Slightly North of Broad

What Slightly North of Broad does

Slightly North of Broad (S.N.O.B.) is a privately held, single-location farm-to-table restaurant founded in 1993 and operating for over 30 years at 192 East Bay Street in Charleston's French Quarter. The restaurant serves as an eclectic Lowcountry bistro, sourcing ingredients from a network of 40+ regional growers, fishermen, and artisans — including named partners such as Ambrose Farms, Marsh Hen Mill, Anson Mills, Clammer Dave's, Crosby's Seafood, and Brasstown Beef — and cultivating its menu daily based on the most recent harvests.

The core product is a multi-daypart dine-in experience: Dinner Service (small plates $10-$21, mains $35-$68 including Shrimp & Grits, Duck Breast, and 16oz Prime Ribeye), Weekday Lunch with a $35 three-course Lunch Fixe, Weekend Brunch featuring Storey Farm Eggs Benedict and fried chicken and waffles, and a Piccolo Happy Hour Menu (Mon-Fri 2:30-5pm, Sat-Sun 2-4:30pm) priced at $12-$23. Beverage revenue includes craft cocktails ($14-$18), regional wines ($12-$35/glass), and local craft beer ($6-$11). Adjacent revenue streams encompass live music, private events, branded merchandise, and gift cards sold through the related Hall Management Group.

The business operates on a direct-to-consumer, per-transaction pricing model with reservations via the Resy platform and walk-in availability. The restaurant serves three primary segments: dining enthusiasts and food connoisseurs seeking farm-to-table experiences, Charleston visitors/tourists, and local Charleston residents using the brunch and happy hour offerings. Technology infrastructure is limited to standard restaurant SaaS — SpotHopper for marketing, Bento for online menus, Resy for reservations, and Paylocity for HR — with no proprietary technology, delivery, or off-premise channel. The restaurant employs 42 staff and shows no signs of expansion, M&A activity, or external capital, operating as a stable, mature independent restaurant going concern.

Name

Slightly North of Broad

Legal name

Slightly North of Broad

Website

https://snobcharleston.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Slightly North of Broad is a privately held, single-location farm-to-table restaurant in Charleston's French Quarter, founded in 1993, serving seasonal Lowcountry cuisine sourced from 40+ regional growers and artisans across dinner, lunch, brunch, and happy hour dayparts.

Ownership category

akta.pro rank

Product category

Fine Dining Restaurant

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Fine Dining Restaurants (THAFACAA)

akta.pro secondary industries

Farm-to-Table & Contemporary American Restaurants (THAFACAF), Ethnic & Regional Cuisine Restaurants (THAFACAD), Special Occasion & Destination Restaurants (THAFACAK)

Keywords

• Farm-to-table dining
• Lowcountry cuisine
• Fine dining restaurant
• Local ingredient sourcing
• Craft cocktail program

Headquarters

HQ city

Charleston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Restaurant Revenue: The restaurant generates revenue through dine-in service, offering breakfast/brunch on Sundays (10:30 AM - 10:00 PM), lunch and dinner Monday through Saturday (11:00 AM - 10:00 PM). Revenue comes from food menu items, beverages including cocktails, wine, and beer, as well as special event services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Slightly North of Broad is a single-location farm-to-table restaurant in Charleston's French Quarter serving eclectic Lowcountry cuisine for dine-in across dinner, weekday lunch, weekend brunch, and happy hour. Menus evolve daily based on harvests from over 40 local South Carolina growers, fishermen, and artisans, supported by a craft cocktail, regional beer, and curated wine beverage program, plus private event hosting, live music, merchandise, and gift cards.

Product overview

Slightly North of Broad (S.N.O.B.) is an eclectic Lowcountry bistro restaurant in Charleston, SC, operating for over 30 years as a farm-to-table establishment. The restaurant offers a unified dining experience centered on seasonal, locally sourced menus that change daily. The core products include multiple meal services: Dinner Service featuring upscale Lowcountry cuisine with dishes like Shrimp & Grits, Duck Breast, and Prime Ribeye; Weekday Lunch with a $35 three-course fixed option; Weekend Brunch with items like Eggs Benedict and Fried Chicken & Waffles; and Piccolo Menu (happy hour) with discounted small plates. Beverage offerings include craft cocktails, regional craft beers, curated wines, and non-alcoholic mocktails. Additional services encompass Live Music entertainment, Private Events hosting, branded Merchandise, Gift Cards, and an interactive Virtual Tour. All ingredients are sourced from local South Carolina growers, farmers, artisans, and producers.

Differentiator

Problem solved

Functional benefit

Products and services

• Dinner Service

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

38 partnerships are on record, tiered core and minor.

