JOSELIN SOBAOS Y QUESADAS SL

What JOSELIN SOBAOS Y QUESADAS SL does

JOSELIN SOBAOS Y QUESADAS SL is a third-generation family-run artisan bakery founded around 1946 and headquartered in Selaya, in the Valles Pasiegos region of Cantabria, Spain. The company produces traditional Cantabrian confectionery — primarily Sobaos Pasiegos (a significant share holding Indicación Geográfica Protegida certification), Quesada Pasiega (standard and gluten-free variants), Pastón Pasiego butter cookies, and a Giant Sobaos line in classic, blueberry, and chocolate variants — using hand-kneaded, non-industrial artisan methods preserved across three generations. The business employs approximately five people and operates a hybrid go-to-market combining an owned e-commerce storefront (delivering across Spain in 24/48/72-hour windows with free shipping over €60), an on-site physical shop and cafeteria at the Selaya headquarters, hundreds of independent retail points across Cantabria, and ticketed visitor experiences (the Museo del Sobao Pasiego — the first sobao museum in Cantabria — and a hands-on sobao-making workshop).

The business makes money through direct one-time product sales (per-unit/per-pack pricing ranging from €5.50 for a 4-unit margarine pack to €34.95 for 18 large butter sobaos or 32 individual IGP sobaos, plus €43.95–€49.95 gift packs), on-site cafeteria consumption (with exclusive in-café items such as the Sobao antiguo de masa and churro pasiego), and advance-reservation experience tickets. Pricing is publicly disclosed on the website (VAT-inclusive), and the customer base is entirely consumer/tourist B2C, segmented as individual buyers, regional residents, day-trippers, and gastronomic tourists. The company is privately held with no external equity; funding has come exclusively from small SODERCAN regional grants (totalling approximately €29,356 across 2022–2025) covering tourism equipment, national market promotion, digitalisation, and family-protocol succession planning. In 2026, Joselín was recognised by the Asociación Frisona de Cantabria as the producer of the best sobaos pasiegos of the year.

Name

JOSELIN SOBAOS Y QUESADAS SL

Legal name

JOSELIN SOBAOS Y QUESADAS S.L.

Website

https://sobaosjoselin.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

1–10 employees

Short description

JOSELIN SOBAOS Y QUESADAS SL is a third-generation family-run artisan bakery in Selaya, Cantabria, producing traditional IGP-certified Sobaos Pasiegos, Quesada Pasiega, and related sweets for individual consumers and tourists via e-commerce, a physical shop and cafeteria, hundreds of regional retailers, and an on-site sobao museum and workshop.

Ownership category

akta.pro rank

Product category

Artisanal Confectionery

NAICS

Retail Bakeries (311811), Snack and Nonalcoholic Beverage Bars (722515)

SIC

Bakery Products (2050), Retail-Eating Places (5812)

akta.pro primary industry

Ethnic & Regional Bakeries (e.g., Middle Eastern, Asian, Latin) (THAFAFAJ)

akta.pro secondary industries

Dessert Cafes (Coffee + Desserts) (THAFADAH), Patisseries & Dessert Boutiques (CRAHAGAB)

Keywords

• Artisanal confectionery products
• Traditional Cantabrian pastries
• Sobao pasiego production
• Butter bakery goods
• Gastronomic tourism experiences

Headquarters

HQ city

Selaya

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Artisanal confectionery product sales: The primary revenue stream is the direct sale of traditional Cantabrian sweets — sobaos (with and without IGP certification), quesadas, giant sobaos, and pastry items — through an owned e-commerce store and a physical shop in Selaya. Additional revenue is generated through hundreds of third-party retail points across Cantabria.
2. Visitor experiences (workshop and museum): The company runs a sobao-making workshop and the first Museum of Sobao in Cantabria, both requiring advance reservation. These experiences generate incremental revenue and serve as brand-building touchpoints that drive product sales.
3. Cafetería (on-site café): A physical café located at the Selaya premises where visitors can consume sobaos, quesadas, and other products on-site, including exclusive items such as the churro pasiego and the sobao antiguo de masa (available first weekend of each month).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

