SoBe Burger

What SoBe Burger does

SoBe Burger is a privately held UK quick-service restaurant brand founded in 2018 by school friends Tom and Alex, who conceived the concept after discovering Miami's downtown burger scene. Operating under the brand name 'SoBe' (short for South Beach), the company sells Miami-style slow-smashed burgers, chicken burgers, vegan options, and loaded fries and wings through three channels: company-owned and franchise dine-in locations across 18+ UK cities, Deliveroo delivery, and a £9.99 weekday lunch deal supported by a student loyalty program. Menu prices range from £3.75 for fries to £12.50 for premium signature burgers, and all beef and chicken are 100% halal-certified by HaPl Halal Professional Institute and Rikdrob S.A., with three sites (Plymouth, Sheen, Norwich) classified halal-friendly due to on-site bacon cooking.

The business model is asset-light and franchise-led: SoBe Burger charges prospective franchisees a ~£70k liquid capital entry fee and operates within the Sessions ecosystem, which provides marketing technology, brand infrastructure, and exclusive partnership opportunities (including a referenced Netflix tie-up). The corporate entity runs with a lean team of approximately five employees while scaling footprint, with stated ambitions to reach 200 UK locations. Differentiators cited include grass-fed beef, signature sauces, halal certification, Miami-inspired brand positioning, and a National Burger Awards 2026 finalist placement for the Double Bacon Black Garlic burger. Co-branded partnerships (Hackney Gelato) and digital loyalty (SoBe Loyalty Club, SoBe Student Club) round out the operating stack.

No revenue, funding, or audited financial figures are disclosed in the available data. The company's technology footprint is limited — its website runs on Squarespace, there is no proprietary app, and no AI/ML, integrations, or SDKs are disclosed — suggesting competitive advantage is brand-, format-, and ecosystem-driven rather than technology-driven. Geographic operations are UK-only across England and Scotland, with no disclosed international footprint or pipeline.

Name

SoBe Burger

Legal name

SoBe Burger

Website

https://sobeburger.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

SoBe Burger is a UK quick-service restaurant brand founded in 2018 that sells Miami-style smash burgers, chicken, vegan options, and sides through 18+ franchise and company-owned dine-in locations plus Deliveroo delivery, serving individual consumers and students with halal-certified meat.

Ownership category

akta.pro rank

Product category

Quick-Service Burger Restaurant

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Burger QSR (THAFAAAA)

akta.pro secondary industry

Burger Fast Casual (THAFABAA)

Keywords

• Smash burger restaurant
• Quick-service restaurant
• Halal-certified burgers
• Fast casual dining
• Burger franchise opportunities

Headquarters

HQ city

Plymouth

HQ country

United Kingdom

HQ region

Europe

Offices18 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Food and beverage sales (dine-in): Revenue from direct customer purchases at company-owned and franchise dine-in restaurant locations across the UK
2. Delivery orders: Revenue from delivery orders through Deliveroo partnership, with customers ordering via app for home delivery
3. Franchise fees: Franchise ownership fees from franchisees joining the SoBe Burger network, with approximately £70k liquid capital requirement

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

SoBe Burger sells Miami-style smash burgers (beef, chicken, and vegan), seasoned fries, wings, and chicken tenders through a network of company-owned and franchise dine-in restaurants across the UK and via Deliveroo delivery. The menu is built on slow-smashed 100% grass-fed beef patties, signature sauces, and halal-certified meat, with menu items priced from £3.75 for fries up to £12.50 for the premium Double Bacon Black Garlic burger. The business also sells franchise opportunities to entrepreneurs seeking QSR ownership with a lower capital entry point.

Product overview

SoBe Burger is a fast-growing UK burger brand offering Miami-style smash burgers, chicken burgers, and sides through multiple dine-in locations and delivery services. The product portfolio centers on smash burgers (SoBe Cheeseburger, Truffle Cheeseburger, Confit Garlic Cheeseburger, Green Chilli Cheeseburger, BBQ Cheeseburger, Double Bacon Black Garlic) and chicken burgers (The OG, Buffalo Chicken, Hot Honey Chicken Burger, Cajun BBQ Chicken Burger), complemented by vegan options (Vegan Cheeseburger, Vegan BBQ Cheeseburger). Sides include various fries (Fries, Cajun Fries, SoBe Fries, SoBe Hot Fries, Garlic Mayo Fries, Truffle Fries) and wings (Buffalo Wings, Hot Honey Wings, Cajun BBQ Wings), plus Regular Chicken Tenders. The company also operates loyalty programs (SoBe Student Club, SoBe Loyalty Club) and offers franchise opportunities for expansion.