• Ambrose Farms (Pete Ambrose)coreOthersLocal farm supplier from Wadmalaw Island, SC providing fresh produce and ingredients to S.N.O.B.
• Marsh Hen Mill (Greg Johnsman)coreOthersLocal grain mill from Edisto Island, SC providing specialty grains including their signature grits used in multiple menu items.
• Wabi Sabi Farm (Jimmy Livingston)minorOthersLocal produce farm in Cordesville, SC contributing to the restaurant's farm-to-table offerings.
• Anson Mills (Glen Roberts)coreOthersSpecialty grain producer from Columbia, SC known for heritage grains and rice products.
• Carolina Plantation RiceminorOthersLocal rice producer from Darlington, SC providing specialty rice products.
• Grow Food CarolinaminorOthersCharleston-based organization connecting local growers with restaurants.
• Super Mushroom BrothersminorOthersCharleston-based specialty mushroom supplier.
• Bell Honey CompanyminorOthersLocal honey producer from Rembert, SC providing honey ingredients.
• Bulls Bay SaltworksminorOthersLocal salt producer providing sea salt ingredients.
• Clammer Dave's ClamscoreOthersLocal clam supplier from McClellenville, SC featured in steamed clams and various menu items.
• Crosby's SeafoodcoreOthersCharleston-based seafood supplier providing fresh local seafood.
• Keegan-Filion FarmcoreOthersWalterboro, SC farm providing sustainably raised proteins.
• CudaCo. Seafood Market (Chris John)minorOthersJames Island, SC seafood market supplier.
• Brasstown Beef (Steve Whitmire)coreOthersPremium beef supplier from Brasstown, NC featured in burger and steak dishes.
• Tarvin Seafood (The Tarvin Family)minorOthersMt. Pleasant, SC seafood supplier.
• Split Creek Farm Goat CheesecoreOthersAnderson, SC goat dairy providing artisanal cheese for salads and other dishes.
• Lowcountry CreameryminorOthersLocal creamery from Bowman, SC providing dairy products.
• Storey FarmcoreOthersJohn's Island, SC farm providing eggs for brunch menu items including Eggs Benedict.
• Charleston Tea PlantationminorOthersWadmalaw Island, SC tea plantation providing locally grown tea.
• King Bean Coffee RoastersminorOthersNorth Charleston coffee roaster supplying coffee.
• Blenheim Ginger AleminorOthersLocal ginger ale brand featured in cocktails including The Barn Raiser.
• Jack Rudy Cocktail Co.minorOthersCocktail syrup and mixers supplier.
• Daysie SyrupsminorOthersCocktail syrup supplier.
• High Rise BeveragesminorOthersBeverage supplier featured in mocktails including Slightly Toasted.
• Firefly DistilleryminorOthersWadmalaw Island, SC distillery providing spirits for cocktails.
• High Wire Distilling Co.minorOthersCharleston-based distillery supplying craft spirits.
• Palmetto Brewing CompanyminorOthersCharleston-based brewery featured in beer selection.
• Westbrook BreweryminorOthersMt. Pleasant, SC brewery providing beer options including White Thai and IPA.
• Holy City Brewing CompanyminorOthersNorth Charleston brewery providing Pilsner and Hazy Dice IPA.
• Coast Brewing CompanyminorOthersNorth Charleston brewery supplying beer.
• Revelry Brewing Co.minorOthersCharleston brewery providing beer selection.
• Beyond Distilling CompanyminorOthersDistillery supplier.
• Cannon DistilleryminorOthersCharleston distillery providing spirits.
• Charleston DistillingminorOthersCharleston distillery supplier.
• Six & Twenty DistilleryminorOthersDistillery supplier.
• End of Days DistilleryminorOthersDistillery supplier.
• Conniption Gin & Durham DistilleryminorOthersGin and spirits supplier.
• Gerald 'Big G' Henderson - Big G's CornbreadminorOthersExpertly crafted cornbread supplier for the restaurant.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Husk Restaurant: Sean Brock's farm-to-table fine dining concept in Charleston that, like S.N.O.B., emphasizes Southern regional cuisine with local sourcing and a daily-changing menu — directly competing for the same farm-to-table, ingredient-driven guest in the Charleston market.
• McCrady's Restaurant: Historic Charleston fine dining destination offering an upscale, chef-driven tasting-menu experience — competes for the same premium-occasion and culinary-tourist guest as S.N.O.B.
• The Ordinary: Charleston seafood-focused upscale restaurant and oyster bar offering a similar chef-driven, locally sourced menu — competing with S.N.O.B. for the same food-enthusiast and tourist fine dining audience.
• Zero Restaurant + Bar: Upscale Charleston farm-to-table concept with a similar daily-changing, locally sourced menu philosophy — competing directly for the same culinary-tourist and foodie customer.
• Peninsula Grill: Planters Inn fine dining destination in Charleston's historic district, recognized for upscale Southern cuisine and signature desserts — competes for special-occasion and hotel-driven tourist fine dining demand.
• FIG Restaurant: Long-established Charleston fine dining restaurant focused on seasonal, locally sourced Lowcountry cuisine — operating in the same French Quarter/downtown corridor as S.N.O.B. and competing for the same upscale dining guest.
• Magnolias: Iconic Charleston upscale Southern/regional cuisine restaurant on East Bay Street, directly adjacent to S.N.O.B., competing head-to-head for tourists, special occasion diners, and local fine-dining guests in the French Quarter.
• Cypress Lowcountry Grill: Upscale Lowcountry-cuisine restaurant in downtown Charleston with a comparable menu philosophy (local ingredients, Southern techniques, premium pricing) and overlapping customer base.

Emerging players

• Blue Hill at Stone Barns: National benchmark for the farm-to-table fine dining category that S.N.O.B. operates in — comparable philosophy (direct farm relationships, daily-evolving menu, ingredient-driven storytelling) though at a much larger national footprint and recognition level.

Broad incumbents

• Hall's Chophouse: Charleston steakhouse under the same Hall Management Group umbrella that operates S.N.O.B. — a sibling property rather than a true competitor, but illustrative of the broader upscale Charleston dining portfolio managed by the same operator.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SlightlyNorthofBroad
• Instagraminstagram.com/snobchs
• LinkedInlinkedin.com/company/slightly-north-of-broad

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Slightly North of Broad