Daysie

What Daysie does

Daysie (legal entity: Daysie PBC) is a woman-owned, Public Benefit Corporation that manufactures and distributes premium organic flavored syrups. The company was founded by Tara Sessions during the COVID-19 pandemic in 2020-2021 after she left a corporate career, motivated by dissatisfaction with conventional syrups that lacked clean ingredients. Daysie's product line consists of seven SKUs — four year-round flagship syrups (Salted Caramel, Madagascar Vanilla, Coconut Almond, Pumpkin Spice) and three bundled trios (The Trio best-seller, Fall Spice Trio, Lavender & Lemon Verbena Trio) — all formulated with organic cane sugar, organic wildflower honey, organic flavors, and citric acid, USDA Organic certified, and packaged in recyclable 6.7 fl oz (200mL) glass bottles. There is no proprietary technology layer; the underlying product is a clean-label formulation positioned against conventional syrups using high-fructose corn syrup or artificial sweeteners.

Daysie's business model is a direct-to-consumer e-commerce operation. Revenue comes from one-time unit purchases of individual bottles and multi-pack bundles, with The Trio flagship bundle priced at $45.00 USD. Distribution runs through a Shopify-powered storefront at enjoydaysie.com and Amazon Marketplace listings, with fulfillment handled by Nice Commerce (ShipHero) from a Summerville, SC headquarters. Marketing relies on organic social (Instagram @enjoydaysie, TikTok @enjoydaysie), email automation via Klaviyo, content marketing through the Daybook blog, and earned-media features in Food & Wine, Food Network, Southern Living, and Garden & Gun. The company has a stated social mission: 2.1% of post-tax profits are pledged to organizations that provide grants to women CPG business owners, a figure symbolically chosen to exceed the historical 2% share of venture capital flowing to women-owned businesses.

The company is privately held, appears to be bootstrapped with no external institutional funding disclosed, and operates with a 1-10 employee headcount. Customer segments span coffee and tea enthusiasts (primary), home bartenders and bakers, and gift givers — all individual consumers, with no B2B or wholesale channel documented. Geographic reach is functionally US-focused with the Shopify checkout supporting international shipping to a wide country list. There are no AI/ML capabilities, no public API, and no software platform beyond standard DTC e-commerce tooling.

Name

Daysie

Legal name

Daysie PBC

Website

https://enjoydaysie.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Daysie PBC is a woman-owned, bootstrapped organic syrup manufacturer selling USDA Organic, clean-label flavored syrups (Salted Caramel, Madagascar Vanilla, Coconut Almond, and seasonal SKUs) direct-to-consumer via Shopify and Amazon, targeting individual consumers for coffee, cocktails, baking, and gifting occasions.

Ownership category

akta.pro rank

Product category

Organic Coffee and Beverage Syrups

NAICS

Flavoring Syrup and Concentrate Manufacturing (311930), Food Manufacturing (311)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Beverages (2080)

akta.pro primary industry

Spreads, Sweeteners & Syrups (Jam, Honey, Nut Butters, Maple) (CRADAAAC)

Keywords

• Organic coffee syrups
• Flavored beverage syrups
• Clean label syrups
• Cocktail and coffee mixers
• Premium organic ingredients

Headquarters

HQ city

Summerville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Direct Product Sales: Daysie generates revenue through direct-to-consumer sales of organic flavored syrups via their e-commerce website and Amazon marketplace listings. Products are sold in individual bottles and multi-pack bundles.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Daysie manufactures and sells a line of premium, USDA Certified Organic flavored syrups intended for coffee, tea, cocktails, mocktails, baking, and desserts. Products are made with organic cane sugar, organic wildflower honey, organic flavors, and citric acid, with no artificial preservatives, and are packaged in recyclable glass bottles (6.7 fl oz / 200mL). The portfolio includes four flagship flavors (Salted Caramel, Madagascar Vanilla, Coconut Almond, Pumpkin Spice) sold individually or in curated multi-pack trios.

