Sneakerstore Danmark

What Sneakerstore Danmark does

The Sneaker Store is a Danish direct-to-consumer e-commerce retailer specializing in exclusive sneakers and streetwear, headquartered at Silkeborgvej 41B, 8000 Aarhus C, Denmark. Founded in 2013, the company operates a Shopify-based storefront (thesneakerstore.dk) that it claims makes it the Nordic region's largest retailer of exclusive sneakers, serving over 100,000 customers. The platform is organized around four product pillars: (1) core sneakers from Adidas, Nike, Jordan, Yeezy, New Balance, UGG, and luxury houses such as Dior and Louis Vuitton; (2) streetwear from Stüssy, Supreme, BAPE, and its own TSS Collection; (3) sneaker-care accessories including cleaning supplies, crease protectors, shoe trees, sneaker boxes, laces, and branded socks; and (4) a Preloved authenticated resale vertical for pre-owned sneakers.

The company monetizes entirely through one-time retail sales denominated in Danish Kroner, with prices spanning roughly 20-150 DKK for accessories, 800-1,600 DKK for mid-range sneakers, and up to 3,490 DKK for premium collaboration pieces. Distribution is pan-European via PostNord and GLS, with checkout optimized for Danish consumers through localized payment methods including MobilePay, Anyday, Apple Pay, and Google Pay, supported by a price guarantee and 30-day return policy. Marketing runs through owned channels including Instagram (140k followers), YouTube (59k), Facebook (36k), a sneaker blog, email newsletter, and organic search. The acquisition of Nextgrail extended the customer base and product portfolio, and the firm appears to operate leanly with a 1-10 person team and no disclosed external funding.

Name

Sneakerstore Danmark

Legal name

The Sneaker Store

Website

https://sneakerstore.dk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

The Sneaker Store is a Danish direct-to-consumer e-commerce retailer selling exclusive sneakers, streetwear, accessories, and authenticated pre-owned footwear via its Shopify platform to over 100,000 customers across Europe, claiming to be the Nordic region's largest exclusive sneaker retailer.

Ownership category

akta.pro rank

Product category

Sneaker and Streetwear Retail

NAICS

Shoe Retailers (458210)

SIC

Retail-Shoe Stores (5661)

akta.pro primary industry

Casual & Lifestyle Footwear Retail (CRAAADAB)

akta.pro secondary industry

Luxury & Designer Footwear Retail (CRAAADAH)

Keywords

• Sneaker retail
• Streetwear apparel
• Footwear e-commerce
• Preloved sneakers
• Sneaker accessories

Headquarters

HQ city

Rødovre, Hovedstaden

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales - Sneakers: One-time retail sales of exclusive sneakers from premium brands including Nike, Adidas, Yeezy, Jordan, New Balance, and other luxury/lifestyle brands. Revenue generated through direct consumer purchases at listed prices with occasional discounts.
2. Product Sales - Streetwear: One-time retail sales of streetwear apparel including Stüssy, Supreme, BAPE, and related collaborations. Products include T-shirts, hoodies, jackets, accessories, and limited edition collaborations.
3. Product Sales - Accessories: One-time sales of sneaker care and accessory products including sneaker cleaning supplies, crease protectors, shoe trees, sneaker boxes, laces, and branded socks. Lower price point items complementing core sneaker offerings.
4. Preloved/Resale Products: Sales of pre-owned and authenticated exclusive sneakers through the Preloved collection, providing a marketplace for authenticated used sneakers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

The Sneaker Store is a Danish direct-to-consumer e-commerce retailer that sells exclusive sneakers, streetwear apparel, and sneaker care accessories through its Shopify-based webstore (thesneakerstore.dk). The inventory spans premium and limited-edition products from brands such as Adidas, Nike, Yeezy, Air Jordan, New Balance, UGG, Supreme, Stüssy, BAPE, Dior, and Louis Vuitton, alongside an authenticated preloved/resale line. The company ships throughout Europe with Danish Kroner pricing and a 30-day return policy.

