Snøgg AS

What Snøgg AS does

Snøgg AS (legal entity Norgesplaster AS) is a Norwegian manufacturer and distributor of first aid and emergency medical equipment, headquartered in Vennesla, Norway, and operating under the Snøgg brand since 1945. The company's portfolio spans branded first aid kits (the Snøggkofferten family for 5 to 50 persons, including Flexi Håndverker for trades and Multi Offshore for offshore), proprietary self-adhering plasters and bandages (Soft NEXT and Uni NEXT, latex- and adhesive-free), eye wash products, burn dressings (Burnshield, Hydrogel), spinal immobilisation equipment (Ambu neck collars, vacuum splints, CombiCarrier II), patient transport and warming gear (industrial netting stretchers, wool blankets, rescue foil), and airway/CPR adjuncts. Snøgg also distributes ZOLL AED defibrillators and the full Cederroth first aid and eye wash range in Norway. All products are sold via the snogg.no e-commerce platform, with separate B2B accounts offering 14-day credit for businesses and 30-day terms for public institutions; recurring revenue is generated through refill and consumable products for first aid stations and cabinets.

The business serves Norwegian workplaces, industrial and offshore facilities, sports organisations, pre-hospital emergency services, public institutions, and individual consumers, plus a separate Snøgg Animal Care sub-brand for veterinary users. Operations are domestic only, with shipping restricted to mainland Norway (excluding Svalbard and Jan Mayen). Distribution combines product-led growth through the e-commerce site, channel partnerships with ZOLL, Cederroth, Openhouse Products, and Rocksnake, and content marketing via a Norwegian-language first aid guide (Førstehjelpsguide) covering ten emergency categories. The company holds ISO 9001, ISO 141001, and ISO 13485 certifications. Headcount is 12 employees; the company is privately held with no disclosed parent, funding rounds, acquisitions, or subsidiaries.

Name

Snøgg AS

Legal name

Norgesplaster AS

Website

https://snogg.no

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

11–50 employees

Short description

Snøgg AS (Norgesplaster AS) is a Norwegian manufacturer and distributor, founded 1945, of branded first aid kits, plasters, bandages, eye wash, burn care, and emergency medical equipment. It distributes ZOLL defibrillators and Cederroth first aid products across Norwegian workplaces, emergency services, sports, and consumers.

Ownership category

akta.pro rank

Product category

First aid and emergency medical equipment

NAICS

Surgical Appliance and Supplies Manufacturing (339113), Surgical and Medical Instrument Manufacturing (339112)

SIC

Surgical & Medical Instruments & Apparatus (3841), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

First Aid & Wound Care (Bandages, Dressings, Antiseptics, Burn Care) (CRADAMAB)

akta.pro secondary industry

Wound Care, Bandaging & Consumables (Dressings, Sutures, Staplers) (HLAMAFAF)

Keywords

• First aid equipment
• Medical supplies
• Emergency response products
• First aid kits
• Wound care products

Headquarters

HQ city

Vennesla

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (B2C): Direct sales of first aid equipment through e-commerce platform snogg.no to consumers. Products include plasters, bandages, first aid kits, eye wash, burn treatment, CPR equipment, and patient transport gear. Standard consumer pricing with free shipping over 4000 NOK.
2. Product Sales (B2B): Business sales through B2B catalog and corporate accounts. Offers credit/invoice terms for business customers (14 days) and public institutions (30 days). Includes custom first aid kits for specific industries.
3. Refill and Replacement Products: Ongoing sales of refills, replacement parts, and consumables for first aid kits and stations. Includes refill packages for Cederroth stations, plaster refills, and bandage restocking.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Snøgg AS manufactures and distributes first aid and emergency medical equipment including plasters, bandages, first aid kits, burn dressings, eye wash products, CPR masks, defibrillators, spinal immobilisation devices and patient transport gear. The company sells directly to Norwegian consumers through the snogg.no e-commerce site and to workplaces, emergency services and public institutions through a B2B catalog with credit terms.

Product overview

Snøgg AS (operated by Norgesplaster AS) is a Norwegian first aid and emergency equipment company established in 1945, offering a broad portfolio of first aid products and emergency equipment. The portfolio includes: Snøgg-branded first aid kits in multiple sizes (Flexi for up to 5 persons, Medi for up to 10 persons, Combi for up to 25 persons, Multi for up to 50 persons, and Multi Offshore for offshore sector); Soft NEXT and AKTIV plaster/bandage lines; Snøgg eye wash products (500 ml flask and 30 ml ampoules); burn care products (Burnshield bandages, Hydrogel gel and spray); ZOLL AED 3 and AED Plus defibrillators with CPR feedback; airway management and ventilation equipment; spinal immobilisation products (vacuum splints, adjustable neck collars, CombiCarrier II, Backboard B-back, head supports); patient transport and warming equipment (netting stretchers, wool blankets, rescue foil); a full Cederroth-branded range including eye wash stations/cabinets, Soft Foam Bandages, Salvequick plaster dispensers, first aid stations/cabinets, blood stoppers, wound care products, and burn gel dressings; and sports injury products (ice packs, sport tape, Elasto Quick). The company also provides a free Førstehjelpsguide (first aid guide) as an educational resource. Products are distributed through snogg.no and the Snøgg Media asset bank.