Product overview

Daysie is a woman-owned PBC (Public Benefit Corporation) offering a focused portfolio of premium organic syrups for coffee, tea, cocktails, mocktails, desserts, and baking. The product line consists of seven named offerings: four year-round flagship syrups (Salted Caramel, Madagascar Vanilla, Coconut Almond, and Pumpkin Spice) and three bundled varieties (The Trio — a best-seller containing all three flagship flavors; the Fall Spice Trio; and the seasonal Lavender & Lemon Verbena Trio). All products are certified organic, made with natural ingredients (organic cane sugar and organic wildflower honey as base sweeteners), free from artificial preservatives, and packaged in recyclable glass bottles (6.7 fl oz / 200mL). The Trio is priced at $45.00 USD and products are available for purchase on the company website and via Amazon. The company also publishes recipe content on its Daybook blog and contributes 2.1% of post-tax profits to grants for women CPG entrepreneurs.

Differentiator

Problem solved

Functional benefit

Products and services

• The Trio

Quantifiable outcome

• Two-year shelf life unopened

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationShopify powers Daysie's online e-commerce store, providing the platform for direct-to-consumer sales, payment processing, and order management.
• Nice Commerce (Ship Hero)coreTechnology or IntegrationNice Commerce (Ship Hero) serves as the fulfillment center for Daysie's order fulfillment and shipping operations.
• KlaviyocoreTechnology or IntegrationKlaviyo provides email marketing automation services for customer communications, newsletters, and targeted marketing campaigns.
• Meta (Facebook/Instagram)coreGTM or Marketing PartnerMeta platforms are used for targeted advertising and social media marketing to reach potential customers.
• AmazoncoreChannel Partner/ Reseller/ DistributorAmazon serves as a marketplace channel for Daysie products, offering products like The Trio, Lavender & Lemon Verbena Trio, and individual flavors through amazon.com listings.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Torani: Torani is a mass-market flavored syrup brand widely used in coffee shops and sold through retail. Directly comparable product category and target audience, but with a much broader SKU portfolio, broader retail distribution, and a different price/value positioning than Daysie's premium organic play.
• Sonoma Syrup Co. Sonoma Syrup Co. is a premium craft syrup and cocktail mixer brand sold through specialty retail and DTC. Comparable on premium positioning, craft flavor profiles, and coffee/cocktail use cases, though it leans toward culinary mixers rather than the coffee-ritual focus of Daysie.
• Jordan's Skinny Syrups: Jordan's Skinny Syrups is a DTC-led, sugar-free flavored syrup brand that has scaled aggressively via Amazon and social media. Comparable on product format, target customer (health-conscious home barista), and digital-first distribution, but positioned on calorie/sugar control rather than organic certification.
• Lakanto: Lakanto makes monk-fruit-sweetened syrups, baking products, and chocolate. Comparable product format (sweetener-based syrups) and health-conscious positioning, though Lakanto's portfolio spans multiple categories and the brand is built around sugar substitution rather than organic certification.
• Chatfield's: Chatfield's is a clean-label, allergen-aware baking ingredients brand. Comparable on the 'simple, real-ingredient' brand ethos and natural product positioning, though it focuses on baking staples (chocolate chips, cocoa, sugars) rather than flavored syrups.
• Stirrings: Stirrings is a premium cocktail mixer and syrup brand emphasizing natural ingredients and craft positioning. Comparable target customer (home bartender) and clean-label philosophy, though distributed more through retail and on-premise than pure DTC.
• Powell & Mahoney: Powell & Mahoney is a craft cocktail mixer brand offering premium syrups and mixers. Comparable on cocktail/bartending use case and premium positioning, but with a heavier focus on classic cocktail mixers than coffee flavoring.
• Monin: Monin is a global leader in premium flavored syrups for coffee, cocktails, and culinary use. Directly comparable to Daysie in product category (flavoring syrups), customer base (specialty coffee shops and home consumers), and premium positioning, but operates at vastly greater scale across foodservice and retail.
• 1883 Maison Routin: 1883 Maison Routin is a French premium syrup brand emphasizing natural ingredients and authentic flavors. Closely comparable to Daysie on clean-label positioning, flavor craftsmanship, and coffee/bartending customer base, but with deeper European and global distribution.

Broad incumbents

• Starbucks: Starbucks sells branded syrups (e.g., via grocery and Amazon) and defines the coffee-ritual culture that Daysie targets. Not a specialty competitor but a broad incumbent whose retail brand power, scale, and pricing set the reference point for at-home coffee flavoring.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/enjoydaysie
• TikToktiktok.com/@enjoydaysie
• Facebookfacebook.com/enjoydaysie

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daysie