JOSELIN SOBAOS Y QUESADAS SL is a third-generation, family-run artisan bakery in Selaya, Cantabria, that hand-produces traditional Cantabrian sweets — primarily IGP-certified sobaos pasiegos (butter and margarine variants), quesada pasiega, giant sobaos (classic, blueberry, chocolate), the heritage 'Sobao de masa', pastón pasiego cookies, and assorted gift packs — and sells them through its own e-commerce store, an on-site shop and cafeteria, and hundreds of independent retail points across Cantabria. The company also operates the first Museum of Sobao in Cantabria and a hands-on sobao-making workshop as paid visitor experiences.

Product overview

JOSELIN SOBAOS Y QUESADAS SL is a traditional Cantabrian bakery operating for 80 years (three generations) in Selaya, producing artisanal sweets from the Pas Valleys region. The company operates as a single unified offering combining physical products (bakery goods) and visitor experiences. The product portfolio centers on Sobaos Pasiegos with IGP (Protected Geographical Indication) certification, available in various sizes (4, 6, 8, 12, 18 units) and formats (butter and margarine variants), plus Giant Sobaos in classic, blueberry, and chocolate flavors. Additional products include Quesada Pasiega (standard and gluten-free variants in mini, small, and large sizes), Pastón Pasiego (butter cookies), and Sobao de Masa (traditional dough-based sobao available only on special occasions). The company also offers gift packs (Pack Capricho Pasiego and Pack Díselo con Joselín) for sharing and gifting. Complementary services include the on-site Cafetería in Selaya, the Museo del Sobao Pasiego (first museum dedicated to sobao in Cantabria), and the Taller de Sobaos Pasiegos (hands-on workshop experience). All products emphasize traditional artisanal methods with quality ingredients.

