Social Axe Throwing
Social Axe Throwing is a privately held indoor axe-throwing entertainment operator with three permanent venues in Utah and Arizona, mobile units, seasonal leagues, corporate events, and a franchise program serving consumers, social groups, and corporate clients.
- Company typePrivate
- Founded2017
- HeadquartersOgden, Utah, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Social Axe Throwing does
Social Axe Throwing is a privately held indoor axe-throwing entertainment operator founded in April 2017 in Ogden, Utah, where it opened the first axe-throwing venue in the state. The company operates three permanent venues (Ogden UT, Salt Lake City UT, Gilbert AZ) with capacities of 85-120 guests each, plus two mobile axe-throwing units serving Utah and Arizona. Service offerings include walk-in lane rentals ($18/person for one hour), private Main Event packages ($30/person for two hours, groups of 6+), seasonal competitive leagues across four annual seasons, corporate venue rentals ($2,500-$3,500), mobile off-site events ($900-$1,500 base), and franchise licensing. Ogden and Gilbert locations operate on-site pizzerias with craft beer, while the Salt Lake City venue (housed in a converted steel fabrication shop) partners with Bad Caddy Pizza for catering and hosts the annual National Rocky Mountain Axe Throwing Tournament. The company is affiliated with the World Axe Throwing League (WATL) and has franchised its concept since 2022, with the Gilbert location achieving 7-figure sales in its first two years. There is no disclosed proprietary technology; the core offering is a coached, structured entertainment experience. The company maintains private ownership with co-owner Brayden Floyd publicly identified and no institutional investment referenced in available material.
Social Axe Throwing firmographics
Firmographics- Name
- Social Axe Throwing
- Legal name
- Social Axe Throwing
- Website
- https://socialaxethrowing.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Social Axe Throwing is a privately held indoor axe-throwing entertainment operator with three permanent venues in Utah and Arizona, mobile units, seasonal leagues, corporate events, and a franchise program serving consumers, social groups, and corporate clients.
- Ownership category
- akta.pro rank
Social Axe Throwing industry classification
Industry- Product category
- Recreational Entertainment
- NAICS
- Amusement Parks and Arcades (7131), Other Amusement and Recreation Industries (7139)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Trampoline & Active Play Parks (Trampoline, Ninja/Obstacle, Indoor Active Parks) (THAJAEAJ)
Keywords
Where Social Axe Throwing is headquartered
LocationHeadquarters
- HQ city
- Ogden, Utah
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Social Axe Throwing business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Axe Throwing Sessions: Primary revenue from axe-throwing venue access. Main Events at $30/person for 2 hours (groups 6+), 1-hour lane rentals at $18/person. Additional revenue from reservation fees ($5 non-refundable).
- Food and Beverage: On-site food and beverage sales including craft beers, seltzers, soft drinks, and pizza at Ogden and Gilbert locations. SLC location has snacks and partners with Bad Caddy Pizza for catering.
- League Memberships: Seasonal league participation fees. Hatchet league at $150/person for 8 weeks. Pool league at $20/person. Tournament fees for special events like Rumble in the Rockies ($75 individual, $80 team).
- Corporate Venue Rental: Private arena rentals for corporate events and large parties. Weekday pricing at $2,500-$3,000, weekend pricing at $3,000-$3,500 depending on location.
- Mobile Unit Rentals: Mobile axe-throwing units for off-site events. Pricing varies by county in Utah ($900-$1,500), Arizona zones ($1,000-$1,200). Base 3 hours with $100/hour additional.
- Franchise Fees: Initial franchise fee of $20,000 plus ongoing 6% monthly royalty on sales and 2% marketing fee. Startup investment ranges $200,000-$500,000.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Main Event Package - $30/person for 2 hours |
| Unit Pricing | Pay-as-you-go | 1-Hour Lane Rental - $18/person for 1 hour |
| Subscription | Annual | Hatchet League - $150/person for 8-week season |
| Subscription | Annual | Pool League - $20/person for 6-week season |
| Unit Pricing | Pay-as-you-go | Rumble in the Rockies Tournament - $75/person or $80/team |
| One time/ perpetual license | Multi-year contract | Corporate Venue Rental - $2,500-$3,500 |
| Unit Pricing | Pay-as-you-go | Utah Mobile Unit - $900-$1,500 base |
| Unit Pricing | Pay-as-you-go | Arizona Mobile Unit - $1,000-$1,200 base |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Social Axe Throwing product offering
Product offeringCore offering
Social Axe Throwing runs indoor axe-throwing entertainment venues offering coached sessions for walk-ins, private groups, corporate events, and seasonal competitive leagues across permanent locations in Utah and Arizona. The company also operates mobile axe-throwing units for off-site events, sells food and beverages including an on-site pizzeria, and licenses its brand through a franchise program.
