What Openhouse Products does

Openhouse Products Limited is a UK-based textile manufacturer, founded in 1992 and headquartered in Birkenhead, Merseyside, that designs and produces medical bags, medical backpacks, and specialist medical equipment for emergency-services and healthcare buyers. The company's flagship technical asset is its proprietary micrAgard™ antimicrobial material, which is reported as 99.09% effective against COVID-19 and 97.1% effective against coronavirus and is positioned as superior to traditional PVC for infection control and fluid repellency. Additional branded systems include the SCRAM™ Structured Critical Airway Management bag range, co-developed with clinician Paul Swinton, and the REACT Range for tactical and emergency-response applications. The product portfolio spans off-the-shelf paramedic backpacks, grab bags, medicines bags, ALS bags, airway and transfer bags, cycle-response panniers, and patient transfer equipment, alongside a broad accessory ecosystem of pouches, modules, ampoule storage, badges, and personalization options. The company also distributes Philips Automated External Defibrillators (AEDs) and complementary medical supplies (pharmaceuticals, diagnostics, PPE, consumables).

Openhouse serves three primary segments: UK emergency services (ambulance, fire, police, HART/Special Ops, air ambulance, CRU/MRU, rescue), NHS trusts and hospital/primary care providers, and a secondary sports/leisure segment. Pricing is unit-based and ranges from accessories under £10 to specialist equipment above £400, with certain made-to-order and premium items quoted on request. Made-to-order custom manufacturing is a stated revenue stream alongside standard product sales, with all prices quoted excluding VAT.

The GTM is direct-to-consumer and direct-to-enterprise: customers transact through the company's e-commerce site (openhouseproducts.com) or via phone ordering (+44(0) 333 990 0999). The company is privately held, shows no external institutional investment, and is independently/family-controlled, as evidenced by its Top Honour at the North West Family Business Awards 2025. It claims global supply reach and holds an NHS supplier relationship, but discloses no revenue, headcount, or geographic revenue split.

Name

Openhouse Products

Legal name

Openhouse Products Limited

Website

https://openhouseproducts.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Openhouse Products is a UK-based textile manufacturer, founded in 1992, that designs and supplies medical bags, backpacks, and emergency medical equipment built on its proprietary micrAgard antimicrobial material, serving NHS trusts, UK emergency services, and healthcare providers.

Ownership category

akta.pro rank

Product category

Medical Bags & Textile Manufacturing

NAICS

Medical Equipment and Supplies Manufacturing (33911)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Diagnostic & Laboratory Packaging (Specimen Containers, Transport Tubes) (IMALAIAF)

akta.pro secondary industry

Medical Supplies & Consumables Wholesale (Non-Device) (CRAOAHAE)

Keywords

• Medical textile manufacturing
• Antimicrobial medical bags
• Paramedic backpacks
• Emergency response equipment
• Custom bag manufacturing

Headquarters

HQ city

Birkenhead

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: One-time product sales of medical bags, backpacks, pouches, and medical equipment to emergency services, healthcare professionals, and consumers. Products are sold at various price points from budget accessories to premium paramedic equipment.
2. Custom/Made-to-Order Manufacturing: Bespoke manufacturing services for custom medical bags and textile products tailored to specific customer requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Openhouse Products manufactures and supplies medical bags, medical backpacks, drugs bags, transfer bags, modular pouches, and related medical equipment made from its proprietary micrAgard™ antimicrobial material. The company sells off-the-shelf products through its own e-commerce shop and phone channels and offers bespoke made-to-order custom manufacturing for emergency services and healthcare clients. It also acts as a trusted supplier of Philips Automated External Defibrillators (AEDs) and a wide range of medical supplies (bandages, dressings, Celox haemostats, pharmaceuticals, PPE).

Product overview

Openhouse Products is a UK-based manufacturer and supplier of medical bags, medical backpacks, and textile products founded in 1992. The company operates as both an off-the-shelf product supplier and a made-to-order custom manufacturer, serving emergency services, healthcare professionals, and community care sectors. The product portfolio is organized into several main categories: Off The Shelf bags (including the micrAgard™ infection control range), Made to Order custom bags, Medical supplies (including Philips AEDs, pharmaceuticals, and medical equipment), and Travel/Leisure products. Key product lines include OH Response Paramedic Backpacks, OH Medicines Bags, ALS Advanced Life Support Bags, SCRAM airway management bags, and patient transfer solutions. The company also offers comprehensive accessories including pouches, modules, ampoule solutions, badges, and personalization options. As an NHS supplier and trusted partner of Philips AEDs, Openhouse Products emphasizes infection control, durability, and professional functionality across its product range. The exclusive micrAgard™ material technology provides antimicrobial properties proven effective against COVID-19, differentiating their products in hygiene-critical applications.