Differentiator

Problem solved

Functional benefit

Products and services

• Sobaos Pasiegos IGP (Mantequilla) IGP-certified traditional Cantabrian butter sobaos pasiegos sold in multiple pack sizes (4, 6, 8, 18, and 32 units, individually wrapped); made with butter, flour, sugar, eggs, and honey; characterised by a toasted surface and dense, fluffy texture. Produced in the Pas and Pisueña river basins under the Indicación Geográfica Protegida framework. Targeted at individual consumers and gift buyers across Spain.
• Sobaos Pasiegos de Margarina Traditional Pas Valley sobaos made with vegetable margarine (instead of butter) in packs of 4, 6, 12, and 18 units; rectangular shape with toasted surface and yellow interior; 60-day shelf life; individually wrapped in food-grade paper. Sold to consumers seeking the traditional taste at a more accessible price point.
• Sobao de Masa (Heritage) Heritage 'antiguo' sobao made from bread dough, eggs, sugar, butter, and anise; requires overnight dough resting and is 100% artisanal; each unit approximately 180g, hand-dosed. Available only on special occasions (first weekend of each month in-store; limited online drops), in packs of 2 or 4 units. Priced €6.00–€12.00.
• Sobao Gigante (Classic) Single 600g traditional giant sobao made with 27% butter, flour, sugar, eggs, honey, and preservatives; ideal for sharing or gifting; customisable with optional personalised stickers. Priced €8.95.
• Sobao Gigante de Arándanos Single 700g giant sobao containing 21.3% blueberries; made with flour, butter, sugar, eggs, and blueberry filling; customisable with stickers for gifting. Priced €10.90.
• Sobao Gigante Chocolate Single 700g giant chocolate sobao containing 19% chocolate chips; made with flour, butter, sugar, eggs, cocoa nibs, glucose syrup, and honey. Priced €10.90.
• Quesada Pasiega (Standard and Fresh) Traditional Quesada Pasiega (Cantabrian dessert) made with milk, eggs, sugar, flour, butter, lemon, cinnamon, and rennet; characterised by a dense, juicy texture, mild curdled-milk flavour, and toasted surface. Available vacuum-packed in mini (150g) and small (450g) formats with ambient shelf life, and fresh large (950g) requiring refrigeration and 10-day consumption window. Targeted at individual consumers and gift buyers.
• Quesada Pasiega Sin Gluten Gluten-free Quesada Pasiega (450g) made with rice flour and corn starch instead of wheat flour; maintains the traditional flavour of curdled milk, lemon, and cinnamon. Targeted at gluten-intolerant consumers and households seeking inclusive dessert options.
• Pastón Pasiego Traditional Pas Valley butter cookies (200g) made with 28.5% butter, flour, sugar, eggs, brandy, and anise; intended for breakfast or merienda paired with coffee, chocolate, or tea. Targeted at individual consumers and gift buyers.
• Pack Capricho Pasiego (Gift Pack) Assorted gift pack (3.4kg) containing 6 large butter sobaos, 4 large butter sobaos, small quesada, Pastón pasiego, and giant blueberry sobao. Targeted at consumers seeking a single gifting or sharing SKU that showcases the Joselín range. Priced €43.95.
• Pack Díselo con Joselín (Gift Pack) Assorted gift pack (3.4kg) featuring 6 large butter sobaos, 8 medium butter sobaos, fresh quesada, Pastón pasiego, and giant blueberry sobao. Targeted at consumers seeking a premium Joselín gift SKU. Priced €49.95.
• Cafetería Joselín Traditional on-site cafeteria in Selaya, Cantabria, serving Joselín's sobaos, quesadas, and other regional recipes (including exclusive items such as churro pasiego and Sobao antiguo de masa on the first weekend of each month) with views of the Pas Valleys mountains. Targeted at walk-in visitors, regional residents, and tourists.
• Museo del Sobao Pasiego Advance-reservation visitor experience at the first Museum of Sobao in Cantabria, where guests discover the history of the Pas Valleys and the evolution of its most emblematic sweets. Targeted at regional residents seeking cultural reconnection, tourists, schools, and cultural groups.
• Taller de Sobaos Pasiegos Advance-reservation hands-on workshop in which visitors learn to knead ingredients, shape traditional hats, portion dough, and take home their freshly baked sobaos. Suitable for families, team-building events, and groups. Targeted at families, small-group experiential buyers, and corporate team-building organisers.

Quantifiable outcome

• 3,590 Google reviews with an 'EXCELENTE' aggregate rating
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• La Mallorquina: Historic Spanish pastry shop founded in 1894 in Madrid, operating a flagship storefront and café. Comparable as a heritage Spanish patisserie with retail + on-site consumption and broad consumer recognition, though at significantly larger scale and broader product range.
• Lacasa: Jaca-based Spanish chocolate and confectionery brand founded in 1852. Comparable heritage Spanish confectionery player with traditional positioning and multi-generational legacy similar to Joselín's three-generation heritage.
• Dulca: Spanish traditional biscuit and confectionery brand producing packaged sweet baked goods for retail. Comparable in the broader Spanish packaged confectionery space with similar traditional positioning, though significantly larger and more industrial in scale.
• Turrones Picó: Jijona-based traditional Spanish turrones producer with regional artisan heritage. Comparable heritage confectionery positioning and similar regional specialization, though operating in a different product category.
• Chocolates Valor: Villajoyosa-based Spanish chocolate brand founded in 1881, with broad national distribution and retail presence. Comparable heritage Spanish confectionery player with similar longevity, though much larger scale and broader category.
• Casa Mira: Alicante-based traditional confectionery founded in 1855, specializing in turrones and almond-based sweets. Comparable as a heritage Spanish confectionery brand with artisan positioning, longevity, and gifting-oriented product range similar to Joselín's gift packs.

Direct peers

• Sobaos Casa Tía Ceferina: Traditional Cantabrian artisan producer of Sobao Pasiego based in Vega de Pas, sharing IGP certification and family-run heritage positioning. Most directly comparable peer in the same narrow IGP Sobao Pasiego category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/joselin-sobaos-y-quesadas-sl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JOSELIN SOBAOS Y QUESADAS SL