Snowsports Academy Austria
Snowsports Academy Austria, founded in 1968, is Vienna's official ski and snowboard instructor training association and Austrian Ski School Association member. It certifies 3,000+ participants annually across multi-level programs and operates digital learning platforms and a mobile ski simulator.
- Company typePrivate
- Founded1968
- HeadquartersWien, Austria
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Snowsports Academy Austria does
Snowsports Academy Austria, founded in 1968 and headquartered in Vienna, is the Wiener Skilehrer und Snowboardlehrer Verband — the official ski and snowboard instructor training association of Vienna operating under the Wiener Landesgesetz and as a member of the Österreichischer Skischulverband (ÖSSV). The organization delivers a multi-level certification system spanning the 10-day Skilehrer Anwärter and Snowboardlehrer Anwärter entry courses, Landesskilehrer 1 and 2, Alpinkurs, and Snowboard Landeslehrer programs, culminating in a state-recognized certificate valid across Austrian ski schools and many international jurisdictions. Annual throughput exceeds 3,000 participants drawn from more than 40 nationalities, taught by 100+ state-certified instructors at primary venue Kitzsteinhorn glacier and additional locations including Ischgl, Kitzbühel, and international sites in Argentina, Greece, Georgia, China, UAE, Egypt, Netherlands, and South Tyrol.
The product portfolio combines instructor training courses with proprietary technology and digital ecosystem assets. The mobile Rollskipiste — a portable ski simulator built around a ProSnow® skiteppich conveyor belt — is described as the only such unit in Germany and Austria and is rentable for B2B events. Graduates receive QR-verified, digitally verifiable certificates. The digital stack includes the Snowsports Academy PRO App (iOS/Android), LearnHow2Ski and LearnHow2Snowboard online coaching platforms, an E-Learning platform with digital E-Book, the Snowsports Connect job marketplace linking graduates to ski schools, and the annual Insight Snowsports Magazine.
Revenue is generated through four streams: course fees (Anwärter 10-day complete packages from €1,990; course-only ~€900; complete packages €1,600-€2,200), B2B rental of the mobile Rollskipiste (price on request, dependent on days and personnel), annual membership fees for instructor ID cards and ongoing professional support, and supplementary services including accident insurance via UNIQA, travel and cancellation insurance via Europäische Reiseversicherung, and equipment rental via Bründl Sports. Distribution is direct-to-consumer via the booking.snowsports.at platform with a 20% deposit at booking and balance due 21 days before course start. The organization holds ISO 21001:2018 and ISO 9001:2015 certifications from TÜV Österreich and the SLC Sport Leading Companies quality seal.
Snowsports Academy Austria firmographics
Firmographics- Name
- Snowsports Academy Austria
- Legal name
- Wiener Skilehrer und Snowboardlehrer Verband (Snowsports Academy)
- Website
- https://snowsports.at
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Snowsports Academy Austria, founded in 1968, is Vienna's official ski and snowboard instructor training association and Austrian Ski School Association member. It certifies 3,000+ participants annually across multi-level programs and operates digital learning platforms and a mobile ski simulator.
- Ownership category
- akta.pro rank
Snowsports Academy Austria industry classification
Industry- Product category
- Snow Sports Vocational Training
- NAICS
- Sports and Recreation Instruction (611620), Technical and Trade Schools (6115)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Ski & Snowboard Schools (Instruction & Coaching) (THAAAJAC)
- akta.pro secondary industries
- Winter Sports & Snow Training Schools (Ski, Snowboard, Ice Sports) (MPAKAJAI), Winter & Mountain Guides (Ski, Snowshoe, Avalanche, Ice Climbing) (THAAALAF), Adventure Multi-Sport Camps & Skills Academies (THAAAKAM)
Keywords
Where Snowsports Academy Austria is headquartered
LocationHeadquarters
- HQ city
- Wien
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
Snowsports Academy Austria business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Ski Instructor Training Courses: Multi-level training programs for ski and snowboard instructors in Austria. Courses range from 10-day Anwärter (beginner) courses to advanced Landesskilehrer and state-certified programs. Revenue generated from course fees, examination fees, and certificate issuance. Complete packages include accommodation, half-board, lift passes, and training materials.
