Soak Nail Spa + Lounge

Name

Soak Nail Spa + Lounge

Legal name

Soak Nail Spa + Lounge

Website

https://soaklounge.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Reno

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Nail Services: Core revenue from manicures, pedicures, nail extensions, nail art, and specialized treatments like CBD pedicures and Magical Melt services. Prices are quote-based, not publicly disclosed on website.
2. Cocktail and Beverage Sales: Artisan-crafted cocktails and mocktails served during nail services. Signature drinks include Pink Drink, Bloody Mary, Pep Rally, French 775, and seasonal cocktails.
3. Retail Products (SOAK Boutique): Sale of nail care products, accessories, fashion items, and retail products for at-home care including FarmHouse Fresh, Dazzle Dry kits, and seasonal items.
4. Membership Program: SOAK Lounge Membership offering benefits for repeat customers, described as a 'self-care cheat code' for regular patrons.
5. Party/Event Services: Private party bookings for bridal parties, corporate events, and group celebrations. Features group seating, cocktails, and coordinated nail services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Soak Nail Spa + Lounge operates two physical salons in Reno, Nevada offering professional manicures, pedicures, KOKOIST Japanese gel nail extensions, Dazzle Dry nail polish, custom nail art, and seasonal curated SOAK experiences, combined with artisan cocktails and mocktails served during services. Retail boutique products, private party bookings, gift cards, and a recurring membership program complement the core service revenue.

Product overview

SOAK is a nail spa and cocktail lounge offering a unified luxury nail care and wellness experience in Reno, Nevada. The core offerings include professional manicure and pedicure services, KOKOIST Japanese gel nail extensions, and Dazzle Dry nail polish system. These are complemented by artisan cocktails and mocktails, seasonal curated experiences, nail art services, and the SOAK Boutique retail section. Additional services include party hosting for groups, a membership subscription program, gift cards, and foot wellness treatments like the Magical Melt and Jelly Bath add-ons. The company operates two Reno locations and positions itself as a health-focused, high-end nail spa with an emphasis on clean beauty products, autoclave sterilization, and professional nail technicians.

Differentiator

Problem solved

Functional benefit

Products and services

• Manicure Services Professional manicure services including classic and gel manicures, focusing on nail health, polish application, and nail art for individual clients in Reno.
• Pedicure Services Relaxing pedicure treatments featuring traditional bowl-style basins with fresh water for every client, organic products, and seasonal experiences for individual clients in Reno.
• KOKOIST Nail Extensions Japanese gel nail extension system providing longer nails without damage, marketed as a healthier alternative to traditional nail extensions.
• Dazzle Dry Nail Polish Service Clean, chemical-free four-step nail polish service that air-dries in under 5 minutes without UV light and is vegan, cruelty-free, and Clean Beauty Certified.
• Seasonal SOAK Experience Seasonally curated organic nail soak followed by exfoliating scrub, detoxing mask, and organic hydrating lotion or seasonal massage candle, with complimentary nail art or cocktail.
• Artisan Cocktails and Mocktails Skillfully crafted artisan cocktails and mocktails served during nail services, including signature drinks like the Pink Drink, Bloody Mary, Pep Rally, French 775, Manhattan, and seasonal creations.
• Party Services Private party experiences for groups hosting events at the salon, including bridal parties, girl's nights, and corporate events with group seating, cocktails, and coordinated nail services.
• SOAK Lounge Membership Subscription-style membership offering exclusive benefits, discounts, and priority access to services for regular clients.
• SOAK Gift Cards Gift certificates available for purchase through the Meevo eGift app, never expire, and can be used for all services and retail products, with frequent promotional discounts.
• Magical Melt Foot Treatment Foot wellness service featuring jelly bath, chakra alignment massage, paraffin booties, and customizable finish (cool polar lotion, warm hydrating oil, or organic lotion).
• Jelly Bath Add-On Gel-Ohh brand jelly bath treatment available in various scents (pineapple, peppermint, cannabis, citrus) that transforms from liquid to jelly texture for an enhanced pedicure experience.
• SOAK Boutique Retail Products Hand-curated selection of fashion accessories, nail care products, and beauty items available for purchase in-store, including FarmHouse Fresh, Dazzle Dry kits, and seasonal items.
• Custom Nail Art Services Custom nail art designs including featured SOAK Trends, seasonal designs, and personalized artwork, with complimentary nail art OR cocktail included with a Seasonal SOAK service.