Product overview

The Sneaker Store is a Nordic e-commerce platform operating as the largest retailer of exclusive sneakers in Scandinavia, headquartered in Aarhus, Denmark. The company acquired Nextgrail, expanding its product portfolio. The offering is organized around four core product lines: (1) Sneakers - the primary category featuring Adidas (Handball Spezial, Campus, Gazelle, Samba, Superstar, Bermuda, Forum, Wales Bonner), Nike (Dunk, Air Force 1, Air Max, TN, Shox, Nocta, Sacai, Off-White, Travis Scott, LeBron, KD), Yeezy (Slides, Foam RNNR, 350, 500, 700), Air Jordan (1-6, 11), New Balance (550, 990, 993, 1906, 2002R), UGG (various boots and slippers), and designer brands (Dior, Louis Vuitton); (2) Streetwear - featuring Stüssy, Supreme, BAPE, and TSS Collection apparel and accessories; (3) Accessories - sneaker care products including cleaning supplies, crease protectors, shoe trees, sneaker boxes, laces, and display stands; and (4) Preloved - authenticated pre-owned sneakers. The platform targets sneaker enthusiasts across Europe with services including price guarantee, 30-day returns, and shipment throughout Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• Sneakers Primary product category featuring exclusive and limited-edition sneakers from premium brands including Adidas (Handball Spezial, Samba, Gazelle, Campus, Superstar, Wales Bonner), Nike (Dunk, Air Force 1, Air Max series, TN, Shox, Sacai, Off-White, Travis Scott, LeBron, KD), Yeezy (Slides, Foam RNNR, 350, 500, 700), Air Jordan (1-6, 11), New Balance (550, 990, 993, 1906, 2002R, Aimé Leon Dore), UGG boots and slippers, and designer brands such as Dior and Louis Vuitton. Targeted at European sneaker enthusiasts.
• Streetwear Apparel Streetwear apparel and accessories from Stüssy (T-shirts, jackets, pants, crewnecks, sweaters, Nike Stüssy collaborations), Supreme (T-shirts, caps, hoodies, jackets, skateboard decks, bags, stickers, Box Logo items), BAPE - A Bathing Ape (T-shirts and hoodies), and TSS Collection branded apparel. Targeted at streetwear consumers in Europe.
• Preloved Authenticated Sneakers Pre-owned and authenticated exclusive sneakers and streetwear items sold at reduced prices compared to original retail. Resale line offering budget access to premium models.
• Sneaker Cleaning Products Sneaker cleaning solutions, brushes, and wipes for maintaining and caring for sneakers. Standalone accessory line offered to sneaker owners.
• Crease Protectors Plastic inserts designed to prevent creasing in sneaker toe boxes, priced at 40 DKK. Sold as a standalone accessory item.
• Plastic Shoe Trees Plastic shoe trees for maintaining the shape of sneakers when not in use, priced at 50 DKK. Sold as a standalone accessory item.
• Sneaker Storage Box Sneaker storage and display box for collectors, priced at 150 DKK. Sold as a standalone accessory item.
• Replacement Shoe Laces Replacement shoe laces in multiple colors (white, cream, black, light blue, brown), priced at 30 DKK per pair. Sold as a standalone accessory item.
• Floating Sneaker Display Floating sneaker display stand designed to showcase sneaker collections. Sold as a standalone display accessory.
• The Sneaker Store Branded Socks The Sneaker Store own-brand socks, priced at 50 DKK. Sold as a standalone branded accessory item.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

One partnership is on record.

• NextgrailcoreStrategic or Co-development PartnerThe Sneaker Store has acquired Nextgrail, expanding its product offerings and customer base. Existing Nextgrail customers can continue purchasing their favorite sneakers through The Sneaker Store.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• size?: UK-based JD Sports-owned sneaker specialty retailer carrying the same premium brands; serves as a broader incumbent with deeper inventory and omnichannel reach.
• Foot Locker: Global multi-brand athletic footwear retailer with significant overlap in sneaker assortment; broad incumbent competing on price, scale, and exclusive releases.
• Footasylum: UK-based multi-brand sneaker and streetwear retailer with overlapping brand portfolio and a similar youth/streetwear-oriented customer base.

Emerging players

• StockX: Global authenticated sneaker resale marketplace that overlaps with The Sneaker Store's Preloved category and competes for the same hype-driven buyer demand.
• GOAT: Leading global authenticated sneaker and apparel resale platform directly competing for resale demand and increasingly into primary sneaker retail.

Direct peers

• Asphaltgold: German-based premium sneaker and streetwear e-commerce retailer with comparable curated assortment, brand partnerships, and European DTC focus.
• Hanon: Aberdeen, Scotland-based premium sneaker and apparel retailer with a similar independent DTC model focused on collaborations and exclusive releases.
• Sneakersnstuff (SNS): Stockholm-based premium sneaker and streetwear retailer operating a similar DTC e-commerce model with the same brand portfolio (Nike, Adidas, Supreme, etc.). Closest direct competitor in the Nordic premium sneaker space.
• END. UK-based premium menswear and sneaker e-commerce retailer with a comparable curated brand portfolio and strong focus on exclusive collaborations and limited drops.
• Naked Copenhagen: Copenhagen-based sneaker and streetwear boutique and e-commerce retailer with a comparable curated brand mix and similar target customer of European sneaker enthusiasts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCDBTlnSIacO7YMWyGIAuYgg
• Facebookfacebook.com/TheSneakerStore.dk
• Instagraminstagram.com/thesneakerstore.dk
• LinkedInlinkedin.com/company/sneakerstore-danmark

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sneakerstore Danmark