- Mobile Rollskipiste Rental: Rental of the mobile Rollskipiste (ski simulator) for events, trade shows, and shopping centers. Price on request, dependent on number of days and required personnel. Includes machine transport, setup/breakdown, service, trained staff, ski equipment rental, and optional outdoor canopy.
- Membership Fees: Annual membership fees for Snowsports Academy for issuance of ski/snowboard instructor ID cards and ongoing professional support.
- Supplementary Services: Insurance products (accident insurance via UNIQA, travel and cancellation insurance via Europäische Reiseversicherung), equipment rental partnerships, and optional upgrades (single/double room supplements).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Anwärter 10-day complete package from €1,990 |
| Unit Pricing | Multi-year contract | Snowboardlehrer Anwärter course only from approximately €900 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Snowsports Academy Austria product offering
Product offeringCore offering
Snowsports Academy Austria delivers official Austrian ski and snowboard instructor certification training through a multi-level program spanning the 10-day Anwärter course, Landesskilehrer 1 and 2, Alpinkurs, Snowboard Landeslehrer, and state-certified instructor examinations. Training combines on-piste practice with theory, video analysis, and digital learning via the PRO App and E-Learning platform. Complete packages bundle accommodation, half-board, lift passes, examination fees, and learning materials, with graduates receiving QR-verified, ÖSSV-recognized certificates valid in Austrian and international ski schools.
Product overview
Snowsports Academy is an official ski and snowboard instructor training organization based in Vienna, Austria, operating since 1968 as part of the Austrian Ski School Association (ÖSSV). The organization offers a multi-level training system with products spanning instructor certification programs (Skilehrer Ausbildung and Snowboardlehrer Ausbildung), digital learning tools (LearnHow2Ski, LearnHow2Snowboard, Online Coach, E-Learning Platform), a mobile ski simulator (Rollskipiste), a mobile companion app (Snowsports Academy PRO App), career services (Snowsports Connect), and content media (Insight Snowsports Magazine, Fit für den Winter video series). The training programs follow Austrian state standards and include courses at major Austrian ski resorts (Kitzsteinhorn, Ischgl, Kitzbühel) as well as international locations.
Differentiator
Problem solved
Functional benefit
Brands
- LearnHow2Ski: Online ski school platform offering digital learning resources for skiing instruction.
- LearnHow2Snowboard
- Snowsports Connect
Products and services
- Skilehrer Ausbildung (Ski Instructor Training) Multi-level ski instructor training program following Austrian standards, covering Anwärter (entry), Landesskilehrer 1 and 2, Alpinkurs, and state-certified instructor levels, with courses at Kitzsteinhorn, Ischgl, Kitzbühel, and international locations. Graduates receive QR-verified ÖSSV-recognized Austrian ski instructor certificates valid in ski schools in Austria and internationally.
- Snowboardlehrer Ausbildung (Snowboard Instructor Training) Multi-level snowboard instructor training program including the 10-day Snowboardlehrer Anwärter course, the 10-day Snowboard Landeslehrer course, and an optional Alpinkurs, qualifying graduates to teach in Austrian and international ski schools.
- Mobile Rollskipiste (Mobile Ski Simulator Rental) Mobile ski simulator featuring the ProSnow® skiteppich conveyor belt that simulates real skiing conditions. The unit is transported via trailer and can be set up indoors or outdoors at events. Available as a turnkey rental package including transport, setup/breakdown, trained staff, ski equipment, and optional outdoor canopy.
- Snowsports Academy PRO App Mobile application (iOS and Android) accompanying participants throughout their Snowsports Academy training, providing digital learning materials, course information, networking with other participants before course start, and ongoing communication tools throughout the program.
- LearnHow2Ski (Online Ski School Platform) Online ski school platform offering digital learning resources, video tutorials, and instructional content for learning and improving skiing technique, extending the Snowsports Academy brand into digital education.
- LearnHow2Snowboard (Online Snowboard School Platform) Online snowboard school platform providing digital learning resources, video tutorials, and instructional content for snowboarding technique development, extending the Snowsports Academy brand into digital education.
- Online Coach Online coaching service offered through the LearnHow2Ski platform for remote instruction, guidance, and personalized feedback on skiing technique.
