What SNMKR does

SNMKR (Syndicat National des Masseurs Kinésithérapeutes Rééducateurs) is a French national professional union, founded in 1970 and headquartered at 15 rue de l'Épée de Bois in Paris. It represents liberal physiotherapists (masseurs-kinésithérapeutes libéraux) practicing across France's 96 metropolitan and overseas departments, providing collective bargaining representation in national negotiations with Assurance Maladie, advocacy on convention reform and direct access, and a portfolio of member-facing services. The organization operates as a non-profit, member-funded entity led by President Guillaume Rall and Secretary General Théo Labat, with a small staff of 24 employees and an extensive network of elected local delegates and regional coordinators.

The union's core offering is membership itself, structured via tiered annual dues ranging from €1 for newly qualified graduates to €266 for full-rate members, with reduced rates for same-practice co-members (€216), first-time members (€116), and employees/retirees/PhD students (€50). Payment is supported through credit card, SEPA direct debit (with 3-installment option), bank transfer, and check. Around this membership core, SNMKR packages a digital product stack including the K2P professional magazine, the 'En Mouvement' podcast series, an ERP-based member portal (erp.snmkr.fr), a Boîte à outils resource portal covering NGAP billing codes, zoning, direct access, teleconsultation, prescription rights, and retirement planning, plus an email newsletter segmented by postal code.

The business model is subscription-recurring, with revenue derived primarily from annual dues and secondarily from partnership arrangements (notably Bolzan Avocats for legal services and HappyPal for the #Objectif4000 referral program). Distribution occurs through a self-serve online portal, the national secretariat, and the 96-department local-section network. Customer acquisition is supported by a multi-channel content strategy spanning Instagram, Facebook, X/Twitter, LinkedIn, regional events, and an annual congress. No revenue figures, headcount growth metrics, or funding events are disclosed in the source material.

Name

SNMKR

Legal name

Syndicat National des Masseurs Kinésithérapeutes Rééducateurs (SNMKR)

Website

https://snmkr.fr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

SNMKR is a French national professional union founded in 1970 that represents liberal physiotherapists across all 96 French departments through collective bargaining, tiered annual membership dues, and a portfolio of content, digital tools, and partner services.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: SNMKR generates revenue through annual membership fees from physiotherapists (masseurs-kinésithérapeutes). The union offers tiered pricing based on professional status: young graduates (€1), employees/retirees/PhD students (€50), first-time members (€116), reduced rate (€216), and full rate (€266). Payment options include credit card, SEPA direct debit (with 3-installment option), bank transfer, and check.

Pricing tiers

Distribution channels3 records

Marketing channels10 records

Core offering

SNMKR is the national professional union for self-employed physiotherapists (masseurs-kinésithérapeutes) in France, selling annual memberships that provide professional representation in collective bargaining with Assurance Maladie, legal assistance, partner benefits, continuing education resources, and advocacy for direct access and convention reform. Member services include the K2P magazine, En Mouvement podcast, member ERP portal, Boîte à Outils resource toolkit, and localized newsletter.

Product overview

SNMKR (Syndicat National des Masseurs Kinésithérapeutes Rééducateurs) is a professional union for French physiotherapists that operates primarily as a membership organization rather than a product company. Its digital offerings consist of: the K2P Magazine for professional publishing, the En Mouvement Podcast for media content, an ERP Member Portal for member management, a Professional Resources Toolkit (Boîte à Outils) with billing codes and regulatory guidance, and a Newsletter service. These services support union operations and member engagement rather than commercial product delivery.

Differentiator

Problem solved

Functional benefit

Brands

• KinéPointPresse (K2P): The union's magazine providing news, analysis and professional content for physiotherapists in France.
• En Mouvement

Products and services

• SNMKR Annual Membership
• K2P Magazine (Kinésithérapeute Point Presse)
• En Mouvement Podcast
• SNMKR ERP Member Portal
• Boîte à Outils (Professional Resources Toolkit)

Quantifiable outcome

• 4,964 physiotherapists practiced in MSP structures as of 2024, with 207,000 sessions delivered via direct access between August 2023 and July 2024
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Bolzan AvocatscoreImplementation/ SI/ Consulting PartnerLegal services partner providing legal assistance and advice to SNMKR members. The partnership offers preferential conditions for union members seeking legal counsel.
• HappyPalcoreGTM or Marketing PartnerReferral program partner offering benefits to SNMKR members. Members can benefit from the service and potentially get membership fees partially reimbursed through the referral system (#Objectif4000 initiative).
• Adoha (GPM Assurances)minorOthersInsurance partner shown in the partner logos section, offering insurance services to union members.
• RempleominorOthersPartner appearing in the partner logos section, purpose not explicitly detailed but likely related to professional services for members.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• UNSSF (Union Nationale des Syndicats de Sages-Femmes): National union for French liberal midwives, following the same representative-syndicat model as SNMKR in a closely allied health profession facing similar Assurance Maladie dynamics. Comparable on advocacy mechanics rather than constituency.
• FNI (Fédération Nationale des Infirmiers): France's main national union for liberal nurses, operating the same syndicat-représentatif and Assurance Maladie convention-negotiation model as SNMKR but in an adjacent healthcare profession. Structurally analogous on governance, dues, and advocacy—useful comparison rather than direct competition.

Others

• FIF-PL: Interprofessional French training fund for liberal professions that channels continuing education financing to physiotherapists and similar professionals. FIF-PL complements SNMKR's educational content by funding the very training that members consume, with closely linked audiences.
• CARPIMKO: Mandatory French retirement and provident fund covering physiotherapists alongside other liberal health professionals. SNMKR specifically curates CARPIMKO guidance inside its Boîte à Outils, making it a tightly integrated ecosystem participant rather than a direct competitor.
• CNPS (Confédération Nationale des Professions de Santé): French umbrella confederation of healthcare professional unions, providing cross-profession advocacy where member-unions like SNMKR coordinate on common policy issues. SNMKR is a participant in this broader confederation rather than a competitor.

Direct peers

• FFMKR (Fédération Française des Masseurs-Kinésithérapeutes Rééducateurs): France's historically dominant national union for liberal physiotherapists. FFMKR competes head-to-head with SNMKR in representativeness elections, Assurance Maladie convention negotiations, and individual physiotherapist membership recruitment, making it the most directly comparable peer along mission, model, and constituency.

Regional players

• ER-WCPT (European Region of World Physiotherapy): European regional body of the World Physiotherapy federation, coordinating policy among national physiotherapy associations. SNMKR operates at the national-member level of this international network; comparable at a different geographic scale rather than a direct competitor.

Broad incumbents

• Ordre des Masseurs-Kinésithérapeutes (ONMK / CNOMK): France's national regulatory order for physiotherapists, exercising broader disciplinary, registration, and ethical authority than a union. It operates in the same professional space as SNMKR with a different mandate but overlapping membership, shaping the same constituency's professional life.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/SNMKR1
• Facebookfacebook.com/SNMKR1
• LinkedInlinkedin.com/company/snmkr
• Instagraminstagram.com/snmkr_national

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SNMKR