Quantifiable outcome

• One of the first nail spas to perform KOKOIST nail extensions in Reno
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• FarmHouse FreshcoreOthersSOAK uses FarmHouse Fresh products in their Seasonal SOAKs and offers them for sale in their store. FarmHouse Fresh is known for cruelty-free, vegan products with a mission to rescue and care for neglected and abused animals. The company has saved over 1,500 animals from slaughter.
• Andelin Family FarmsminorStrategic or Co-development PartnerLocation for SOAK's annual employee appreciation trips. Farm is located in Spanish Springs and offers family-friendly events. Employees enjoy baby animal days and team bonding activities. SOAK supports this local agricultural business.
• Canine Rehabilitation Center and Cat Sanctuary (CRCCS)minorOthers501(c)(3) nonprofit that SOAK supports monthly. CRCCS inspires, educates, and motivates humans to change how the world views, rescues, and places homeless dogs and cats, offering behavioral training, adoption services, hospice care, and more.
• ella+milacoreStrategic or Co-development PartnerSOAK's nail polish partner offering 17-free polishes (free of acetone, animal-derived ingredients, bisphenol-A, camphor, formaldehyde, and more). All ella+mila polishes are 100% vegan, 100% cruelty-free, and PeTA-certified. Partnership emphasizes shared commitment to safer, non-toxic nail products.
• Southern Hospitality (Dr. Quinton Yeldell)minorOthersPodiatrist-founded foot care line featuring Mint Julep foot scrub, foot files, pumice brushes, and Heel Bomb. SOAK offers these products for sale and uses them in services. Products are podiatrist-recommended for foot wellness.
• Indigo Bath and Body CompanyminorOthersMaker of Foot Fetish products including Shea Butter Soap with embedded loofah and Foot Fetish Therapy Balm. SOAK recommends these products for at-home foot care between pedicures.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Now Massage: Boutique massage studio chain with a hospitality-driven, design-forward experience. Comparable to SOAK's boutique wellness concept combining service with a relaxing lounge atmosphere.
• Paintbox: Modern, design-forward nail salon offering curated manicure and pedicure experiences with a packaged, premium service menu. Closely comparable to SOAK's boutique, experience-led nail concept.
• MiniLuxe: Multi-location elevated nail care brand with a clean-beauty product line and standardized service menu. Comparable to SOAK's premium positioning and clean-beauty product focus, though at significantly larger scale.
• Olive & June: Nail salon and at-home product brand offering a curated, design-forward manicure experience and proprietary polish system. Comparable to SOAK's nail-services-plus-retail and clean-beauty positioning.
• Tenoverten: Upscale nail salon chain with a clean, non-toxic polish line and standardized service menu. Comparable in concept to SOAK's premium, clean-beauty nail offering.

Emerging players

• Polished Nail Bar: Multi-location boutique nail bar offering curated manicure and pedicure experiences with a modern, hospitality-focused concept. Comparable to SOAK's boutique nail-spa positioning, though operating in different geographies.
• Plush Nail Bar: Independent boutique nail salon chain offering manicure, pedicure, and nail art services in a hospitality-driven lounge setting. Comparable to SOAK's nail-spa-plus-lounge concept at a similar small-chain scale.

Broad incumbents

• Hand & Stone Massage and Facial Spa: Large national franchise offering massage, facial, and nail services in a membership-based retail setting. Comparable to SOAK's membership-driven spa service offering, but at franchise scale and broader service mix.
• Venetian Nail Spa: National nail salon chain offering manicure, pedicure, and waxing services. Comparable to SOAK's core nail services, but at a higher-volume, lower-price-positioned chain model.
• Burke Williams Spa: Multi-location upscale day spa offering massage, facials, and body treatments. Comparable to SOAK's premium wellness positioning, but with a broader spa service menu and higher price point.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/soak-nail-spa-lounge

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soak Nail Spa + Lounge