- Snowsports Connect (Job Platform) Job platform connecting ski and snowboard instructors (especially Snowsports Academy alumni) with ski schools in Austria and internationally, offering job listings, career networking, and direct pathways from training to ski school employment.
- Insight Snowsports Magazine Annual online magazine covering snow sports, training, winter sports industry, winter sport regions, and sporting events. Available in German and English editions.
- E-Learning Plattform Digital learning platform providing course materials, video study content, and theory units accessible before and during Snowsports Academy training courses, including digital e-book preparation materials.
Quantifiable outcome
- 3,000+ participants trained annually from 40+ nationalities
- +1 more outcomes
Companies that use Snowsports Academy Austria
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Snowsports Academy Austria technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Snowsports Academy Austria partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- ÖSSV (Österreichischer Skischulverband)coreSnowsports Academy is a member of the Austrian Ski School Association (ÖSSV). This membership enables the Academy to conduct legally recognized ski and snowboard instructor examinations under Austrian federal law, and ensures certificates are valid across all Austrian ski schools.
- WienSkicoreWienSki is the ski association of the federal state of Vienna. Snowsports Academy serves as the official ski and snowboard instructor training association for Vienna under Wiener Landesgesetz.
- Kitzsteinhorn (Zell am See – Kaprun)corePrimary training location for ski and snowboard instructor courses. The glacier ski area at Kitzsteinhorn provides reliable snow conditions for training even in summer months (October courses).
- Bründl SportscoreEquipment rental partner at Kitzsteinhorn courses. Participants receive preferential rates for ski equipment rental and ski services at the Bründl Sports store in the mountain station.
- UNIQA Österreich Versicherungs AGminorInsurance partner offering accident insurance with helicopter rescue coverage specifically for ski instructor training courses, available as add-on during course booking.
- Europäische Reiseversicherung AGminorInsurance partner offering travel and cancellation insurance for course bookings, available as add-on to protect course fees in case of cancellation due to illness, injury, or other covered reasons.
- Ski Instructor Academy (SIA)minorRecommended preparation course provider for Snowsports Academy training. SIA courses offer comprehensive preparation in theory and practice for Academy training courses. Referrals from SIA to Academy programs.
- Skischule SuldenminorLocal ski school partner for the South Tyrol premiere training location at Ortler. Provided ideal training terrain, cable car access, and theory instruction space. Also worked with Bergbahnen Sulden for logistics.
- Sportamt Wien (MA51)minorMunicipal sports office of the City of Vienna. Snowsports Academy operates as the official training association for Vienna under the Vienna state law.
- Athletes EyewearminorEyewear sponsor for Snowsports Academy. Provides sports eyewear for instructors and participants.
- Zell am See – KapruncoreMajor ski resort region partnership for training course delivery. Home to Kitzsteinhorn glacier ski area used for training.
- ISPO MunichminorInternational sports trade show where Snowsports Academy maintains visibility as a leading ski instructor training organization.
- LympicminorEvent and booking platform partner in the Snowsports Academy partner network.
- Ischgl (as Premium Partner of BOSS OPEN)minorIschgl as Premium Partner of BOSS OPEN collaborated with Snowsports Academy to bring the mobile Rollskipiste to Stuttgart for the 2026 BOSS OPEN tennis tournament.
- Hotel LukashanslminorBusiness partner and accommodation provider in the Snowsports Academy partner network.
- Ski-ILminorBusiness partner in the Snowsports Academy partner network.
- LightworksminorBusiness partner in the Snowsports Academy partner network.
- EP-SminorBusiness partner in the Snowsports Academy partner network.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Snowsports Academy Austria competitors and assessment
Company assessmentRegional players
- Skischule Arlberg: Major Austrian ski school that also runs instructor training programs. Comparable in delivering ski instruction at Austrian resorts but differs by operating as a ski school delivering lessons rather than a federation-level certification body.
- Skilehrerverband Tirol: Tyrol's state ski instructor training association, the direct Austrian peer. Operates a similar multi-level training system under Tyrolean state law and is the most direct in-country competitor for aspiring Austrian ski instructors.
Broad incumbents
- Professional Ski Instructors of America (PSIA-AASI): Largest national ski and snowboard instructor organization in the US, with broader membership and a much wider portfolio. Comparable in core certification mission but operates at significantly larger scale and as a broad industry umbrella rather than a focused academy.