Product overview
Social Axe Throwing operates as a multi-location indoor axe-throwing entertainment business offering both fixed-venue and mobile experiences. The core offering consists of axe-throwing lanes and private event packages (Main Event for groups 6+ at $30/person for 2 hours, and 1 Hour Events for smaller groups at $18/person), complemented by competitive league programs across four seasons annually. The company also provides mobile axe-throwing units for off-site events, corporate venue rentals, onsite food and beverage service including pizza and craft beer, and franchise opportunities. All locations feature World Axe Throwing League (WATL) affiliation and offer food service partnerships including Bad Caddy Pizza catering at SLC and pizzeria operations at Ogden and Gilbert.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- First franchise achieved 7-figure sales in both year one and year two
- +1 more outcomes
Companies that use Social Axe Throwing
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles5 records
Social Axe Throwing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Social Axe Throwing partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Bad Caddy PizzacoreOfficial food catering partner for Salt Lake City location and 2-hour Main Event parties. Delivers pizza during events. Bad Caddy handles ordering and delivery while Social Axe promotes their service.
- World Axe Throwing League (WATL)coreAffiliated league organization. Social Axe venues display WATL branding. League participants may need WATL ID for registration. Championship tournaments determine league champions.
Scale indicators6 records
Recent moves11 records
Expansion highlights4 records
Social Axe Throwing competitors and assessment
Company assessmentDirect peers
- Stumpy's Hatchet House: Growing axe throwing franchise with multiple US locations. Directly comparable to Social Axe Throwing on the franchise expansion model, group entertainment format, league programming, and on-site food and beverage service.
- Kick Axe Throwing: Multi-location axe throwing venue operating in the Northeast US. Comparable to Social Axe Throwing on the same axe-throwing entertainment format, group events, league play, and walk-in lane model.
- Bury the Hatchet: Established axe throwing venue chain operating across multiple US states. Directly competes with Social Axe Throwing on indoor axe-throwing lanes, group bookings, leagues, and corporate team-building event packages.
- Throw Social: Axe throwing and social entertainment venue with multiple locations. Competes directly with Social Axe Throwing on group/commercial event bookings, league participation, and the experiential entertainment positioning for social groups and corporate clients.
- Bad Axe Throwing: One of the largest axe throwing chains in North America with multiple corporate and franchise locations across the US and Canada. Directly competes with Social Axe Throwing on the same indoor axe-throwing experience, group/corporate event model, and WATL-affiliated league programming.
- Urban Axes: Multi-location indoor axe throwing venue with locations across the eastern US. Competes directly with Social Axe Throwing on group events, leagues, walk-in play, food and beverage, and the same coached, structured gameplay experience.
Emerging players
- The Escape Game: National escape room franchise with multiple locations and group/corporate event focus. Comparable to Social Axe Throwing as a category-mate in experiential group entertainment, with similar pricing, group dynamics, and team-building use case.
- Flight Club: Social darts bar concept with venues in multiple US cities. Closely analogous to Social Axe Throwing on the social-aimed, coached, group-format bar entertainment model with food and beverage, but operates in darts rather than axe throwing.
Broad incumbents
- Topgolf: National sports entertainment venue chain offering a tech-enabled, food-and-beverage-driven group experience. Comparable to Social Axe Throwing as a broader experiential entertainment competitor for group outings, corporate events, and date nights, but at much larger scale and with proprietary hitting bay technology.
- Main Event Entertainment: Family entertainment center chain offering bowling, laser tag, arcade games, and food and beverage. Comparable to Social Axe Throwing as a broader FEC competitor for group outings, birthday parties, and corporate events in the same discretionary entertainment spend category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Social Axe Throwing social profiles
Digital presenceSocial Axe Throwing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Social Axe Throwing leadership team
Management profileNumber of profiles
Profiles1 record
Social Axe Throwing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Social Axe Throwing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Social Axe Throwing
What does Social Axe Throwing do?
Social Axe Throwing runs indoor axe-throwing entertainment venues offering coached sessions for walk-ins, private groups, corporate events, and seasonal competitive leagues across permanent locations in Utah and Arizona. The company also operates mobile axe-throwing units for off-site events, sells food and beverages including an on-site pizzeria, and licenses its brand through a franchise program.
Is Social Axe Throwing a public or private company?
Social Axe Throwing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Social Axe Throwing founded?
Social Axe Throwing was founded in 2017. It employs 1 to 10 people.
Where is Social Axe Throwing based?
Social Axe Throwing is headquartered in Ogden, Utah, United States, in the North America region.
How does Social Axe Throwing make money?
Six revenue lines are on record. Axe Throwing Sessions are the primary driver. The others are food and Beverage, league Memberships, corporate Venue Rental, mobile Unit Rentals and franchise Fees.
Who are Social Axe Throwing's main competitors?
Direct peers on record are Stumpy's Hatchet House, Kick Axe Throwing, Bury the Hatchet, Throw Social, Bad Axe Throwing and Urban Axes. Emerging players are The Escape Game and Flight Club. Broad incumbents are Topgolf and Main Event Entertainment.
Does Social Axe Throwing have an API?
No public API is recorded for Social Axe Throwing.
What industry is Social Axe Throwing in?
Social Axe Throwing's product category is Recreational Entertainment. Its primary akta.pro industry code is THAJAEAJ, Trampoline & Active Play Parks (Trampoline, Ninja/Obstacle, Indoor Active Parks). Its NAICS code is 7131 and its SIC code is 7900.