internationally recognized curricula to Indonesian and expatriate families. Comparable in operating model and curriculum positioning to SNA.
• Raffles International School: K-12 international school in Indonesia delivering international curricula to Indonesian and expatriate families. Comparable in geography, student demographic, and curriculum-led positioning to SNA.
• Australian Independent School Indonesia: An international K-12 school in Indonesia delivering Australian and internationally recognized curricula to Indonesian and expatriate families. Comparable in geography, operating model, and international K-12 positioning to SNA.

Broad incumbents

• Nord Anglia International School Jakarta: A premium K-12 international school in Jakarta operating as part of the global Nord Anglia Education network. Comparable in international curriculum delivery and premium family target market to SNA, but part of a much larger global school operator.

Regional players

• Singapore American School: A large American international school in Singapore serving K-12 students with international curricula. Comparable in premium international K-12 positioning and target affluent family demographic, though operating in Singapore rather than Indonesia.
• Tanglin Trust School: A long-established K-12 international school in Singapore delivering British and international curricula to expatriate and local families. Comparable in international K-12 positioning and Singapore-affiliated curriculum philosophy, though operating in Singapore rather than Indonesia.
• Stamford American International School: A premium international K-12 school in Singapore offering American and international curricula. Comparable in premium family target segment and international curriculum delivery, though Singapore-based rather than Indonesian.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/singapore-national-academy

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Singapore National Academy