- International Ski Instructors Association (ISIA): Global federation of national ski instructor organizations. Not a direct competitor but the governing body that establishes international certification standards and reciprocity - directly relevant to how Snowsports Academy credentials are recognized abroad.
Others
- Stöckli Swiss Sports: Swiss ski manufacturer with ski school and training partnerships. Comparable as an adjacent ecosystem player in the high-end Swiss/Austrian ski instruction world, though operating primarily as a hardware and resort brand rather than a certification body.
- Skier's Edge: US manufacturer of indoor ski and snowboard simulators. Comparable as the only meaningful commercial competitor to Snowsports Academy's mobile Rollskipiste - well-established brand in fitness/ski training but not in formal certification-driven outdoor training.
Direct peers
- New Zealand Ski Instructors Alliance (NZSIA): National ski instructor certification body following the same multi-level credentialing model as Snowsports Academy. Directly comparable in delivering tiered instructor training (Level 1, 2, 3) with international recognition and seasonal course offerings.
- Canadian Ski Instructors Alliance (CSIA): Canada's national ski instructor certification organization running a parallel four-level training system. Comparable in delivering standardized instructor education, certification exams, and member support services across a large geographic footprint.
- British Association of Snowsport Instructors (BASI): UK national body for snowsport instructor certification with multi-level training pathways. Directly comparable in certifying alpine, snowboard, and telemark instructors with structured progression and international reciprocity.
Emerging players
- Ski Instructor Academy (SIA): Preparation course provider that feeds into Snowsports Academy programs (referral partnership). SIA focuses on pre-course theory and practical preparation rather than issuing certifications, making it a complementary - not competing - player in the same ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Snowsports Academy Austria social profiles
Digital presenceSnowsports Academy Austria financial estimates
Financial estimateRevenue estimate
Valuation estimate
Snowsports Academy Austria leadership team
Management profileNumber of profiles
Profiles1 record
Snowsports Academy Austria funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Snowsports Academy Austria M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Snowsports Academy Austria
What does Snowsports Academy Austria do?
Snowsports Academy Austria delivers official Austrian ski and snowboard instructor certification training through a multi-level program spanning the 10-day Anwärter course, Landesskilehrer 1 and 2, Alpinkurs, Snowboard Landeslehrer, and state-certified instructor examinations. Training combines on-piste practice with theory, video analysis, and digital learning via the PRO App and E-Learning platform. Complete packages bundle accommodation, half-board, lift passes, examination fees, and learning materials, with graduates receiving QR-verified, ÖSSV-recognized certificates valid in Austrian and international ski schools.
Is Snowsports Academy Austria a public or private company?
Snowsports Academy Austria is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Snowsports Academy Austria founded?
Snowsports Academy Austria was founded in 1968. It employs 11 to 50 people.
Where is Snowsports Academy Austria based?
Snowsports Academy Austria is headquartered in Wien, Austria, in the Europe region.
How does Snowsports Academy Austria make money?
Four revenue lines are on record. Ski Instructor Training Courses are the primary driver. The others are mobile Rollskipiste Rental, membership Fees and supplementary Services.
Who are Snowsports Academy Austria's main competitors?
Regional players on record are Skischule Arlberg and Skilehrerverband Tirol. Broad incumbents are Professional Ski Instructors of America (PSIA-AASI) and International Ski Instructors Association (ISIA). Others are Stöckli Swiss Sports and Skier's Edge. Direct peers are New Zealand Ski Instructors Alliance (NZSIA), Canadian Ski Instructors Alliance (CSIA) and British Association of Snowsport Instructors (BASI). Ski Instructor Academy (SIA) is listed as an emerging player.
Does Snowsports Academy Austria have an API?
No public API is recorded for Snowsports Academy Austria.
What industry is Snowsports Academy Austria in?
Snowsports Academy Austria's product category is Snow Sports Vocational Training. Its primary akta.pro industry code is THAAAJAC, Ski & Snowboard Schools (Instruction & Coaching), with a secondary code of MPAKAJAI, Winter Sports & Snow Training Schools (Ski, Snowboard, Ice Sports). Its NAICS code is 611620 and its SIC code is 8200.