Differentiator

Problem solved

Functional benefit

Products and services

• SoBe Cheeseburger The signature burger: double grass-fed beef smashed patties with melted cheese and signature SoBe sauce in a toasted milk bun, aimed at general burger consumers.
• Double Bacon Black Garlic Burger Premium burger featuring two 100% grass-fed smashed beef patties with American cheese, black coffee bacon jam, crispy bacon, black garlic mayo, pickled onion, crispy onions and chives; National Burger Awards 2026 Finalist.
• Truffle Cheeseburger Double 100% grass-fed beef patties with melted cheese, crispy onions, pickles, and rich truffle mayo in a toasted milk bun.
• Confit Garlic Cheeseburger Smooth confit garlic mayo with double 100% grass-fed beef patties topped with melted cheese and crispy onions in a toasted milk bun.
• Green Chilli Cheeseburger Double 100% grass-fed beef patties loaded with pickled green chillies, melted cheese, and spicy chilli mayo in a toasted milk bun.
• BBQ Cheeseburger Smoky BBQ mayo with double 100% grass-fed beef patties layered with melted cheese and crunchy pickles in a toasted milk bun.
• Vegan Cheeseburger Signature SoBe sauce with melted vegan cheese on a plant-based patty in a toasted vegan bun, targeting vegan and flexitarian consumers.
• Vegan BBQ Cheeseburger Smoky BBQ mayo, vegan cheese, crunchy pickles, and a plant-based patty in a toasted vegan bun.
• The OG Chicken Burger Golden fried chicken with crisp lettuce, house mayo, and pickles in a toasted milk bun.
• Buffalo Chicken Burger Crispy fried chicken drenched in Frank's RedHot sauce, topped with cool ranch, chives, lettuce, and pickles in a toasted milk bun.
• Hot Honey Chicken Burger Crispy fried 100% chicken breast glazed in hot honey, with spicy ranch, lettuce, and pickled jalapeños in a toasted milk bun.
• Cajun BBQ Chicken Burger Cajun-spiced fried chicken with smoky BBQ sauce, house mayo, chives, lettuce, and pickles in a toasted milk bun.
• Fries (Skin-on with Sea Salt) Skin-on fries with sea salt, sold as a standalone side.
• Truffle Fries Skin-on fries with truffle mayo and crispy onions.
• Buffalo Wings Naked wings drenched in tangy, fiery Buffalo sauce and drizzled with ranch.
• Regular Chicken Tenders Three crispy fried chicken tenders with choice of sauce.
• SoBe Student Club Student loyalty program offering 20% discount and exclusive deals for students with valid student ID, targeting university and college students.
• SoBe Loyalty Club Loyalty program providing exclusive offers and deals to members, driving repeat purchases across UK locations.
• SoBe Burger Smash Burger Franchise Franchise opportunity offering QSR ownership with approximately £70k liquid capital requirement, part of the Sessions ecosystem, including marketing power and exclusive Netflix brand opportunities.

Quantifiable outcome

• Over 1,300,000 burgers served through delivery before dine-in expansion
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• DeliveroocoreChannel Partner/ Reseller/ DistributorDelivery partnership enabling customers to order SoBe Burger menu items for home delivery through the Deliveroo platform
• SessionsflagshipStrategic or Co-development PartnerSessions ecosystem powers the SoBe Burger brand, providing marketing power, technology infrastructure, and exclusive brand opportunities including Netflix partnership. The company is founded on the belief that opportunity shouldn't be dictated by depth of pockets but quality of service.
• NetflixminorGTM or Marketing PartnerExclusive Netflix partnership referenced as a brand opportunity available through the Sessions ecosystem
• Hackney GelatominorStrategic or Co-development PartnerHackney Gelato has landed in select SoBe locations, offering their best-selling gelato alongside burgers
• HaPl Halal Professional InstitutecoreOthersHalal certification body that certifies SoBe Burger's chicken and beef as halal across all locations
• Rikdrob S.A.coreOthersHalal certification body that certifies SoBe Burger's chicken and beef as halal across all locations

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Honest Burgers: UK-born gourmet burger chain with dine-in and franchise locations, comparable menu architecture (smash-style burgers, sides, regional sourcing) and similar premium-casual positioning versus mainstream QSR.
• Patty & Bun: London-based smash burger brand with dine-in restaurants and delivery, closely mirroring SoBe's Miami/smash-burger inspiration and menu breadth across beef, chicken, and vegan options.
• Byron Burgers: Established UK premium-burger casual dining chain; comparable target customer, dine-in footprint and menu positioning though operating at significantly larger scale than SoBe.
• Bleecker Burger: London-founded smash-burger specialist competing for the same premium-burger, dine-in and delivery customer as SoBe in the UK capital and selected regional cities.
• Burger & Beyond: UK gourmet burger brand with London roots and delivery/dine-in presence, targeting overlapping 25-40 year-old urban burger enthusiasts with high-quality patties and signature sauces.

Broad incumbents

• Shake Shack: US premium-burger QSR with growing UK presence; similar 'better burger' positioning, menu architecture, and viral brand identity as SoBe, but materially larger footprint and capital base.
• McDonald's: UK QSR incumbent dominating mass-market burger demand; competing with SoBe for value-tier burger occasions (lunch deal overlap) and high-street real estate, though operating a fundamentally different mass-market model.
• Five Guys: Major US-headquartered premium-burger QSR with extensive UK presence; overlapping menu (smash-style burgers, fries) and price band but vastly larger scale, supply chain and marketing budget.

Emerging players

• Wingstop: US-origin chicken-focused QSR expanding across the UK with dine-in and delivery; comparable delivery-led launch strategy, franchise model and adjacency to SoBe's wings/tenders category.

Others

• Deliveroo Editions / dark-kitchen QSR brands: Dark-kitchen and delivery-native burger concepts operating on the Deliveroo platform; relevant peers because SoBe built its 1.3M-burger baseline in this channel before transitioning to dine-in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sobe-burger-uk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SoBe Burger