Differentiator

Problem solved

Functional benefit

Brands

• Snøgg AKTIV: Brand of adhesive plasters including strips, mix packs, and clip plasters. Features hypoallergenic acrylic adhesive, non-stick wound pads, and breathable polyurethane construction.
• Soft NEXT
• Uni NEXT
• Snøggkofferten
• Soft NEXT Plasterautomat
• Cederroth First Aid and Øyedusj

Products and services

• Snøggkofferten first aid kit range

Quantifiable outcome

• Ships within 2 days
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ZOLL Medical CorporationcoreTechnology or IntegrationSnøgg distributes ZOLL AED defibrillators including AED Plus and AED 3 models. ZOLL provides Real CPR Help technology with feedback on compression depth and rate. Products include specialized pediatric electrodes and CPR-D pads.
• CederrothcoreChannel Partner/ Reseller/ DistributorSnøgg distributes Cederroth first aid products including eye wash stations, blood stoppers, wound care dispensers, plaster automatons, and burn gel dressings. Products include buffered eye wash with neutralizing effect on alkalis and acids.
• Openhouse ProductsminorChannel Partner/ Reseller/ DistributorSnøgg offers emergency bags and cases from Openhouse Products as part of their acute/emergency bag product line.
• RocksnakeminorChannel Partner/ Reseller/ DistributorSnøgg offers emergency bags from Rocksnake as part of their acute/emergency bag product category.

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Essity (BSN Medical): Essity's BSN Medical division produces cohesive bandages, wound care, and compression products (e.g., Tensoplast, Cover-Roll). Directly comparable to Snøgg's Uni NEXT self-adhering bandage category and the broader first aid consumables range.
• Lohmann & Rauscher: Lohmann & Rauscher is a European manufacturer of wound dressings, bandages, and first aid supplies for professional and consumer use. Highly comparable product portfolio and customer base to Snøgg's bandage and wound care offerings.
• Paul Hartmann AG: Hartmann is a European manufacturer of wound care dressings, bandages, plasters, and first aid products. Direct overlap with Snøgg's wound care and bandage portfolio, especially the Soft NEXT / Uni NEXT-style self-adherent products.
• Acme United (First Aid Only / PhysiciansCare): Acme United's First Aid Only brand is a direct competitor in manufactured first aid kits, bandages, and refills for workplace and consumer markets in North America. Highly comparable in business model, product range, and distribution approach.
• Cederroth International: Cederroth is a Nordic first aid and eye wash specialist whose products Snøgg distributes in Norway. They directly overlap with Snøgg's first aid stations, eye wash solutions, plasters, and wound care dispensers, making them the closest peer in product and target market.

Broad incumbents

• 3M (Health Care / Personal Safety): 3M is a broad incumbent in first aid and wound care through Nexcare plasters, ACE bandages, and workplace first aid kits. They compete with Snøgg across consumer plasters/bandages and workplace safety kits but operate globally across many other categories.
• Cintas Corporation: Cintas provides first aid and safety services to North American workplaces, including managed first aid kit refill programs. Comparable recurring-service business model to Snøgg's refill/replacement stream, though much larger scale and broader service portfolio.
• Smith & Nephew: Smith & Nephew manufactures advanced wound care dressings and surgical supplies. They overlap with Snøgg's burn and wound care product categories but operate at much larger scale across hospital and clinical channels.
• Johnson & Johnson (Band-Aid / Kenvue): Johnson & Johnson's Band-Aid brand dominates the consumer plaster and wound care category globally. They compete with Snøgg's consumer plasters (Snøgg AKTIV, Soft NEXT) but are a vastly larger consumer health conglomerate.
• Stryker (Emergency Care / CPR & AED): Stryker's emergency care division includes defibrillators (Lifepak), patient transport equipment, and CPR devices. Direct overlap with Snøgg's ZOLL AED distribution and stretcher/spinal board lines, though as part of Stryker's much broader medical device portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/snoggas
• LinkedInlinkedin.com/company/sn%C3%B8gg-as

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Snøgg AS