La Mallorquina Sl

What La Mallorquina Sl does

La Mallorquina Sl is a privately held, family-owned artisanal pastry and confectionery business founded in 1894 in Madrid, Spain. The company sells traditional Spanish pastries, fine bollería, whole cakes, chocolates and confections, and a growing savory line, organized into six product categories (Pastelería, Bollería, Bombonería, Salados, Especialidades, Tartas), with a proprietary recipe library that has been passed down through three generations of the Quiroga and Gallo families. Operations run from a centralized workshop producing fresh products daily from 6am, distributed through five retail stores in central Madrid — the flagship at Puerta del Sol, 8 (kilómetro cero of Spain, owned since the early 1900s) plus Velázquez, Glorieta de Quevedo, Narváez, and Carlos Maurrás — with extended hours running daily.

The business model combines direct-to-consumer retail walk-in traffic with an owned e-commerce channel offering home delivery within specific Madrid postal codes, in-store pickup, and 4-hour express pickup at two locations. A Glovo partnership adds approximately 40-minute on-demand delivery, and a dedicated catering vertical supplies corporate events, celebrations, and gatherings. Pricing is per-unit with VAT included (e.g., Tarta de Fresas €28, Napolitanas de Chocolate €4 for two units, Bandeja de Sándwiches €12–€48), positioning the company in the premium artisanal tier rather than mass-market bakery. The company explicitly states that products cannot be shipped outside the Community of Madrid due to perishability, structurally capping geographic reach.

Customer segments split between individual consumers (primary, including Madrid residents and tourists) and corporate/event clients (secondary). Distribution is purely domestic (single-country). Marketing runs through the company's own e-commerce site, a content blog, Google My Business locations, Facebook, TripAdvisor, and Minube for tourist-facing earned media. No external investors, private equity, parent company, or subsidiary structure is present; the firm operates as a standalone Spanish SL with no publicly disclosed financials, no app product, no public API, no AI/ML capability, and no patents. Recognition includes Distinciones from the Madrid Chamber of Commerce, the Ayuntamiento de Madrid, and the Medalla 2 de Mayo from the Comunidad de Madrid.

Name

La Mallorquina Sl

Legal name

Pastelería La Mallorquina

Website

https://www.pastelerialamallorquina.es

Company type

Private

Founded year

1894

Operating status

Operating

Short description

La Mallorquina Sl is a 130-year-old privately held Madrid-based pastry and confectionery business operating five retail stores in central Madrid including an owned flagship at Puerta del Sol, selling artisanal cakes, bollería, chocolates, and savories direct-to-consumer plus catering for corporate events.

Ownership category

akta.pro rank

Product category

Artisanal Bakery & Confectionery

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291)

SIC

Bakery Products (2050), Retail-Grocery Stores (5411)

akta.pro primary industry

Patisseries & Dessert Boutiques (CRAHAGAB)

akta.pro secondary industries

DTC Bakery & Desserts Delivery (AFAIANAF), Specialty Food Gift Shops & Hampers (CRAHAGAN), Dessert Cafes (Coffee + Desserts) (THAFADAH)

Keywords

• Artisan pastry products
• Artisanal confectionery
• Celebration cakes
• Event catering services
• Traditional Spanish bakery

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Store Sales: Direct sales of artisanal pastries, cakes, chocolates, and savory items through five physical store locations in central Madrid
2. Online Ordering with Home Delivery: E-commerce sales with home delivery service within specific Madrid postal codes for fresh pastries and baked goods
3. Catering Services: Corporate and event catering services including customized orders for celebrations, company events, and gatherings
4. In-Store Pickup: Online orders placed for collection at physical stores, including express pickup option at Narváez and Carlos Maurrás locations

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

La Mallorquina is a historic Madrid pastry shop founded in 1894 that produces and sells artisan pastries, cakes, chocolates, confectionery, and savory items. The company operates five physical retail stores in central Madrid (flagship at Puerta del Sol) and a direct e-commerce storefront offering home delivery within Madrid postal codes, in-store pickup, and Glovo rapid delivery. It also provides catering services for corporate events and celebrations, leveraging century-old proprietary recipes and daily fresh-baked production.

Product overview

La Mallorquina is an iconic Madrid pastry shop founded in 1894 offering a diverse portfolio of artisan products organized into six main categories: Pastelería (cakes and pastries), Bollería (fine pastries like croissants and napolitanas), Bombonería (chocolates and confections), Salados (savory items for events), Especialidades (traditional Spanish specialties), and Tartas (whole cakes). The company operates both retail stores across Madrid and an e-commerce platform with home delivery. A dedicated catering service provides customized trays for corporate events and celebrations. The product portfolio spans from century-old recipes like the Bartolillo, Merlitón, and Rosquillas to modern offerings including seasonal items, artisan ice creams, and international-inspired pastries like French macarons and Chinese bao buns. The company positions itself at the intersection of traditional craftsmanship and contemporary innovation, maintaining artisan quality while expanding into modern product lines.