Differentiator

Problem solved

Functional benefit

Brands

• micrAgard™: Proprietary antimicrobial material exclusive to Openhouse, proven 99.09% effective against COVID-19 and 97.1% effective against coronavirus, used in manufacturing medical bags and equipment for infection control.
• micrAtag
• SCRAM™
• REACT Range

Products and services

• OH Response Paramedic Backpack High-capacity medical backpack designed for paramedics and emergency response professionals, made with micrAgard antimicrobial material and multiple compartments for organized equipment storage.
• OH Response Backpack PLUS Enhanced medical backpack with PLUS-level features, available in choice of colours, designed for professionals in demanding emergency environments.
• OH Trauma Backpack Specialized backpack for trauma response situations with rapid-access features and durable construction for critical emergency care.
• OH Medic Grab Bag Quick-access grab bag for EMTs and paramedics featuring wipe-clean materials and infection control properties, available in choice of colours.
• OH First Aid Bag Versatile first aid bag for emergency response made from high-quality wipe-clean materials for infection control.
• OH Medicines Bag PLUS Organized medicine storage bag with PLUS-level features for secure and accessible medication transport in medical settings.
• OH Medicines Bag Professional medicine bag for organized medication storage in the field, with durable construction for reliable emergency use.
• ALS (Advanced Life Support) Bag Advanced life support bag for critical care situations with 26 organized pockets for easy access to emergency equipment.
• OH Airway Bag Specialized bag for airway management equipment, keeping airway supplies organized and easily accessible during emergency procedures.
• SCRAM Bags (Structured Critical Airway Management) Range of structured airway management bags including Surgical, Tactical, Resus, Paediatric, Adult, EMS, and Rx variants, designed to enhance airway management performance through process improvement.
• Paediatric Patient Transfer Bag Specialist transfer bag designed for safe paediatric patient transport.
• Critical Care Patient Transfer Bag Transfer bag for critical care patient transport featuring labelled medical pouches for organized transfers.
• Critical Care Transfer Drugs Bag Specialized drugs bag for critical care transfer situations with secure storage compartments.
• Cycle Response Panniers (CRU) Cycle response panniers designed for CRU (Cycle Response Unit) teams, priced from £265.34 to £1,109.85.
• Openhouse Medical Transport Trolley Medical transport trolley for safely carrying paramedic equipment and essential medical supplies, priced at £695.00.
• Wall Hanging Resus Bags Wall-mounted resuscitation bags available in red and green for quick emergency access.
• Entonox Cylinder Grab Bag Specialized grab bag for Entonox gas cylinder transport during medical procedures.
• Diagnostics Backpack Specialized backpack for diagnostic equipment with organized compartments for testing supplies, priced at £475.90.
• Ten Second Triage (TST) Kit Rapid triage kit designed for quick patient assessment in mass casualty situations.
• OH Barrel Bag Durable barrel-style bag for versatile medical and equipment storage, priced at £98.99.
• OH Equipment Holdall Large equipment holdall with choice of colours for professional medical equipment transport.
• PAcT Kit (Public Access Trauma Kit) Public Access Trauma Kit designed for public spaces to enable immediate trauma response by bystanders.
• Emergency Vehicle Kit Complete kit designed for emergency vehicle deployment with essential medical supplies.
• micrAgard™ Range (Infection Control) Exclusive material technology range proven 99.09% effective against COVID-19, providing superior infection control compared to PVC with fluid-repellent surface for hygiene-critical applications.
• REACT Range Made-to-order product range for tactical and emergency response applications, including REACT Whiteboard Roll for incident documentation and PRPS Entry Control Roll for access management.
• Philips AED Products Trusted supplier of Philips Automated External Defibrillators with associated AED service packages for emergency response readiness.
• Medical Supplies Comprehensive medical supplies including bandages, dressings, burns management, Celox haemostatic products, Philips defibrillators, diagnostics, pharmaceuticals, PPE, tourniquets, medical gases, and medical refrigerators.
• Made-to-Order Custom Textile Manufacturing Bespoke manufacturing service for custom medical bags and textile products tailored to specific customer requirements, including customisable colours and branding.
• AED Service Packages Service packages for Philips AEDs to maintain emergency response readiness.

Quantifiable outcome

• 97.1% effective against coronavirus
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• PhilipscoreChannel Partner/ Reseller/ DistributorOpenhouse Products is a trusted supplier of Philips Automated External Defibrillators (AEDs), offering a range of Philips AED products alongside their own medical bag solutions.
• NHScoreStrategic or Co-development PartnerOpenhouse Products supplies medical bags and equipment to the NHS and its paramedics, providing essential medical equipment for healthcare professionals.
• Paul Swinton (SCRAM™ creator)minorStrategic or Co-development PartnerCollaboration with Paul Swinton for SCRAM™ (Structured Critical Airway Management) product range. The SCRAM™ design philosophy focuses on systemisation, standardisation, cognitive offloading, human factors and good governance.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Elite Bags: Spanish manufacturer of medical bags and emergency response kits serving EMS, first responders, and healthcare professionals across Europe. Direct competitor to Openhouse in the paramedic and first-responder bag category, with similar product breadth and customization offerings.
• Meret USA: US-based manufacturer of pre-hospital and EMS bags, backpacks, and trauma kits. Directly competes with Openhouse in the medical bag category with comparable product lines for paramedics and emergency medical services.
• Kemp USA: US manufacturer of medical bags, trauma kits, and emergency response equipment targeting EMS, fire, and law enforcement markets. Competes head-to-head with Openhouse in the specialty medical bag category.

Broad incumbents

• Ferno: Global EMS equipment manufacturer specializing in stretchers, immobilization, and patient handling. Overlaps with Openhouse in emergency medical equipment but operates at much broader scale and product breadth.
• Laerdal Medical: Norway-headquartered global leader in medical simulation, resuscitation training, and emergency care products. Touches Openhouse's airway management and resuscitation bag adjacency through its broader EMS and clinical education portfolio.

Others

• Philips: Openhouse's trusted AED distribution partner. Relevant as an ecosystem participant — Philips supplies the AEDs that Openhouse bundles into its emergency response kits — rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/OHProducts
• Facebookfacebook.com/openhouseproducts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Openhouse Products