Differentiator

Problem solved

Functional benefit

Products and services

• Bollería (Fine Pastries) Artisan fine pastries and viennoiserie baked daily, targeting individual consumers in Madrid for breakfast, snacks, and everyday consumption.
• Tartas (Celebration Cakes) Whole celebration and dessert cakes sold by unit, targeting individual consumers and families for birthdays, events, and special occasions.
• Bombonería (Chocolates & Confectionery) Artisan chocolates, truffles, macarons, violet candies, and tea biscuits sold as individual items or gift boxes, targeting individual consumers for gifting and personal consumption.
• Salados (Savory Items)
• Especialidades (Traditional Specialties) Traditional Madrid and Spanish pastry specialties with century-old recipes, including Bartolillo, Merlitón, Rosquillas de San Isidro, and the imported French Xaxepoch, targeting consumers seeking authentic regional heritage sweets.
• Roscón de Reyes Traditional Spanish Three Kings Day cake, sold seasonally. La Mallorquina was the first establishment to introduce this French dessert to Spain.
• Helados Artesanos (Artisan Ice Creams) Seasonal artisan ice creams made with natural fruit, sold during summer, targeting individual consumers seeking premium-quality frozen desserts.
• Granizados Artesanos (Artisan Slush Drinks) Seasonal artisan granizados (slush drinks) introduced for the hot season, sold through retail stores, targeting individual consumers.

Quantifiable outcome

• Products baked fresh daily from 6am in centenary workshop

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

One partnership is on record.

• GlovominorChannel Partner/ Reseller/ DistributorGlovo partnership enables rapid delivery service (approximately 40 minutes) for customers needing urgent pastry deliveries. Orders placed through Glovo arrive quickly, complementing the standard next-day home delivery service.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Pastelería Mallorca: Long-established Madrid pastry and confectionery institution (notable for similar name heritage from Mallorcan founders). Direct peer because it competes in the same specialty Spanish pastries and confectionery category, serving Madrid locals and tourists with a comparable traditional artisan proposition.
• El Riojano: One of the oldest pastry and confectionery shops in Madrid, founded in 1855, with a flagship in central Madrid specializing in traditional Spanish sweets and pastries. Direct peer because of identical category (patisseries and dessert boutiques), central-Madrid positioning, and historic artisan positioning.
• Crustó Panadería: Madrid-based artisan bakery and pastry chain with multiple locations, offering breads, pastries, and seasonal specialties. Direct peer because it targets the same daily-breakfast and artisan-pastry occasion in central Madrid with comparable product breadth.
• Moulin de la Vierge: French-style bakery and patisserie chain in Madrid offering viennoiserie, artisan breads, and pastries. Direct peer because of overlapping French-influenced artisan pastry assortment (croissants, viennoiserie, macarons) and central-Madrid retail presence.
• La Duquesita: Madrid-based patisserie founded in 1925 known for traditional Spanish confectionery (including violet candies) and pastries. Direct peer because of overlapping product catalog, central-Madrid retail model, and focus on traditional Spanish sweets with heritage positioning.
• Pastelería Mamá Framboise: Madrid specialty pastry and café with multiple central locations, offering artisan pastries, cakes, and breakfast service. Direct peer because it serves the same Madrid locals-and-tourists market with comparable pricing and a similar mix of traditional and modern artisan products.
• Horno San Onofre: Historic Madrid bakery founded in the 19th century, offering traditional artisan breads, pastries, and confectionery from a flagship in central Madrid. Direct peer because it competes in the same heritage artisan pastry category with comparable pricing and tourist/locals audience.
• Celicioso: Madrid specialty bakery focused on gluten-free artisan pastries and cakes, with multiple central-Madrid locations and online ordering. Direct peer because it competes for the same specialty pastry and cake occasion-based purchases in central Madrid.

Broad incumbents

• Ladurée: Global French luxury patisserie brand with presence in major capitals, known for macarons and premium pastries. Broad incumbent because it operates in the same premium pastry/confectionery category globally, with overlapping product lines (macarons, gift boxes) even though it does not focus on traditional Spanish pastries.

Regional players

• Granja El Henar: Traditional Spanish confectionery and pastry maker from a different Spanish region, focused on artisanal turrón, sweets, and pastries. Regional peer because it operates in the same traditional Spanish confectionery category but is geographically based outside Madrid and does not directly compete in the same city.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pastelerialamallorquina/reviews

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Mallorquina Sl